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Mar-2026
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Overview
Market Insights Snapshot
Mary's Medicinals has shown varied performance across different states and product categories. In California, the brand has maintained a strong presence in the Topical category, consistently holding the second rank from December 2025 through March 2026. However, the Tincture & Sublingual category in California saw some fluctuations, with the brand dropping from the 7th position in December 2025 to the 11th in February 2026, before recovering slightly to 9th in March. This suggests a competitive landscape in the tincture market, where the brand may need to strategize to regain higher rankings.
In Michigan, Mary's Medicinals has performed consistently in the Topical category, holding a steady second position over the months. The Tincture & Sublingual category has seen more variability, with the brand moving up to the 3rd position in February 2026 but dropping back to 5th in March. Meanwhile, in Missouri, the brand has dominated the Topical category, consistently ranking first. Interestingly, in the Tincture & Sublingual category, the brand only appeared in the top rankings starting February 2026, where it debuted at 4th and improved to 3rd by March. This indicates a potential growth opportunity in Missouri's tincture market as the brand gains traction.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Mary's Medicinals consistently holds the second rank from December 2025 through March 2026. Despite maintaining its position, Mary's Medicinals faces stiff competition from Papa & Barkley, which remains the top-ranked brand over the same period. This indicates a significant gap in market dominance, as Papa & Barkley consistently outperforms in sales. Meanwhile, Buddies remains a steady competitor at the third rank, with sales figures significantly lower than Mary's Medicinals, suggesting a comfortable buffer for the latter. However, the rise of Liquid Flower, which improved its rank from sixth to fourth, indicates a dynamic market where emerging brands can quickly gain traction. This competitive environment underscores the importance for Mary's Medicinals to innovate and differentiate its offerings to maintain and potentially improve its market standing.
Notable Products
In March 2026, the CBD/THC 1:1 Relief Transdermal Patch (10mg CBD, 10mg THC) continued to dominate as the top-performing product from Mary's Medicinals, maintaining its number one rank for the fourth consecutive month with sales of $2,865. The CBD/THC/CBN 2:3:1 Formula Transdermal Patch climbed back to the second position, recovering from a third-place ranking in February. The Indica Relax Transdermal Patch (20mg) showed a strong performance, securing the third rank after not being ranked in February. The CBD/THC 1:1 Large Cooling Action Relief Muscle Freeze held steady at the fourth position, consistent with its February ranking. Notably, the CBD/THC 1:1 Relief Transdermal Compound Balm entered the rankings for the first time in March, achieving fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
