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Sep-2025
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Overview
Market Insights Snapshot
Mary's Medicinals has shown varied performance across different states and product categories. In California, the brand maintained a strong presence in the Topical category, consistently holding the second rank from June to September 2025. However, there was a noticeable decline in the Tincture & Sublingual category, where the brand's rank slipped from fifth in June to seventh by September. This decline in rank is coupled with a reduction in sales, indicating a potential area for improvement or increased competition within the state. Meanwhile, the brand's performance in Michigan tells a different story, where it maintained its second rank in the Topical category throughout the same period. This stability in Michigan suggests a strong brand loyalty or effective market strategy in that state.
In Colorado, Mary's Medicinals experienced a significant drop in the Topical category, falling from second place in June to being out of the top 30 by September. This sharp decline could indicate a shift in consumer preferences or increased competition, posing a challenge for the brand. In Missouri, however, the brand has dominated the Topical category, consistently holding the first rank across the months. Such performance highlights the brand's strong foothold in Missouri, which contrasts with its challenges in Colorado. The Tincture & Sublingual category in Missouri, however, saw the brand drop out of the top rankings by September, suggesting potential areas for strategic adjustments or market re-engagement efforts.
Competitive Landscape
In the California topical cannabis market, Mary's Medicinals consistently holds the second rank from June to September 2025, indicating a stable position in the market. Despite a slight dip in sales from August to September, Mary's Medicinals maintains its rank, showcasing resilience amidst market fluctuations. The leading brand, Papa & Barkley, consistently outpaces Mary's Medicinals in sales, highlighting a significant gap that Mary's needs to address to capture the top spot. Meanwhile, Buddies and Carter's Aromatherapy Designs (C.A.D.) remain in the third and fourth positions respectively, with Buddies showing a slight upward trend in sales, which could pose a potential threat if Mary's Medicinals does not innovate or expand its market strategies. Overall, while Mary's Medicinals enjoys a strong and stable presence, the competitive landscape suggests the need for strategic initiatives to close the sales gap with the market leader and fend off rising competitors.
Notable Products
In September 2025, the top-performing product for Mary's Medicinals was the CBD/THC 1:1 Relief Transdermal Patch (10mg CBD, 10mg THC) in the Topical category, maintaining its first-place rank from August despite a decrease in sales to 2588 units. The Sativa Energy Transdermal Patch (20mg) held steady in second place, consistent with its rank in August. The CBD/THC/CBN 2:3:1 Formula Transdermal Patch (10mg CBD, 15mg THC, 5mg CBN) rose to third place after dropping to fifth in August. The CBD/THC 1:1 Large Relief Muscle Freeze (1000mg CBD, 1000mg THC, 3oz) entered the rankings at fourth place, indicating a strong market reception upon its introduction. Finally, the CBD/THC 1:1 Relief Transdermal Compound Balm (500mg CBD, 500mg THC, 1oz) reappeared in the rankings at fifth place, having last been ranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
