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Oct-2025
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Overview
Market Insights Snapshot
Mary's Medicinals has demonstrated a varied performance across different states and categories. In California, the brand has maintained a consistent presence in the Topical category, holding steady at the second position from July to October 2025. This stability suggests a strong foothold in the market, despite a slight fluctuation in sales figures. Conversely, in the Tincture & Sublingual category, the brand experienced a downward trend, dropping from 5th to 8th place over the same period. This decline could indicate increasing competition or shifting consumer preferences in that category. Meanwhile, in Michigan, Mary's Medicinals has shown resilience in the Tincture & Sublingual category, maintaining a top-five position, while consistently holding the second spot in Topicals, suggesting a robust brand presence in this state.
In Missouri, Mary's Medicinals has excelled in the Topical category, consistently ranking first from July to October 2025. This dominance highlights the brand's strong market penetration and consumer loyalty in Missouri. However, the absence of a ranking in the Tincture & Sublingual category after August suggests a potential area for growth or a shift in strategic focus. In Colorado, the brand's presence in the Topical category was notable in July and August, ranking third and seventh, respectively, but it did not maintain a top 30 position in subsequent months. This drop-off could be indicative of increased competition or changing consumer preferences. These insights reflect the dynamic nature of the cannabis market, where brand performance can vary significantly across different regions and product categories.
Competitive Landscape
In the competitive landscape of the topical cannabis market in California, Mary's Medicinals consistently holds the second rank from July to October 2025. Despite maintaining a stable position, the brand faces strong competition from Papa & Barkley, which dominates the market as the top-ranked brand during the same period. While Mary's Medicinals experiences a slight dip in sales from July to September, it shows a recovery in October, indicating resilience in a competitive market. Meanwhile, Buddies consistently ranks third, with a gradual increase in sales, suggesting a potential threat if the trend continues. Additionally, Liquid Flower shows a notable improvement in rank from sixth to fourth place by October, highlighting the dynamic nature of the market and the need for Mary's Medicinals to innovate and adapt to maintain its position.
Notable Products
In October 2025, the top-performing product for Mary's Medicinals was the CBD/THC 1:1 Relief Transdermal Patch, maintaining its leading position with sales of 3025 units. The Sativa Energy Transdermal Patch climbed to the second spot, showing a consistent presence in the top ranks over the months. The Indica Relax Transdermal Patch secured the third position, marking a return to the top three after a period of absence. The CBD/THC 1:1 Recover Sandalwood Transdermal Cream entered the rankings at fourth place, indicating a strong market entry. The CBD/THC/CBN 2:3:1 Formula Transdermal Patch held steady in fifth place, despite a gradual decline in sales figures since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
