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Jul-2025
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Overview
Market Insights Snapshot
Mary's Medicinals has exhibited a varied performance across different states and product categories. In California, the brand has maintained a consistent presence in the Tincture & Sublingual category, holding the 5th rank from April to June 2025, before slightly dropping to the 6th position in July. This slight decline in ranking coincides with a gradual decrease in sales over the same period. Meanwhile, their performance in the Topical category in California has been more stable, consistently holding the 2nd rank from April to July 2025, despite a slight dip in sales. This indicates a strong foothold in the Topical market within the state, suggesting a loyal customer base or effective market strategies.
In Colorado, Mary's Medicinals experienced a slight drop in the Topical category, moving from 2nd to 3rd rank in July 2025, accompanied by a notable decrease in sales. This could signal increased competition or changing consumer preferences in the state. On the other hand, in Michigan, the brand maintained its 4th rank in the Tincture & Sublingual category throughout the period, while consistently holding the 2nd rank in the Topical category, with an upward sales trend from April to July 2025. Notably, in Missouri, Mary's Medicinals achieved the top rank in the Topical category consistently, reflecting strong market dominance. However, they only appeared in the Tincture & Sublingual category rankings in June and July, suggesting either a recent entry into this segment or a previous lack of competitive presence.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Mary's Medicinals consistently holds the second rank from April to July 2025, indicating a stable position behind Papa & Barkley, which maintains the top spot. Despite a slight decline in sales from April to June, Mary's Medicinals shows a recovery in July, reflecting resilience in its market strategy. In contrast, Buddies remains steady in third place, with significantly lower sales, suggesting that Mary's Medicinals has a comfortable lead over its lower-ranked competitors. Meanwhile, Carter's Aromatherapy Designs (C.A.D.) shows a slight improvement in rank from fifth to fourth, yet its sales figures remain far below those of Mary's Medicinals. This competitive positioning highlights the brand's strong market presence and potential for growth in the California topical category.
Notable Products
In July 2025, the CBD/THC/CBN 2:3:1 Formula Transdermal Patch maintained its position as the top product for Mary's Medicinals, with impressive sales of 5367 units. The CBD/THC 1:1 Relief Transdermal Patch consistently held the second rank, despite a slight decline in sales compared to previous months. Notably, the CBD/THC 1:1 Vanilla Lavender Transdermal Relax Cream jumped to third place, marking a significant rise from its previous absence in the rankings. The Sativa Energy Transdermal Patch remained steady at fourth place, with sales showing a slight increase. Lastly, the CBD/THC 1:1 Relief Transdermal Compound Balm debuted at fifth place, introducing a new contender in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
