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Apr-2026
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Overview
Market Insights Snapshot
Mary's Medicinals has demonstrated a varied performance across different states and product categories. In California, the brand has maintained a steady presence in the Tincture & Sublingual category, consistently ranking at 9th place in January, March, and April, despite a slight dip to 11th in February. This consistency suggests a stable consumer base, although the sales figures reveal some fluctuations, with a peak in March. Meanwhile, their Topical products have consistently held the 2nd rank, indicating a strong foothold in this category, although sales have shown a gradual decline from January to April.
In Michigan, Mary's Medicinals has experienced a more dynamic performance. The Tincture & Sublingual category saw the brand climb to 3rd place in February and April, suggesting a positive reception and potential growth in market share. In contrast, Missouri presents a mixed picture; while the brand did not rank in January's Tincture & Sublingual category, they quickly ascended to 3rd place by March, indicating a strong entry and acceptance. Furthermore, their Topical products have dominated the Missouri market, consistently holding the top position. This suggests a robust demand and consumer loyalty for their Topical offerings in this state.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Mary's Medicinals consistently holds the second rank from January to April 2026, indicating a stable position in the market. Despite maintaining its rank, Mary's Medicinals faces stiff competition from Papa & Barkley, which dominates the top spot with significantly higher sales figures. While Mary's Medicinals' sales show a slight downward trend over these months, Papa & Barkley experiences a notable increase, widening the gap between the two brands. Meanwhile, Buddies consistently ranks third, with sales figures considerably lower than Mary's Medicinals, suggesting that while Mary's Medicinals is secure in its second-place position, the brand needs to strategize to close the gap with the leader and prevent potential threats from brands like Liquid Flower, which shows an upward trend in rank from sixth to fourth place during the same period.
Notable Products
In April 2026, the top-performing product from Mary's Medicinals was the CBD/THC/CBN 2:3:1 Formula Transdermal Patch, reclaiming the number one rank with impressive sales of 2892 units. The CBD/THC 1:1 Relief Transdermal Patch, which had previously held the top spot in February and March, moved to the second position. Notably, the Sativa Energy Transdermal Patch made its debut in the rankings, securing the third place. The CBD/THC 1:1 Large Cooling Action Relief Muscle Freeze maintained its fourth position consistently from March. Lastly, the CBD/THC 1:1 Relief Transdermal Compound Balm remained stable at the fifth rank since its entry in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
