.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Mary's Medicinals has demonstrated consistent performance across various categories and states, with notable movements in rankings. In California, the brand has maintained a steady 5th place ranking in the Tincture & Sublingual category from May to August 2024, despite a gradual decline in sales from $244,492 in May to $208,183 in August. Similarly, in the Topical category, the brand has consistently held the 2nd place ranking throughout the same period, although sales have fluctuated, peaking at $462,897 in July. These trends suggest a strong foothold in California's market, particularly in the Topical category.
In other states, performance has varied. In Michigan, Mary's Medicinals has maintained a solid 2nd place in the Topical category from May to August 2024, with a noticeable increase in sales, reaching $424,876 in August. However, the brand's rank in the Tincture & Sublingual category dropped from 3rd to 4th place, indicating a slight decline in market position. In Missouri, the brand has dominated the Topical category, consistently holding the 1st place ranking. Conversely, in Ohio, the brand's rank in the Topical category fell from 5th to 7th place by August, reflecting challenges in maintaining a top-tier position. These insights highlight the brand's varying degrees of success across different states and categories.
Competitive Landscape
In the California Topical category, Mary's Medicinals has consistently held the number two rank from May to August 2024, indicating a stable position in the market. However, the brand faces stiff competition from Papa & Barkley, which has maintained the top spot throughout the same period. This dominance by Papa & Barkley suggests a significant gap in market leadership, as they have consistently higher sales figures. Meanwhile, Buddies and Care By Design have shown less fluctuation in their ranks, with Buddies holding steady at third place and Care By Design making a notable jump from seventh to fourth place in August. The upward trend for Care By Design could signal a potential threat to Mary's Medicinals' second-place position if this growth continues. Understanding these competitive dynamics is crucial for Mary's Medicinals to strategize effectively and maintain its market share.
Notable Products
In August 2024, the top-performing product for Mary's Medicinals was the CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC), which climbed to the number one spot with sales reaching 8068 units. The Indica Relax Transdermal Patch (20mg), which had consistently held the top rank from May to July, fell to the second position. The CBD/THC/CBN 2:3:1 Formula Transdermal Patch (10mg CBD, 15mg THC, 5mg CBN) maintained its strong performance, securing the third rank. The Sativa Energy Transdermal Patch (20mg) remained steady in the fourth position, similar to its performance in June and July. Notably, the CBD Transdermal Patch (10mg CBD) entered the rankings for the first time in August, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
