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Dec-2025
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Overview
Market Insights Snapshot
Mary's Medicinals has shown a notable performance in the California market, particularly in the Tincture & Sublingual category. The brand has climbed steadily from the 8th position in September 2025 to the 6th position by December 2025, indicating an upward trend in consumer preference and possibly increased market penetration. This is complemented by a significant increase in sales, reaching $169,205 in December. In the Topical category, the brand has consistently held the 2nd position throughout the last quarter of 2025, with sales showing a healthy upward trajectory, suggesting strong brand loyalty and product efficacy in this segment.
In Michigan, Mary's Medicinals maintains a stable presence in the Topical category, consistently ranking 2nd across the months. However, sales have experienced a slight decline, which could indicate increased competition or market saturation. The Tincture & Sublingual category in Michigan presents a more fluctuating scenario, with the brand moving between the 3rd and 4th positions. This variability might reflect a dynamic competitive landscape or shifting consumer preferences. Meanwhile, in Missouri, Mary's Medicinals has secured the top spot in the Topical category consistently, underscoring its strong market leadership and consumer trust in that region.
Competitive Landscape
In the California topical cannabis market, Mary's Medicinals consistently holds the second rank from September to December 2025, showcasing a stable position in a highly competitive landscape. Despite maintaining its rank, the brand experiences a notable increase in sales, growing from $346,936 in September to $472,385 in December. This growth trajectory suggests a strengthening market presence and consumer preference. However, Papa & Barkley remains the dominant leader, consistently ranking first with significantly higher sales figures, indicating a strong brand loyalty and market command. Meanwhile, Buddies holds steady in third place, but with sales figures considerably lower than Mary's Medicinals, suggesting a comfortable buffer for Mary's in maintaining its second position. Additionally, Liquid Flower shows potential for upward mobility, moving from sixth to fourth place by December, which could pose a future challenge if their growth continues. Overall, while Mary's Medicinals is in a solid position, the competitive dynamics emphasize the importance of strategic initiatives to potentially close the gap with the market leader and fend off emerging competitors.
Notable Products
In December 2025, Mary's Medicinals' top-performing product was the CBD/THC 1:1 Relief Transdermal Patch, which maintained its first-place ranking from previous months with a notable sales figure of 3,288 units. The Indica Relax Transdermal Patch held steady in the second position, showing consistent performance since October. The CBD/THC 1:1 Vanilla Lavender Transdermal Relax Cream entered the rankings in November and secured the third spot in December. The CBD Restore Transdermal Patch debuted in December, achieving fourth place among the top products. Finally, the CBD/THC 1:1 No Fragrance Added Transdermal Relief Cream moved up to fifth place, improving from its previous fifth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
