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Apr-2025
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Overview
Market Insights Snapshot
Mary's Medicinals has demonstrated a strong presence across various categories and states, with particularly notable performances in the topical segment. In California, the brand consistently maintained its position as the second-ranked brand in the topical category from January through April 2025, reflecting a stable demand for its products. The sales figures in California show a positive trajectory with an increase in April, which suggests a robust market presence. Meanwhile, in Michigan, Mary's Medicinals held the second position in the topical category consistently as well, though there was a slight dip in sales from March to April. This consistency in rankings across states highlights the brand's strong foothold in the topical market.
In the tincture and sublingual category, Mary's Medicinals has seen varied performances. In California, the brand maintained a steady position, ranking fifth in January, March, and April, despite a slight dip to sixth in February. This indicates a resilient market presence amidst competition. Contrastingly, in Michigan, the brand experienced a slight fluctuation, improving from fourth in January to third in February and March, before returning to fourth in April. These movements suggest competitive dynamics in Michigan's tincture and sublingual segment, where Mary's Medicinals is holding its ground. Notably, the absence of rankings in other states for this category suggests potential areas for growth or challenges in those markets.
Competitive Landscape
In the California Topical category, Mary's Medicinals consistently held the second rank from January to April 2025, demonstrating a stable position in the market. Despite this consistency, Papa & Barkley maintained its lead as the top brand, with sales figures significantly higher than those of Mary's Medicinals throughout the period. This indicates that while Mary's Medicinals is a strong contender, it faces stiff competition from Papa & Barkley, which commands a more substantial market share. Meanwhile, Buddies and Carter's Aromatherapy Designs (C.A.D.) consistently ranked third and fourth, respectively, with sales figures considerably lower than those of Mary's Medicinals, suggesting that Mary's Medicinals has a comfortable buffer from the brands ranked below it. The consistent ranking and sales performance of Mary's Medicinals highlight its strong brand presence and customer loyalty in the California Topical market, although the gap with the leading brand suggests room for growth and strategic initiatives to capture a larger market share.
Notable Products
In April 2025, the top-performing product from Mary's Medicinals was the CBD/THC/CBN 2:3:1 Formula Transdermal Patch with sales of 5285. This product climbed from the third position in March to first place in April, showing a significant improvement in sales performance. The CBD/THC 1:1 Relief Transdermal Patch secured the second position, maintaining its rank from March, although its sales figures slightly decreased. The Indica Relax Transdermal Patch, which was the top product in March, dropped to third place in April. Meanwhile, the Sativa Energy Transdermal Patch held steady in fourth place, despite a decrease in sales numbers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
