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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Mary's Medicinals is stocked at 802 licensed dispensaries across California, Michigan, and 9 other states, 297 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Diego, La Mesa, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Topical holds 74.5% share with year-over-year down 17.6% and month-over-month down 3.6%, while Tincture & Sublingual at 25.5% share is up 7.2% YoY and 7.5% MoM. Despite total brand sales falling 12.5% YoY, average price rose 15.6%, suggesting mix and pricing are moving in opposite directions. With Topical ranked 1 in Missouri and the brand’s leading state being CA, the mix signals reliance on a shrinking core (Topical) offset by a growing secondary (Tincture & Sublingual), implying near-term volume risk unless the 7.5% MoM Tincture & Sublingual growth continues to compound.
The shift toward Tincture & Sublingual (up 7.2% YoY and 7.5% MoM) alongside a 17.6% YoY decline in Topical indicates diversification away from a single-category dependency, but the 74.5% Topical weight keeps exposure elevated. Holding rank 1 in Missouri for Topical while Topical declines 3.6% MoM suggests the brand’s position is defended by distribution or loyalty rather than category momentum, meaning sustaining leadership will require translating rank equity into the 25.5% Tincture & Sublingual segment where growth is present.
Competitive Landscape
Mary's Medicinals sits at rank #2 in California Topical in August 2026, unchanged year over year from #2, while its three-month position also held at #2 and its peak rank of #2 occurred in August 2026; in contrast, Papa & Barkley remained #1 as it did a year ago with a -6.5% sales YoY change and Liquid Flower advanced from #6 to #4 with a 60.5% sales YoY increase. Meanwhile, Buddies held at #3 year over year with a 30.4% sales YoY increase and Sweet ReLeaf (CA) slipped from #4 to #5 with a -4.7% sales YoY change; the pattern of Mary’s rank stability at #2 amid a weakening #1 and faster-rising #3–#4 implies a pressured stalemate where modest share erosion to climbers is as plausible as a near-term push to #1.
Notable Products
The steepest decline came from CBD/THC 1:1 Large Colling Action Relief Muscle Freeze (1000mg CBD, 1000mg THC, 3oz), which fell 23.0% MoM to rank 10 in August 2026, while CBD/THC 1:1 Recover Sandalwood Transdermal Cream (1000mg CBD, 1000mg THC, 2oz) slid 12.7% at rank 9, indicating cooling in heavier-format topicals. In contrast, CBD/THC 1:1 Relief Transdermal Compound Balm (500mg CBD, 500mg THC, 1oz) rose 27.4% MoM at rank 3 and CBD/THC 1:1 Relief Transdermal Patch (10mg CBD, 10mg THC) gained 25.0% at rank 4, suggesting smaller-dose relief formats are absorbing demand from bulkier SKUs. Six of the top ten are Topical SKUs, yet the CBD/THC/CBN 2:3:1 Formula Transdermal Patch (10mg CBD, 15mg THC, 5mg CBN) dropped 18.5% at rank 1 while the CBD/THC 1:1 No Fragrance Added Transdermal Relief Cream (1000mg CBD, 1000mg THC, 59.1ml, 2oz) grew 14.4% at rank 2, pointing to preference for simpler 1:1 formulations over multi-cannabinoid blends. Net effect: August 2026 mix shifts toward mainstream 1:1 relief formats and away from large-size or complex-ratio variants, implying Mary's Medicinals is consolidating around accessible, everyday-use topicals rather than niche patches.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
