Market Insights Snapshot
Looking at the performance of Eve&Co in the Flower category, we can see some interesting trends. In Alberta, the brand's ranking fluctuated over the months of July through October 2023, going from 72nd to 54th, then dropping significantly to 85th. Notably, the brand did not rank in the top 20 in October, indicating a potential decrease in popularity or market share in this category. However, it's worth noting that despite this drop in rank, there was a significant increase in sales from July to August, suggesting a strong performance during that period.
On the other hand, in the Topical category, Eve&Co demonstrated a consistent performance in Ontario maintaining a rank within the top 20 from July to October. This consistency is a positive sign, indicating a steady demand for their products in this category. In Saskatchewan, the brand only started to rank in the top 20 from August onwards. This could signify a recent expansion or an increase in popularity within this province. However, without the sales data for July and October, it's hard to conclusively determine the brand's performance during these months.
In the Topical category within Ontario, Eve&Co has shown a relatively stable rank, fluctuating between 15th and 17th place from July to October 2023. This suggests consistent performance, despite not breaking into the top 10. In comparison, Apothecary Labs has maintained a higher rank, yet shows a slight downward trend. Pura Earth and Atlas Thrive have also consistently ranked higher than Eve&Co, with Pura Earth showing a slight upward trend. Interestingly, Tidal, despite having lower sales, managed to surpass Eve&Co in September 2023, but fell back the following month. This competitive landscape suggests Eve&Co has room for growth and improvement in the Topical category within Ontario.
In October 2023, the top-performing product from Eve&Co was the 'CBD/THC 1:2 The Lover Bath Bomb' from the Topical category, rising from rank 4 in the previous months to claim the top spot. Following closely was 'CBD/THC 1:1 The Dreamer Bath Bomb', another product from the Topical category, which made a notable jump to rank 2 despite not being ranked in August and September. The 'Indica' from the Flower category, consistently ranked at number 2 in the prior months, slipped to rank 3 in October. The 'DayLite Sativa', also from the Flower category, which held the top rank from July to September, dropped to rank 4 in October. The 'Indica Pre-Roll 5-Pack' from the Pre-Roll category, previously holding steady at rank 3, did not make it into the top rankings in October.