Market Insights Snapshot
Fatty's, a well-known cannabis brand, has been showing some interesting trends across different states and categories. In the Michigan market, Fatty's has seen a significant drop in their pre-roll category rankings, falling out of the top 20 in August 2023 from a rank of 76 in May 2023. This could be seen as a negative trend, indicating a potential decrease in popularity or sales within this category. However, it's important to note that the brand still managed to maintain substantial sales figures during this period, suggesting a strong customer base despite the ranking drop.
On a more positive note, Fatty's has been climbing the ranks in the topical category within the same Michigan market. The brand jumped from a rank of 33 in June 2023 to a commendable 13 in August 2023, showing a notable improvement in their market position. This upward trend, coupled with a significant increase in sales for August 2023, indicates that Fatty's is gaining traction in the topical category. It's a promising development that suggests potential growth and expansion opportunities for the brand in this area.
In the Topical category within Michigan, Fatty's has shown a significant improvement in its rank, moving from 25th in May 2023 to 13th in August 2023. This upward trend is indicative of a boost in sales, especially when compared to its competitors. For instance, Tree House CBD has remained relatively stable in its ranking, while Primitiv has seen a slight drop. HOH Hempnotize has also improved its rank, but not as dramatically as Fatty's. On the other hand, Earthbound Remedies has experienced a decline in its rank. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month. Overall, Fatty's upward trajectory in the Topical category in Michigan is a positive sign for the brand.
In August 2023, Fatty's top-performing product was the Frozen Gelato Pre-Roll (1g) with a remarkable 1346 units sold. Following closely behind in second place was the Mendo Punch Pre-Roll (1g), while the Biscotti Pre-Roll (1g) secured the third spot, maintaining its position from July 2023. The fourth place was held by the Rocky Mountain Fire Pre-Roll (1g). Interestingly, the fifth best-selling item was not a pre-roll but a topical product, the Cream of Weed Lotion (1000mg). This sales analysis reveals a strong preference for pre-roll products among Fatty's customers, with the exception of the popular topical lotion.