Market Insights Snapshot
In the Topical category, Flex-All has shown a consistent performance in the state of Nevada. The brand managed to stay within the top 20 brands from July to October 2023, with ranks fluctuating between 9 and 11. This is a good indication of the brand's steadiness in this market. However, it's worth noting that the sales figure in August 2023 saw a slight dip compared to July 2023, before rebounding in September and then slightly reducing again in October.
On the other hand, Flex-All's performance in the Concentrates category in Oregon has been less stable. The brand was not able to secure a spot in the top 20 in October 2023, indicating a potential area for improvement. A similar pattern can be observed in the Topical category in Washington, where the brand's ranking has been gradually declining from 13 in July to 20 in October. This downward trend, coupled with a significant decrease in sales over this period, suggests that the brand may need to reassess its strategy in this market.
In the Nevada Topical category, Flex-All has seen a fluctuation in its ranking over the period from July to October 2023. Starting at rank 9 in July, it dropped to 11 in August, rebounded to 9 in September, and then settled at 10 in October. This indicates a slight decrease in its market position compared to its competitors. Notably, Cannabella has consistently outperformed Flex-All, maintaining a higher rank and sales throughout the period. Curaleaf has remained relatively stable, staying close to Flex-All in rank, but with slightly lower sales. The Real McCoy (NV) showed a significant increase in sales and rank in September, surpassing Flex-All, but then dropped back down in October. Interestingly, RVDCBD was not in the top 20 brands in August and September, but made a notable jump to rank 12 in October.
In October 2023, the top-performing product from Flex-All was Besty OG Budder (2g) from the Concentrates category, moving up from the 3rd rank in September. The second best-seller was CBD/THC 2:1 Lavender Relief Cream (300mg CBD, 150mg THC, 20z) from the Topical category, which improved its ranking from 4th in September. Menthol Maximum Strength Cream (200mg, 2oz), also from the Topical category, secured the third position in October, not having been ranked in the previous months. The fourth place was taken by CBD/THC 2:1 Lavender Salve (350mg CBD, 200mg THC, 2oz), dropping one place from September. Rounding out the top five was CBD/THC 2:1 Unscented 420 Relief Cream (405mg CBD, 208mg THC, 2oz), a new entry in the ranking. Interestingly, the Besty OG Budder (2g) recorded an impressive 117 units sold in October.