.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
HALO by Rebelle has shown notable performance within the Tincture & Sublingual category in Massachusetts. The brand did not appear in the top 30 rankings for March, April, or May of 2024, but made a significant leap to rank 7th in June 2024. This upward movement indicates a growing acceptance and popularity of their products among consumers in Massachusetts. The brand's ability to break into the top 10 after several months of absence from the rankings highlights a successful strategic pivot or effective marketing campaign during this period.
While the brand's performance in other states and categories is not detailed here, the data from Massachusetts suggests that HALO by Rebelle is capable of making substantial gains in market share. The absence from the top 30 in the earlier months could be seen as a challenge, but the subsequent rise to the 7th position demonstrates resilience and potential for further growth. This trend merits close attention as it could signal similar upward movements in other markets or categories in the near future.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, HALO by Rebelle has shown a notable shift in its competitive positioning, particularly in June 2024 where it emerged at rank 7. This is a significant development, especially considering that HALO by Rebelle was not in the top 20 brands in the preceding months. Competitors such as Howl's have maintained relatively stable positions, ranking 4th in June 2024, while Doctor Solomon's held steady at 5th place. Meanwhile, Sip and Yellow Labs have seen more fluctuation, with Sip dropping to 8th place and Yellow Labs falling out of the top 20 by June 2024. The entry of HALO by Rebelle into the top 10 suggests a positive trend in consumer preference and market penetration, positioning it as a rising competitor in this space.
Notable Products
In June 2024, the top-performing product for HALO by Rebelle was Luster Microdose Mist Oral Spray (100mg), maintaining its first-place ranking from the previous two months with a notable sales figure of 291 units. Following closely in second place was CBD/THC 1:1 Golden Restore Microdose Mist Oral Spray (50mg CBD, 50mg THC), which improved from third place in May to second place in June. THC/CBN 1:1 Twinkle Microdose Mist Oral Spray (50mg THC, 50mg CBN) dropped to third place in June after holding the second position in both April and May. Golden Restore with Chlorophyll Mouth Spray (50mg CBD, 50mg THC) was not ranked in June after being fourth in April. Revive w/ Green Tea Microdose Mist Luster Mouth Spray (100mg) was also absent from the rankings after being fifth in March, indicating a possible discontinuation or significant drop in sales.
Top Selling Cannabis Brands
