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Sep-2024
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Overview
Market Insights Snapshot
HALO by Rebelle has shown a notable presence in the Massachusetts market, particularly in the Tincture & Sublingual category. In June 2024, the brand held the 7th position, which is a strong placement, indicating a solid market presence. However, it is important to note that in July and September, HALO by Rebelle did not rank within the top 30, which could suggest a potential decline in visibility or competition intensifying in this category. Interestingly, the brand reappeared in the rankings in August, securing the 8th position, showing resilience and the ability to bounce back in a competitive landscape.
The sales figures for HALO by Rebelle in Massachusetts reflect some fluctuations that are worth noting. For instance, while the brand achieved sales of $10,629 in June, there was an increase to $12,150 in August, which aligns with their improved ranking during that month. This upward trend in sales during August suggests that the brand's efforts to regain market share were effective, at least temporarily. However, the absence from the rankings in July and September raises questions about the consistency of their market strategy or possibly external factors affecting their performance. Exploring these dynamics further could provide deeper insights into the brand's strategic positioning and adaptability in the Massachusetts cannabis market.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, HALO by Rebelle has experienced fluctuating rankings over the past few months, indicating a competitive landscape that may be impacting its market position. In June 2024, HALO by Rebelle held the 7th rank, but it was absent from the top 20 in July, suggesting a potential dip in market presence or sales performance during that month. By August, it reappeared in the rankings at the 8th position, demonstrating a recovery, although it again fell out of the top 20 in September. In contrast, Doctor Solomon's consistently maintained the 6th position throughout this period, showcasing stable performance and possibly capturing a loyal customer base. Meanwhile, Sip entered the rankings in July at 7th place and maintained this position in August, indicating a competitive threat as it filled the gap left by HALO by Rebelle's absence. These dynamics suggest that HALO by Rebelle may need to strategize to enhance its market presence and stabilize its sales to compete effectively with these consistently performing brands.
Notable Products
In September 2024, the top-performing product from HALO by Rebelle was the Luster Microdose Mist Oral Spray (100mg) in the Tincture & Sublingual category, maintaining its rank at number one with sales reaching 287 units. The CBD/THC 1:1 Golden Restore Microdose Mist Oral Spray (50mg CBD, 50mg THC) secured the second position, consistent with its performance in August, although its sales dropped to 88 units. The THC/CBN 1:1 Twinkle Microdose Mist Oral Spray did not appear in the rankings for September, despite being ranked third in August. Notably, Luster Microdose Mist Oral Spray regained its top spot after briefly dropping to third in July. This indicates a strong comeback and sustained popularity for the Luster Microdose Mist Oral Spray over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
