Sip

Data Snapshot: Apr 04, 2024
Sip Cannabis Brand Logo
<$50K

Mar-2024

Sales

Strong Growth

Trend

6-Month

8

Product Count

SKUs

Sip

Overview

Markets

Sip Locations

Product Trends

Sip Categories

Sip Sales

Market Insights Snapshot

Sip Historical Sales by Category

In Massachusetts, the cannabis brand Sip has shown a noteworthy upward trajectory in the Beverage category, progressively climbing the ranks from December 2023 to March 2024. Starting at the 26th position in December, Sip made a steady climb to the 18th spot by March 2024. This movement is particularly significant, considering the brand was not in the top 30 brands in previous months, indicating a strong performance improvement. While specific sales figures are reserved, it's important to note that March saw a remarkable increase in sales to 5474.0, suggesting a growing consumer preference for Sip's offerings in this competitive market.

The consistent month-over-month rank improvement in Massachusetts underscores Sip's growing market presence and consumer acceptance within the Beverage category. The absence from the top 30 rankings prior to December 2023 and the subsequent rise to the 18th position by March 2024 highlights a significant turnaround and potential market dynamics shift favoring Sip. This performance trend, coupled with the substantial sales jump in March, reflects both strategic positioning and effective market penetration by Sip. However, the broader implications of these movements across other states or categories remain an area ripe for further exploration, suggesting that Sip's strategy and consumer engagement could be yielding positive results beyond the surface-level data.

Mar-2024 Rank
Beverage
18
Sip

Competitive Landscape

In the competitive landscape of the beverage category in Massachusetts, Sip has shown a notable upward trajectory in rankings from December 2023 to March 2024, moving from 26th to 18th position. This improvement is significant when compared to its competitors, such as Select, which maintained a steady position around the 16th rank, and Tiger Tea, which slightly improved from 19th to 17th rank in the same period. Interestingly, Bubby's Baked and Zenith experienced fluctuations, with Bubby's Baked dropping from 15th to 19th and Zenith moving in and out of the top 20, finally landing at the 20th position by March 2024. Despite Sip's lower sales volumes compared to its competitors, its consistent rank improvement suggests a growing market presence and consumer interest, potentially indicating a positive sales trajectory in the longer term. This analysis underscores the competitive dynamics within the Massachusetts beverage market, highlighting Sip's resilience and potential for growth amidst fluctuating competitor performances.

Sip market ranking for MA Beverage

Sip

Notable Products

In Mar-2024, Sip's top-performing product was Energy - Orange Soda (5mg), maintaining its number one rank from the previous months with a notable sales figure of 341 units. Following closely, Rootbeer Soda (5mg) climbed to the second position from its third rank in February, showcasing significant sales growth. The CannaCola Soda (5mg THC, 355ml, 12oz) secured the third spot, demonstrating consistent performance by maintaining its fourth rank before. The CBD/THC/CBN 5:5:1 Couchlock Grape Infused Soda (5mg CBD, 5mg THC,1mg CBN) experienced a slight drop to the fourth rank, indicating a shift in consumer preferences. Lastly, the CBD/THC 1:1 Half & Half Soda (5mg CBD, 5mg THC) remained at the fifth position, highlighting a stable but lesser demand compared to its counterparts.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Energy - Orange Soda (5mg)
Beverage
2
1
1
1
Rootbeer Soda (5mg)
Beverage
1
5
3
2
CannaCola Soda (5mg THC, 355ml, 12oz)
Beverage
4
4
4
3
CBD/THC/CBN 5:5:1 Couchlock Grape Infused Soda (5mg CBD, 5mg THC,1mg CBN)
Beverage
>5
2
2
4
CBD/THC 1:1 Half & Half Soda (5mg CBD, 5mg THC)
Beverage
5
4
5
5
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