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Dec-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Sip has shown a consistent upward trajectory in the beverage category. Starting from a rank of 11 in September 2025, the brand has climbed to the 8th position by December 2025, indicating a positive reception among consumers. This steady improvement is mirrored by their sales figures, which saw a notable increase from $46,503 in October to $50,830 in December. Such a trend suggests a growing consumer preference for Sip's offerings in this category, possibly driven by product innovation or effective market penetration strategies.
In contrast, Sip's performance in the tincture and sublingual category within Massachusetts shows a different narrative. Initially absent from the top 30 rankings in September and October 2025, Sip made a significant breakthrough by securing the 8th position in November and improving further to 7th in December. This leap into the top rankings highlights a strategic move or a shift in consumer interest towards their products in this category. The sales growth from $10,757 in November to $12,125 in December underlines the brand's successful entry and expansion in this segment, marking it as an area to watch for future developments.
Competitive Landscape
In the Massachusetts beverage category, Sip has shown a promising upward trajectory in the rankings over the last few months of 2025. Starting from a rank of 11th in September, Sip climbed to 10th in October and further improved to 8th place by November and December. This positive trend suggests a strengthening market presence, likely driven by consistent sales performance, which saw a notable increase in December. In comparison, CQ (Cannabis Quencher) experienced fluctuations, dropping from 9th to 11th before returning to 9th, indicating potential volatility in their sales. Meanwhile, Chill Medicated maintained a stable position around 5th and 6th, but their sales saw a significant drop from September to November, which might suggest challenges in sustaining their market share. Nectar and Squier's Elixirs also exhibited some rank fluctuations, with Nectar dropping from 7th to 10th by November and December, while Squier's Elixirs held steady at 7th in December. This competitive landscape highlights Sip's potential to continue its upward momentum, capitalizing on the relative instability of its competitors.
Notable Products
In December 2025, the top-performing product for Sip was the CBD/THC/CBN 5:5:1 Sugar Free Couchlock Grape Infused Soda, maintaining its first-place ranking from the previous months with sales reaching 2870 units. The CBD/THC 1:1 Watermelon Lemonade Infused Seltzer climbed to the second position, showing a consistent improvement from its fifth-place rank in September 2025. The CBD/THC 1:1 Half & Half Soda made its debut in the rankings at third place, illustrating a strong market entry. Orange Pineapple Seltzer remained steady at fourth place, showing slight sales growth. Lastly, the Energy - Orange Soda entered the rankings at fifth place, indicating a positive reception from consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
