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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Beverage held 78.40% share with a 17.22% month-over-month lift but a 6.88% year-over-year decline, while Tincture & Sublingual occupied 21.60% share with a 28.33% month-over-month increase and a 26.60% year-over-year gain. Despite overall brand sales down 1.24% year over year and average price down 4.28%, the category split concentrated volume in lower-priced Beverage at an average price of $3.89 versus $23.67 in Tincture & Sublingual, implying mix-driven revenue stability month over month but pressure on annual comps as the mainline segment underperformed year over year.
The rapid month-over-month expansion in Tincture & Sublingual at 28.33% alongside Beverage’s 17.22% rebound suggests Sip is leaning into a higher-value niche without shifting its majority base, with the 78.40% Beverage weight capping premium mix gains even as Tincture & Sublingual grows 26.60% year over year. Holding rank 9 in Beverage in Massachusetts while Beverage declines 6.88% year over year indicates that short-term momentum is product-led rather than price-led, and that sustaining position will likely require either further premium mix expansion from the 21.60% Tincture & Sublingual slice or reversing the Beverage year-over-year dip.
Competitive Landscape
Sip sits at #9 in MA Beverage in May 2026, unchanged from #9 in May 2025, with a three-month slip from #8 in March 2026 to #9 in May 2026; the brand’s peak of #8 in February 2026 has not been regained, while category leaders moved directionally, as Good Feels Inc held #1 year over year and Buzzy improved from #5 to #4 despite a -8.33% YoY sales rate, indicating that Sip’s flat YoY rank alongside upward mobility among peers such as Pine + Star rising from #7 to #5 with +49.75% YoY signals a consolidation risk where maintaining #9 could translate into lost share if the minor Q2 drift from #8 to #9 persists.
Notable Products
Orange Pineapple Seltzer (5mg, 12oz, 355ml) posted the largest May 2026 movement with a 206.5% MoM surge to rank 5, while CBD/THC/CBN 5:5:1 Sugar Free Couchlock Grape Infused Soda (5mg CBD, 5mg THC,1mg CBN, 12oz) fell 11.9% to rank 4. Cranberry Highway Soda (5mg THC, 355ml) also leapt 53.2% to rank 3, outpacing CBD/THC 1:1 Watermelon Lemonade Infused Seltzer (5mg CBD, 5mg THC, 12oz) which grew 37.3% yet held rank 1. Eight of the top ten are Beverage SKUs with sugar-free or citrus profiles rising—Lemon Sugar Free Soda (5mg THC, 12oz, 355ml) climbed 88.3% to rank 6—while the functional blend THC/CBG/THC Revive Pink Potion (5mg THC, 1mg CBG, 1mg CBC, 12oz, 355ml) dropped 40.3% at rank 9. The pattern implies Sip’s mix is tilting toward straightforward flavor-led and sugar-free beverages as growth engines, with multi-cannabinoid functional formats ceding share despite previous placement.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
