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Nov-2025
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Overview
Market Insights Snapshot
In Massachusetts, Sip has demonstrated a notable upward trend in the beverage category. From August to November 2025, the brand climbed from the 11th to the 8th position, indicating a positive reception among consumers. Despite a slight dip in sales between August and September, Sip managed to recover and even increase its sales in the subsequent months, showcasing resilience and effective brand strategies. This consistent improvement in their ranking suggests a growing market presence and consumer preference for their beverage offerings in the state.
Conversely, in the tincture and sublingual category, Sip's performance in Massachusetts was less stable. The brand maintained a strong position in August and September, ranking 8th and 7th respectively. However, it failed to make the top 30 in October, indicating a potential challenge or shift in consumer preferences during that month. By November, Sip regained its footing, returning to the 7th position. This fluctuation highlights the competitive nature of the tincture market and suggests areas where the brand might need to focus its efforts to maintain consistency.
Competitive Landscape
In the Massachusetts beverage category, Sip has shown a promising upward trend in rankings from August to November 2025, moving from 11th to 8th place. This improvement is significant, especially when compared to competitors like Chill Medicated, which has seen a decline from 5th to 7th place, and Nectar, which dropped from 7th to 9th place. Despite Squier's Elixirs maintaining a relatively stable position, Sip's consistent sales growth indicates a strengthening market presence. Meanwhile, Vibations has remained stable but lower in rank, suggesting Sip's strategies are effectively capturing more market share. This positive trajectory for Sip suggests a robust potential for continued growth and competitiveness in the Massachusetts beverage market.
Notable Products
In November 2025, the top-performing product from Sip was the CBD/THC/CBN 5:5:1 Sugar Free Couchlock Grape Infused Soda, maintaining its first-place ranking with sales of 2463 units. The Spaced Out Lime Soda held the second position, showing a significant increase from its previous rank of second in October with 1939 units sold. The CBD/THC 1:1 Watermelon Lemonade Infused Seltzer remained steady at the third position, demonstrating a notable rise in sales from 1166 to 1757 units. The Orange Pineapple Seltzer improved its rank from fifth to fourth, reflecting a consistent upward trend in sales over the past months. New to the top ranks, the Cranberry Highway Soda debuted in fifth place, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
