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Sep-2025
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Overview
Market Insights Snapshot
Sip has shown varied performance across different categories and states, particularly in Massachusetts. In the Beverage category, Sip maintained a relatively stable presence, ranking 8th in June 2025 but slipping slightly to 11th in July before recovering to 10th in both August and September. This suggests a consistent demand for their beverages, although there was a noticeable decline in sales from June's $66,962 to September's $49,903. In contrast, Sip's Tincture & Sublingual category showed a more stable ranking, consistently staying around the 7th and 8th positions over the months. This indicates a steady interest in their tincture products, despite a slight fluctuation in sales figures.
It is noteworthy that Sip did not appear in the top 30 brands in any other state or category, which could be seen as a limitation in their market reach or an area for potential growth. The absence of rankings in other regions might suggest challenges in expanding their brand presence beyond Massachusetts, or it could indicate a strategic focus on solidifying their position within this state. The consistently high rankings in Massachusetts show a strong foothold in this market, but the lack of presence elsewhere highlights potential opportunities for expansion and diversification.
Competitive Landscape
In the Massachusetts cannabis beverage market, Sip has experienced fluctuating rankings over the past few months, indicating a competitive landscape. Starting from June 2025, Sip was ranked 8th but saw a decline to 11th in July, before stabilizing at 10th in August and September. This fluctuation in rank suggests that while Sip remains a strong contender, it faces stiff competition from brands like Vibations and Nectar, both of which have shown more consistent or improving ranks. Notably, Nectar climbed from 9th to 7th in August before settling at 8th in September, reflecting a positive sales trend. Meanwhile, CQ (Cannabis Quencher) maintained a steady presence around the 11th and 12th positions, and Drink Loud remained consistently at 13th. These dynamics highlight the need for Sip to strategize effectively to regain a higher rank and potentially increase sales, as the competition intensifies with brands like Vibations and Nectar showing upward trends.
Notable Products
In September 2025, the top-performing product from Sip was Bong Pop Red Soda (5mg) in the Beverage category, reclaiming the number one spot with sales reaching 2929 units. The CBD/THC/CBN 5:5:1 Sugar Free Couchlock Grape Infused Soda (5mg CBD, 5mg THC, 1mg CBN, 12oz) followed closely in second place, maintaining its steady presence in the top ranks over the past months. Lemon Sugar Free Soda (5mg) emerged as a notable contender, achieving third place in September after not being ranked in previous months. CBD/THC 1:1 Watermelon Lemonade Infused Seltzer (5mg CBD, 5mg THC, 12oz) secured fourth place, showing a slight decline compared to earlier months. Meanwhile, Orange Pineapple Seltzer (5mg) rounded out the top five, experiencing a slight drop in its ranking from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
