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Oct-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Sip has been steadily climbing the ranks in the Beverage category, moving from 12th place in July 2025 to 10th place by October 2025. This upward trend could indicate a growing consumer preference or effective brand strategies within the state. Despite a slight decline in sales from July to October, the brand's consistent rise in rankings suggests a solidifying market presence. In contrast, the Tincture & Sublingual category presents a mixed picture. Sip maintained a strong position in the top ten for July and September, but its absence from the top 30 in October could be a cause for concern, potentially pointing to increased competition or shifting consumer preferences in this category.
The performance of Sip in Massachusetts reveals intriguing dynamics across different product categories. While the Beverage category shows a positive trajectory in rankings, the Tincture & Sublingual category's performance underscores the challenges brands can face in maintaining their market position. The absence from the top 30 in October might suggest the need for strategic adjustments. These insights into Sip's performance across categories highlight the importance of adaptability and market analysis in the ever-evolving cannabis industry.
Competitive Landscape
In the competitive Massachusetts beverage market, Sip has shown a positive trajectory in terms of ranking, moving from 12th place in July 2025 to 10th place by October 2025. This upward movement suggests a strengthening position against competitors like CQ (Cannabis Quencher), which dropped from 11th to 12th place during the same period, and Drink Loud, which remained steady at 13th place. Despite a slight decrease in sales from July to October, Sip's ability to climb in rank indicates effective market strategies or consumer preference shifts. Meanwhile, Vibations maintained a stable position at 9th place, while Squier's Elixirs experienced some fluctuation but ultimately improved to 8th place by October. These dynamics highlight the competitive nature of the market and suggest that while Sip is gaining ground, continued strategic efforts are necessary to maintain and enhance its market position.
Notable Products
In October 2025, Sip's top-performing product was the CBD/THC/CBN 5:5:1 Sugar Free Couchlock Grape Infused Soda, which maintained its number 1 ranking from August and showed a notable sales figure of 2075 units. Spaced Out Lime Soda entered the rankings for the first time in October, securing the 2nd position. The CBD/THC 1:1 Watermelon Lemonade Infused Seltzer rose to 3rd place, improving from 5th place in September. Lemon Sugar Free Soda dropped one spot to 4th place, while Orange Pineapple Seltzer slightly declined to 5th from its previous 4th place standing. These changes highlight a dynamic shift in consumer preferences, with notable gains for new and existing products within the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
