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Aug-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Sip has shown a relatively stable performance in the Beverage category, with rankings fluctuating slightly between 8th and 11th place from May to August 2025. Despite these minor shifts, the brand's sales figures have remained consistent, with a peak in June followed by a modest decline in subsequent months. This suggests a resilient brand presence in the state, maintaining a competitive edge even amidst slight ranking changes. The data indicates that Sip has managed to sustain its position within the top 15 consistently, which is a positive sign of brand stability and consumer loyalty in this category.
In the Tincture & Sublingual category in Massachusetts, Sip has maintained a steady 7th place ranking from May through August 2025. This consistent ranking suggests a strong foothold in this category, with sales figures showing a notable increase from May to June and a slight decline in July before rising again in August. The stability in ranking despite fluctuations in sales volume could indicate a loyal customer base or effective marketing strategies that keep the brand top-of-mind among consumers. The absence of any ranking outside the top 10 highlights Sip's solid performance in this category, reinforcing its position as a key player in the Massachusetts market.
Competitive Landscape
In the Massachusetts cannabis beverage market, Sip has experienced a dynamic competitive landscape from May to August 2025. Despite a temporary dip in July, where Sip fell to 11th place, the brand managed to regain its position by August, ranking 9th. This fluctuation highlights the competitive pressure from brands like Keef Cola, which also ranked 11th in May and August, and Nectar, which showed a consistent upward trend, reaching 7th place by August. Vibations remained a strong competitor, consistently maintaining a top 10 position, while Squier's Elixirs experienced a notable drop in August, falling to 10th place. These shifts suggest that while Sip is holding its ground, it must strategize to maintain and improve its rank amidst the fluctuating performances of its competitors.
Notable Products
In August 2025, the top-performing product from Sip was the CBD/THC/CBN 5:5:1 Sugar Free Couchlock Grape Infused Soda, which reclaimed its number one position with sales reaching 2847 units. Bong Pop Red Soda, which was previously at the top in June, slipped to second place despite strong sales of 2738 units. Pride - Rainbow Sherbet Soda maintained its third position from July to August, showing consistent popularity. The Orange Pineapple Seltzer climbed to fourth place, a notable improvement from its previous fifth place in May. Energy - Orange Soda rounded out the top five, having dropped one spot from its fourth-place ranking in July.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
