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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hazy Daze concentrated 90.65% of May 2026 sales in Pre-Roll, with Topical at 7.04% and Edible at 2.31%, indicating a skew that widened as Pre-Roll rose 233.01% year over year while Edible fell 62.69% and Topical gained 8.62%. Month over month, all three categories contracted, led by Pre-Roll at -23.29%, Edible at -48.20%, and Topical at -4.29%, while the brand’s average price rose 20.05% YoY to $11.13 versus a Pre-Roll average of $10.76. The pattern implies the brand leaned further into value-accessible Pre-Rolls for annual growth while absorbing a May 2026 volume reset across categories, with mix concentration cushioning YoY gains but heightening MoM volatility.
With Michigan as the top state and Pre-Roll as the top category, the 233.01% YoY surge in Pre-Roll alongside a 62.69% YoY decline in Edible signals a positioning anchored in inhalables rather than ingestibles, and the -23.29% MoM dip in Pre-Roll versus -4.29% in Topical suggests sensitivity to short-cycle demand in the lead category. The 20.05% YoY price lift against a 90.65% Pre-Roll mix indicates pricing power concentrated in the core, while the 2.31% Edible share and 48.20% MoM contraction point to deprioritization of non-core formats. The implication is a strategy to dominate a single-format lane where scale and price can move in tandem, accepting exposure to monthly swings in exchange for outsized annual share capture.
Competitive Landscape
Hazy Daze sits at rank #104 in MI Pre-Roll in May 2026, slipping 4 positions from #100 in February 2026 while remaining 20 spots below its December 2025 peak at #84; the absence of a year-over-year rank indicates no comparable placement last May, which amplifies the recent quarter-over-quarter decline. At the top end, Jeeter holds #1 with a -19.7% year-over-year sales change, while Mitten Extracts moved up from #5 to #4 alongside a 35.6% year-over-year sales increase, indicating that upward mobility is occurring above Hazy Daze even as it drifts from #100 to #104; this gap implies that without a reversal toward its #84 ceiling, Hazy Daze’s rank trajectory points to continued share compression against rising and entrenched leaders.
Notable Products
Sherb Cream Pie Pre-Roll (1g) posted the steepest movement in May 2026 with a -80.3% month-over-month drop while sitting at rank 5, and Death Star X Jedi Breath #8 Pre-Roll (1g) fell -74.9% at rank 3, indicating demand compression concentrated in higher ranks. Titty Sprinkles Infused Pre-Roll (1g) declined -65.4% yet held rank 1, whereas MAC Pre-Roll (1g) inched up +1.9% at rank 4, and Black Lava Cake Pre-Roll (1g) grew +31.1% at rank 8, pointing to isolated resilience in non-infused SKUs against broad pullbacks. Eight of the top ten are Pre-Roll SKUs from the same format and include two infused items among the top nine, suggesting format concentration is high even as the Titty Sprinkles Pre-Roll 28-Pack (28g) slipped -23.1% at rank 7 off a single-month take of $13,092. The pattern implies Hazy Daze is overexposed to single-gram Pre-Rolls, and near-term commercial direction likely requires rebalancing away from volatile infused options toward steadier non-infused offerings and multi-pack value tested with targeted price-pack architecture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
