Market Insights Snapshot
In the Pre-Roll category, Washington's Hazy Daze has shown an interesting trend. The brand started at rank 70 in July 2023, dropped to 81 by September, but then made a significant jump back to 60 in October. This suggests a fluctuating demand for Hazy Daze's pre-rolls over the period. The exact sales numbers show a similar trend, with sales dipping in August and September, but rebounding in October. This could indicate a successful marketing push or a change in consumer preference.
Conversely, in the Topical category, Hazy Daze has consistently maintained a strong presence in the top 10 in Washington. The brand's rank fluctuated slightly between 5 and 7 from July to October 2023. This suggests a steady demand for Hazy Daze's topical products in the state. Despite slight sales dips in August and September, the brand rebounded in October, indicating a potential seasonal trend or successful promotion. This consistent performance in the Topical category contrasts with the brand's more volatile performance in the Pre-Roll category.
In the Pre-Roll category in Washington, Hazy Daze has seen a fluctuating performance over the past few months. While it slipped in rank from July to September 2023, it rebounded in October, outperforming Soulshine Cannabis and Pagoda, but still trailing behind Toasted Farms and Plaid Jacket. In terms of sales, Hazy Daze saw a decline from July to September, but experienced a significant boost in October. However, it's worth noting that both Toasted Farms and Plaid Jacket consistently had higher sales throughout this period. The data suggests that while Hazy Daze has managed to recover some ground, it still faces stiff competition in the Pre-Roll category in Washington.
In October 2023, Hazy Daze's top-performing product was the Indica #Live Resin Infused Pre-Roll (1g), regaining its position as number one from September, with sales peaking at 2682 units. The Sativa Live Resin Infused Pre-Roll (1g) held the second spot, just as in the previous month. Notably, the Hashtag - Sativa Live Resin Infused Blunt (1g) improved its ranking from the third position in September to the third in October, indicating a positive sales trend. The Hashtag - Indica Infused Blunt (1g) also improved its rank to the fourth position. Lastly, the Hybrid Live Resin Infused Pre-Roll (1g) dropped in ranking from the third in July to the fourth position in October.