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Dec-2025
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Overview
Market Insights Snapshot
Hazy Daze's performance in the Michigan market has shown some interesting dynamics over the last few months of 2025, particularly in the Pre-Roll category. While the brand did not make it into the top 30 rankings, there has been a noticeable upward trend in their positioning. Starting from a rank of 94 in September, they improved to 85 in October and slightly dipped to 88 in November, before climbing to 75 in December. This indicates a positive trajectory, suggesting increased consumer interest or effective market strategies. However, the absence from the top 30 highlights the competitive nature of the market and suggests there is room for growth and improvement to achieve greater market penetration.
In terms of sales, Hazy Daze experienced fluctuations, with a notable peak in December, reaching $120,376. This is a significant increase from the dip observed in November, which could point to successful holiday season promotions or other market factors at play. Despite these fluctuations, the brand's ability to recover and end the year on a high note is promising. However, being outside the top 30 in rankings implies that while sales are improving, the brand still faces challenges in gaining a stronger foothold in the Michigan Pre-Roll market. This could be an area of focus for Hazy Daze as they strategize for the coming year.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Hazy Daze has shown a notable upward trend in its ranking, moving from 94th place in September 2025 to 75th by December 2025. This improvement in rank is accompanied by a significant increase in sales, particularly from October to December, where sales jumped from 93,780 to 120,376. In contrast, Common Citizen experienced fluctuations, dropping from 55th to 71st place over the same period, with sales peaking in September but declining thereafter. Hytek maintained a relatively stable position, though its sales decreased slightly by December. Meanwhile, Dubs & Dimes saw a positive shift, climbing to 74th place in December, just ahead of Hazy Daze, with a consistent sales increase. The 8th by White Boy Rick remained fairly stable in rank, with a slight dip in December, but maintained a strong sales performance. These dynamics suggest that while Hazy Daze is gaining momentum, it faces stiff competition from brands like Dubs & Dimes and Common Citizen, which are also vying for higher market positions.
Notable Products
In December 2025, the top-performing product from Hazy Daze was Titty Sprinkles Infused Pre-Roll (1g), which climbed to the number one rank from fifth place in November, with impressive sales of 3,403 units. Following closely, Electric Peanut Butter Cookie #2 Infused Pre-Roll (1g) secured the second position, dropping from its previous top spot in November. Point Break Pre-Roll (1g) made its debut in the rankings, achieving third place with notable sales figures. Frosted Truffle Pie Pre-Roll (1g) maintained its fourth position from November, while Frosted Truffle Pie Infused Pre-Roll 14-Pack (9.8g) slipped from second to fifth place. The shifts in rankings highlight a dynamic change in consumer preferences, with infused pre-rolls gaining significant traction over the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
