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Dec-2024
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Overview
Market Insights Snapshot
Hazy Daze has shown a noteworthy performance in the Topical category within Washington. The brand achieved a significant position by ranking 6th in both October and December 2024. This consistency in ranking suggests a stable demand and possibly a loyal customer base in the region. However, it's important to note that Hazy Daze did not appear in the top 30 for September and November 2024, indicating some variability in its market presence. Such fluctuations could be attributed to seasonal trends or competitive market dynamics.
The absence of Hazy Daze from the top 30 in certain months could be concerning, as it suggests potential challenges in maintaining consistent market penetration. Despite this, the brand's ability to secure a top 10 position in two out of the four months analyzed is commendable. This performance could indicate successful marketing strategies or product innovations that resonated with consumers during these periods. As the brand continues to navigate the competitive landscape, monitoring these ranking shifts will be crucial in understanding its long-term positioning and growth potential within the Washington market.
Competitive Landscape
In the Washington Topical category, Hazy Daze has experienced fluctuations in its competitive standing over the last few months, notably absent from the top 20 rankings in September and November 2024, but securing the 6th position in both October and December. This inconsistent presence indicates potential volatility in sales performance, contrasting with the steady rankings of competitors like Fairwinds, which maintained a consistent 4th place, and Lucid, which held the 5th position throughout the same period. The sales figures for these competitors suggest that Fairwinds enjoys a significant lead, while Lucid's sales are more closely aligned with Hazy Daze, albeit with greater stability. As Hazy Daze aims to strengthen its market position, understanding these dynamics and the consistent performance of competitors could be key to developing strategies that enhance its rank and sales in the future.
Notable Products
In December 2024, the top-performing product for Hazy Daze was the CBD/THC Wonder Rub Balm (200mg CBD, 270mg THC) in the Topical category, which climbed to the first rank with notable sales of 438 units. The Indica #Live Resin Infused Pre-Roll (1g) maintained its steady position at the second rank, following a consistent performance from October and November. In the Edible category, the CBD/THC 9:1 Bud-ease Biscuits Dog Treat Biscuits 10-Pack held firm in the third position, demonstrating stable sales throughout the months. The Hashtag - Indica Infused Blunt (1g) improved its ranking to fourth in December from fifth in November, indicating a positive sales trend. Conversely, the Hashtag - Sativa Live Resin Infused Blunt (1g) slipped to the fifth position, reflecting a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
