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Jul-2025
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Overview
Market Insights Snapshot
Lucid has maintained a consistent performance in the Topical category within Washington, holding steady at the 5th rank from April to July 2025. This stability in ranking indicates a solid position in the market, suggesting that Lucid's offerings resonate well with consumers in this category. Despite fluctuations in monthly sales figures, with a peak in May 2025, the brand's ability to retain its position demonstrates resilience and a strong consumer base in Washington's Topical segment. This consistency is particularly noteworthy given the competitive nature of the cannabis market, where brands often experience significant rank shifts.
While Lucid's performance in Washington's Topical category is commendable, there is a lack of information regarding their presence in other states and categories. The absence of Lucid in the top 30 rankings in other states or categories could be a point of concern or a strategic decision to focus their efforts. Without explicit rankings, it is challenging to gauge their overall market penetration and brand strength outside of Washington. This gap in data might suggest areas for potential growth or indicate regions where Lucid has yet to establish a significant footprint. Understanding these dynamics could provide insights into the brand's strategic priorities and market positioning.
Competitive Landscape
In the Washington Topical category, Lucid consistently held the 5th rank from April to July 2025, indicating a stable position in the market. However, when compared to competitors like Agro Couture and Fairwinds, Lucid's sales figures suggest room for growth. Agro Couture maintained a strong 3rd rank with substantially higher sales, while Fairwinds consistently ranked 4th, also outperforming Lucid in sales. This indicates that while Lucid has a steady presence, it faces significant competition from brands with higher sales volumes, suggesting a need for strategic marketing or product innovation to climb the ranks and increase market share.
Notable Products
In July 2025, the top-performing product for Lucid was Sativa Infusion 1000mg in the Topical category, achieving the number one rank with sales of 425 units. This product moved up from its consistent second-place ranking in previous months. Indica Infusions 1000mg, also in the Topical category, dropped to the second position despite leading in May and June. Sativa Infusion 500mg climbed to the third spot, improving from its fifth-place ranking in June. Indica Infusions 2-Pack 1000mg made its debut in the rankings at fourth place, while Indica Infusions 500mg fell to fifth, showing a significant decrease in sales from June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
