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Dec-2024
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Overview
Market Insights Snapshot
Lucid has consistently maintained its position in the Topical category in Washington, holding steady at rank 5 from September through December 2024. This stability in ranking suggests a solid foothold in the market, despite fluctuations in monthly sales figures. Notably, sales dipped in November but rebounded strongly in December, indicating potential seasonal variations or effective promotional activities during the latter part of the year. This consistent presence in the top ranks highlights Lucid's strong brand recognition and consumer trust within the Topical segment in Washington.
While the Topical category in Washington shows a positive trend for Lucid, the absence of rankings in other states or categories suggests areas where the brand might not have as strong a presence. This could be viewed as an opportunity for Lucid to explore and expand its market reach. The lack of top 30 placements in other regions or categories might indicate a need for strategic adjustments or targeted marketing efforts to enhance brand visibility and competitiveness. Understanding the dynamics in these untapped markets could provide Lucid with valuable insights for growth and diversification.
Competitive Landscape
In the Washington Topical cannabis market, Lucid consistently held the 5th rank from September to December 2024, indicating a stable position amidst fluctuating sales figures. Despite this stability, Lucid faces stiff competition from brands like Fairwinds and Agro Couture, which maintained higher ranks at 4th and 3rd respectively throughout the same period. Notably, Agro Couture showed a strong upward sales trend, potentially widening the gap between itself and Lucid. Meanwhile, Hazy Daze re-entered the top 20 in December, ranking 6th, which could pose a future threat if their sales momentum continues. Lucid's consistent ranking suggests a loyal customer base, yet the brand may need to innovate or increase marketing efforts to climb higher in this competitive landscape.
Notable Products
In December 2024, the top-performing product for Lucid was Indica Infusions (1000mg) in the Topical category, maintaining its consistent first-place ranking since September. Sativa Infusion (1000mg) also held steady in second place, with notable sales of 386 units. Indica Infusions (500mg) climbed to third place, showing a significant improvement from its fifth-place ranking in the previous two months. Sativa Infusion (500mg) remained stable in fourth place, while Apples & Bananas (14g) in the Flower category dropped to fifth place after consistently ranking third from September to November. Overall, the rankings indicate that while the top two products remained unchanged, there was notable movement among the lower-ranked products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
