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Nov-2025
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Overview
Market Insights Snapshot
Lucid has shown a consistent performance in the Topical category within the state of Washington. Their ranking remained relatively stable from August to November 2025, fluctuating slightly but maintaining a position within the top 10. Specifically, Lucid held the 6th position in August, dropped to 5th in September, and then returned to 6th place in both October and November. This consistency in ranking indicates a stable consumer base and effective market engagement in the Topical category. However, the slight dip in sales from $15,447 in August to $14,285 in November suggests a need for strategic adjustments to sustain or boost their market share.
Interestingly, Lucid's presence in other states or categories is not highlighted, which could imply that the brand is either not competing in those markets or not ranking within the top 30. This absence in other regions or categories could be seen as a limitation in their market reach or a strategic focus on specific areas. The data suggests that while Lucid is performing well in Washington's Topical category, there may be opportunities for expansion or improvement in other states and categories to diversify their brand presence and enhance overall performance. Exploring these areas could provide valuable insights into potential growth avenues for Lucid.
Competitive Landscape
In the Washington Topical category, Lucid has shown a consistent performance, maintaining its rank within the top 6 brands from August to November 2025. Despite a slight dip in sales from August to October, Lucid managed to stabilize its sales in November. However, Lucid faces stiff competition from brands like SnacMe, which has fluctuated between ranks 5 and 6 but has shown a notable increase in sales in November, surpassing Lucid. Meanwhile, Fairwinds consistently holds the 4th rank, indicating a stable market presence with higher sales than Lucid. These dynamics suggest that while Lucid remains a strong contender, it needs to strategize to close the sales gap with its competitors and potentially improve its rank in the upcoming months.
Notable Products
In November 2025, Sativa Infusion (1000mg) emerged as Lucid's top-performing product, reclaiming the number one rank with sales reaching 305 units. Indica Infusions (1000mg), which held the top spot for the previous two months, slipped to second place. Cherry Popperz (14g) made a notable entry at rank three, marking its debut in the rankings. Indica Infusions 2-Pack (1000mg) maintained a consistent performance, holding steady at rank four across several months. Meanwhile, Indica Infusions (500mg) remained in fifth place, showing a decrease in sales compared to its peak in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
