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Dec-2025
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Overview
Market Insights Snapshot
Lucid has shown a consistent performance in the Topical category within the state of Washington. Over the last four months of 2025, the brand maintained a strong presence, consistently ranking within the top 10. Notably, Lucid held the 5th position in September and December, while slightly dropping to 6th place in October and November. This fluctuation indicates a resilient market presence, with a notable increase in sales in December, suggesting a strong finish to the year. Lucid's ability to remain in the top rankings highlights its competitive edge in Washington's topical market.
Interestingly, Lucid's performance outside of Washington in other categories or states is not captured within the top 30 rankings, which suggests room for growth and expansion. The absence of rankings in other states or categories could be a strategic focus on the Washington market or a potential area where the brand could enhance its presence. For stakeholders and potential investors, this could signal both a stable base in Washington's topical market and an opportunity to explore untapped markets. The data suggests a solid foundation with room for strategic growth in new territories.
Competitive Landscape
In the Washington Topical category, Lucid has shown a fluctuating yet promising trajectory in the competitive landscape. Despite a slight dip in rank from 5th to 6th place in October and November 2025, Lucid regained its 5th position by December 2025, indicating a resilient recovery in market presence. This is particularly noteworthy given the consistent performance of competitors like Fairwinds, which maintained a steady 4th position throughout the period, and Double Delicious, which briefly rose to 2nd place in November before returning to 3rd in December. Lucid's sales figures reveal a positive trend, with a significant increase from November to December 2025, suggesting effective strategies in boosting consumer engagement and market share. Meanwhile, SnacMe also displayed competitive agility, swapping ranks with Lucid in October and December, underscoring the dynamic nature of this market segment. These insights highlight Lucid's potential for growth and the importance of strategic positioning against formidable competitors in the topical cannabis market.
Notable Products
In December 2025, the top-performing product from Lucid was Indica Infusions 1000mg in the Topical category, which climbed to the first rank with notable sales of 464 units. This product moved up from its consistent second-place position held in the previous months. Sativa Infusion 1000mg, which had been the leader from September to November, dropped to the second rank with a slight decrease in sales compared to November. Indica Infusions 500mg maintained its third position from the previous month, showing a slight increase in sales figures. Sativa Infusion 500mg, despite a drop in sales, held the fourth rank, while Indica Infusions 2-Pack 1000mg remained steady at the fifth rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
