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Sep-2025
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Overview
Market Insights Snapshot
Lucid has shown a consistent presence in the Washington market within the Topical category, maintaining a steady ranking of 5th in both June and July 2025. However, there was a slight dip in their ranking to 6th place in August and September 2025. This downward trend in rankings is accompanied by a decrease in sales from June to September, indicating a potential challenge in maintaining their competitive edge in the market. Despite the decline, Lucid remains within the top 10, suggesting a resilient brand presence amidst changing market dynamics.
Notably, Lucid's absence from the top 30 brands in other states or categories during this period highlights a concentrated performance in Washington. This focus could be strategic, allowing Lucid to capitalize on its established market position in Washington. However, the lack of visibility in other regions or categories might suggest opportunities for diversification or expansion that are yet to be explored. Lucid's performance in Washington's Topical category underscores the importance of maintaining market share and adapting to competitive pressures to sustain long-term growth.
Competitive Landscape
In the Washington Topical category, Lucid has experienced some shifts in its competitive positioning over the past few months. Initially ranked 5th in June and July 2025, Lucid saw a decline to 6th place in August and maintained this position through September. This change in rank coincides with a downward trend in sales, suggesting a potential challenge in maintaining market share. Meanwhile, Fairwinds has consistently held the 4th position, indicating a stable performance despite a slight dip in sales in September. On the other hand, SnacMe has shown resilience by climbing from 6th to 5th place in August, surpassing Lucid, and maintaining this rank in September. This competitive landscape highlights the need for Lucid to strategize effectively to regain its standing and counteract the sales decline, especially as SnacMe appears to be gaining momentum.
Notable Products
In September 2025, Indica Infusions (1000mg) reclaimed its top position in Lucid's product lineup, leading the sales in the Topical category with a notable figure of 264 units sold. Sativa Infusion (1000mg), which held the first rank in the previous month, slipped to second place. Indica Infusions (500mg) made a comeback, securing the third position, despite not being ranked in July and August. Platinum Jack (14g) maintained a steady presence, ranking fourth after debuting in August. Sativa Infusion (500mg) consistently held the fifth position, showing stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
