.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lucid's performance in the Washington market, particularly in the Topical category, has shown a consistent pattern over the past few months. The brand maintained a steady rank of 6th place from August to October 2025, slightly dropping from its 5th place position in July. This consistency in rankings indicates a stable presence in the market, despite a gradual decline in sales figures over the same period. The sales data shows a modest decrease from July through October, suggesting that while Lucid remains a strong contender in the Topical category, it faces challenges in increasing its market share or sales volume.
It's noteworthy that Lucid did not appear in the top 30 brands in other categories or states, which highlights the brand's concentrated focus or success in the Topical category within Washington. This absence in broader rankings could be seen as a limitation in their market reach or product diversification. However, maintaining a top 10 position consistently in a competitive category like Topicals suggests that Lucid has carved out a niche for itself, focusing its efforts on a specific market segment. The consistency in their ranking is a testament to their brand strength and consumer loyalty within this category, despite the slight dip in sales figures over the months.
Competitive Landscape
In the Washington Topical category, Lucid has experienced a consistent ranking at the 6th position from August to October 2025, after a slight drop from 5th in July. This stability in rank, despite a gradual decline in sales, suggests that Lucid is maintaining its market position amidst competitive pressures. Notably, SnacMe has shown a more dynamic performance, climbing to the 5th position in August and maintaining it through October, with sales figures that have fluctuated but ultimately increased from July to October. Meanwhile, Fairwinds has consistently held the 4th rank, although its sales have been on a downward trend. This competitive landscape indicates that while Lucid's sales are lower compared to its immediate competitors, its ability to hold its rank suggests a loyal customer base or effective marketing strategies that could be leveraged to improve sales performance.
Notable Products
In October 2025, the top-performing product from Lucid was Indica Infusions (1000mg) in the Topical category, maintaining its first-place rank from September with sales of 262 units. Sativa Infusion (1000mg), also in the Topical category, held the second position, consistent with its ranking in September but showing a slight increase in sales to 238 units. Platinum Jack (14g), a Flower category product, improved its rank to third place from fifth in September, indicating a significant boost in popularity. Indica Infusions 2-Pack (1000mg) remained steady in fourth place across all months from July to October, showing consistent demand. Indica Infusions (500mg) fell to fifth place from third in September, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
