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Aug-2025
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Overview
Market Insights Snapshot
In the state of Washington, Lucid has demonstrated consistent performance in the Topical category, maintaining a steady rank of 5th from May through August 2025. This stability in ranking suggests a strong foothold in the market, although there is a noticeable decline in sales figures over the same period. Despite the drop from $19,570 in May to $14,973 in August, Lucid's ability to hold its rank indicates that other brands may be experiencing similar challenges, or that Lucid's market presence is resilient against such fluctuations.
While Lucid's consistent ranking in Washington's Topical category is commendable, the absence of rankings in other categories or states suggests areas for potential growth or current limitations in their market reach. Not appearing in the top 30 for other categories or states could be seen as a missed opportunity to capture a broader audience or diversify their product offerings. This pattern highlights the importance for Lucid to evaluate their strategies in expanding their presence beyond the Topical category in Washington, potentially exploring new markets or enhancing their product lines to improve visibility and sales in other segments.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Washington, Lucid has maintained a consistent rank of 5th place from May to August 2025. Despite this stability in rank, Lucid's sales have experienced a downward trend, with a noticeable decline from May's figures to August's. This contrasts with competitors like Agro Couture and Fairwinds, which have maintained steady sales and consistent ranks at 3rd and 4th place, respectively. Agro Couture continues to lead with significantly higher sales, while Fairwinds shows a slight sales increase in July. Meanwhile, SnacMe entered the top 20 in August, debuting at 6th place, indicating a potential new competitor on the rise. These dynamics suggest that while Lucid holds its rank, it faces challenges in boosting sales amidst strong competition and emerging brands.
Notable Products
In August 2025, Sativa Infusion 1000mg maintained its position as the top-selling product for Lucid, consistent with its ranking from July. Indica Infusions 1000mg held steady in the second spot, showing a slight decrease in sales to 256 units. Notably, Platinum Jack 14g emerged as a new contender, securing the third position, having not been ranked in previous months. Indica Infusions 2-Pack 1000mg remained in fourth place, while Sativa Infusion 500mg slipped to fifth, indicating a decline in popularity. Overall, the rankings reflect stability in the top two positions, with notable changes in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
