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Oct-2025
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Overview
Market Insights Snapshot
In the Pre-Roll category, Presidential has shown varied performance across different states. In California, the brand has maintained a strong and consistent position, holding steady at the 4th rank from July to October 2025. This stability in a competitive market like California is notable, especially given the high sales figures reaching nearly two million dollars in October. Conversely, in Arizona, Presidential's ranking has slightly declined from 15th in August and September to 19th in October, indicating a potential area for improvement. Meanwhile, in Nevada, the brand has consistently held the 3rd rank from August to October, suggesting a strong foothold in that market despite a slight dip in sales in August.
In New York, Presidential has demonstrated significant upward momentum, climbing from the 70th position in July to 38th in October. This upward trend indicates growing consumer acceptance and market penetration in a relatively new market for cannabis. However, in Michigan, the brand has faced challenges, with its rank dropping from 36th in August to 68th in October. This decline suggests increased competition or changing consumer preferences that Presidential may need to address. The absence of the brand from the top 30 in Michigan in October highlights this as a critical area for potential strategic focus.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Presidential consistently holds the 4th rank from July to October 2025, demonstrating a stable position amidst fluctuating market dynamics. Despite being outpaced by Kingpen, which maintains the 3rd rank with higher sales figures, and STIIIZY, which dominates at the 2nd rank, Presidential shows resilience with a slight upward trend in sales, peaking in October. Meanwhile, CannaBiotix (CBX) improves its rank from 7th to 6th, indicating potential competitive pressure, while Sluggers Hit experiences rank volatility, dropping to 7th in September before rebounding to 5th in October. This competitive environment underscores the importance for Presidential to leverage its stable ranking and explore strategies to enhance its market share against these formidable competitors.
Notable Products
In October 2025, the top-performing product for Presidential was the Waui Moon Rock Infused Blunt (1.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 10,006 units. The Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) held steady in second place, despite a slight decrease in sales compared to August. The Presidential x THC Design - Gorilla Goo Moonrock Infused Pre-Roll (1g) climbed to third place, showing a notable rise from its previous absence in the rankings. The Presidential x THC Design - Pink Cookies Moonrock Infused Blunt (1.5g) remained in fourth place, while the XXX Moonrock Infused Blunt (1.5g) consistently held the fifth position since August. Overall, the rankings for these products have shown remarkable stability, with only minor shifts observed in the lower positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
