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Jul-2025
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Overview
Market Insights Snapshot
Presidential has shown a varied performance across different states in the Pre-Roll category. Notably, in California, the brand has consistently improved its ranking, moving from 5th place in April 2025 to an impressive 3rd place by July 2025. This upward trend is indicative of a strong market presence and growing consumer preference in the state. Conversely, in Michigan, Presidential's ranking has declined over the same period, dropping from 24th to 38th place, suggesting challenges in maintaining its competitiveness. Meanwhile, in Nevada, Presidential has maintained a solid 2nd place consistently, highlighting its stable foothold in the market there.
In Arizona, Presidential's performance has been relatively stable, with the brand holding its position at 17th place in both April and July 2025, despite a slight dip to 21st in June. This stability suggests a steady consumer base, though there is room for growth to break into the top 15. Interestingly, Presidential made a debut in New York in July 2025, entering at 65th place, which indicates early-stage market penetration. Such a low initial ranking could either represent a strategic entry point or a need for increased brand awareness and distribution efforts in the state. Overall, while Presidential demonstrates strength in certain markets, there are clear opportunities for improvement in others.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Presidential has shown a promising upward trajectory, climbing from the 5th position in April 2025 to the 3rd position by July 2025. This rise in rank indicates a strengthening market presence, despite strong competition from brands like Kingpen and Claybourne Co., which have experienced fluctuations in their rankings. Notably, Kingpen dropped from 3rd to 4th place, while Claybourne Co. fell to 5th place in July. Meanwhile, STIIIZY has maintained a steady 2nd place, and Jeeter continues to dominate the top spot. Presidential's consistent sales growth, despite the competitive pressure, highlights its potential to further solidify its position in the market.
Notable Products
In July 2025, the top-performing product for Presidential was the Waui Moon Rock Infused Blunt (1.5g) in the Pre-Roll category, maintaining its number one rank from the previous month with sales of 11,387 units. The Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) held steady at the second position, a consistent ranking from June. The Strawberry Moonrock Infused Pre-Roll (1g) also maintained its third-place position from the prior month. Notably, the Presidential x THC Design - Pink Cookies Moonrock Infused Blunt (1.5g) climbed to fourth place from its previous fifth-place ranking in June. The XXX Moonrock Infused Blunt (1.5g) entered the top five for the first time, securing the fifth spot in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
