Presidential

Data Snapshot: Apr 03, 2024
Presidential Cannabis Brand Logo
$1M+

Mar-2024

Sales

Growth

Trend

6-Month

207

Product Count

SKUs

Presidential

Overview

Presidential is a Los Angeles-based cannabis brand, renowned for being one of California's largest infused flower companies and the third largest pre-roll vendor in the state. Since its launch in 2012, Presidential establishes its individuality through an innovative product portfolio, which includes specialized moon rock products created using a proprietary process. Despite facing legal scrutiny over THC content claims, the brand remains committed to abiding by California cannabis regulations.
Markets

Presidential Locations

Product Trends

Presidential Categories

Presidential Sales

Market Insights Snapshot

Presidential Historical Sales by Category

In the competitive cannabis market, Presidential's performance in the Pre-Roll category shows significant variances across states. In California, Presidential has maintained a strong presence within the top 4, fluctuating slightly but holding firm at the 3rd position from February to March 2024. This consistency in ranking, alongside a notable increase in sales from February (2,669,989) to March (3,162,543), underscores its solid footing in the California market. Contrastingly, in Michigan, Presidential struggled to make it into the top 30 brands for the Pre-Roll category, with rankings in the 40s and even dropping to 52nd place in March 2024. This indicates a significant challenge in capturing consumer interest or competing effectively in Michigan's market during this period.

On the brighter side, Presidential's performance in Nevada is nothing short of stellar, dominating the Pre-Roll category by consistently securing the 1st rank from January to March 2024. This dominance is complemented by a progressive increase in sales, peaking in March with 1,084,217, which signifies a growing consumer base and a strong brand preference in Nevada. Such a stark contrast in brand performance across states highlights the importance of market-specific strategies. While Presidential enjoys a stronghold in Nevada, indicating effective market penetration and consumer loyalty, its struggle in Michigan suggests potential areas for strategic adjustments to enhance its market share and consumer appeal. This analysis reveals the nuanced landscape of cannabis brand performance, where geographical preferences and market dynamics play a crucial role in shaping a brand's success.

Mar-2024 Rank
Pre-Roll
3
52
1
Presidential

Competitive Landscape

In the competitive California pre-roll market, Presidential has maintained a strong position, consistently ranking in the top 4 from December 2023 through March 2024. Despite a slight dip to 4th place in January 2024, Presidential quickly regained its 3rd place ranking, showcasing resilience and a loyal customer base. Its main competitors include Jeeter, which has dominated the top spot with significantly higher sales, and STIIIZY, consistently holding 2nd place with sales figures also notably higher than Presidential's. Pacific Stone has been a close competitor, fluctuating around Presidential's rankings but with slightly lower sales. Meanwhile, Pure Beauty has shown upward momentum, moving from 8th to 5th place, indicating a potential future threat to Presidential's market share. This landscape suggests that while Presidential has a strong foothold, the dynamic nature of the market and the aggressive strategies of its competitors could influence its position and sales in the long term.

Presidential market ranking for CA Pre-Roll

Presidential

Notable Products

In March 2024, Presidential's top-performing product was Waui Moon Rock Infused Blunt (1.5g) within the Pre-Roll category, achieving the highest sales figure of 13,457 units. Following closely, Grape Moonrock Infused Pre-Roll (1g) secured the second position, showcasing a slight decline from its top rank in February 2024. The third spot was taken by Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g), marking its return to the top ranks after a hiatus since December 2023. Rove x Presidential - Waui Moonrock Infused Pre-Roll (1g) maintained a consistent presence in the top ranks, landing at fourth in March after being third and fourth in January and February, respectively. Notably, Pink Cookies Moonrock Infused Blunt (1.5g) made its first appearance in the top five, indicating a growing diversity in Presidential's popular products.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Waui Moon Rock Infused Blunt (1.5g)
Pre-Roll
1
2
2
1
Grape Moonrock Infused Pre-Roll (1g)
Pre-Roll
>5
4
1
2
Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g)
Pre-Roll
2
>5
>5
3
Rove x Presidential - Waui Moonrock Infused Pre-Roll (1g)
Pre-Roll
>5
3
4
4
Pink Cookies Moonrock Infused Blunt (1.5g)
Pre-Roll
>5
>5
>5
5
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