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Apr-2025
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Overview
Market Insights Snapshot
Presidential has shown varied performance across different states in the Pre-Roll category. In California, Presidential maintained a strong presence, consistently ranking within the top five. The brand was ranked 4th in January and March, and slightly dropped to 5th in April, indicating a slight fluctuation but still maintaining a robust position. In contrast, Arizona witnessed a more volatile performance, with rankings oscillating between 20th and 26th over the four-month period. This could suggest challenges in maintaining a steady market position in Arizona compared to its performance in California.
In Nevada, Presidential maintained a consistent 2nd place ranking, showcasing its strong foothold in the market there. This consistency is notable when compared to Michigan, where the brand's rankings were more erratic, peaking at 18th in January and dropping to 27th in February, before stabilizing around the 24th and 25th positions in subsequent months. The absence of top 30 rankings in some states may highlight areas where Presidential could focus on improving its market strategy. Overall, while the brand shows strength in certain regions, it faces challenges in others, suggesting potential areas for strategic growth and market penetration.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Presidential has experienced notable fluctuations in its rank over the first four months of 2025. Starting the year in January at rank 4, Presidential briefly climbed to the 3rd position in February, only to slip back to 4th in March and further down to 5th by April. This movement indicates a dynamic market environment where competitors like Kingpen and Claybourne Co. have maintained stronger or more consistent positions, with Kingpen consistently holding a top 3 spot and Claybourne Co. improving from 5th to 4th by April. Meanwhile, CannaBiotix (CBX) has shown a positive trend, moving from 10th to 6th place, suggesting increased competition from lower-ranked brands. Despite these shifts, Presidential's sales figures have shown a positive trajectory, particularly from March to April, indicating robust consumer demand even amidst ranking challenges. This competitive analysis highlights the importance for Presidential to strategize effectively to regain and maintain a higher rank in this competitive market.
Notable Products
In April 2025, the top-performing product from Presidential was the Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank from February with impressive sales of 11,059 units. The Presidential x THC Design - Pink Cookies Moonrock Infused Blunt (1.5g) climbed to the second position, showcasing a significant improvement from its consistent fifth rank in the previous months. The Blue Raspberry Moonrock Infused Pre-Roll (1g) dropped to third place despite leading in March, indicating a slight decline in momentum. The Grape Moonrock Triple Threat Infused Pre-Roll (1g) slipped to fourth place from its second position in March. The Pineapple Infused Pre-Roll (1g) entered the rankings for the first time, securing the fifth spot in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
