.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Presidential’s mix in May 2026 remained overwhelmingly concentrated in Pre-Roll at 99.30% share, while Flower held 0.70% share, implying an extreme category skew. Within that mix, Pre-Roll declined 5.75% year over year and 5.03% month over month, whereas Flower surged 130.31% year over year but fell 30.64% month over month, signaling volatility in the small tail. Average price across the brand fell 6.85% year over year to $15.61, aligning with Pre-Roll’s average price at $15.55, while the brand’s overall sales slid 5.36% year over year; together with a Pre-Roll rank position of 3 in Nevada, the pattern implies a price-led, Pre-Roll-first strategy that is driving share defense at the cost of diversification.
The mix shift suggests Presidential is optimizing for scale in Pre-Roll rather than expanding breadth, as a 99.30% Pre-Roll share alongside a 5.03% month-over-month dip points to exposure to single-category seasonality and pricing elasticity. The contrast between Flower’s 130.31% year-over-year growth and 30.64% month-over-month drop indicates episodic trial rather than sustained penetration, while the 6.85% year-over-year price decrease paired with a 5.36% year-over-year sales decline implies discounting did not convert to incremental volume in May 2026; the implication is that reinforcing premiumized Pre-Roll tiers or pack architectures would address reliance on short-term price moves and stabilize rank at 3 in Nevada against category swings.
Competitive Landscape
Presidential sits at rank #4 in CA Pre-Roll in May 2026, improving 1 position year over year from #5 while holding flat versus February 2026 at #4, and its peak of #3 in April 2026 indicates brief upward mobility; meanwhile, Jeeter held steady at #1 year over year with sales up 25.9%, and Kingpen stayed at #3 despite a 15.3% sales decline, pointing to a share mix where Presidential’s slight climb coexists with a stable top tier; the pattern implies Presidential’s trajectory is one of consolidation just below the podium, with occasional spikes to #3 but not yet the sustained gains needed to displace incumbents.
Notable Products
Cherry Gelato Moonrock Infused Pre-Roll (1g) posted the steepest movement in May 2026 with a -30.26% month-over-month drop and sat at rank 10, while Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) declined -25.30% at rank 7, signaling erosion on collaborative Moonrock SKUs. In contrast, Presidential x THC Design - Gorilla Goo Infused Blunt (1.5g) gained 10.46% MoM at rank 2 and Rainbow Belts Moonrock Infused Pre-Roll (1g) rose 11.53% at rank 4, indicating selective momentum clustered near the top five. With eight of the top ten being Pre-Roll Moonrock or infused variants and the category’s rank span concentrated between 1 and 10, the mix implies Presidential is leaning into infused Pre-Rolls while partner-labeled Moonrock SKUs face sharper volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
