Market Insights Snapshot
In the Pre-Roll category, Presidential has shown a consistent performance in California and Nevada, maintaining a top 3 ranking from July to October 2023. In California, the brand improved its ranking from 4th in July to 3rd in August, a position it held steady in the following months. Meanwhile, in Nevada, Presidential remained the 2nd top brand throughout the four months. However, the lack of a ranking for Presidential in Michigan implies that the brand did not make it to the top 20 in the Pre-Roll category in this state, indicating room for improvement.
When it comes to sales, Presidential demonstrated a steady growth in California, with sales increasing from 2,472,027 in July to 2,983,570 in October. The brand also exhibited a significant upward trend in Nevada, with sales jumping from 668,787 in July to 997,477 in October. In contrast, Michigan showed a slight dip in sales from September to October, down from 326,352 to 298,883. This decrease aligns with the brand's lower performance in the state's Pre-Roll category rankings.
In the California Pre-Roll category, Presidential has consistently maintained a strong position, ranking third from July to October 2023. This is an impressive feat considering the fierce competition from brands like Jeeter, STIIIZY, West Coast Cure, and Pacific Stone. Notably, Presidential has consistently outperformed West Coast Cure and Pacific Stone in terms of ranking, despite Pacific Stone's rise from 6th to 4th place in September. However, Presidential still trails behind the market leaders, Jeeter and STIIIZY, who have secured the first and second positions respectively. In terms of sales, Presidential has shown a steady upward trend, indicating a growing consumer preference for the brand. This analysis suggests that while Presidential is a strong contender in the market, there is still room for growth and improvement to challenge the top-ranking brands.
In October 2023, the top-performing products from Presidential were predominantly from the Pre-Roll category. The Waui Moon Rock Infused Blunt (1.5g) consistently held the top rank, with a notable sales figure of 14,044 units in October. The Strawberry Moonrock Infused Pre-Roll (1g) climbed back into the rankings at second place, following its absence in September. The Pink Cookies Moonrock Infused Blunt (1.5g) also made a strong comeback, securing the third rank, while the XXX Moonrock Infused Blunt (1.5g) made its first appearance in the rankings at fourth place. The Gorilla Goo Infused Blunt (1.5g) held steady in the rankings, moving from fifth in September to fifth in October.