Jun-2024
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Overview
Market Insights Snapshot
Presidential's performance in the Pre-Roll category has shown significant stability and growth in key markets. In California, the brand consistently held the third position from March to June 2024, demonstrating a strong foothold in one of the largest cannabis markets in the United States. Sales figures in California have shown a positive trend, peaking at over $2.67 million in June, indicating robust consumer demand and effective market strategies. Meanwhile, in Nevada, Presidential has maintained a top-tier position, holding steady at the second rank from April to June 2024, after initially leading in March. This consistency in high-ranking positions across these states highlights Presidential's strong brand presence and consumer loyalty in the Pre-Roll segment.
In contrast, Presidential's performance in Michigan presents a more dynamic picture. Starting at the 28th position in March 2024, the brand saw a significant rise to the 16th position by May, though it slightly dipped to 17th in June. This fluctuation suggests a competitive market environment and potential areas for growth and improvement. The sales trajectory in Michigan also reflects this movement, with a notable increase from $310,931 in March to $653,035 in May, before a slight decline in June. The absence of Presidential in the top 30 brands in other states could be seen as a challenge, indicating the need for strategic expansion and market penetration efforts to bolster its national presence.
Competitive Landscape
In the highly competitive California Pre-Roll market, Presidential consistently holds the 3rd rank from March to June 2024, showcasing its strong market presence. Despite maintaining a stable position, Presidential faces stiff competition from brands like STIIIZY, which holds the 2nd rank with significantly higher sales, and Jeeter, the market leader. Notably, Jeeter's sales are more than triple those of Presidential, indicating a significant gap. Meanwhile, Pacific Stone fluctuates between 4th and 5th ranks, and Claybourne Co. shows a positive trend, moving from 9th to 5th rank over the same period. This competitive landscape suggests that while Presidential maintains a solid position, there is room for growth, particularly in capturing market share from the top two brands.
Notable Products
For June 2024, Presidential's top-performing product was the Waui Moon Rock Infused Blunt (1.5g) in the Pre-Roll category, maintaining its number one rank with sales of $14,202. The Blue Raspberry Moonrock Infused Pre-Roll (1g) held steady at second place, following a consistent performance from the previous months. The Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) rose to third place, having re-entered the rankings after not being listed in April and May. The Grape Moonrock Infused Pre-Roll (1g) saw a slight drop to fourth place, despite stable sales figures. Lastly, the Pink Cookies Moonrock Infused Blunt (1.5g) returned to the fifth position, matching its rank from March and April.