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Aug-2025
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Overview
Market Insights Snapshot
Presidential has shown varying performance across different states in the pre-roll category. In Arizona, Presidential has seen a positive trend, climbing from 17th in May to 14th by August, suggesting a growing market presence. Conversely, in Michigan, the brand's ranking has declined, moving from 27th in May to 39th in August, indicating potential challenges or increased competition in the region. Meanwhile, in California, Presidential maintains a strong position, consistently ranking within the top five, which showcases its solid foothold in one of the largest cannabis markets.
In Nevada, Presidential has consistently held the 2nd position in the pre-roll category from May through August, reflecting a stable and strong market presence. On the other hand, New York presents a picture of growth, where the brand wasn't even in the top 30 in May, but improved its ranking to 47th by August. This upward movement in New York, despite not yet breaking into the top 30, suggests that Presidential is gaining traction in newer markets. Such diverse performances across states highlight the brand's varying market dynamics and opportunities for growth or improvement.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Presidential has demonstrated a notable upward trajectory in its rankings over the summer of 2025. Starting at the 5th position in May, Presidential climbed to the 3rd spot by July and maintained this rank through August. This ascent reflects a strategic gain against competitors such as Kingpen, which saw a decline from 3rd to 4th place during the same period. Despite STIIIZY holding steady at 2nd place, Presidential's consistent sales growth, particularly in August, suggests a narrowing gap with higher-ranked brands. Meanwhile, Claybourne Co. experienced fluctuations, dropping to 5th place by July, which further emphasizes Presidential's competitive edge. The market leader, Jeeter, remains unchallenged at the top, but Presidential's performance indicates a strong potential for further advancement in the California pre-roll category.
Notable Products
In August 2025, Waui Moon Rock Infused Blunt (1.5g) maintained its top position as the leading product for Presidential, with sales reaching 11,266 units. The Presidential x Rove - Skywalker Moonrock Infused Pre-Roll (1g) held steady in second place, showing a significant sales increase from the previous month. Blue Raspberry Moonrock Infused Pre-Roll (1g) re-entered the rankings at third place after a brief absence, while the XXX Moonrock Infused Blunt (1.5g) secured the fourth position, consistent with its performance in June. The Presidential x THC Design - Pink Cookies Moonrock Infused Blunt (1.5g) rounded out the top five, maintaining its position from July. Overall, the rankings display stability with some notable shifts in sales figures, especially for the second and third-ranked products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
