Market Insights Snapshot
In the topical category, Jointment by Blunt Botanicals has shown consistent performance in Alberta, maintaining a position within the top 10 brands from July to October 2023. However, it's worth noting that while the brand has managed to hold onto its ranking, there has been a significant downward trend in sales over the same period, indicating a potential need for strategic adjustments to regain momentum.
On the other hand, in Saskatchewan, Jointment by Blunt Botanicals appeared in the top 20 brands in the topical category in July 2023, but has since fallen off the list. This absence in the months following July suggests a decrease in the brand's market presence within this state. While specific sales figures for these months are not available, the brand's initial ranking and subsequent disappearance from the list point towards a challenging market scenario in Saskatchewan.
In the Topical category within the Alberta market, Jointment by Blunt Botanicals has been facing stiff competition from brands such as LivRelief, Latitude, RHO Phyto, and Alberta Bud. Over the period from July to October 2023, Jointment's rank remained fairly stable, fluctuating between the 9th and 10th positions. However, the brand did experience a slight downward trend in sales. LivRelief and RHO Phyto consistently outperformed Jointment in terms of rank, while Latitude and Alberta Bud trailed behind. Notably, Latitude was not even in the top 20 brands in July, but it managed to climb to the 12th position by October, indicating a significant upward trend. On the other hand, RHO Phyto, despite maintaining a higher rank than Jointment, saw a significant drop in sales, moving from the 6th position in September to the 11th in October.
In October 2023, the top-performing product from Jointment by Blunt Botanicals was the CBD:THC Massage Butter (250mg THC, 50mg CBD, 28g), from the Topical category. This product maintained its rank as the number one best-seller for four consecutive months from July to October. The sales figure for this product in October was 97 units, showing a decline from previous months. The rankings for other products are not disclosed, but it's evident that the CBD:THC Massage Butter consistently outperformed them. This trend signifies a strong customer preference for this product within the Jointment by Blunt Botanicals offerings.