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Apr-2025
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Overview
Market Insights Snapshot
Jointment by Blunt Botanicals has shown a notable presence in the topical category within the Canadian market, particularly in Alberta. The brand maintained a consistent ranking of 5th place during both January and February 2025, reflecting a strong foothold in this province. However, there is a lack of data for March and April, suggesting that the brand did not sustain its top 30 position in Alberta during these months, which could indicate a potential decline in market presence or increased competition. Despite this, the brand's ability to secure a top 5 position initially highlights its competitive edge and consumer appeal in the topical category.
While the sales figures for January and February reveal a decline, with sales dropping from approximately 18,949 CAD in January to 11,675 CAD in February, the absence of ranking data for March and April could imply either a strategic withdrawal or a need to revamp their market strategy. The initial strong performance in Alberta suggests that Jointment by Blunt Botanicals has the potential to reclaim its position with the right adjustments. Observing the trends in other provinces and categories could provide further insights into their overall market strategy and adaptability. The brand's performance in these early months of 2025 underscores the dynamic nature of the cannabis market and the importance of maintaining momentum amidst changing consumer preferences and competitive pressures.
Competitive Landscape
In the competitive landscape of the Topical cannabis category in Alberta, Jointment by Blunt Botanicals has faced significant challenges in maintaining its market position. Despite starting the year 2025 ranked 5th, Jointment by Blunt Botanicals saw a decline in sales from January to February, and notably, it did not rank within the top 20 brands for March and April. This contrasts with competitors like Proofly and Solei, which consistently held their positions at 3rd and 4th respectively throughout the same period. Proofly's sales remained robust, showing resilience and even an increase in March, while Solei experienced a gradual decline. The absence of Jointment by Blunt Botanicals from the top ranks in later months suggests a need for strategic adjustments to regain competitive ground in the Alberta market.
Notable Products
In April 2025, Jointment by Blunt Botanicals' top product remains the CBD Pineapple Express Fizzing Bath Soak (50mg CBD), maintaining its first-place ranking from previous months with sales of 237 units. The CBD Alaskan TF Zero Waste Bath Bomb (50mg CBD) also held steady in the second position, although its sales figures have shown a consistent decline over the months. The CBD/CBN Jointment Bath Salts (250mg CBD, 100mg CBN, 222g) retained the third spot, with a notable increase in sales compared to January. Meanwhile, the CBD/THC Massage Butter (250mg THC, 50mg CBD, 28g) continues to rank fourth, with its sales figures decreasing slightly each month. Overall, the rankings for Jointment by Blunt Botanicals' products have remained stable, with minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
