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Jul-2025
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Overview
Market Insights Snapshot
Jointment by Blunt Botanicals has shown a notable performance in the Topical category, particularly in Alberta. After not appearing in the top 30 brands in April 2025, the brand made a significant leap to rank 5th in May. This suggests a strong market entry and consumer acceptance in the region. However, the absence of ranking data for June and July indicates that the brand might have faced challenges in maintaining its momentum or that it simply didn't sustain a top 30 position in those months. This volatility highlights the competitive nature of the topical cannabis category and the importance of consistent market strategies.
While Alberta is currently the only province with available data for Jointment by Blunt Botanicals, the brand's initial success in May with sales exceeding $10,000 demonstrates its potential for growth. The lack of ranking in other months and regions could suggest either a strategic focus on Alberta or difficulties in expanding its footprint. For stakeholders and potential investors, this performance in Alberta serves as an insightful case study of the brand's capabilities and the market dynamics at play. Observing future trends and how the brand adapts will be crucial for understanding its long-term prospects in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Topical category in Alberta, Jointment by Blunt Botanicals has shown a notable entry into the market, achieving a rank of 5.0 in May 2025. This indicates a significant breakthrough, as it was not in the top 20 brands in April 2025. However, it faces stiff competition from established brands like Solei, which consistently held the 4.0 rank from April to July 2025, indicating a stable market presence. Another competitor, Wildflower, also maintained a 5.0 rank in June and July 2025, suggesting a competitive parity with Jointment by Blunt Botanicals. The sales trajectory for Jointment by Blunt Botanicals remains to be seen, but the consistent ranking of its competitors suggests that maintaining and improving its market position will require strategic efforts to differentiate and capture consumer interest.
Notable Products
In July 2025, the top-performing product from Jointment by Blunt Botanicals was the CBD Pineapple Express Fizzing Bath Soak, which maintained its first-place ranking from June with sales of 154 units. The CBD Alaskan TF Zero Waste Bath Bomb followed closely in second place, having moved up from its fourth-place position in May, despite a slight drop in sales from June. The CBD/CBN Jointment Bath Salts, which led in May, settled into third place in July, showing consistent demand. The CBD Jointment To Go Roll On held steady in fourth place, although its sales figures continued to decline. Notably, the CBD/THC Massage Butter, previously ranked fourth in June, was not listed in July, indicating a potential discontinuation or stock issue.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
