.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Jointment by Blunt Botanicals has demonstrated a notable presence in the topical cannabis category in Alberta, securing a rank of 5 in May 2025. However, the brand's absence from the top 30 rankings in subsequent months suggests a potential decline in market traction or increased competition in the region. This drop-off could be a critical point for analysis, as maintaining a strong position in Alberta's topical market might be essential for the brand's overall performance. Understanding the factors behind this initial success and subsequent disappearance from the rankings could provide valuable insights into market dynamics and consumer preferences in Alberta.
While the brand's sales figures in May 2025 were promising, the lack of ranking data for June through August indicates that Jointment by Blunt Botanicals did not maintain its competitive edge across the summer months. This trend raises questions about the brand's strategy and market adaptation in Alberta. It would be interesting to explore whether seasonal factors, supply chain issues, or shifts in consumer interest contributed to this performance. Such an analysis could help identify potential areas for improvement or strategic adjustments needed to regain a foothold in the market.
Competitive Landscape
In the Alberta Topical category, Jointment by Blunt Botanicals experienced a notable decline in its market presence, as evidenced by its absence from the top 20 rankings from June to August 2025, following a 5th place position in May. This drop suggests a significant decrease in market share and sales, especially when compared to competitors like Wildflower, which maintained a consistent 5th place ranking and saw a steady increase in sales from May to August. Additionally, Solei consistently held the 4th spot throughout the same period, despite a gradual decline in sales. The competitive landscape indicates that while Jointment by Blunt Botanicals struggled to maintain its ranking, its competitors not only sustained their positions but also demonstrated resilience in sales, highlighting the need for strategic adjustments to regain market traction.
Notable Products
In August 2025, the top-performing product from Jointment by Blunt Botanicals was the CBD Pineapple Express Fizzing Bath Soak (50mg CBD), maintaining its position as the leading product for the third consecutive month with impressive sales of 287 units. The CBD/CBN Jointment Bath Salts (250mg CBD, 100mg CBN, 222g) climbed to the second spot, showing a consistent improvement from its third-place ranking in the previous two months. The CBD Jointment To Go Roll On (200mg CBD) held steady at third place, mirroring its position from July. The CBD Alaskan TF Zero Waste Bath Bomb (50mg CBD) dropped to fourth place, despite being second in both June and July. Notably, the CBD/THC Massage Butter (250mg THC, 50mg CBD, 28g) re-entered the rankings in August, tying for fourth place after being absent in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
