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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Jointment by Blunt Botanicals concentrated 100.0% of sales in Topical, with year-over-year sales down 65.5% and month-over-month sales down 25.4%. Average price fell 14.2% year over year while category share remained at 100.0%, indicating no offset from mix expansion into other categories. With no rank reported in Alberta Topical and a 24-month sales increase of 162.0% contrasting with the current 65.5% annual decline, the near-term contraction outweighs the longer arc. The pattern implies a single-category dependence where price and volume are moving down together, concentrating risk in Topical rather than distributing it across formats.
The sharper 25.4% month-over-month decline in May 2026 against a 65.5% year-over-year drop, combined with a 14.2% price decrease and 100.0% Topical share, signals a positioning anchored in price-sensitive pain-relief use cases rather than premium or diversified adjacencies. With Alberta Topical rank unavailable and no category diversification to buffer volatility, the trajectory points to a need for defensible differentiation within Topical and potentially testing adjacent formats to stabilize demand. The implication is that brand equity is tied to a single-need state where promotional elasticity may be high, so sustaining volume will likely require non-price levers or selective expansion.
Competitive Landscape
Jointment by Blunt Botanicals sits at rank #6 in AB Topical for May 2026, unchanged from #6 year over year, with a prior peak at #5 in January 2026 indicating a one-position slide from that high and zero-position movement versus three months ago. Among competitors, Wildflower climbed from #5 to #2 while expanding sales by 560.6%, and Stewart Farms fell from #2 to #3 alongside a 40.6% sales contraction, while Solei slipped from #4 to #5 with a 63.3% decline; in contrast, Wildflower Canada held #1 with a 4.8% sales dip. The pattern of Jointment by Blunt Botanicals holding #6 while Wildflower accelerates upward and multiple incumbents decline implies a stagnant relative position that risks erosion if momentum does not shift toward share capture from weakening rivals.
Notable Products
CBD Jointment To Go Roll On (200mg CBD) posted a 147.4% month-over-month increase in May 2026 while jumping to rank 3, contrasting with CBD/CBN Jointment Bath Salts (250mg CBD, 100mg CBN, 222g) dropping 44.9% at rank 2. CBD Pineapple Express Fizzing Bath Soak (50mg CBD) fell 20.6% yet held rank 1, and CBD Alaskan TF Zero Waste Bath Bomb (50mg CBD) declined 44.5% at rank 2. With all four top-10 SKUs concentrated in Topical, the surge in the portable roll-on alongside double-digit declines in bath formats implies a pivot toward on-the-go relief over at-home soak rituals.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
