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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Proofly’s mix in October 2026 is overwhelmingly Topical at 98.98% share with year-over-year growth of 17.32% and month-over-month growth of 4.00%, while Edible sits at 0.75% share with a -53.17% year-over-year decline but a 35.40% month-over-month rebound, and Capsules at 0.27% share with -86.40% year-over-year and -53.57% month-over-month drops. Average price fell -0.79% year over year to $43.86 as Topical averaged $43.98 and Edible $34.71, coinciding with total brand sales up 13.66% year over year and down -6.10% versus 24 months, implying a deliberate tilt into Topical volume that offsets price softness and category tail risk from shrinking Capsules.
Holding the number 1 rank in Topical in British Columbia alongside a 98.98% category share and a 4.00% month-over-month Topical lift indicates Proofly is consolidating a single-category leadership position rather than diversifying. The 35.40% month-over-month Edible uptick from a 0.75% base and the -53.57% month-over-month Capsules contraction at 0.27% share suggest exploratory SKUs are too small to change positioning near term, so the path forward is differentiation and price discipline within Topical where a -0.79% brand-wide price move coexists with 17.32% year-over-year Topical growth.
Competitive Landscape
Proofly holds #1 in ON Topical in October 2026 with no YoY rank change from #1, while its 3-month position also stayed at #1, indicating stable leadership as rivals reshuffled; Wildflower Canada sits at #2 after a YoY move from #3 with sales up 43.25%, and Wildflower advanced from #6 to #4 on 202.17% YoY growth, whereas Stewart Farms slipped from #2 to #3 with sales down 33.81%, collectively implying that Proofly’s unchanged #1 amid upward pressure from faster-growing challengers signals a need to convert rank stability into share defense before momentum converges.
Notable Products
Proofly’s October 2026 sales are highly concentrated, with the top 10 products accounting for 96.3% of revenue and CBD/THC Extra Strength Relief Cooling Gel alone at 34.3%, so most of its sales ride on a few items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
