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Apr-2026
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Overview
Market Insights Snapshot
Proofly has demonstrated a strong presence in the topical category across Canadian provinces, maintaining top rankings in several key markets. In Ontario, Proofly consistently held the number one spot from January to April 2026, reflecting its dominance in this region. This is similarly mirrored in Saskatchewan, where they also maintained the top position throughout the same period. However, in British Columbia, Proofly briefly dropped to the second rank in February before reclaiming the top spot in March and April, indicating a competitive market environment. Meanwhile, in Alberta, Proofly consistently held the fourth position, which suggests room for growth compared to its performance in other provinces.
Sales trends for Proofly in the topical category highlight fluctuations that may be indicative of broader market dynamics or seasonal variations. For instance, while sales in Ontario peaked in March 2026, they experienced a slight decline in April, suggesting potential market saturation or competition. In British Columbia, sales rebounded in April after a dip in February, aligning with their regained top ranking. Conversely, Alberta saw a sales increase in April, which might signal a positive trend despite their stable fourth rank. The absence of Proofly from the top 30 in any category or region would be notable, but in this analysis, their presence across all ranked markets underscores their established footprint in the Canadian topical cannabis sector.
Competitive Landscape
In the Ontario topical cannabis market, Proofly has consistently maintained its top position from January to April 2026, showcasing its strong brand presence and consumer loyalty. Despite fluctuations in sales figures, with a notable peak in March 2026, Proofly's rank remained unchallenged. This stability is particularly impressive given the competitive landscape, where Stewart Farms and Wildflower Canada have been vying for higher positions. Stewart Farms, ranked second in January, February, and April, briefly slipped to third in March, indicating a potential vulnerability that Proofly has capitalized on. Meanwhile, Wildflower Canada showed a similar pattern, consistently ranking third except for a brief rise to second in March. These dynamics suggest that while competitors are experiencing shifts in rank, Proofly's ability to sustain its lead could be attributed to its strong brand strategy and consumer trust in the Ontario market.
Notable Products
In April 2026, the top-performing product for Proofly was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), maintaining its first-place rank consistently since January with sales reaching 3418 units. The CBG/CBD/THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) also held its position at second place across the four months, showing stable performance. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained in third place, although its sales figures saw a slight dip compared to March. The CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) continued to rank fourth, demonstrating a steady climb in sales from February. Lastly, the CBD/THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) held its fifth-place ranking since February, with a slight decrease in sales from March to April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
