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Aug-2026
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Market Insights Snapshot
In August 2026, Proofly’s mix is overwhelmingly concentrated in Topical, holding 99.09% share with year-over-year growth of 9.21% and month-over-month acceleration of 15.15%, while Capsules account for 0.60% share with a sharper 16.26% YoY and 127.98% MoM lift. Edible is just 0.31% of sales, growing 24.73% YoY but contracting 58.02% MoM, and the brand’s average price edged up 0.14% YoY to $44.07. With Topical ranked 1 in British Columbia and Topical outpacing Edible’s MoM by 73.17 percentage points on the upside, the pattern implies Proofly is reinforcing a single-category anchor while selectively testing adjacent formats with volatile, low-base signals.
The August 2026 surge in Capsules MoM of 127.98% versus Topical’s 15.15% and Edible’s -58.02% suggests early momentum in a small but potentially expandable adjunct that could diversify risk without diluting the Topical core. Given 9.29% total brand sales growth YoY alongside a 5.67% decline over 24 months, the current mix implies a reliance on Topical’s rank 1 status in British Columbia to sustain near-term gains, while measured scaling in Capsules—where price sits 12.67% below the Topical average—could broaden reach and buffer against future Topical share swings.
Competitive Landscape
Proofly sits at #1 in ON Topical in August 2026 with no YoY rank change from #1, and it has held #1 for three consecutive months, implying stability versus peers whose movements are sharper: Wildflower Canada is currently #2 after improving from #3 YoY with sales up 40.8%, while Stewart Farms slipped to #3 from #2 with sales down 27.2%; meanwhile ufeelu stayed flat at #4 with sales up 2.8% and Wildflower climbed to #5 from #8 with sales up 25.5%. The contrast of a 0-position YoY change at #1 for Proofly against a 1-position climb for Wildflower Canada and a 1-position drop for Stewart Farms indicates that Proofly’s leadership is anchored by consistency rather than volatility-driven gains, implying its rank trajectory is defensive dominance that competitors must outgrow rather than outfluctuate.
Notable Products
CBD:THC 1:20 Muscle THC Body Cream (25mg CBD,500mg THC,100ml) posted a -16.1% month-over-month drop and slipped to rank 9, while CBD/THC 1:1 Extra Strength Muscle Balanced Cream (1000mg CBD, 1000mg THC , 100g) climbed 50.7% to rank 6. In contrast, CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC,100ml) advanced 40.2% at rank 4 and CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) grew 21.3% at rank 3. Eight of the top ten are Topical creams or gels, indicating a portfolio tilt toward higher-potency relief formats even as a THC-heavy outlier contracts, which implies Proofly is consolidating around balanced and high-CBD topicals for August 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
