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Aug-2025
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Overview
Market Insights Snapshot
Proofly has demonstrated a consistent performance in the Topical category across several Canadian provinces, with notable achievements in British Columbia and Ontario. In both provinces, Proofly has maintained the top spot from May through August 2025, showcasing their strong market presence and consumer preference. Interestingly, while the sales figures in Ontario experienced some fluctuations, with a slight dip in June and July, they rebounded in August. This suggests a resilient demand for their products, despite potential market challenges. Meanwhile, Alberta has seen Proofly consistently holding the third position, indicating a stable, albeit less dominant, foothold compared to the other provinces.
In Saskatchewan, Proofly's performance was strong in May and June, ranking first and second, respectively. However, the absence of rankings for July and August signals a significant decline, as they fell out of the top 30 brands in the Topical category. This drop could point to increased competition or shifting consumer preferences within the province. Such movements highlight the dynamic nature of the cannabis market, where brand loyalty can be volatile, and maintaining a leading position requires continuous effort and adaptation to market trends. Understanding these shifts could be crucial for stakeholders looking to capitalize on emerging opportunities or mitigate potential risks.
Competitive Landscape
In the Ontario topical cannabis market, Proofly has consistently maintained its position as the top-ranked brand from May to August 2025, showcasing its dominance in the category. Despite a slight dip in sales from May to July, Proofly rebounded in August, indicating resilience and effective market strategies. In contrast, competitors like Stewart Farms and Wildflower Canada have consistently held the second and third positions, respectively, but with significantly lower sales figures compared to Proofly. Stewart Farms, for instance, maintained a stable rank but experienced a downward trend in sales over the same period. This stability in rank amidst fluctuating sales suggests that Proofly's market leadership is not only due to its sales volume but also its brand strength and customer loyalty in Ontario's topical category.
Notable Products
In August 2025, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g) in the Topical category, maintaining its number one rank consistently since May 2025 with sales of 4260 units. The CBG/CBD/THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) held the second spot throughout the same period, showing a steady increase in sales to 2850 units. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained in third place, while the CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC,100ml) continued in fourth, both maintaining their ranks over the months. Notably, the CBD/THC 1:1 Extra Strength Muscle Balanced Cream (1000mg CBD, 1000mg THC, 100g) entered the rankings in August 2025 at the fifth position. Overall, the rankings for Proofly's top products have remained stable from May to August 2025, with minor shifts in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
