.svg){kind=small}
Mar-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Proofly has demonstrated a strong performance in the Topical category across several Canadian provinces, maintaining consistent top positions. In Ontario, Proofly has held the number one rank from December 2025 through March 2026, showcasing its dominance in the market. Similarly, in Saskatchewan, it has consistently been the top brand, indicating a strong consumer preference and brand loyalty. However, in British Columbia, Proofly experienced a slight fluctuation, dropping to the second position in February 2026, but regained the top spot by March 2026. This movement could suggest a competitive landscape in British Columbia, where consumer preferences might be more volatile.
In contrast, Proofly's performance in Alberta has been stable, consistently holding the fourth position in the Topical category over the same period. This steadiness, while not leading, indicates a solid presence but also highlights room for growth to capture higher ranks. Notably, Proofly's sales in Alberta have shown a downward trend from December 2025 to February 2026, with a slight recovery in March 2026, which might suggest seasonal variations or shifts in consumer demand. The absence of Proofly from the top 30 brands in any other category or state suggests areas where the brand could potentially expand or improve its market penetration.
Competitive Landscape
In the Ontario topical cannabis market, Proofly has consistently maintained its top position from December 2025 through March 2026, showcasing its strong brand presence and customer loyalty. Despite a noticeable dip in sales from December to February, Proofly experienced a significant rebound in March 2026, indicating effective marketing strategies or product launches that resonated with consumers. In contrast, Stewart Farms held the second spot until March, when it slipped to third, suggesting a potential shift in consumer preference or competitive dynamics. Meanwhile, Wildflower Canada climbed from third to second place in March, reflecting a positive sales trend that could pose a future challenge to Proofly's dominance. These movements highlight the competitive landscape in Ontario's topical category, where Proofly's ability to adapt and innovate will be crucial to maintaining its leading position.
Notable Products
In March 2026, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), maintaining its position as the leading product for the fourth consecutive month with sales of 3089 units. Following closely was the CBG/CBD/THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g), which also retained its second-place ranking from previous months. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) held steady at third place, showing consistent performance. The CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC,100ml) remained in fourth place, but its sales figures showed a slight recovery from February. The CBD/THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) continued to rank fifth, maintaining its position since its entry in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
