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Oct-2025
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Overview
Market Insights Snapshot
Proofly has shown a consistent performance in the Topical category across several Canadian provinces, maintaining strong rankings. In Ontario, Proofly has held the top position from July to October 2025, indicating a stable consumer preference and strong market presence. Similarly, in British Columbia, the brand has consistently ranked first, with a noticeable increase in sales from August to October. This suggests that Proofly has successfully captured the topical market in these regions, possibly due to effective product offerings or brand loyalty. However, in Alberta, while Proofly maintains a steady third-place ranking, there is a slight decline in sales from July to September, followed by a modest recovery in October.
In Saskatchewan, Proofly's performance is more variable, with the brand not appearing in the top 30 for August and September 2025. This absence could be seen as a gap in market penetration or competitive pressure from other brands during those months. However, Proofly's return to the top position in October suggests a significant turnaround, possibly driven by strategic marketing efforts or new product launches. These fluctuations highlight the competitive nature of the cannabis market and the importance of adapting strategies to maintain consumer interest and sales momentum. Overall, while Proofly enjoys strong positions in some provinces, the brand's varying performance in Saskatchewan underscores the challenges of maintaining consistent market leadership across all regions.
Competitive Landscape
In the Ontario Topical category, Proofly has consistently maintained its position as the top-ranked brand from July to October 2025, demonstrating its strong market presence and consumer preference. Despite a slight decrease in sales from September to October, Proofly's sales figures remain significantly higher than its competitors, indicating a robust customer base and effective brand strategy. Stewart Farms, consistently ranked second, and Wildflower Canada, holding the third position, both exhibit stable rankings but with sales figures that are considerably lower than Proofly's. This consistent top ranking and sales performance suggest that Proofly's product offerings and marketing efforts are effectively resonating with consumers, securing its leadership in the market.
Notable Products
In October 2025, Proofly's CBD/THC Extra Strength Relief Cooling Gel maintained its position as the top-performing product, with sales reaching 3659 units, slightly down from the previous month. The CBG/CBD/THC 1:1:1 Relief Cream consistently held the second spot, showing stable sales figures. The CBD Extra Strength Isolate Relief Muscle Joint Balm climbed back to the third rank after a dip in September, indicating a recovery in its popularity. The CBD/THC 1:1 Balanced Muscle Cream slipped to fourth place after reaching third in September, suggesting a slight decline in demand. Lastly, the CBD/THC 1:1 Extra Strength Muscle Balanced Cream remained steady in fifth place, showing a gradual increase in sales since its introduction in August.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
