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Dec-2025
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Overview
Market Insights Snapshot
Proofly has demonstrated a strong performance in the topical category across various Canadian provinces, maintaining or improving its ranking in several markets. In Ontario, Proofly consistently held the top position from September to December 2025, indicating a robust market presence and consumer preference. Meanwhile, in British Columbia, the brand started as the leader but saw a slight dip to the second position in December. This shift, however, did not significantly impact their sales volume, which showed an upward trend by the end of the year. Notably, in Saskatchewan, Proofly entered the rankings as the top brand in October and maintained this status through December, suggesting a successful market entry and rapid consumer adoption.
In Alberta, Proofly consistently held the fourth position throughout the latter part of 2025, showing stable performance in a competitive market. Although their ranking did not change, the brand experienced a steady increase in sales, indicating potential for future growth. Interestingly, Proofly was not ranked in the top 30 in Saskatchewan in September, but by October, they had surged to the number one spot, highlighting a remarkable market penetration within a short timeframe. This pattern of movement suggests strategic market efforts and product acceptance that could be pivotal for future expansion plans. The varying dynamics across these provinces present an intriguing landscape for Proofly's continued development in the topical cannabis category.
Competitive Landscape
In the Ontario Topical category, Proofly has consistently maintained its top position from September to December 2025, showcasing its strong market leadership. Despite a slight decrease in sales from September to November, Proofly experienced a robust rebound in December, indicating effective marketing strategies or seasonal demand. Competitors like Stewart Farms and Wildflower Canada have been vying for the second and third positions, with Stewart Farms briefly overtaking Wildflower Canada in November. However, their sales figures remain significantly lower than Proofly's, highlighting the latter's dominance in this market segment. This consistent top ranking and sales recovery suggest that Proofly's brand loyalty and product offerings resonate well with consumers, positioning it favorably against its competitors.
Notable Products
In December 2025, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g) which maintained its lead as the number one ranked product for four consecutive months, achieving significant sales of 4336 units. The CBG/CBD/THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) also held steady in the second position, showing a consistent performance with increased sales compared to previous months. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained third in rank, reflecting stable demand. Meanwhile, the CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC,100ml) retained its fourth position as it gradually recovered from a dip in October. Lastly, the CBD/THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) consistently held the fifth spot since its appearance in October, indicating a steady customer base.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
