.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the topical category, Proofly has shown remarkable consistency and dominance, particularly in Ontario and Saskatchewan, where it maintained the number one ranking from December 2023 through March 2024. This achievement underscores Proofly's strong market presence and consumer preference in these regions. Notably, in Ontario, despite a slight decline in sales from December 2023 to February 2024, March saw a significant rebound, illustrating the brand's resilience and ability to recover. This trend is a positive indicator of Proofly's performance, highlighting its capacity to navigate market fluctuations successfully.
Meanwhile, Proofly's performance in the topical category within Alberta and British Columbia also deserves attention. The brand improved its ranking from third to second place from December 2023 to January 2024 and maintained this position through March 2024. Although there was a noticeable decline in sales from December 2023 to March 2024 in Alberta, the consistent ranking suggests a strong brand loyalty and market position. In British Columbia, the sales pattern varied, with a decrease followed by an increase, ultimately leading to a higher sales figure in March 2024 compared to December 2023. This fluctuation indicates a dynamic market environment where Proofly has managed to hold its ground and even grow, demonstrating adaptability and a solid consumer base in these provinces.
Competitive Landscape
In the competitive landscape of the Topical category in Ontario, Proofly has maintained its position as the leading brand from December 2023 through March 2024, consistently ranking 1st among its competitors. This dominance is reflected in its sales performance, which, despite a slight dip in January and February 2024, saw a significant rebound in March 2024, indicating a strong recovery and potential growth trajectory. Its closest competitors, Wildflower Canada and Stewart Farms, have also shown consistent performance but remain a step behind. Wildflower Canada moved up to the 2nd position by January 2024 and maintained it, showing a steady increase in sales, albeit not enough to challenge Proofly's top spot. Stewart Farms, while starting strong in December 2023 at the 2nd rank, slipped to 3rd by January 2024 and has remained there since. The sales trends for these competitors, while showing fluctuations, have not matched the higher sales volumes and recovery demonstrated by Proofly, solidifying its lead in the market. This analysis underscores Proofly's dominant market position and resilience in Ontario's Topical cannabis category, despite the competitive pressures and sales volatility faced by its peers.
Notable Products
In March 2024, Proofly's top-selling product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), maintaining its number one rank with sales reaching 3933 units. Following closely, the CBG:CBD:THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) secured the second position consistently over the past months, showing a steady demand in the Topical category. The third spot was held by the CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g), which also showed no change in its ranking, indicating a stable preference among consumers. The CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC,100ml) and the CBD:THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) rounded out the top five, both maintaining their positions from previous months. This consistency in product rankings suggests a strong customer loyalty towards these topicals within the Proofly brand.
Top Selling Cannabis Brands
