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Jan-2026
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Overview
Market Insights Snapshot
Proofly has demonstrated a strong performance in the Topical category across various Canadian provinces, particularly in Ontario and Saskatchewan, where the brand consistently maintained the number one ranking from October 2025 to January 2026. This unwavering position in these provinces indicates a solid foothold and consumer preference for Proofly's offerings in the Topical category. In British Columbia, Proofly experienced a slight dip in December 2025, dropping to the second position before reclaiming the top spot in January 2026, suggesting a competitive landscape in this province. Meanwhile, in Alberta, Proofly remained steady at fourth place throughout the same period, which might indicate room for growth or increased competition in the market.
Across the provinces, Proofly's sales figures show interesting trends. While Ontario consistently generated the highest sales numbers, there was a notable decrease from November to January, which could be indicative of seasonal trends or market saturation. On the other hand, British Columbia saw a significant jump in sales from October to December before a decline in January, reflecting the brand's fluctuating ranking in this province. In Saskatchewan, sales peaked in November, followed by a gradual decrease, whereas in Alberta, sales peaked in December before falling in January. These movements suggest that while Proofly holds strong positions, there are variations in consumer behavior and market dynamics that could be explored further for strategic insights.
Competitive Landscape
In the Ontario topical cannabis market, Proofly has consistently maintained its top position from October 2025 through January 2026, demonstrating a strong hold on the market despite fluctuations in sales. Notably, Proofly's closest competitor, Stewart Farms, has fluctuated between the second and third ranks during this period, indicating a less stable market presence. While Proofly's sales saw a peak in December 2025, Stewart Farms experienced a significant sales increase in the same month, yet it wasn't enough to surpass Proofly's dominance. Meanwhile, Wildflower Canada has consistently ranked third, suggesting a steady but less competitive position in comparison to Proofly. This consistent ranking and sales performance highlight Proofly's robust brand loyalty and market strategy, positioning it as the leader in the Ontario topical category.
Notable Products
In January 2026, the top-performing product for Proofly was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), maintaining its first-place rank from the previous months with a sales figure of 3193. The CBG/CBD/THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) also held steady at the second position, showcasing consistent demand. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained third, indicating stable sales performance. Similarly, the CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) and the CBD/THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) retained their ranks at fourth and fifth, respectively. Notably, all products maintained their rankings from October to January, highlighting consistent consumer preferences within Proofly's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
