Market Insights Snapshot
In the Topical category, the cannabis brand Proofly has shown a commendable performance across several states. In Alberta, Proofly has maintained a strong position, ranking first for three consecutive months before slipping to the second rank in November 2023. Despite the slight drop in ranking, the brand's sales remained relatively stable, indicating a consistent demand for their products in this region. However, in British Columbia, the brand's rank has been consistently within the top three, but a slight downward trend in sales can be observed from August to November 2023.
Proofly's performance in Ontario has been particularly noteworthy, with the brand holding the top rank for four straight months. This consistent top ranking, coupled with high sales figures, indicates a strong market presence and customer preference in Ontario. On the other hand, the brand's rise in Saskatchewan is quite impressive. Starting from the 13th rank in August 2023, Proofly made a significant leap to the 1st rank by November 2023. This dramatic improvement in ranking is also reflected in the increasing sales figures, pointing to a growing consumer base and market acceptance in this region.
In the Topical category in Ontario, Proofly has consistently held the top rank from August to November 2023, indicating a strong market presence and consumer preference. However, its sales have shown a slight downward trend over these months. Its closest competitors, Wildflower Canada and Dosecann, have also maintained their ranks at second and third respectively. While Dosecann's sales have also been decreasing, Wildflower Canada has seen an increase in sales from October to November, narrowing the gap with Proofly. This suggests a potential shift in consumer preference, which could impact Proofly's future sales and rank.
In November 2023, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel, maintaining its number one rank from the previous months with 4319 units sold. The CBG:CBD:THC 1:1:1 Relief Cream held steady at the second spot, although its sales slightly decreased to 1563 units. Interestingly, the CBD Extra Strength Isolate Relief Muscle Joint Balm moved up to the third rank, surpassing the CBD/THC 1:1 Balanced Muscle Cream, which fell to the fourth position. Despite the shift in rankings, both products had comparable sales figures, 1179 and 1169 units respectively. The CBD:THC 20:1 Extra Strength Ease Soothing Body Lotion remained at the fifth rank, with a slight increase in sales to 761 units.