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Jun-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Proofly remained overwhelmingly concentrated in Topical at 98.79% share, with Topical up 7.46% year over year but down 2.54% month over month, while Edible held 0.62% share with a 43.50% year-over-year increase and a 54.23% month-over-month decline, and Capsules at 0.60% share surged 26.82% year over year and 194.19% month over month. The brand’s average price rose 4.43% year over year to $43.90, alongside overall brand sales growth of 7.72% year over year and 2.78% over 24 months, implying a price-led expansion in its dominant category while a sharp month-over-month rebalancing favored Capsules at the expense of Edible.
Given a rank of 1 in Topical within British Columbia and Topical’s 98.79% mix, the 2.54% month-over-month dip in Topical combined with a 194.19% month-over-month spike in Capsules indicates early-stage diversification that could reduce single-category concentration risk, while the 43.50% year-over-year rise in Edible with a 54.23% month-over-month pullback suggests volatile peripheral categories. The juxtaposition of 7.46% year-over-year growth in Topical and a 4.43% year-over-year price increase implies sustained pricing power in the core, but the tiny 0.60% and 0.62% shares in Capsules and Edible mean the category mix shift is nascent and signals a positioning tilt toward a premium Topical anchor with exploratory extensions rather than a broad portfolio pivot.
Competitive Landscape
Proofly sits at #1 in ON Topical in June 2026, unchanged from #1 in June 2025, and has also held #1 for the past three months, indicating no rank volatility while competitors reshuffled; Wildflower Canada is currently #2 after improving from #3 year over year with a 26.1% sales increase, whereas Stewart Farms slipped from #2 to #3 with a 17.9% sales decline, and Wildflower jumped from #9 to #4 on 216.0% growth, signaling rising pressure just below the top; with ufeelu steady at #5 and down 9.4% in sales, the mix suggests Proofly’s static #1 rank amid competitors’ double- and triple-digit swings implies leadership resilience that depends on defending share as fast climbers compress the gap.
Notable Products
CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC,100ml) posted the largest movement in June 2026 with a +71.7% month-over-month surge to rank 4, while CBG/CBD/THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) fell -17.0% at rank 2. The top-seller CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g) slipped -2.5% but held rank 1, and three of the top five showed positive MoM shifts of +19.6% to +71.7%. This pattern implies momentum is tilting toward balanced THC-inclusive formats within Topicals, reallocating share from multi-cannabinoid and isolate-heavy SKUs toward mid-THC pain solutions.
Two adjacent declines of -17.0% at rank 2 and -17.2% at rank 3 contrast with a +34.4% lift at rank 6, indicating intra-category substitution rather than category contraction. With all ten entries in Topical formats and four of the top six anchored by 1:1 or higher-THC positioning, rank stability at 1 alongside rank 4’s spike suggests pricing and efficacy signals are pulling demand up the potency ladder, even as a bath bomb at rank 7 dropped -29.1%. The implication is a consolidation toward therapeutically framed creams and sticks, concentrating spend in fewer, higher-potency SKUs despite volatility in adjunct formats, with only one SKU exceeding $180,727 in June 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
