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Mar-2025
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Overview
Market Insights Snapshot
Proofly has demonstrated varying levels of success across Canadian provinces in the topical category. In Alberta, the brand consistently maintained its position at rank 3 from December 2024 through March 2025. However, sales figures experienced some fluctuations, with a notable dip in February followed by a rebound in March. In contrast, British Columbia saw Proofly oscillate between the second and third positions, reflecting a competitive market environment. The brand's performance in Ontario was particularly strong, holding the top rank throughout the observed months, although sales figures showed a downward trend from December to February before picking up again in March.
In Saskatchewan, Proofly's performance was more erratic. The brand was ranked third in December, but it did not appear in the top 30 for January and February, before dramatically climbing to the top spot in March. This suggests a volatile market presence that could be attributed to various factors, such as changing consumer preferences or competitive dynamics. The absence from the top 30 in two consecutive months might be a point of concern, indicating potential challenges in maintaining a steady market position. Overall, while Proofly shows strong performance in some provinces, particularly Ontario, its fluctuating rankings in others highlight the diverse market conditions and competitive pressures it faces across Canada.
Competitive Landscape
In the Ontario topical cannabis market, Proofly has consistently maintained its top position from December 2024 through March 2025, demonstrating a strong hold on the market despite fluctuations in sales. While Proofly's sales saw a decline from December to February, they rebounded in March, indicating resilience and effective market strategies. Competitors like Stewart Farms and Wildflower Canada have been vying for the second and third ranks, with Stewart Farms taking the second spot in December and February, while Wildflower Canada claimed it in January and March. This competitive dynamic suggests that while Proofly remains the leader, its competitors are making strategic moves to challenge its dominance, which could impact Proofly's future sales and market strategy.
Notable Products
In March 2025, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), which maintained its first-place ranking from previous months with sales of $4,218. The CBG:CBD:THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) also held steady in second place, showing consistent performance. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained in third place, while the CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) kept its fourth position. Notably, the CBD:THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) entered the rankings for the first time in March 2025, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
