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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Proofly’s category mix in May 2026 remained concentrated in Topical, holding a 98.61% share with year-over-year growth of 4.17% and month-over-month growth of 18.15%, while the overall brand sales grew 4.45% YoY and the average price increased 3.02% YoY to $44.24. Edible expanded from a small base to 1.19% share with 178.40% YoY and 288.96% MoM growth, whereas Capsules contracted to 0.20% share with -69.87% YoY and -65.83% MoM declines, implying a sharper tilt toward topical-led volume even as small-format diversification re-emerges at the edges.
The shift concentrates Proofly’s positioning around high-frequency topical demand while selectively testing adjacent ingestion formats, with rank 1 in Topical in British Columbia aligning with the 18.15% MoM surge and 4.17% YoY growth in Topical. The concurrent 288.96% MoM lift in Edible alongside the -65.83% MoM slide in Capsules indicates early traction in one non-topical vector while another de-prioritizes, suggesting that near-term share gains will rely on defending the 98.61% Topical base and using Edible’s 1.19% share as an option value rather than a volume driver.
Competitive Landscape
Proofly holds #1 in ON Topical in May 2026, flat year over year from #1, and unchanged versus three months ago at #1; that stability contrasts with Wildflower Canada sliding from #3 to #2 while posting a -27.1% YoY sales change, and Stewart Farms moving from #2 to #3 alongside a -14.0% YoY sales change. Meanwhile, Nutra is steady at #4 with +5.9% YoY growth and ufeelu remains #5 with +11.8% YoY growth, indicating that upward pressure is concentrated in the mid-tier while the top spot remains static; the pattern implies Proofly’s sustained #1 rank is being defended as incumbents above the mid-tier contract and growth accrues below without yet converting into rank displacement.
Notable Products
CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC,100ml) posted the steepest decline in May 2026 at -36.3% and slid to rank 4, while CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) rose 40.7% to rank 3. CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g) gained 31.6% and held rank 1 with $186,984, whereas the CBG/CBD/THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) advanced 8.3% but stayed at rank 2. Eight of the top ten are Topical SKUs, and two new entrants without prior month comps landed at ranks 8 and 10, implying the mix is consolidating around high-potency topicals with selective experimentation at the edges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
