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Feb-2026
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Overview
Market Insights Snapshot
Proofly has shown consistent performance in the topical category across various Canadian provinces. In Ontario, Proofly has maintained a stronghold as the top brand, securing the number one spot consistently from November 2025 through February 2026. This dominance in Ontario is mirrored in Saskatchewan, where Proofly also held the top position throughout the same period. However, in British Columbia, while Proofly reached the top rank in January 2026, it slipped back to the second position in February, indicating a slight fluctuation in its market presence there. Meanwhile, in Alberta, Proofly has consistently ranked fourth, suggesting a stable yet less dominant position compared to its performance in other provinces.
Despite the steady rankings, there are notable trends in sales figures that indicate shifts in consumer preferences or market dynamics. For instance, while Proofly maintained its top rank in Ontario and Saskatchewan, the sales figures in these provinces showed a declining trend from December 2025 to February 2026. This could suggest a seasonal dip or increased competition in these markets. Conversely, in British Columbia, despite the drop in rank from January to February, Proofly's sales remained relatively strong, hinting at a resilient consumer base. Alberta's consistent fourth place ranking, without entering the top three, points to a potential area for growth or strategic focus to enhance market share in that province. These movements across provinces and categories provide a snapshot of Proofly's market performance, with room for strategic adjustments to capitalize on emerging opportunities.
Competitive Landscape
In the Ontario Topical category, Proofly has consistently maintained its position as the top-ranked brand from November 2025 through February 2026. This consistent ranking underscores its dominant presence in the market, despite fluctuations in sales figures, particularly a notable dip in February 2026. In contrast, Stewart Farms and Wildflower Canada have remained stable at the second and third positions, respectively, throughout the same period. Although these competitors have not surpassed Proofly in rank, their sales figures reveal a more volatile trend, with Stewart Farms experiencing a significant sales spike in December 2025, which could indicate a potential threat if such trends continue. Meanwhile, Wildflower Canada's sales have shown variability, suggesting a less stable market position. Proofly's ability to maintain its top rank amidst these dynamics highlights its strong brand loyalty and market strategy, but the sales dip in February suggests a need for strategic adjustments to sustain its lead.
Notable Products
In February 2026, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), maintaining its rank at number one with sales of 2780 units. The CBG/CBD/THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) continued to hold the second position, followed by the CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) at third place. The CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) and the CBD/THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) remained steady at fourth and fifth places, respectively. Notably, the rankings for these products have remained unchanged since November 2025, although sales figures have shown a consistent decline over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
