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Sep-2025
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Overview
Market Insights Snapshot
Proofly has shown consistent performance in the Topical category across several Canadian provinces. In British Columbia, Proofly has maintained a strong lead, consistently ranking first from June to September 2025. This dominance is mirrored in Ontario, where Proofly also held the top spot throughout the same period. Notably, despite a decrease in sales from July to September in Ontario, Proofly's ranking remained unaffected, showcasing its strong market position. In Alberta, the brand consistently ranked third, although September saw a dip in sales, which could indicate emerging competition or market saturation.
On the other hand, Proofly's presence in Saskatchewan seems to be more volatile. While the brand started strong with a second-place ranking in June, it dropped to fourth in July and did not appear in the top 30 for August and September. This absence could be a cause for concern, suggesting that Proofly may need to reassess its strategy in Saskatchewan to regain its foothold. The fluctuations in ranking and sales across these provinces highlight the varying competitive dynamics and consumer preferences that Proofly faces, providing a complex landscape for the brand to navigate.
Competitive Landscape
In the Ontario Topical category, Proofly has consistently maintained its position as the top-ranked brand from June to September 2025, showcasing its dominance in the market. Despite a slight decline in sales from June to September, Proofly's leadership remains unchallenged. In contrast, Stewart Farms and Wildflower Canada have been competing closely for the second and third positions. Notably, Stewart Farms dropped to third place in September, allowing Wildflower Canada to advance to the second spot, indicating a potential shift in consumer preferences. This competitive landscape highlights Proofly's strong brand presence and market strategy, as it continues to outperform its competitors, even as they vie for the runner-up positions.
Notable Products
In September 2025, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel with a consistent rank of 1 across the months from June to September, achieving sales of 3642. The CBG/CBD/THC 1:1:1 Relief Cream maintained its position at rank 2, although its sales slightly decreased from August. The CBD/THC 1:1 Balanced Muscle Cream improved its rank from 4 in August to 3 in September, reflecting a notable increase in sales. The CBD Extra Strength Isolate Relief Muscle Joint Balm fell from rank 3 to 4, experiencing a decline in sales. Lastly, the CBD/THC 1:1 Extra Strength Muscle Balanced Cream remained steady at rank 5 since its debut in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
