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Jun-2024
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Overview
Market Insights Snapshot
Proofly has demonstrated consistent performance in the Topical category across several Canadian provinces, maintaining top positions in multiple regions. In Ontario, Proofly has held the number one spot from March to June 2024, indicating a strong and stable market presence. Similarly, in Saskatchewan, the brand has also retained the top rank throughout the same period, although there was a noticeable dip in sales from May to June. This consistency in rankings suggests that Proofly has a loyal customer base and effective market strategies in these provinces.
In Alberta and British Columbia, Proofly has consistently held the second position in the Topical category from March to June 2024. Notably, there was a significant increase in sales in British Columbia from May to June, demonstrating a positive upward trend. However, the brand's inability to break into the top rank in these provinces may suggest room for growth or stronger competition. Overall, Proofly's performance across these provinces highlights its strong foothold in the Topical category, although there are opportunities for further market penetration and sales growth.
Competitive Landscape
In the Ontario Topical cannabis market, Proofly has consistently held the top rank from March 2024 through June 2024, demonstrating a strong and stable market presence. Despite the steady competition, Proofly's sales have shown a positive upward trend, increasing from 248,037 units in March to 292,371 units in June. This growth is particularly notable when compared to Wildflower Canada, which has maintained the second rank but with significantly lower sales figures, peaking at 80,259 units in June. Similarly, Stewart Farms, consistently ranked third, has seen fluctuating sales, with a high of 49,132 units in March and a low of 41,626 units in May. The consistent top ranking and increasing sales of Proofly indicate a strong brand loyalty and effective market strategy, positioning it well ahead of its competitors in the Ontario Topical category.
Notable Products
In June 2024, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), maintaining its number one rank with sales reaching 4587 units. The CBG:CBD:THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) also held steady in the second position, experiencing a notable increase in sales to 2581 units. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained in third place, showing consistent performance with sales of 1181 units. The CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) continued to rank fourth, although its sales slightly decreased to 913 units. Lastly, the CBD:THC 20:1 Extra Strength Ease Soothing Body Lotion (500mg CBD, 25mg THC, 100ml) maintained its fifth position with sales of 565 units, showing minor fluctuations compared to previous months.
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