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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Solei’s mix concentrated heavily in Pre-Roll at 73.14% share with year-over-year growth of 77.24% and month-over-month growth of 14.80%, while Beverage held 21.22% share with a -19.60% year-over-year change and a 5.77% month-over-month uptick. Smaller lines contracted sharply: Topical at 4.65% share declined -52.52% year-over-year and -21.00% month-over-month, and Oil at 0.99% share fell -63.81% year-over-year and -55.98% month-over-month; alongside this category tilt, average price rose 7.17% year-over-year to $12.63. This pattern implies Solei is consolidating demand into Pre-Roll while exiting or deprioritizing Oil and Topical, trading breadth for scale in a single anchor category.
The shift raises positioning stakes: dominance in Pre-Roll (73.14% share) coupled with a 77.24% year-over-year surge can lift visibility, yet Beverage’s -19.60% year-over-year decline against a 5.77% month-over-month bounce suggests a narrowing but still viable second pillar. With rank at 54 in Pre-Roll in Saskatchewan and Topical and Oil dropping -52.52% and -63.81% year-over-year respectively, Solei’s near-term equity will hinge on defending Pre-Roll velocity while selectively stabilizing Beverage to reduce category concentration risk. The implication is a focused-portfolio posture where pricing power (7.17% year-over-year increase) must be earned within Pre-Roll while Beverage acts as the hedge to mitigate volatility from single-category dependence.
Competitive Landscape
Solei sits at rank #83 in ON Pre-Roll in October 2026, improving 32 positions year over year from #115 and gaining 10 spots versus July 2026’s #93, while also marking its peak rank at #83 in October 2026; in contrast, Back Forty / Back 40 Cannabis holds #1 after rising from #2 and reports a 75.6% YoY sales increase, and General Admission slipped from #1 to #2 alongside a -28.3% YoY sales change. The mixed competitor movement extends down the top tier, with Thumbs Up Brand climbing from #10 to #3 on 102.4% YoY sales growth and Spinach advancing from #17 to #4 on 152.4% YoY growth, whereas Claybourne Co. edged down from #4 to #5 with a -12.4% YoY sales change; this pattern implies Solei’s rank recovery is occurring while leaders consolidate gains, so sustaining momentum likely requires capturing share from mid-pack movers rather than top incumbents.
Notable Products
Solei’s sales in October 2026 are highly concentrated in pre-rolls, with Hybrid Single Strain pre-rolls accounting for 68.5% of brand revenue and the Slims -Balance Pre-Roll 10-Pack (4.4g) alone at 29.7%. The top 10 items make up 96.3% of sales, so most of its sales ride on a tight pre-roll core.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
