.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Alberta, Solei has demonstrated a consistent performance across several categories. Notably, in the Beverage category, the brand improved its ranking from 12th in September to 10th by December, despite a slight decline in sales. This indicates a strengthening position relative to competitors. In the Topical category, Solei maintained a steady 5th place ranking throughout the last four months of 2025, culminating in a significant sales increase in December. However, the Pre-Roll category tells a different story; while Solei improved its rank from 81st to 64th, it still remains outside the top 30, which suggests room for growth in this segment.
In Saskatchewan, Solei's performance in the Beverage category remained strong, holding a consistent 4th place ranking, which reflects a stable demand for their products. The Topical category also shows a strong presence, initially ranking 1st in September and maintaining a top-two position through December. Interestingly, in the Pre-Roll category, Solei appeared in the rankings only for October and December, at 62nd and 45th respectively, indicating sporadic visibility that could be improved. Meanwhile, in Ontario, Solei's Beverage category has consistently held the 14th spot, with a notable sales peak in October, suggesting a solid foothold in this market segment.
Competitive Landscape
In the competitive landscape of the Alberta pre-roll market, Solei has shown a promising upward trajectory in its rankings over the last few months of 2025. Starting from a rank of 81 in September, Solei improved to 64 by December, indicating a steady climb in market presence. This upward movement is particularly notable when compared to competitors like Papa's Herb, which maintained a relatively stable position around the mid-60s, and Ritual Green / Ritual Gold, which saw a decline from 47 in October to 63 in December. Despite not being in the top 20, Solei's consistent sales growth suggests a strengthening brand loyalty and effective market strategies. Meanwhile, SUPER TOAST and Catch Me Outside have fluctuated in rankings, with SUPER TOAST slightly ahead, indicating a competitive but dynamic market environment. Solei's ability to improve its rank amidst such competition highlights its potential for capturing more market share in the future.
Notable Products
In December 2025, the top-performing product from Solei was the CBD Dragonfruit Watermelon Sparkling Water in the Beverage category, maintaining its consistent rank of 1 since September, with sales reaching 9315 units. The CBD Mango Passionfruit Sparkling Soda also held its steady position at rank 2 throughout the months, showcasing robust demand. The Slims -Balance Pre-Roll 10-Pack (4g) remained a favorite in the Pre-Roll category, holding onto the 3rd rank, indicating stable consumer preference. The Slims -Balance Pre-Roll 10-Pack (4.4g) fluctuated slightly but secured the 4th rank in December, consistent with its October performance. Lastly, the Slims - Free Pre-Roll 10-Pack (4g) consistently ranked 5th, showing a slight increase in sales from November to December, hinting at a gradual rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
