Market Insights Snapshot
In the cannabis market of Alberta, the Solei brand has shown a consistent performance in several categories. The brand’s Beverage category experienced a significant improvement, moving up from the 20th rank in August to maintaining the 9th rank in October and November 2023. Similarly, the Capsules and Oil categories remained stable within the top 10 ranks during this period. However, there was a noticeable drop in the Topical category, from rank 2 to rank 4, while the Vapor Pens category showed a steady decline, falling outside the top 20. This indicates a potential area for improvement for the brand in this region.
Turning to Ontario, Solei demonstrated a strong upward trend in the Beverage category, moving from rank 31 in August to rank 11 by November. The Capsules and Oil categories maintained a steady presence within the top 10 ranks, reflecting a steady demand for these products. The Topical category also remained consistent at rank 5. However, it's worth noting that the brand does not appear in the top 20 for the Vapor Pens category, suggesting a potential opportunity for growth. In Saskatchewan, the brand holds a strong position in the Topical category, maintaining the top spot for three months before slipping to rank 2 in November. Conversely, the Vapor Pens and Pre-Roll categories consistently fall outside the top 20, suggesting these areas may need attention.
In the Beverage category in Ontario, Solei has shown a promising upward trend in the rankings from August to November 2023, moving from outside the top 20 to 11th place. This suggests a significant increase in sales, despite not having the exact numbers. However, competition remains fierce. RIFF and Vacay have seen a slight decline in their rankings over the same period, while TeaPot has maintained a steady position, and Sheeesh! has managed to climb up the ranks. The data suggests that while Solei is making significant strides, it still has a way to go to outperform these competitors.
In November 2023, Solei's top-performing product was the CBD Mango Passionfruit Sparkling Water (25mg CBD), maintaining its number one rank from the previous three months with sales reaching 11,630 units. The CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) held the second position, also consistent from August. The Slims -Balance Pre-Roll 10-Pack (4.4g) moved up two spots to third place, showing a positive trend. The Balance - CBD/THC 1:1 Orange Citrus Body Cream Topical (250mg CBD, 250mg THC, 75g) dropped to the fourth position from its peak at second in August. The CBD:CBN 2:1 Rest Softgels 30-Pack (600mg CBD, 300mg CBN) experienced a slight decline, moving from first place in August to fifth in November.