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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Solei’s mix consolidated around Pre-Roll at 54.23% share with year-over-year growth of 8.67% and month-over-month growth of 15.53%, while Beverage held 31.56% share with a -20.30% year-over-year change but a 12.73% month-over-month lift. Topical accounted for 11.23% share with -29.90% year-over-year and 12.47% month-over-month, and long-tail segments Oil (2.79% share; -45.80% YoY; 25.31% MoM) and Capsules (0.19% share; -61.60% YoY; 36.76% MoM) remained small despite double-digit monthly upticks. With brand sales down 10.83% year over year and average price down 0.65% year over year, the category mix implies volume is concentrating into Pre-Roll even as legacy wellness formats retreat, a shift that elevates Pre-Roll as the operational anchor. In Saskatchewan Pre-Roll, the brand sat at rank 51, indicating mid-pack positioning that must improve if the Pre-Roll-led strategy is to offset double-digit declines in Beverage and Topical.
The mix shift toward a higher-share, faster-growing Pre-Roll base alongside month-over-month rebounds in every category implies near-term momentum is coming from basket-expansion or SKU depth rather than price, given only a -0.65% average price change year over year and a 15.53% Pre-Roll MoM surge. Beverage’s -20.30% year-over-year with a 12.73% month-over-month lift, paired with Topical’s -29.90% year-over-year and 12.47% month-over-month, indicates reactivation rather than recovery, positioning Solei as a Pre-Roll-first brand with secondary roles in Beverage and Topical that are unlikely to regain prior share without assortment or price architecture changes. The combination of a 54.23% Pre-Roll share and a rank of 51 in Saskatchewan Pre-Roll suggests the brand’s best path to stabilize the -10.83% brand sales year-over-year trend is to convert MoM gains into rank improvements within Pre-Roll while treating Oil and Capsules (25.31% and 36.76% MoM, respectively) as tactical niches rather than growth pillars.
Competitive Landscape
Solei sits at rank #65 in AB Pre-Roll in May 2026, unchanged YoY from #65, while its 3-month position at #66 indicates a 1-place improvement into May and a retreat from its peak at #56 in August 2024; in contrast, Back Forty / Back 40 Cannabis advanced from #7 to #2 with a 72.7% YoY sales gain, and General Admission held #1 despite a 29.3% YoY sales decline. Meanwhile, Claybourne Co. stayed flat at #3 with a 16.4% YoY sales drop as Good Supply climbed from #11 to #5 on 47.0% YoY growth, illustrating that upward mobility is occurring around the top while Solei’s static #65 rank signals stalled share reallocation rather than category lift; the pattern implies Solei’s rank trajectory is anchored, requiring either mix changes or activation to break out of the mid-60s where faster-moving peers are redistributing demand.
Notable Products
CBD/THC 2:1 Wildberry Hibiscus Cold Brew Tea (10mg CBD, 5mg THC, 12oz, 355ml) posted the steepest movement in May 2026 with a -24.6% month-over-month drop to roughly $3.6k and slid to rank 9, while CBD Mango Passionfruit Sparkling Soda (25mg CBD, 12oz, 355ml) rose 18.4% to rank 1, indicating a swap in consumer preference within beverages toward higher-CBD formats. Slims -Balance Pre-Roll 10-Pack (4g) climbed 24.6% to rank 4 as three of the top five ranks are held by Slims-branded pre-rolls, whereas the CBD/THC 2:1 Dark Cherry Sparkling Beverage (10mg CBD, 5mg THC, 355ml) advanced a smaller 9.7% at rank 6, pointing to faster momentum in value-oriented pre-rolls than in balanced-beverage SKUs. With beverages holding three of the top ten and pre-rolls occupying four of the top seven, the mix implies Solei is tilting toward everyday inhalables and high-CBD refreshment rather than balanced CBD:THC drinks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
