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Apr-2025
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Overview
Market Insights Snapshot
Solei has shown a consistent presence in the beverage category across several Canadian provinces, maintaining a top 10 rank in Alberta and Ontario from January to April 2025. In Saskatchewan, Solei has consistently held a strong position at rank 5. However, in British Columbia, there was a slight decline from January to March, with a minor recovery in April, indicating a competitive landscape. This steady performance in Alberta and Ontario suggests a strong brand presence, while the fluctuations in British Columbia may point to market challenges or changes in consumer preferences.
In the pre-roll category, Solei has faced more challenges, with rankings outside the top 30 in January and February in Saskatchewan, only entering the top 55 by March. This indicates a positive but slow momentum in this province. Meanwhile, in Alberta, the brand struggled to break into the top 70, showing a need for strategic adjustments. The topical category, however, tells a different story, with Solei maintaining a top 4 rank in Alberta and a consistent top position in Saskatchewan throughout the months. This suggests a strong consumer loyalty and market fit for Solei's topical products, potentially offering a strategic focus area for growth.
Competitive Landscape
In the Ontario beverage category, Solei has maintained a consistent presence, ranking 11th from February to April 2025, after a slight drop from 10th in January. This stability in rank suggests a steady market position despite fluctuations in sales, which saw a dip in February but a recovery by April. Solei's main competitors include Bubble Kush, consistently ranked 9th, indicating a stronger market hold, and TeaPot, which slightly outperformed Solei by maintaining 10th place from February to April. Meanwhile, Keef Cola re-entered the top 20 in March and April, matching Solei's 12th position, suggesting potential competition for Solei's market share. Notably, Green Monke showed significant volatility, reappearing in the rankings at 13th in April after missing February, indicating a potential emerging threat if their upward trend continues.
Notable Products
In April 2025, the top-performing product from Solei was the CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) in the Beverage category, maintaining its first-place ranking from previous months with sales reaching 9790. The CBD Mango Passionfruit Sparkling Soda (25mg CBD) also held its consistent second-place position in the Beverage category. Slims - Balance Pre-Roll 10-Pack (4g) in the Pre-Roll category maintained its third rank from March 2025, while Slims - Balance Pre-Roll 10-Pack (4.4g) improved its ranking from fifth to fourth. The CBD/THC 2:1 Dark Cherry Sparkling Beverage (10mg CBD, 5mg THC, 355ml) re-entered the top five, securing the fifth position in April 2025. Overall, the rankings for Solei's products remained fairly stable, with minor improvements in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
