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Nov-2025
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Overview
Market Insights Snapshot
Solei's performance across various provinces and categories reveals interesting trends in the cannabis market. In Alberta, Solei maintained a steady position in the Topical category, consistently ranking 5th from August to November 2025. This stability contrasts with its performance in the Pre-Roll category, where it hovered around the 70th position, indicating a less dominant presence. However, Solei's ranking in the Beverage category showed resilience, moving back to 10th position in November after a slight dip in September. In British Columbia, Solei's Beverage category ranking fluctuated, dropping to 18th in November, which could suggest growing competition or shifting consumer preferences.
In Ontario, Solei maintained a consistent 14th place in the Beverage category throughout the observed period, indicating a stable consumer base. However, the absence of rankings in the Pre-Roll and Topical categories after August suggests that Solei did not make it into the top 30, which might be a concern for market share in those segments. The brand showed strong performance in the Topical category in Saskatchewan, even reaching the top spot in September. This indicates a significant foothold in that category, although its Pre-Roll presence was less consistent, with rankings disappearing in some months. These movements highlight Solei's variable performance across regions and categories, reflecting both opportunities and challenges in the competitive cannabis landscape.
Competitive Landscape
In the Alberta Pre-Roll category, Solei has experienced fluctuating rankings from August to November 2025, with its rank improving from 83rd in September to 70th in both August and November. This improvement is notable given the competitive landscape, where brands like MTL Cannabis and Fuego Cannabis (Canada) have also shown dynamic movements. For instance, MTL Cannabis climbed to 71st in November, closely trailing Solei, while Fuego Cannabis (Canada) experienced a drop to 68th. Meanwhile, OHJA saw a significant decline from 44th in August to 72nd in November, indicating a potential opportunity for Solei to capitalize on shifting consumer preferences. Solei's sales have shown resilience, maintaining a relatively stable performance, which could be leveraged to further enhance its market position amidst these competitive shifts.
Notable Products
In November 2025, Solei's CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) maintained its position as the top-performing product, leading the sales in the Beverage category with 8,183 units sold. The CBD Mango Passionfruit Sparkling Soda (25mg CBD) also held steady in second place, showcasing consistent popularity. Within the Pre-Roll category, the Slims -Balance Pre-Roll 10-Pack (4g) climbed back to third position after a brief dip to fourth in October. Slims -Balance Pre-Roll 10-Pack (4.4g) experienced a slight drop, moving from third in October to fourth in November. Slims - Free Pre-Roll 10-Pack (4g) consistently remained in fifth place over the past months, indicating stable but lower sales compared to other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
