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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Solei concentrated 69.40% of August 2026 sales in Pre-Roll, where sales were up 8.25% year over year but down 0.35% month over month, while Beverage held 23.36% with sales down 32.11% year over year and up 0.69% month over month. Topical slipped to 6.37% share with sales down 50.78% year over year and down 21.88% month over month, and Oil contracted to 0.86% share with sales down 67.07% year over year and down 65.73% month over month; meanwhile, Solei’s overall sales fell 14.01% year over year and the average price rose 4.11%. With Pre-Roll ranked 43 in Saskatchewan and Solei’s top market being ON, the pattern implies reliance on a single growth engine that is offsetting deeper declines in adjacent formats, creating category concentration risk if Pre-Roll softness persists month over month.
The mix shift toward Pre-Roll alongside double-digit year-over-year declines in Beverage (-32.11%) and Topical (-50.78%), plus a 65.73% month-over-month drop in Oil, signals a pivot away from wellness-oriented and value-add formats toward immediacy and price-access products; yet the 0.35% month-over-month dip in Pre-Roll and the 4.11% average price increase suggest rising elasticity pressure within the core. Given a 24-month sales change of -24.66% and a current rank of 43 in Pre-Roll in Saskatchewan, the implication is that defending share now requires reinforcing Pre-Roll velocity while selectively pruning or re-pricing lagging formats so the brand’s positioning centers on consistent, affordable inhalables rather than a broad multi-format portfolio.
Competitive Landscape
Solei ranks #86 in ON Pre-Roll in August 2026, a 14-position improvement from #100 year over year and an 18-position rise from #104 three months prior, while reaching a new peak rank of #86 in August 2026; meanwhile, Back Forty / Back 40 Cannabis moved from #2 to #1 as its sales grew 56.6% year over year and General Admission slipped from #1 to #2 amid a 28.1% sales decline, indicating the top tier is rotating upward and downward faster than Solei’s steady climb—implying Solei’s gradual rank gains are tied to incremental distribution or mix shifts rather than breakout velocity and that sustaining progress will require closing the gap to faster-advancing leaders.
Notable Products
CBD Dragonfruit Watermelon Sparkling Water (25mg CBD, 12oz, 355ml) posted the standout surge in August 2026 with +417.7% MoM to rank 2, while CBD Mango Passionfruit Sparkling Soda (25mg CBD, 12oz, 355ml) climbed +74.98% MoM to rank 1, indicating a rapid pivot toward non-THC refreshment at the very top of the lineup. Countering that momentum, CBD/THC 2:1 Dark Cherry Sparkling Beverage (10mg CBD, 5mg THC, 355ml) fell -32.08% MoM at rank 7, and Slims -Balance Pre-Roll 10-Pack (4g) slid -30.36% MoM at rank 5, suggesting mixed elasticity between THC-inclusive drinks and value pre-rolls. Four of the top ten are Pre-Roll SKUs, yet two beverage SKUs now occupy ranks 1 and 2 and one new cannabinoid blend beverage entered the top 10 at rank 9, so beverages are consolidating the highest ranks even as Pre-Rolls retain breadth lower down the table. The pattern implies Solei is skewing toward CBD-led beverages for headline growth and visibility while Pre-Rolls sustain base volume, pointing to a hybrid portfolio where THC-light refreshment captures trial and top-rank share and inhalables anchor recurring demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
