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Sep-2025
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Overview
Market Insights Snapshot
Solei's performance across various Canadian provinces showcases a mix of stability and fluctuation in different categories. In Alberta, Solei has maintained a consistent presence in the Beverage category, holding steady at the 9th position for most of the observed months. However, in the Pre-Roll category, the brand experienced a notable drop, ranking 75th in September after being in the 60s range earlier. This indicates a potential challenge in maintaining market share in the Pre-Roll segment in Alberta. Meanwhile, in British Columbia, Solei's Beverage category ranking improved, moving from 18th in July to 13th in September, suggesting positive reception among consumers. However, the brand did not make it to the top 30 in the Pre-Roll category, which could be a concern for their market penetration strategy in this segment within the province.
In Ontario, Solei's performance in the Beverage category remained stable, consistently ranking around the 13th position, reflecting a steady consumer base. However, the brand did not appear in the top 30 for the Pre-Roll category until August, where it entered at 94th, indicating a late but noteworthy entry into this competitive segment. In Saskatchewan, Solei demonstrated strong performance in the Topical category, consistently holding the top position, which underscores their dominance and consumer preference in this niche market. The Beverage category also showed resilience, maintaining 4th place throughout the period, although there was a noticeable decline in sales in September, hinting at potential seasonal or market-driven factors affecting consumer purchasing behavior. These insights highlight Solei's varied performance across categories and provinces, offering a glimpse into their strategic footholds and areas for potential growth.
Competitive Landscape
In the Ontario beverage category, Solei has maintained a consistent presence, holding the 13th rank in June, August, and September 2025, with a slight improvement to 12th in July. This stability in rank is notable amidst fluctuating performances by competitors. For instance, Green Monke experienced a decline from 11th in June to 16th in August, before slightly recovering to 14th in September. Meanwhile, Sheeesh! showed a stronger performance, improving from 13th in July to 11th in both August and September, indicating a potential threat to Solei's position. Astro Lab also demonstrated competitive agility, climbing from 15th in June to 11th in July, although it settled at 12th by September. Despite these shifts, Solei's sales saw a notable dip in September, which could signal a need for strategic adjustments to maintain or improve its market position against these dynamic competitors.
Notable Products
In September 2025, Solei's top-performing product was the CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) in the Beverage category, maintaining its consistent number one rank across the past four months with sales of 9,564. The CBD Mango Passionfruit Sparkling Soda (25mg CBD) also held steady at the second position in the same category. Notably, the Slims - Free Pre-Roll 10-Pack (4g) climbed to third place from its consistent fifth-place ranking in previous months. Meanwhile, the Slims - Balance Pre-Roll 10-Pack (4.4g) remained in fourth place, showing slight stability. The Slims - Balance Pre-Roll 10-Pack (4g) dropped to fifth place, marking a decline from its third-place ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
