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Aug-2025
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Overview
Market Insights Snapshot
Solei has demonstrated a stable presence in the Alberta market, particularly in the Beverage and Topical categories. In Alberta, Solei consistently maintained its ranking in the Topical category at the fourth position from May to August 2025, despite witnessing a gradual decline in sales. In contrast, the Beverage category saw a slight improvement in ranking, moving from the tenth to the ninth position, although sales figures fluctuated. Notably, Solei's Pre-Roll category in Alberta experienced a positive trajectory, climbing from 66th to 59th position, indicating potential growth in consumer interest. However, the brand's absence from the top 30 in the Pre-Roll category earlier in the year could be seen as a challenge they are working to overcome.
In Ontario, Solei's performance in the Beverage category remained relatively consistent, hovering around the 12th and 13th positions, which suggests a steady consumer base. The Topical category also showed a promising increase, moving from sixth to fifth place by August 2025. Interestingly, the Pre-Roll category in Ontario saw a new entry into the top 100 in August, indicating a late but potentially significant rise in this segment. Meanwhile, in Saskatchewan, Solei has shown dominance in the Topical category, reaching as high as the first position in June and July before settling at second in August. This indicates a strong foothold in the Saskatchewan Topical market, which could be a focus area for further expansion. Despite these successes, Solei's absence from the top 30 in certain categories earlier in the year in British Columbia and Saskatchewan highlights areas where the brand could enhance its market penetration.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Solei has shown a steady improvement in its rank from May to August 2025, moving from 66th to 59th position. This upward trend in rank is accompanied by a consistent increase in sales, indicating a positive reception in the market. However, Solei still trails behind competitors such as Natural History, which has maintained a higher rank, peaking at 57th in July 2025, and Western Cannabis, which despite fluctuations, remains ahead in sales. Notably, Coterie experienced a significant drop in rank from 33rd to 60th, which could present an opportunity for Solei to capture more market share if this trend continues. Meanwhile, Sheeesh! has shown volatility in its ranking, which may impact its competitive positioning. Overall, while Solei is on an upward trajectory, it faces stiff competition from brands that are currently more dominant in the Alberta Pre-Roll market.
Notable Products
In August 2025, Solei's top-performing product was the CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) in the Beverage category, maintaining its number one rank for the fourth consecutive month with sales of 10,733 units. Following closely was the CBD Mango Passionfruit Sparkling Soda (25mg CBD), which also held steady at the second position since May. The Slims - Balance Pre-Roll 10-Pack (4g) secured the third spot, showing consistent performance after briefly dropping to fourth place in June. The Slims - Balance Pre-Roll 10-Pack (4.4g) maintained its fourth position since July, having debuted in the rankings in June. Rounding out the top five, the Slims - Free Pre-Roll 10-Pack (4g) held its fifth-place rank, demonstrating a steady increase in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
