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Apr-2026
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Overview
Market Insights Snapshot
Solei has demonstrated varying performance across Canadian provinces, with notable consistency in the Beverage category. In Alberta, Solei maintained a steady presence in the top 12 for the Beverage category, improving its rank from 12th to 10th by April 2026. This upward movement is mirrored in British Columbia, where Solei climbed from 14th to 12th place, indicating a strengthening position in the beverage market. Meanwhile, in Ontario, Solei held a consistent 14th place ranking throughout the first four months of 2026, reflecting stable demand. However, in Saskatchewan, while Solei re-entered the top 5 in April after being absent in March, the fluctuation suggests a more volatile market presence.
In the Topical category, Solei has maintained a strong foothold, particularly in Alberta and Saskatchewan. The brand held a solid 5th place in Alberta for three consecutive months, while in Saskatchewan, it consistently ranked 2nd, except for a brief dip to 3rd in February. Conversely, Solei's performance in the Pre-Roll category has not been as robust. In Alberta, Solei's ranking hovered around the 70th spot, indicating challenges in gaining a competitive edge. Similarly, in British Columbia, Solei's Pre-Roll ranking fluctuated, reaching as low as 100th in March, before improving slightly to 91st in April. This inconsistency in the Pre-Roll category across provinces suggests potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Solei has maintained a relatively stable position, with its rank fluctuating slightly from 68th in January 2026 to 72nd in April 2026. Despite these minor shifts, Solei's sales have shown a consistent upward trend, indicating a steady demand for its products. In contrast, Lord Jones experienced more significant volatility, with ranks ranging from 63rd to 91st, and a notable dip in sales in February 2026. XPLOR has been a strong competitor, consistently ranking higher than Solei, though its sales have not shown the same upward trajectory. Meanwhile, QWEST and Catch Me Outside have seen fluctuations in both rank and sales, with Catch Me Outside closing the gap with Solei by April. These dynamics suggest that while Solei is holding its ground, it faces stiff competition from brands like XPLOR, which could impact its market position if trends continue.
Notable Products
In April 2026, Solei's top-performing product was the CBD Dragonfruit Watermelon Sparkling Water from the Beverage category, maintaining its rank as number one for the fourth consecutive month with sales of 8,095 units. The CBD Mango Passionfruit Sparkling Soda, also in the Beverage category, consistently held the second position, showing a notable increase in sales compared to previous months. The Slims - Free Pre-Roll 10-Pack from the Pre-Roll category secured the third rank, a stable position since January, except for a brief dip in February. The Slims - Balance Pre-Roll 10-Pack, both the 4g and 4.4g variants, remained in the fourth and fifth positions respectively, showing little change in their rankings throughout the months. Overall, Solei's product rankings have shown remarkable consistency, with only minor fluctuations observed in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
