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Feb-2026
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Overview
Market Insights Snapshot
Solei has demonstrated varying performance across different categories and provinces. In Alberta, Solei maintained a consistent presence in the top 10 for the Beverage category, ranking 10th in both November and December 2025, before slipping slightly to 12th in January and February 2026. This steady performance within the top 15 indicates a stable market presence, although the downward trend suggests potential challenges. Conversely, in the Pre-Roll category, Solei did not make it to the top 30 rankings in Alberta, signaling a weaker position in this segment. The Topical category in Alberta showed a minor fluctuation, with Solei ranking 5th in November and February, dipping to 6th in January, which may reflect seasonal or market demand shifts.
In British Columbia, Solei experienced notable movements in the Beverage category, improving from 16th in November 2025 to 12th by January 2026, before settling at 13th in February. This upward trend suggests a growing acceptance or popularity of Solei beverages in this market. However, in the Pre-Roll category, Solei did not rank in the top 30 in January, which could indicate a strategic gap or increased competition. Meanwhile, in Saskatchewan, Solei's performance in the Topical category remained strong, consistently ranking 2nd before a slight drop to 3rd in February, highlighting a dominant position in this niche market. In Ontario, Solei maintained a stable 14th position in the Beverage category throughout the observed months, suggesting a steady consumer base despite a gradual decline in sales figures.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Solei has shown a consistent improvement in its rank from November 2025 to February 2026, moving from 72nd to 64th position. This upward trend indicates a positive reception in the market, although it still trails behind competitors such as Papa's Herb, which experienced fluctuations but maintained a higher rank, peaking at 57th in January 2026. Similarly, XPLOR and DEBUNK have also been ahead of Solei, with DEBUNK notably dropping to 65th in January before recovering to 62nd in February. Despite these challenges, Solei's steady climb suggests a strengthening brand presence, although it faces stiff competition from brands like Happy & Stoned, which, despite ranking lower overall, showed a significant improvement in February. This competitive landscape highlights the dynamic nature of the Pre-Roll market in Alberta, where Solei's strategic efforts could further enhance its market position.
Notable Products
In February 2026, CBD Dragonfruit Watermelon Sparkling Water maintained its position as the top-performing product for Solei, with sales of 6,388 units. The CBD Mango Passionfruit Sparkling Soda continued to hold the second spot, closely following the leader in the Beverage category. Slims - Balance Pre-Roll 10-Pack (4g) remained steady in the third position, showing a consistent performance across the months. Slims - Free Pre-Roll 10-Pack (4g) and Slims - Balance Pre-Roll 10-Pack (4.4g) retained their fourth and fifth ranks, respectively, despite minor fluctuations in their sales figures. Overall, the rankings for February 2026 showed stability with no changes from the previous month, indicating strong brand loyalty and consistent product demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
