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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Solei’s mix tilted further toward Pre-Roll, which rose to 63.53% share with 7.33% YoY growth and a 21.10% MoM lift, while Beverage contracted to 24.54% share on a -32.57% YoY decline and a -15.36% MoM drop. Topical slid to 8.99% share with -45.93% YoY and -18.06% MoM, and Oil held a small 2.80% share with milder -2.68% YoY and -0.68% MoM. Despite a 3.09% YoY increase in average price to $12.77, overall brand sales fell -15.15% YoY as low-growth and shrinking categories like Beverage and Topical outweighed gains, implying that Pre-Roll’s expansion is offsetting but not fully counteracting retreats elsewhere.
The pivot toward Pre-Roll concentrates Solei’s demand in a higher-velocity segment, but the -27.51% 24-month sales change and a Pre-Roll rank of 40 in Saskatchewan suggest limited headroom without mix repair. With Beverage down -32.57% YoY and Topical down -45.93% YoY while Oil is nearly flat at -2.68% YoY, the pattern implies Solei can stabilize by reallocating assortment toward Pre-Roll and modestly improving Oil, using June 2026’s 21.10% MoM Pre-Roll uptick to balance the -15.36% MoM Beverage drop; the strategic read is that concentration helps near-term velocity but leaves the portfolio exposed unless underperforming categories are pruned or repositioned.
Competitive Landscape
Solei sits at rank #95 in ON Pre-Roll in June 2026, improving 12 positions year over year from #107 to #95 and rising 9 spots since March 2026 from #104 to #95, which marks a new peak rank in June 2026; by contrast, Back Forty / Back 40 Cannabis advanced from #3 to #1 with 74.6% YoY sales growth while General Admission slipped from #1 to #2 with a 17.9% YoY sales decline. This movement, alongside Jeeter falling from #2 to #4 with a 48.5% YoY sales contraction and Thumbs Up Brand climbing from #8 to #3 with 53.6% YoY sales growth, indicates that Solei’s modest rank lift is occurring amid sharper up-and-down swings at the top, implying that the brand’s trajectory points to incremental recovery rather than a near-term leap into the top tier.
Notable Products
Balance - CBD/THC 1:1 Zesty Orange Citrus Body Cream Topical (250mg CBD, 250mg THC, 75g) posted the steepest decline in June 2026 at -29.3% and slid to rank 8, while CBD Dragonfruit Watermelon Sparkling Water (25mg CBD, 12oz, 355ml) dropped -15.5% to rank 2. In contrast, Slims -Balance Pre-Roll 10-Pack (4.4g) climbed +42.2% into rank 4, outpacing the +21.3% gain of Slims - Free Pre-Roll 10-Pack (4g) at rank 3. Four of the top ten are Pre-Roll SKUs, and two of the top two are Beverages, implying demand is consolidating into inhalables for growth and beverages for baseline volume, pushing Solei toward a two-pillar assortment strategy.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
