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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Soleis category mix in September 2026 was concentrated in Pre-Roll at 68.88% share with year-over-year growth of 39.99% but a month-over-month decline of 3.55%, while Beverage held 21.65% share with a year-over-year decline of 31.11% and a month-over-month drop of 9.15%. Topical represented 7.26% share with a year-over-year decline of 41.00% and a month-over-month increase of 10.24%, and Oil was 2.22% share with a year-over-year decline of 21.93% but a month-over-month surge of 155.85%. The overall brand posted 1.69% year-over-year sales growth and a 7.66% increase in average price, and ranked 53 in Pre-Roll in Saskatchewan, indicating that the heavier tilt toward Pre-Roll and the concurrent Beverage contraction are reshaping volume drivers and exposing reliance on one lead category.
The mix shift implies Solei is trading into higher-price Pre-Roll (average price 18.05) and higher-ticket Topical (average price 36.67) while Beverage (average price 6.01) recedes, which helps explain rising average price by 7.66% year over year alongside only 1.69% sales growth. With Oil up 155.85% month over month from a 2.22% base and Pre-Roll down 3.55% month over month despite 39.99% year-over-year gains, the near-term risk is concentration: maintaining share near 68.88% in Pre-Roll while holding rank 53 in Saskatchewan suggests headroom exists but requires balancing the recovering Oil and stabilizing Topical to reduce sensitivity to Beverage declines of 31.11% year over year and 9.15% month over month.
Competitive Landscape
Solei sits at rank #86 in ON Pre-Roll in September 2026, improving 29 positions from #115 year over year and rising 11 places from #97 in June 2026; this also marks a peak rank of #86 in September 2026. In contrast, Back Forty / Back 40 Cannabis advanced from #2 to #1 while growing sales by 46.6%, and General Admission slipped from #1 to #2 with a 38.2% sales decline, indicating that Solei’s upward rank change is occurring amid leadership churn where top-tier positions are actively trading places. The combination of a peak at #86 and a 29-rank YoY climb implies a recovery trajectory that is closing distance to mid-tier competitors but still requires sustained share gains to convert momentum into durable distribution.
Notable Products
Jean Guy Pre-Roll (1g) posted the standout move in September 2026 with +97.2% MoM and climbed to rank 6, while CBD Mango Passionfruit Sparkling Soda (25mg CBD, 12oz, 355ml) fell -17.9% MoM and held rank 2. CBD/THC 2:1 Dark Cherry Sparkling Beverage (10mg CBD, 5mg THC, 355ml) jumped +93.8% MoM at rank 7, whereas CBD Dragonfruit Watermelon Sparkling Water (25mg CBD, 12oz, 355ml) declined -10.5% MoM yet remained rank 1. Four of the top ten are Beverage SKUs concentrated at ranks 1, 2, 7, and 10, but two Pre-Roll SKUs occupy ranks 3 and 4 with one down -12.0% MoM and the other up +14.6% MoM, implying mix volatility concentrated around format rather than flavor. The pattern signals Solei’s commercial direction is tilting toward a barbell of value-driving Pre-Rolls and fast-recovering infused drinks, suggesting portfolio bets on sessionable inhalables and mood-specific beverages over slower-moving niches.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
