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Oct-2025
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Overview
Market Insights Snapshot
Solei has demonstrated varied performance across different categories and provinces. In Alberta, Solei's beverage category saw a decline in rankings from 9th in July and August to 11th in both September and October, with a consistent decrease in sales over these months. Conversely, the pre-roll category in Alberta showed some resilience, with an improvement from 80th in September to 69th in October, although it never broke into the top 30. In the topical category, Solei maintained a steady position, ranking 5th for three consecutive months, though sales showed a downward trend. In British Columbia, Solei's presence in the beverage category improved from 18th in July to 14th in September, before slipping back to 16th in October. However, the pre-roll category did not perform as well, with Solei's rank dropping to 82nd by October, indicating challenges in maintaining a competitive edge.
In Ontario, Solei's beverage category consistently held the 14th rank from July to October, suggesting a stable market position despite fluctuations in sales. Interestingly, the oil category also maintained a steady rank around 17th, although sales figures varied slightly month to month. The pre-roll category, however, did not make it into the top 30, highlighting potential areas for growth. Meanwhile, in Saskatchewan, Solei's beverage category consistently held the 4th position, showcasing strong market performance, while the topical category fluctuated between 1st and 2nd place, indicating a strong presence in this segment. The pre-roll category in Saskatchewan showed some inconsistency, with rankings not appearing in September but rebounding to 61st in October, suggesting a volatile market environment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Solei has experienced fluctuations in its rank over the past few months, indicating a dynamic market presence. In July 2025, Solei was ranked 64th, but it dropped to 80th in September before recovering slightly to 69th in October. This volatility suggests potential challenges in maintaining a consistent market position. Competitors such as Natural History and Western Cannabis have shown more stable rankings, with Natural History maintaining a position in the 58th to 71st range and Western Cannabis consistently ranking between 62nd and 67th. Notably, Catch Me Outside has demonstrated a strong upward trend, moving from 72nd in July to 65th in October, potentially posing a threat to Solei's market share. The entry of MTL Cannabis in September, debuting at 71st, further intensifies the competition. These dynamics highlight the need for Solei to strategize effectively to enhance its market position amidst increasing competition.
Notable Products
In October 2025, Solei's top-performing product was the CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) in the Beverage category, maintaining its first-place rank for four consecutive months with sales of 9225 units. The CBD Mango Passionfruit Sparkling Soda (25mg CBD) also remained consistent in the Beverage category, holding the second rank from July through October. In the Pre-Roll category, the Slims - Balance Pre-Roll 10-Pack (4g) continued to secure the third spot, consistent with its performance in previous months. The Slims - Balance Pre-Roll 10-Pack (4.4g) improved its rank from fifth in September to fourth in October. Meanwhile, the Slims - Free Pre-Roll 10-Pack (4g) slightly decreased in rank, moving from fourth in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
