Solei

Data Snapshot: May 04, 2024
Solei Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

73

Product Count

SKUs

Solei

Overview

Solei, a subsidiary of Tilray Brands, is a trailblazing cannabis firm noted for its environmentally-conscious operations, cultivating sun-grown, sustainable cannabis to create a simplified and enlightened user experience. The brand's offerings involve a range of products, including unique real fruit juice flavored sparkling CBD beverages like Mango Passionfruit and Dragonfruit Watermelon. At the forefront of cannabis wellness, Solei also endeavors to assist consumers in uncovering their personal "moments" in daily life.
Product Trends

Solei Categories

Solei Sales

Market Insights Snapshot

Solei Historical Sales by Category

In the competitive landscape of cannabis brands, Solei has shown noteworthy performance across different categories and provinces, with a particular emphasis on its market presence in Alberta, British Columbia, Ontario, and Saskatchewan. In Alberta, Solei's Topical category stands out with a consistent top 5 ranking over the months, even improving to 3rd place in April 2024, indicating a strong consumer preference and market hold in this segment. However, the brand has seen a slight decline in the Beverage category across Alberta and British Columbia, with rankings slipping in British Columbia from 10th to 15th in March before rebounding to 10th in April, suggesting fluctuating market dynamics. Notably, in Ontario, Solei’s Beverage category showed a positive trend, climbing from an 11th rank in January to 13th in April 2024, alongside an impressive increase in sales, highlighting a growing consumer base in this populous province.

On the other hand, Solei's performance in the Capsules and Oil categories presents a mixed picture. In Alberta, the brand experienced a drop-out in the Capsules category after February 2024, which might raise concerns regarding its market appeal or competitive positioning in this segment. Conversely, the Oil category in Saskatchewan witnessed an improvement, moving from 11th place in January to 8th in February, though no further rankings were provided for March and April, leaving some uncertainty about its current standing. The absence of Solei in the Pre-Roll category in British Columbia until April, where it debuted at 94th place, indicates a late entry or possibly a strategic pivot towards this segment. This mixed performance across different categories and states/provinces underscores the complexity of the cannabis market and the need for brands like Solei to continuously adapt and refine their strategies to maintain and enhance their market positions.

Apr-2024 Rank
Beverage
Capsules
Oil
Topical
Pre-Roll
13
13
3
10
94
13
14
5
2
Solei

Competitive Landscape

In the competitive landscape of the cannabis beverage category in Ontario, Solei has maintained a consistent position within the middle ranks, specifically holding onto the 13th spot from February to April 2024. Its closest competitor, RIFF, has consistently outperformed Solei, securing a higher rank and demonstrating a steady increase in sales, which suggests a strong market presence and consumer preference. On the other hand, Vacay, another key player, has shown fluctuating ranks but remained close to Solei, indicating a tight competition between the two. Interestingly, Green Monke has stayed behind Solei in terms of rank and sales, yet it has seen a significant increase in sales from February to March, hinting at potential growth. A notable mention is Sheeesh!, which made a remarkable leap from being out of the top 20 in February to securing the 12th rank by April, surpassing Solei with a dramatic increase in sales. This dynamic shift underscores the volatile nature of the market and highlights the importance for Solei to innovate and adapt to maintain or improve its market position amidst these competitive movements.

Solei market ranking for ON Beverage

Solei

Notable Products

In April 2024, Solei's top-selling product was the CBD Mango Passionfruit Sparkling Water (25mg CBD) within the Beverage category, maintaining its number one rank from the previous two months with sales reaching 10,751 units. Following closely, the CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) also in the Beverage category, secured the second position, consistent with its rank in March. A notable newcomer, the CBG:THC 2:1 Peach Cranberry Cold Brew Tea (10mg CBG, 5mg THC, 12oz), made a significant jump to the third rank in April from its fifth position in March, showcasing a growing interest in CBD and THC-infused beverages. The CBD:THC 2:1 Wildberry Hibiscus Cold Brew Tea entered the rankings directly in the fourth position, indicating a strong debut. Lastly, the Slims -Balance Pre-Roll 10-Pack (4.4g) from the Pre-Roll category dropped to the fifth rank in April, down from its third position in March, rounding out the top five products for Solei.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD Mango Passionfruit Sparkling Water (25mg CBD)
Beverage
2
1
1
1
CBD Dragonfruit Watermelon Sparkling Water (25mg CBD)
Beverage
1
2
2
2
CBG:THC 2:1 Peach Cranberry Cold Brew Tea (10mg CBG, 5mg THC, 12oz)
Beverage
>5
>5
5
3
CBD:THC 2:1 Wildberry Hibiscus Cold Brew Tea (10mg CBD, 5mg THC)
Beverage
>5
>5
>5
4
Slims -Balance Pre-Roll 10-Pack (4.4g)
Pre-Roll
4
3
3
5
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