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Jul-2025
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Overview
Market Insights Snapshot
In Alberta, Solei has demonstrated a consistent presence in the Beverage category, maintaining a stable rank of 9th since June 2025. Despite a slight dip in sales in June, the brand's performance rebounded in July. The Topical category in Alberta also shows remarkable stability, with Solei consistently holding the 4th position over the past four months. However, the Pre-Roll category presents a more dynamic picture. Solei has been climbing steadily, moving from 76th place in April to 61st in July, indicating a growing acceptance and popularity of their offerings in this segment.
In Ontario, Solei's performance in the Beverage category has been relatively stable, hovering around the 11th to 13th positions throughout the observed months. The Topical category in Ontario mirrors this steadiness, with Solei consistently ranking in the top 6. Notably, in Saskatchewan, Solei has achieved impressive results in the Topical category, maintaining the top position for three out of the four months. However, their absence from the top 30 in the Pre-Roll category in May suggests potential areas for improvement or market shifts that could be explored further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Solei has shown a consistent upward trend in its rankings from April to July 2025, improving from 76th to 61st position. This positive trajectory in rank is mirrored by a steady increase in sales, suggesting effective market strategies and growing consumer preference. Notably, Natural History has also demonstrated a similar upward trend, surpassing Solei by July with a rank of 57th, indicating a competitive edge in capturing market share. Meanwhile, Western Cannabis and Sheeesh! have experienced fluctuating rankings, with Sheeesh! dropping from 40th to 56th, which might suggest a potential opportunity for Solei to capitalize on shifting consumer loyalties. Additionally, Pure Laine re-entered the rankings in June and climbed to 62nd by July, indicating a resurgence that Solei should monitor closely. Overall, Solei's consistent improvement in rank and sales highlights its growing presence in the Alberta Pre-Roll market, although it faces stiff competition from brands like Natural History.
Notable Products
In July 2025, Solei's top-performing product was the CBD Dragonfruit Watermelon Sparkling Water, which maintained its first-place ranking from previous months with sales reaching 11,078 units. The CBD Mango Passionfruit Sparkling Soda also held steady in the second position, indicating consistent consumer preference. The Slims - Balance Pre-Roll 10-Pack (4g) saw an improvement in its ranking, rising to third place from fourth in June, with a notable increase in sales. Conversely, the Slims - Balance Pre-Roll 10-Pack (4.4g) experienced a slight drop, moving from third to fourth place. The Slims - Free Pre-Roll 10-Pack (4g) remained in fifth place, showing stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
