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Dec-2024
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Overview
Market Insights Snapshot
Solei's performance across various categories and provinces reveals a mix of stability and fluctuations. In Alberta, Solei maintained a consistent 11th rank in the Beverage category from September to December 2024, despite a slight dip in sales in October and November before recovering in December. The Topical category in Alberta also showed a steady 4th rank throughout the same period, demonstrating resilience and strong market presence. However, in the Pre-Roll category, Solei's ranking hovered outside the top 60, indicating room for improvement. Notably, Solei's Oil category emerged in the 11th position in December, marking a significant entry into the rankings.
In Ontario, Solei's Beverage category consistently held a top 10 position, reflecting robust sales and consumer preference. While the Oil category saw some variability, with rankings shifting between 15th and 18th place, this indicates a competitive market landscape. In Saskatchewan, Solei's Topical products achieved a top 2 ranking, showcasing their dominance in this segment. Meanwhile, in British Columbia, the Pre-Roll category saw Solei entering the top 100 in October, but fluctuating rankings suggest a challenging market environment. These movements highlight Solei's strategic positioning and potential areas for growth across different provinces and categories.
Competitive Landscape
In the Ontario beverage category, Solei has maintained a consistent presence, holding the 10th rank from October to December 2024, after a slight dip from 9th in September. This stability in rank suggests a steady performance, although it trails behind competitors like Mary Jones, which consistently holds the 8th position with significantly higher sales figures. Meanwhile, Bubble Kush has shown a strong upward trajectory, surpassing Solei by moving from 10th in September to 9th from October onwards, indicating a competitive edge in sales growth. TeaPot and Keef Cola are also climbing the ranks, with TeaPot improving from 14th to 11th and Keef Cola from 16th to 12th by December, suggesting increasing competition in the lower top 20. Solei's consistent rank amidst these shifts highlights a need for strategic initiatives to enhance its market position and counter the upward momentum of its competitors.
Notable Products
In December 2024, Solei's top-performing product was the CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) in the Beverage category, maintaining its position as the number one ranked product for four consecutive months, with sales reaching 9,038 units. The CBD Mango Passionfruit Sparkling Beverage (25mg CBD) also held steady at the second rank, although its sales slightly dipped compared to previous months. The CBG/THC 2:1 Peach Cranberry Cold Brew Tea (10mg CBG, 5mg THC, 12oz) remained in third place, rebounding in sales from November. The Slims - Free Pre-Roll 10-Pack (4g) consistently held the fourth rank across the months, though experiencing a minor decline in sales in December. Meanwhile, the CBD/THC 2:1 Wildberry Hibiscus Cold Brew Tea emerged in the rankings at fifth place in November and maintained this position in December, showing a positive sales trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
