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Oct-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Kalm Fusion (K Fusion) has demonstrated consistent performance in the Capsules category. For both July and August 2025, the brand maintained a solid 5th place ranking, indicating a strong foothold in this segment. However, the absence of rankings for September and October suggests a potential decline in their standing, as they did not make it into the top 30 brands during these months. This could be a cause for concern, as it may reflect increased competition or a shift in consumer preferences within the state.
Examining the sales figures, there is a noticeable decline from July to August, with sales dropping from $14,125 to $10,582. This downward trend might have contributed to their absence from the top ranks in the following months. Despite this, Kalm Fusion's earlier strong performance in Illinois highlights the brand's potential to capture market share in the Capsules category. It will be interesting to observe how they strategize to regain their position in the upcoming months and whether they can adapt to the changing market dynamics to re-enter the top rankings.
Competitive Landscape
In the competitive landscape of cannabis capsules in Illinois, Kalm Fusion (K Fusion) has faced notable challenges in maintaining its market position. Throughout July and August 2025, Kalm Fusion (K Fusion) held a steady rank of 5th, but its absence from the top 20 in September and October indicates a significant drop in market presence. This decline is particularly concerning when compared to consistent performers like Pure Essentials, which maintained a strong 3rd place ranking throughout the same period, and Breez, which consistently held the 4th position. The sales figures for Kalm Fusion (K Fusion) in July and August were already considerably lower than these competitors, and the subsequent disappearance from the rankings suggests a need for strategic adjustments to regain market share and visibility in the Illinois cannabis capsules category.
Notable Products
In October 2025, Kalm Fusion (K Fusion) maintained its leading position with Orange Cream Chewable Tablets 20-Pack (100mg) as the top-selling product in the Capsules category, selling 431 units. The CBD/THC 1:1 Black Cherry Chewable Tablets 20-Pack (100mg CBD, 100mg THC) secured the second spot, showing consistent improvement from fourth place in July. The CBD/THC 1:1 Fruit Punch Chewable Tablets 20-Pack (100mg CBD, 100mg THC) climbed to third place, up from fifth in the earlier months. Pineapple Chewable Tablets 20-Pack (100mg) dropped to fourth place, experiencing a decline in sales over the months. Blue Mint Tablets 20-Pack (100mg) in the Edible category fell to fifth place, highlighting a significant decrease in sales compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
