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Jun-2024
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Overview
Market Insights Snapshot
Kalm Fusion (K Fusion) has shown a consistent performance in the Capsules category across different states, with notable rankings in Massachusetts and Maryland. In Massachusetts, Kalm Fusion maintained a stable rank of 2nd place from March 2024 through June 2024, indicating a strong presence in the market despite a gradual decline in sales from $18,802 in March to $11,858 in June. This sustained ranking suggests that the brand has a loyal customer base in Massachusetts, even as the overall sales volume decreases.
In Maryland, Kalm Fusion's performance has been more variable. The brand started at 5th place in March 2024 but dropped to 8th place by June 2024. Despite this downward movement in ranking, there was a notable spike in sales in May 2024, reaching $14,894, before falling back to $11,615 in June. This fluctuation suggests that while Kalm Fusion has a presence in Maryland, it faces more competitive pressure compared to Massachusetts. The absence of a top 30 ranking in other states or provinces for Kalm Fusion's Capsules category could be a point of concern, indicating areas where the brand might need to bolster its market strategies.
Competitive Landscape
In the competitive landscape of the Massachusetts cannabis capsules market, Kalm Fusion (K Fusion) consistently holds the second rank from March to June 2024. This stability indicates a strong market presence, although it trails behind the dominant leader, 1906, which maintains the top position throughout the same period. Notably, 1906's sales figures show a downward trend, suggesting potential market share opportunities for Kalm Fusion (K Fusion) if they can capitalize on this decline. Meanwhile, INSA, which appears in the rankings only in June 2024 at the third position, signifies emerging competition. The absence of INSA in the top 20 for the previous months highlights a recent surge, which Kalm Fusion (K Fusion) should monitor closely. Understanding these dynamics can help Kalm Fusion (K Fusion) strategize effectively to enhance its market position and drive sales growth in the Massachusetts capsules category.
Notable Products
In June 2024, the top-performing product for Kalm Fusion (K Fusion) was Pineapple Chewable Tablets 20-Pack (100mg) in the Capsules category, maintaining its number one ranking from May 2024 with sales of $550. Orange Cream Chewable Tablets 20-Pack (100mg) also held steady at the second position, though its sales have seen a decline. CBD/THC 1:1 Fruit Punch Chewable Tablets 20-Pack (100mg CBD, 100mg THC) remained in third place, consistent with its ranking in May. CBD/THC 1:1 Black Cherry Chewable Tablets 20-Pack (100mg THC, 100mg CBD) rose to fourth place from fifth in May, showing an upward trend. Meanwhile, CBD/THC 1:1 Black Cherry Chewable Tablets 20-Pack (100mg CBD, 100mg THC, 1mg Melatonin) dropped to fifth place, continuing its decline from previous months.
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