Market Insights Snapshot
In Massachusetts, Kalm Fusion (K Fusion) has maintained a steady performance in the Capsules category, securing the 2nd rank consistently from July to October 2023. However, the sales have seen a downward trend, dropping from 39,851 in July to 17,555 in October. In the Edibles category, the brand has shown a slight improvement, moving up from the 71st position in July to 68th in October. But, similar to the Capsules category, sales have also declined from 12,430 in August to 4,456 in October.
Over in Maryland, Kalm Fusion (K Fusion) has shown a positive trend in the Capsules category, improving its rank from 6th in July and August to 5th in September. Notably, there is no ranking for October, indicating that the brand didn't make it to the top 20 that month. The sales figures for this category have fluctuated, peaking at 7,293 in September. In the Edibles category, the brand's rank has slightly deteriorated, moving from 26th in July to 31st in October. Correspondingly, sales have also decreased over this period, with October seeing only 400 units sold.
In the Massachusetts Capsules category, Kalm Fusion (K Fusion) has consistently maintained the second rank from July to October 2023, indicating a strong market presence. However, it's important to note that Kalm Fusion's sales have been on a downward trend during this period, which could be a cause for concern. In comparison, the top brand in this category, 1906, has also seen a decline in sales, but it remains significantly higher than Kalm Fusion. The third-ranking brand, Nature's Heritage, and the fourth-ranking brand, Blue River Extracts, have lower sales than Kalm Fusion, but their sales trends are also declining. This could suggest a general decrease in demand for Capsules in Massachusetts, or it could be a sign of increased competition affecting all brands.
In October 2023, the top-performing product for Kalm Fusion (K Fusion) was the Orange Cream Chewable Tablets 20-Pack (100mg) in the Capsules category, despite a decrease in sales from 545 in September to 499. The second-ranking product was the CBD/THC 1:1 Black Cherry Chewable Tablets 20-Pack (100mg CBD, 100mg THC, 1mg Melatonin) in the Edible category, maintaining its position from the previous month. The CBD/THC 1:1 Fruit Punch Chewable Tablets 20-Pack (100mg CBD, 100mg THC) dropped to third place in October from its first-place position in September. The Blue Mint Chewable Tablets 20-Pack (100mg), also in the Capsules category, moved from fourth to fourth place. Lastly, the Pineapple Chewable Tablets 20-Pack (100mg) remained in fifth place, rounding out the top five products for the month.