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Mar-2026
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Overview
Market Insights Snapshot
1906 has demonstrated consistent dominance in the Capsules category across several states, maintaining the top rank in Illinois, Massachusetts, Missouri, New Jersey, and New York from December 2025 through March 2026. This unwavering position indicates a strong brand presence and consumer loyalty in these markets. However, the sales figures reveal a downward trend in several states, such as a decrease from $506,694 in December 2025 to $297,283 in March 2026 in New York, suggesting potential challenges in maintaining sales momentum despite their top-ranking status.
In the Edible category, 1906's performance varies significantly. In New Jersey, the brand was not in the top 30 until it appeared in the 41st position in March 2026, indicating a potential opportunity for growth or a recent entry into the market. Meanwhile, in New York, 1906's ranking slightly slipped from 29th to 32nd over the four-month period, reflecting a more challenging competitive landscape in this category. These contrasting performances across states highlight the diverse market dynamics at play and suggest areas where 1906 might focus its strategic efforts to enhance its positioning in the Edibles space.
Competitive Landscape
In the competitive landscape of the New York capsules market, 1906 has consistently maintained its top position from December 2025 through March 2026. Despite a noticeable decline in sales over these months, 1906 continues to outperform its closest competitor, Level, which has held a steady second place. The sales figures for 1906 are significantly higher than those of Level, indicating a strong brand presence and consumer preference. Meanwhile, Revival briefly appeared in the rankings in December 2025 but failed to maintain a top 20 position in subsequent months, suggesting challenges in sustaining market traction. This consistent ranking for 1906 highlights its dominance and resilience in the face of fluctuating sales, reinforcing its leadership in the New York capsules category.
Notable Products
In March 2026, the top-performing product from 1906 was the CBD/THC 1:1 Bliss Tablets 20-Pack, which reclaimed its number one spot after briefly dropping to second place in February. The Boost Drops Pills 20-Pack, which led in February, moved to the second position with sales of 7307. The CBD/THC 5:1 Chill Tablets maintained a consistent third place across the first quarter of 2026. Sleep for ZZZ'S Drops and Go Drop Tablets held steady in fourth and fifth positions, respectively, showing no change in rank from the previous month. Overall, the rankings indicate a strong preference for capsules, with Bliss Tablets and Boost Drops Pills leading the category for 1906.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
