Market Insights Snapshot
In the capsule category, 1906 has shown a strong performance in several states. In Colorado, Illinois, Massachusetts, and Michigan, the brand consistently held the number one ranking from July to October 2023. However, there were some fluctuations in other states. In Arizona, the brand dropped from the second position in July and August to the fifth in September, and was not in the top 20 in October. Similarly, in Missouri, 1906 started strong at number one in July, fell to second place in August, and then disappeared from the top 20 in September, before bouncing back to second place in October.
When it comes to the edible category, 1906's performance in Colorado was not as stellar. The brand consistently ranked in the mid-twenties from July to October 2023, indicating a more competitive market in this category. Despite the lower ranking, the brand managed to maintain a steady presence in the top 30, indicating a consistent demand for their edible products. While the specific sales figures are not disclosed, the brand's rankings suggest a steady performance in the market with room for growth in certain categories and states.
In the Capsules category within Colorado, 1906 has consistently held the top rank from July to October 2023, indicating a strong market presence and consumer preference. However, it's worth noting that there has been a slight decline in sales over these months. Two of its main competitors in this category are Craft / Craft 710 and Stratos. Craft / Craft 710 has maintained a steady second rank throughout these months, with a notable increase in sales, particularly from September to October. On the other hand, Stratos has been fluctuating between the third and fourth ranks, with a decrease in sales from July to September, followed by a slight increase in October. These trends suggest that while 1906 is leading in the Capsules category, Craft / Craft 710's consistent performance and increasing sales could pose a potential challenge.
In October 2023, the top-performing product from 1906 was the CBD/THC 5:1 Chill Tablets 20-Pack, with sales figures reaching up to 20,970 units. It held the top spot from the previous month, demonstrating consistent high demand. The CBD/THC 1:1 Bliss Drops 20-Pack followed closely in second place, despite a slight drop from its leading position in August 2023. A new entrant to the top three was the Boost Drops Mini Pills 20-Pack, which did not rank in the previous months. The CBD/THC 1:1 Energy Go Drop Tablets and CBD/THC 1:1 Genius Drops both slipped down the rankings, landing at fourth and fifth positions respectively.