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Sep-2025
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Overview
Market Insights Snapshot
In the realm of cannabis capsules, 1906 has demonstrated a strong presence across multiple states, consistently holding the top rank in this category from June to September 2025. Notably, in states like Illinois, Massachusetts, Missouri, New Jersey, and New York, 1906 has maintained the number one spot, underscoring its dominance and consumer preference in this product category. Despite a noticeable decline in sales figures over the months, their ability to retain the top position suggests a strong brand loyalty and a solid market strategy. For instance, in New York, while sales fell from 766,416 in July to 511,290 in September, the brand still managed to hold its rank, indicating a possible market saturation or seasonal fluctuation.
In contrast, the performance of 1906 in the edible category in New York presents a different narrative. Here, the brand has not managed to break into the top 20, maintaining ranks in the mid-20s throughout the same period. This suggests a competitive market landscape or possibly a less favorable consumer reception compared to their capsules. The brand's edible sales also experienced a decline, from 152,018 in August to 115,693 in September, which might reflect broader market trends or specific challenges faced by 1906 in this category. The absence of 1906 from the top ranks in edibles across other states further highlights a potential area for growth and strategic focus.
Competitive Landscape
In the New York capsules category, 1906 has consistently maintained its top position from June to September 2025, showcasing its strong market presence and consumer preference. Despite a noticeable decline in sales from August to September, 1906's rank remained unaffected, indicating a robust lead over its closest competitor, Level, which held the second position throughout the same period. This stability in rank despite sales fluctuations suggests that 1906 has a significant buffer in market share, allowing it to weather short-term sales dips without losing its competitive edge. The consistent performance of Level in the second position highlights the competitive landscape, but 1906's ability to maintain the lead underscores its strong brand loyalty and market strategy in New York's capsules market.
Notable Products
In September 2025, 1906's top-performing product was the CBD/THC 1:1 Bliss Tablets 20-Pack, maintaining its first-place ranking for four consecutive months, with sales reaching 12,767 units. The CBD/THC 5:1 Chill Tablets 20-Pack also held steady in the second position since June, indicating consistent consumer preference. Boost Drops Pills 20-Pack remained in third place for the second month in a row, following a rise from fourth place in June. The CBD/THC/CBN 2:2:1 Sleep for ZZZ'S Drops 20-Pack held the fourth position, showing slight improvement from its fifth-place ranking earlier in June and July. Lastly, the CBD/THC 1:1 Go Drop Tablets 20-Pack ranked fifth, experiencing a drop from its initial third place in June, suggesting a shift in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
