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Apr-2026
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Overview
Market Insights Snapshot
1906 has established a strong presence in the Capsules category across several states, consistently maintaining the top position in Illinois, Massachusetts, Missouri, New Jersey, and New York from January to April 2026. Despite holding the top rank, sales in some states, such as Illinois, have shown a downward trend, with a notable drop from January to April. Conversely, Massachusetts witnessed an upward trajectory in sales, reflecting a robust demand for 1906's Capsules in that state. This indicates that while 1906 maintains its dominance, market dynamics vary significantly across different regions.
In the Edible category, 1906's performance is more varied. In New Jersey, the brand was notably absent from the top 30 until March, where it entered at rank 42, suggesting potential growth opportunities or challenges in this segment. In New York, the brand's ranking fluctuated, starting at 31 in January, briefly reaching 30 in March, and then falling to 37 in April, indicating a competitive market environment. The variability in rankings and sales highlights the challenges and opportunities 1906 faces in expanding its footprint within the Edible category across different states.
Competitive Landscape
In the competitive landscape of the New York cannabis market, specifically within the Capsules category, 1906 has consistently maintained its leading position from January to April 2026. Despite a downward trend in sales over these months, 1906 has managed to retain the top rank, showcasing its strong brand loyalty and market presence. In contrast, Level, the second-ranked competitor, has demonstrated stable sales figures, which have slightly increased from March to April 2026. This stability could pose a potential threat to 1906 if the sales decline continues. The consistent ranking of Level at second place indicates a solid foothold in the market, but the gap in sales volume between the two brands suggests that 1906 still holds a significant lead. For 1906, maintaining its market dominance will require strategic initiatives to reverse the sales decline and capitalize on its leading position.
Notable Products
In April 2026, the top-performing product for 1906 was the CBD/THC 1:1 Bliss Tablets 20-Pack, maintaining its leading position with sales of 9,089 units, an increase from March. The CBD/THC 5:1 Chill Tablets 20-Pack climbed to the second spot, demonstrating consistent performance over the months. The CBD/THC/CBN 2:2:1 Sleep for ZZZ'S Drops 20-Pack secured the third position, holding steady in its rank from previous months. The CBD/THC 1:1 Go Drop Tablets 20-Pack advanced to fourth place, showing a slight improvement in its ranking. Notably, the Boost Drops Pills 20-Pack experienced a drop from second place in March to fifth in April, indicating a significant shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
