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Nov-2025
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Overview
Market Insights Snapshot
The brand 1906 has maintained a consistent and impressive performance in the Capsules category across several states, including Illinois, Massachusetts, Missouri, New Jersey, and New York. In these states, 1906 has consistently held the number one rank from August to November 2025. This dominance across multiple markets highlights the brand's strong foothold and consumer preference in the Capsules category. Although there was a slight decline in sales in some states, such as a drop from $620,323 in August to $453,886 in November in New York, the brand's top ranking remained unchallenged, indicating a robust market position despite fluctuating sales figures.
In contrast, 1906's performance in the Edible category in New York reveals a different trend. The brand's ranking has hovered in the mid-20s, specifically from 24th to 26th place, which suggests a more competitive landscape or less market penetration in this category compared to Capsules. While maintaining a position within the top 30, the brand's lower ranking in Edibles might indicate areas for potential growth or strategic adjustments. The sales figures in this category also reflect a relatively stable trajectory, with a slight increase from $103,520 in October to $106,009 in November, hinting at possible positive momentum or seasonal variations.
Competitive Landscape
In the New York capsules market, 1906 has consistently maintained its top position from August to November 2025, showcasing its dominance despite a noticeable decline in sales over the months. The brand's unwavering rank at number one highlights its strong market presence and customer loyalty. However, the sales trajectory indicates a downward trend, which could be a potential area of concern for 1906. In contrast, Level, which holds the second position consistently, also experienced a decline in sales, albeit at a different scale. This suggests a broader market trend affecting the capsules category in New York. The competitive landscape, with 1906 leading and Level closely following, underscores the importance of strategic marketing and product innovation to sustain and potentially increase market share in a challenging sales environment.
Notable Products
In November 2025, the top-performing product for 1906 was the CBD/THC 1:1 Bliss Tablets 20-Pack in the Capsules category, maintaining its first-place ranking from previous months with sales of 11,528 units. The CBD/THC 5:1 Chill Tablets 20-Pack held steady in second place, showing consistent sales performance across the months. Boost Drops Pills 20-Pack remained in third place, but notably, its sales increased, nearing those of the second-ranked product. The CBD/THC 1:1 Go Drop Tablets 20-Pack improved its ranking from fifth to fourth place, indicating a positive trend in consumer preference. Meanwhile, the CBD/THC/CBN 2:2:1 Sleep for ZZZ'S Drops 20-Pack dropped to fifth place, showing a decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
