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Dec-2025
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Overview
Market Insights Snapshot
1906 has shown a consistent performance in the Capsules category across several states, maintaining a stronghold on the top rank throughout the last quarter of 2025. In Illinois, Massachusetts, Missouri, New Jersey, and New York, the brand has consistently held the number one position in the Capsules category. This indicates a strong consumer preference and brand loyalty in these markets, despite some fluctuations in monthly sales figures. For instance, while sales in New York showed a downward trend from September to December, 1906's top ranking remained unchallenged, showcasing the brand's resilience in the market.
In contrast, 1906's performance in the Edible category in New York has been less dominant. The brand has consistently ranked at the lower end of the top 30, starting at the 25th position in September and dropping to the 30th position by December. This suggests a more competitive landscape in the Edible category or possibly an area where 1906 could focus on improving its market share. The fact that 1906 did not drop out of the top 30 entirely is a positive sign, but the downward trend in rankings might be a point of concern for the brand's strategy in this category.
Competitive Landscape
In the New York capsules category, 1906 has consistently maintained its top position from September to December 2025, despite a noticeable decline in sales over these months. This suggests a strong brand loyalty or market presence that keeps it ahead of competitors. Meanwhile, Level has held the second position consistently during the same period, with its sales showing a slight upward trend, particularly in December. This indicates that while 1906 remains the leader, Level is gradually closing the gap, potentially posing a future threat if the trend continues. For 1906, maintaining its leadership may require strategic initiatives to address the declining sales and reinforce its market dominance in New York's capsules sector.
Notable Products
In December 2025, the top-performing product from 1906 was the CBD/THC 1:1 Bliss Tablets 20-Pack, maintaining its consistent first-place rank since September, with sales reaching 11,432 units. The CBD/THC 5:1 Chill Tablets 20-Pack held the second position, despite a slight decrease in sales to 8,533 units. Boost Drops Pills 20-Pack, which had briefly climbed to second place in November, returned to third place in December. The CBD/THC 1:1 Go Drop Tablets 20-Pack remained steady in fourth place, while the CBD/THC/CBN 2:2:1 Sleep for ZZZ'S Drops 20-Pack stayed at fifth, showing a gradual decline in sales over the months. Overall, the rankings have shown stability, with only minor shifts in positions among the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
