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Oct-2025
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Overview
Market Insights Snapshot
The performance of 1906 in the capsules category has been consistently strong across several states. Notably, in Illinois, Massachusetts, Missouri, New Jersey, and New York, 1906 has maintained a dominant position, ranking first in the capsules category from July to October 2025. Despite a visible decline in sales figures over these months, the brand's ability to hold the top rank indicates strong consumer loyalty and a solid market presence. This consistency across multiple states underscores 1906's stronghold in the capsules market, although the declining sales trend might require strategic adjustments to sustain their leading position.
In contrast, 1906's performance in the edibles category in New York reflects a different trajectory. The brand ranked 24th in July and August, dropping slightly to 25th in September and 26th in October. This indicates a less robust performance compared to their capsules, suggesting potential challenges in the edibles market. The absence of a top 30 ranking in other states for edibles could be seen as a growth opportunity or a sign of stronger competition. The nuanced dynamics between the categories highlight areas where 1906 might focus efforts to replicate their capsules success in the edibles segment.
Competitive Landscape
In the New York capsules category, 1906 has consistently maintained its top rank from July to October 2025, showcasing its dominance in the market. Despite a noticeable decline in sales from July to October, 1906's position remains unchallenged, indicating strong brand loyalty or unique product offerings that continue to attract consumers. In contrast, Level, which holds the second rank consistently during the same period, has also experienced fluctuations in sales, albeit less severe than 1906's. This stability in ranking despite sales variations suggests that while 1906 leads in market share, Level remains a formidable competitor, potentially poised to capitalize on any further declines from 1906. The competitive landscape in the New York capsules market underscores the importance of strategic positioning and customer retention for 1906 to maintain its lead.
Notable Products
In October 2025, the top-performing product from 1906 was the CBD/THC 1:1 Bliss Tablets 20-Pack (100mg CBD, 100mg THC), maintaining its number one rank consistently from July through October despite a slight decrease in sales to 12,460 units. The CBD/THC 5:1 Chill Tablets 20-Pack (500mg CBD, 100mg THC) also held steady at the second position, with sales remaining relatively stable. Boost Drops Pills 20-Pack (100mg) continued to secure the third spot, showing a slight increase in sales compared to September. The CBD/THC/CBN 2:2:1 Sleep for ZZZ'S Drops 20-Pack (100mg CBD, 100mg THC, 40mg CBN) remained in the fourth position, while the CBD/THC 1:1 Go Drop Tablets 20-Pack (100mg CBD, 100mg THC) consistently placed fifth. Overall, the rankings for these products have remained unchanged over the past few months, indicating a strong and stable performance across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
