.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
1906 is stocked at 605 licensed dispensaries across New York, Oklahoma, and 4 other states, 193 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Syracuse, and Schenectady. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, 1906 remained overwhelmingly concentrated in Capsules at 96.57% share while Edible accounted for 3.31%, with Capsules down 39.49% year over year and 2.48% month over month, and Edible down 77.66% year over year and 5.66% month over month. Despite holding rank 1 in Capsules in Illinois, overall brand sales declined 42.67% year over year and the average price fell 3.92%, while Capsules’ average price sat at $19.39 versus $26.42 in Edible, indicating a volume-led core with shrinking peripheral contribution; the pattern implies over-reliance on a contracting Capsules base is amplifying brand-level volatility.
The mix shift — 96.57% in Capsules with a simultaneous 77.66% year-over-year drop in Edible and a 2.48% month-over-month dip in Capsules — places 1906 as a category specialist rather than a portfolio balancer, even as the category leader position in Illinois coexists with a 42.67% brand sales decline. With Edible at just 3.31% share and pricing a full 36% above Capsules ($26.42 vs. $19.39) while falling 5.66% month over month, the higher-priced, smaller segment is not offsetting Capsule softness; the implication is that sustaining leadership requires either stabilizing Capsule repeat at current price bands or selectively rebuilding a second leg in Edible to reduce sensitivity to single-category contractions.
Competitive Landscape
1906 is ranked #1 in NY Capsules in October 2026, unchanged from #1 year over year, and it also held #1 three months ago, indicating 0-rank volatility across both the annual and quarterly windows; in contrast, Level is currently #2 and held #2 a year ago while posting a 3.26% year-over-year sales increase, and Revival slid from #3 to #4 alongside a -23.05% sales decline. Further down, Canna Clinicals moved from #4 to #5 with a -43.96% sales change, while Grassroots sits at #3 with no reported year-over-year rank or sales metrics, creating a gap in competitive momentum signals; together these rank positions and percentage shifts imply that 1906’s stable #1 placement is being reinforced less by rapid gains and more by competitors’ downward moves, which points to a defended leadership position rather than an expanding lead.
Notable Products
1906 is a concentrated capsules brand in October 2026: the top 10 items account for 87.9% of sales, and the leader, CBD/THC 1:1 Happiness Bliss Tablets 20-Pack, alone holds 21.3%. With 80.8% of sales in CBD / CBN capsules and only 0.1% from three new launches, most of its sales come from a tight, established capsules core.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
