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Aug-2025
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Overview
Market Insights Snapshot
The performance of the cannabis brand 1906 in the capsules category remains remarkably strong across various states, consistently holding the top position from May to August 2025. In Illinois, Massachusetts, Missouri, New Jersey, and New York, 1906 has maintained its number one ranking, showing a solid hold on the market. However, it's worth noting that while the brand's rank remains stable, there is a noticeable decline in sales figures over the months in some states, such as a decrease from $468,945 in May to $346,444 in August in Illinois. This trend might suggest a need for strategic adjustments to sustain their leading position amidst fluctuating sales.
In contrast, the brand's performance in the edible category in New York presents a different picture. Here, 1906 has not broken into the top 20, with rankings ranging from 22nd to 24th place between May and August 2025. This positioning indicates room for improvement and potential growth opportunities in the edible segment. Despite not being a top contender in this category, the brand has managed to maintain a steady presence, suggesting a foothold that could be expanded with the right strategies. The overall performance across categories and states highlights both the strengths and potential areas for growth for 1906, providing a comprehensive view of their market positioning.
Competitive Landscape
In the New York capsules market, 1906 has consistently maintained its top position from May to August 2025, showcasing its strong market presence and consumer preference. Despite facing competition from brands like Level, which held the second rank throughout the same period, 1906's sales figures were significantly higher, indicating a robust lead. This dominance in the category suggests that 1906's product offerings and brand loyalty are effectively capturing consumer interest, allowing it to outperform competitors consistently. The stability in 1906's ranking highlights its ability to sustain its market leadership amidst a competitive landscape, making it a formidable player in the New York cannabis capsules sector.
Notable Products
In August 2025, the top-performing product for 1906 was the CBD/THC 1:1 Bliss Tablets 20-Pack, maintaining its first-place position consistently since May with a sales figure of 14,248. The CBD/THC 5:1 Chill Tablets 20-Pack also held steady at the second position throughout the same period. Boost Drops Pills 20-Pack saw a notable improvement, rising back to the third position after briefly dropping to fourth in June. The CBD/THC 1:1 Go Drop Tablets 20-Pack remained stable in the fourth position since July, after a brief rise to third in June. Lastly, the CBD/THC/CBN 2:2:1 Sleep for ZZZ'S Drops 20-Pack consistently ranked fifth, showing a slight sales increase from July to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
