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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mama Sue concentrated 100.0% of sales in Tincture & Sublingual, with year-over-year growth of 47.8% alongside a month-over-month decline of 34.4%, while average price rose 8.3% to $28.92. With all volume anchored in a single category and no recorded state-category rank in California, the brand is balancing expansion on a yearly basis against short-term contraction, implying that reliance on one format magnifies volatility but also sets a clear lane for focused execution.
The combination of a 47.8% annual increase paired with a 34.4% monthly pullback, alongside an 8.3% price lift, suggests price resilience but volume sensitivity when monthly demand softens. This pattern implies that Mama Sue’s positioning is that of a specialized Tincture & Sublingual player in California, trading broader category diversification for depth, and that near-term share stability will depend on smoothing monthly swings while preserving the pricing latitude signaled by May 2026.
Competitive Landscape
Mama Sue sits at rank #21 in California Tincture & Sublingual for May 2026, a 5-position improvement from #26 year over year, while holding flat versus February 2026 at #21 and coming off a peak of #19 in April 2026; in contrast, Papa & Barkley held #1 year over year with a -13.3% sales change and ABX / AbsoluteXtracts moved up from #6 to #5 as Care By Design stayed at #3 despite a -20.2% sales decline. The gap between Mama Sue’s April 2026 peak (#19) and current #21, alongside a 5-rank YoY climb, implies incremental share recovery without sustained momentum against leaders consolidating top-five positions.
Notable Products
The steepest movement in May 2026 was the CBD/CBN 1:1 Sleep Tincture (150mg CBD, 150mg CBN, 24mg THC, 15ml), which fell 38.5% month over month while holding rank 1 and generating $4,899. The CBD/THC Full Spectrum Everyday Wellness Tincture (550mg CBD, 35mg THC, 15ml) declined 18.6% MoM at rank 2, placing both top SKUs in negative territory and concentrating 100% of the top two within Tincture & Sublingual. Together, a rank 1 product with a 38.5% drop and a rank 2 product with an 18.6% drop indicate a demand contraction centered on tinctures rather than a share shift within the lineup, implying Mama Sue’s near-term commercial direction hinges on stabilizing the Tincture & Sublingual family before broadening mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
