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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, Mama Sue has shown a notable entry into the Tincture & Sublingual category, marking its presence by breaking into the top 30 brands in November 2025. This is a significant improvement, considering the absence of rankings in the previous months, indicating a strategic push or successful market reception in this category. The brand's sales in October 2025 were recorded at $10,257, suggesting a growth trajectory that culminated in its November ranking. This movement could signal a broader trend of increased consumer interest or effective marketing strategies that have begun to pay off.
The absence of Mama Sue in the top 30 rankings from August to October 2025 across California's Tincture & Sublingual category highlights both a challenge and an opportunity. The challenge lies in establishing a consistent presence and maintaining momentum in a competitive market. However, the November breakthrough suggests a potential turning point. It will be crucial to monitor whether this upward movement is sustained in subsequent months, as it could provide insights into the brand's strategies and consumer preferences within the state. Observing these trends can offer valuable lessons for other markets and categories where Mama Sue might seek to expand its footprint.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Mama Sue has faced challenges in maintaining a top 20 rank, as evidenced by its absence from the list until November 2025, when it ranked 22nd. This indicates a need for strategic adjustments to boost its market presence. In contrast, brands like Breez consistently maintained a position within the top 20, ranking 19th from August through November 2025, showcasing stable sales performance. Meanwhile, Emerald Spirit Botanicals and Chemistry both appeared in the rankings in November, with Emerald Spirit Botanicals securing the 21st spot. The competitive dynamics suggest that while Mama Sue is close to breaking into the top 20, it faces stiff competition from established brands that have demonstrated consistent sales and ranking stability.
Notable Products
In November 2025, Mama Sue's top-performing product was the CBD/CBN 1:1 Sleep Tincture, maintaining its leading position from the previous months with sales reaching 243 units. The CBD/THC Full Spectrum Everyday Wellness Tincture also held steady in the second position, showing a notable increase in sales from 65 units in October to 98 units in November. Both products consistently ranked first and second from August through November 2025, indicating strong and stable demand in the Tincture & Sublingual category. This consistent performance highlights the popularity and reliability of these products in the market. The sales growth for both products in November suggests an increasing consumer interest, particularly in the Sleep Tincture.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
