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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Mama Sue is stocked at 13 licensed dispensaries across California, with the deepest coverage in Santa Barbara, Berkeley, Grover Beach, Isla Vista, and Lemoore. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Mama Sue concentrated 100.0% of sales in Tincture & Sublingual, with year-over-year growth of 16.6% and month-over-month growth of 14.9%. The brand’s average price decreased 2.2% year over year while sales rose 16.6%, indicating volume expansion rather than ticket-size gains; paired with a 14.9% monthly lift against a stable 100.0% category share, the mix signals reliance on a single format. The implication is that July 2026 performance is being driven by unit throughput in Tincture & Sublingual rather than cross-category breadth, meaning volume elasticity is currently favorable within this niche.
The unchanged 100.0% category share alongside a 2.2% average price decline and a 16.6% year-over-year sales increase suggests defensible positioning in Tincture & Sublingual through price-driven volume capture, while the 14.9% month-over-month growth without any mix diversification points to execution depth instead of portfolio breadth. With no active ranking reported in California and 70.4% growth over 24 months, the pattern implies the brand is prioritizing sustained penetration within a single category playbook over expansion into adjacent categories, which concentrates risk but simplifies pricing and promotion levers.
Competitive Landscape
Mama Sue sits at rank #22 in California Tincture & Sublingual for July 2026, a +1 position improvement from #23 year over year, but down 3 spots from #19 in April 2026; that rank volatility pairs with category leaders moving in opposite directions, as Yummi Karma climbed from #2 to #1 while growing sales by 16.16%, and Papa & Barkley slipped from #1 to #2 with a 13.56% YoY sales decline. Mid-pack pressure is intensifying as ABX / AbsoluteXtracts advanced from #7 to #5 on 30.16% YoY growth, whereas Care By Design edged back from #3 to #4 alongside a 13.48% YoY drop; against this backdrop, Mama Sue’s +1 YoY rank gain but -3 positions versus its April 2026 peak implies a brand holding ground year over year yet ceding momentum to faster-climbing rivals.
Notable Products
CBD/THC Full Spectrum Everyday Wellness Tincture (550mg CBD, 35mg THC, 15ml) posted the standout move in July 2026 with a +22.9% month-over-month increase while holding rank 2, whereas CBD/CBN 1:1 Sleep Tincture (150mg CBD, 150mg CBN, 24mg THC, 15ml) rose a more moderate +12.5% while maintaining rank 1. Two Tincture & Sublingual SKUs occupy ranks 1 and 2, concentrating the top tier in a single category and indicating demand is consolidating around functional tinctures rather than dispersing into adjacent formats. This pattern implies Mama Sue is tilted toward deepening its tincture portfolio and pricing/pack strategies in Tincture & Sublingual, with July 2026 momentum favoring expansion of everyday wellness use-cases over sleep-only positioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
