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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
High Gorgeous by Yummi Karma concentrated 82.31% of May 2026 sales in Topical, with Tincture & Sublingual at 17.69%, while overall brand sales were up 9.91% year over year and average price fell 9.10%. Within categories, Topical declined 2.37% YoY but grew 12.01% month over month, whereas Tincture & Sublingual surged 165.27% YoY and 12.74% MoM, at an average price of $43.29 versus $30.85 in Topical. This mix shift, combined with a rank of 11 in Topical in California, implies reliance on a large but slower Topical base while higher‑priced Tincture & Sublingual is the growth lever counterbalancing the YoY drag in Topical.
The simultaneous 12.01% MoM lift in Topical and 12.74% MoM lift in Tincture & Sublingual suggests momentum is broad, but the 165.27% YoY expansion in Tincture & Sublingual against a 2.37% YoY dip in Topical indicates incremental share gains will come disproportionately from the smaller, premium segment. With Topical still at 82.31% share and a category rank of 11 in California, the path to improved positioning is to maintain Topical stability while leaning into Tincture & Sublingual’s higher price point and faster YoY trajectory; this combination can lift overall mix value despite the 9.10% YoY decline in average price.
Competitive Landscape
High Gorgeous by Yummi Karma sits at rank #11 in CA Topical in May 2026, improving 2 positions from #13 year over year and holding flat versus February 2026 at #11, while its peak of #9 in March 2026 represents a 2-rank retreat since that month. Competitive movement is uneven: Papa & Barkley held #1 year over year with a -10.9% sales change, whereas Liquid Flower advanced from #6 to #4 alongside a 62.2% sales increase; Mary's Medicinals stayed at #2 despite a -31.8% sales decline, while Buddies maintained #3 with a 33.0% lift. The combination of a 2-rank YoY gain but a 2-position slide from the March 2026 peak implies a mid-tier position susceptible to being outpaced by faster climbers like Liquid Flower even as top incumbents retrench.
Notable Products
CBD/THC/THCA 2:2:1 Pina Co Canna Lotion (200mg CBD, 200mg THC, 100mg THCa) posted the steepest decline at -92.5% month over month, dropping to $76 and falling outside the top four while CBD/THC 1:1 Ice Goddess Cooling Roll-On (750mg CBD, 750mg THC) rose 33.2% to rank 1. CBD Plain Jane Tincture (1000mg CBD, 30ml) grew 12.7% to rank 2 as CBD/THC 2:1 Ice Queen Cooling Roll-On (300mg CBD, 150mg THC, 89ml) climbed 36.9% to rank 3. Four of the top five are Topical SKUs, with ranks 1, 3, 4, and 5, indicating a portfolio tilt toward cooling roll-ons despite volatility in mixed-cannabinoid lotions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
