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Jun-2024
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Overview
Market Insights Snapshot
High Gorgeous by Yummi Karma has shown notable performance in the California market, particularly in the Tincture & Sublingual and Topical categories. As of March 2024, the brand ranked 24th in the Tincture & Sublingual category with sales reaching $12,042. However, it did not maintain a top 30 position in the subsequent months, suggesting a need for strategic adjustments to regain market presence. In the Topical category, the brand secured the 16th position in March 2024 with $10,562 in sales, but similarly did not appear in the top 30 rankings for the following months, indicating potential volatility or increased competition in this segment.
The absence of High Gorgeous by Yummi Karma from the top 30 rankings in both categories beyond March 2024 in California could be perceived as a challenge. This downward trend may highlight the importance of continuous innovation and marketing efforts to sustain brand visibility and consumer interest. On the other hand, their initial rankings in March demonstrate the brand's capability to penetrate the market effectively. Observing these fluctuations can provide valuable insights for future strategic planning and market positioning.
Competitive Landscape
In the competitive landscape of the California Tincture & Sublingual category, High Gorgeous by Yummi Karma has faced significant challenges in maintaining its rank and sales. Notably, the brand was ranked 24th in March 2024 but did not appear in the top 20 in subsequent months, indicating a decline in its market position. In contrast, Habit consistently held the 18th position in both March and April 2024, demonstrating stable performance despite a slight drop in sales from $24,680 to $22,044. Another competitor, High Power, showed a more dynamic trend, ranking 23rd in March, disappearing from the top 20 in April, but then rebounding to 22nd place in both May and June 2024. This fluctuation suggests that while High Gorgeous by Yummi Karma struggles to maintain a foothold, its competitors are either stabilizing or recovering, potentially capturing market share that High Gorgeous by Yummi Karma is losing. For a more in-depth analysis and strategic insights, advanced data is recommended.
Notable Products
In June 2024, the top-performing product from High Gorgeous by Yummi Karma was the CBD Plain Jane Body Lotion (500mg CBD, 100ml, 3.4oz) with sales of 113 units, rising from the second position in May. The CBD Plain Jane Tincture (1000mg CBD, 30ml) secured the second rank, dropping from the top spot in May. The CBD Plain Jane Tincture (600mg CBD, 30ml) consistently held the third position for the month. Notably, the CBD/THC/THCA 1:3:1 Night Owl Lavender Body Lotion (100mg CBD, 300mg THC, 100mg THCA, 3.4 fl oz) maintained its fourth position from May. The CBD/THC/THCA 2:2:1 Wild Thing Body Lotion (200mg CBD, 200mg THC, 100mg THCA) re-entered the rankings at the fifth spot after not being ranked in May.
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