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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, High Power concentrated 60.64% of sales in Tincture & Sublingual while Beverage accounted for 39.36%, with Tincture & Sublingual down 29.27% year over year and 6.42% month over month, versus Beverage down 37.62% year over year but up 41.07% month over month. The brand’s average price dipped 1.33% year over year to $23.31, with Tincture & Sublingual priced at $22.73 and Beverage at $24.27, and Tincture & Sublingual holding rank 15 in California for its category. This mix and velocity pattern implies the portfolio is anchored to Tincture & Sublingual for baseline scale while Beverage is supplying short-term month-over-month lift that does not offset deeper year-over-year contraction.
The opposing movements — a 6.42% month-over-month decline in Tincture & Sublingual alongside a 41.07% month-over-month Beverage increase, paired with year-over-year declines of 29.27% and 37.62% respectively — indicate reliance on episodic Beverage demand spikes rather than sustained share capture, keeping overall brand sales down 32.81% year over year. With Tincture & Sublingual still controlling 60.64% share but slipping month over month, and Beverage expanding share to 39.36% within the month, the positioning skews toward a two-pillar strategy where stability in rank 15 for Tincture & Sublingual in California must carry consistency while Beverage promotions are timed to smooth volatility, implying near-term priority on shoring up Tincture & Sublingual retention while selectively scaling Beverage to convert bursts into durable share.
Competitive Landscape
High Power ranks #15 in CA Tincture & Sublingual in May 2026, down 2 positions year over year from #13 and up 1 position versus three months ago from #16, while its historical peak of #10 in September 2024 marks a 5-rank slide from that high; against this backdrop, Papa & Barkley holds #1 with a flat YoY rank at #1 as category sales for that leader fell 13.3%, and ABX / AbsoluteXtracts improved rank from #6 to #5 despite a 12.5% YoY sales decline, indicating that High Power’s mild recovery from #16 to #15 amid top-tier contraction points to share being available through execution rather than market expansion.
Notable Products
Berry Tincture 4-Pack (1000mg THC, 200ml) led May 2026 with an 82.8% month-over-month surge into rank 2, while Grape Tincture (250mg THC, 50ml) slid 10.8% to rank 6. Watermelon Tincture (250mg THC, 50ml) declined 17.4% at rank 9, contrasting with Watermelon Tincture 4-Pack (1000mg THC, 200ml) which was flat at +0.2% in rank 4. The pattern implies High Power is shifting demand toward higher-capacity multipacks within Tincture & Sublingual, concentrating value in fewer, larger formats.
Four of the top ten are Tincture & Sublingual SKUs, including a mixed performance spread from +82.8% at rank 2 to -17.4% at rank 9. Beverage entries hold ranks 1 and 3–5 with Berry Syrup (250mg) at rank 1 on $2,749 and Berry Syrup 4-Pack (1000mg THC, 200ml) situated at rank 5, indicating share is anchored by beverages while growth is coming from tincture multipacks. This mix implies portfolio balance where beverages maintain top-rank exposure while tincture multipacks become the growth lever for June 2026 planning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
