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Aug-2024
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Overview
Market Insights Snapshot
High Power has shown notable performance in the California market, particularly in the Beverage category. Over the past four months, the brand has steadily climbed the rankings from 17th in May to 14th in both July and August. This upward trend suggests growing consumer interest and market penetration in this category. Although there was a slight dip in sales from July to August, the overall trajectory remains positive. It's worth noting that High Power's sales in the Beverage category saw a significant spike in July, indicating a possible seasonal or promotional influence that boosted their performance.
In contrast, High Power's performance in the Tincture & Sublingual category in California has been more volatile. The brand ranked 23rd in May and 24th in June, before disappearing from the top 30 in July, only to reappear at 19th in August. This fluctuation might indicate challenges in maintaining a consistent market presence or could reflect broader market dynamics affecting this category. Despite these ups and downs, the brand managed to rebound in August, suggesting resilience and potential for future growth. However, the absence from the top 30 in July is a point of concern that could signal competitive pressures or a need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, High Power has shown notable resilience and growth. Over the past four months, High Power improved its rank from 17th in May 2024 to 14th by July and maintained this position through August. This upward trend is significant, especially when compared to CQ (Cannabis Quencher), which consistently held the 13th rank but experienced a decline in sales, dropping from $106,092 in May to $69,015 in August. Similarly, Cannavis Syrup maintained a steady 12th rank but also saw fluctuating sales, peaking in June at $106,571 before falling to $70,516 in August. Meanwhile, Kikoko and Kan+Ade have struggled to break into the top 15, with Kikoko ranking as low as 20th in June and Kan+Ade not making it past 17th. High Power's consistent climb in rank and relatively stable sales performance suggest a strong market presence and potential for continued growth, making it a brand to watch in the competitive California beverage category.
Notable Products
In August 2024, the top-performing product for High Power was Watermelon Syrup 4-Pack (1000mg) in the Beverage category, maintaining its first-place ranking with notable sales of 491 units. The Berry Syrup 4-Pack (1000mg THC, 200ml), also in the Beverage category, held steady at the second position from June to August 2024. Grape Syrup 4-Pack (1000mg) consistently ranked third over the past four months. Berry-Lean Syrup (1000mg THC, 200ml) in the Tincture & Sublingual category dropped to fourth place in August after previously securing the top spot in June. Lastly, Salted Caramel Syrup (250mg) ranked fifth in August 2024, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
