Jul-2025
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Overview
Market Insights Snapshot
High Power has shown varied performance across different product categories in California. In the Beverage category, the brand consistently held the 19th position from May to July 2025, after moving up from the 20th spot in April. This steady ranking, despite a decrease in sales from $29,250 in May to $15,039 in July, suggests that while their sales volume fluctuated, their relative market position against competitors remained stable. This could indicate a loyal customer base or effective brand positioning in the beverage sector, even as the overall sales trend appears to be declining.
The Tincture & Sublingual category tells a slightly different story for High Power. Starting in April 2025 at the 12th position, the brand experienced a slight dip to 13th in May before regaining the 12th spot in June. However, by July, they had fallen to 16th place. This drop in ranking coincided with a decrease in sales from a peak of $60,395 in June to $35,135 in July, suggesting potential challenges in maintaining momentum or increased competition in this category. The fluctuations in both sales and ranking highlight the dynamic nature of the cannabis market in California and underscore the importance of strategic adjustments to sustain growth in such a competitive environment.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, High Power has experienced notable fluctuations in its ranking and sales performance. Starting in April 2025, High Power held a strong position at rank 12, demonstrating a competitive edge over brands like Carter's Aromatherapy Designs (C.A.D.) and Emerald Bay Extracts. However, by July 2025, High Power's rank slipped to 16, indicating increased competition and a decline in market share. During this period, Emerald Bay Extracts improved its position from 17 in May to 14 in July, suggesting a successful strategy in capturing more consumer interest. Meanwhile, Breez entered the top 20 in July, further intensifying the competition. High Power's sales peaked in June but saw a significant drop in July, which may have contributed to its lower ranking. This dynamic shift highlights the need for High Power to reassess its marketing strategies to regain its competitive standing in the California market.
Notable Products
In July 2025, the top-performing product for High Power was the Horchata Syrup 4-Pack (1000mg) in the Beverage category, securing the number one rank with notable sales of 179 units. The Salted Caramel Tincture (250mg THC, 50ml) improved its position from third place in June to second place in July. The Berry Tincture 4-Pack (1000mg THC, 200ml), which held the top spot in June, dropped to third place in July. Meanwhile, the Watermelon Tincture (250mg THC, 50ml) maintained a consistent performance, moving from fourth to third place in July. The Grape Tincture 4-Pack (1000mg) entered the rankings in July, securing the fourth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.