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Dec-2024
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Overview
Market Insights Snapshot
High Power has experienced a fluctuating performance across various categories in the past few months. In the Beverage category within California, the brand has seen a slight decline in its ranking, moving from 11th place in September 2024 to 17th place by December 2024. Despite this drop, the brand maintained a presence within the top 20, which indicates a relatively stable demand for their beverage products, albeit with a noticeable decrease in sales from $75,205 in September to $45,489 in December. This trend may suggest a seasonal variation or increased competition during the latter part of the year.
In the Tincture & Sublingual category, High Power was ranked 20th in September 2024 in California, but it failed to maintain a position within the top 30 in the subsequent months. This drop-off could be indicative of a strategic shift or a loss in market share to competitors. The absence from the rankings post-September highlights a potential area for improvement or reevaluation of their market approach in this category. Overall, while High Power shows strength in certain segments, there are clear opportunities for growth and stabilization across different categories and markets.
Competitive Landscape
In the competitive landscape of the California beverage category, High Power has experienced notable fluctuations in its ranking over the last few months. Starting from a strong position at 11th place in September 2024, High Power saw a decline, dropping to 17th by December 2024. This downward trend in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. Meanwhile, Cannavis Syrup displayed a more stable performance, consistently ranking between 13th and 16th, and even surpassing High Power in October and December. On the other hand, CQ (Cannabis Quencher) and Kikoko maintained lower ranks, indicating less competitive pressure from these brands. High Power's fluctuating rank highlights the need for strategic adjustments to regain its competitive edge in the dynamic California beverage market.
Notable Products
In December 2024, the top-performing product for High Power was Watermelon Syrup 4-Pack (1000mg) in the Beverage category, maintaining its rank at number 1 despite a decrease in sales to 275 units. Grape Syrup (250mg) emerged as a new contender, securing the second position with notable sales of 249 units. Grape Syrup 4-Pack (1000mg) returned to the rankings, claiming the third spot. Tropical Mango Syrup (250mg THC, 50ml) rose to fourth place from its previous fifth position in November. Berry Syrup 4-Pack (1000mg THC, 200ml) saw a decline in rank, dropping to fifth place from the second position in November, reflecting a significant decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
