Market Insights Snapshot
High Power, a prominent cannabis brand, has shown steady performance in the California market, particularly in the Beverage category. For the months of July to October 2023, it consistently ranked within the top 20, albeit at the lower end. This indicates a strong presence in the market, though there is room for improvement. The sales figures for this period also suggest a slight decrease in demand, which might be worth investigating for potential causes and solutions.
In contrast, High Power's performance in the Tincture & Sublingual category in California has been less stellar. For the same period, the brand did not make it into the top 20, indicating a weaker market presence in this category. The sales figures also show a downward trend, which might signal a need for strategic adjustments to boost its market position. Despite these challenges, High Power remains a key player in the cannabis industry, and its future movements will be worth watching.
In the Beverage category within the California market, High Power has maintained a steady position in the top 20 brands from July to October 2023, with slight fluctuations in rank. While High Power has shown consistency, its competitors have seen more dynamic changes. Artet, for example, has experienced a slight decline in rank, dropping from 17th to 20th place. In contrast, Almora Farms has made significant strides, jumping from not being in the top 20 in July to 18th place in October. Kan+Ade has maintained a similar rank to High Power, while Drink Loud has seen a drop in rank, moving out of the top 20 by October. In terms of sales, High Power's performance has been relatively stable, while Almora Farms has seen a notable increase, and Drink Loud has experienced a decline.
In October 2023, High Power's top-performing product was the Berry Syrup (250mg), maintaining its position from the previous month with an impressive sales figure of 415 units. Following closely in second place was the Watermelon Syrup 4-Pack (1000mg) which climbed three spots from its September rank, selling 335 units. The Watermelon Syrup (250mg) dropped to third place, despite leading the sales in September. The Berry Syrup 4-Pack (1000mg THC, 200ml) retained its fourth position from the previous month. Making its debut in the top 5 was the Berry-Lean Syrup (1000mg THC, 200ml), securing the fifth spot with 176 units sold.