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Apr-2025
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Overview
Market Insights Snapshot
High Power has shown notable fluctuations in its performance across different categories and regions. In the Beverage category within California, High Power started the year strong with a ranking of 18th in January 2025, improving to 13th by March, before settling back to 16th in April. This indicates a competitive edge in the California beverage market, although the brand experienced a dip in sales in February, followed by a significant rebound in March. The performance in the Tincture & Sublingual category is less consistent, with High Power appearing in the rankings only in January and April, suggesting challenges in maintaining a steady presence in this category.
Despite the volatility in the Tincture & Sublingual category in California, where High Power was out of the top 30 for two months, the brand's re-entry into the rankings in April at 16th position could indicate strategic adjustments or successful marketing efforts. The absence from the rankings in February and March highlights potential areas for growth and improvement. High Power's ability to rebound in the Beverage category and its reappearance in the Tincture & Sublingual rankings suggest a dynamic market presence, though it underscores the need for consistent performance to maintain and improve their market position.
Competitive Landscape
In the competitive California beverage category, High Power has experienced notable fluctuations in its market position over the first quarter of 2025. Starting the year at 18th place, High Power climbed to 16th in February, peaked at 13th in March, but then slipped back to 16th in April. This volatility in rank is mirrored in its sales performance, which saw a significant spike in March, suggesting a temporary boost in consumer interest or a successful marketing campaign. In contrast, competitors like Mary Jones consistently maintained a higher rank, hovering between 12th and 14th, while CQ (Cannabis Quencher) held steady at 15th throughout the period. Meanwhile, Kikoko and Kan+Ade remained lower in the rankings, with Kikoko dropping to 18th by April. These dynamics indicate that while High Power has the potential to ascend the ranks, sustaining such growth amidst strong competition requires strategic efforts to capitalize on market opportunities and consumer trends.
Notable Products
In April 2025, the top-performing product for High Power was Berry Syrup 4-Pack (1000mg THC, 200ml) in the Beverage category, maintaining its number one rank from March with a notable sales figure of 421 units. Watermelon Syrup 4-Pack (1000mg) held steady in the second position, demonstrating consistent popularity over the months. Berry Syrup (250mg) remained in third place, showing stability in its ranking since February. The new entrant, Watermelon Tincture 4-Pack (1000mg THC, 200ml), debuted at fourth place, indicating a strong market entry. Watermelon Tincture (250mg THC, 50ml) dropped one spot to fifth, reflecting a slight decline in its competitive standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
