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Dec-2024
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Overview
Market Insights Snapshot
Neno's Naturals has shown notable performance in the Michigan market, particularly in the Tincture & Sublingual category. The brand made a significant leap from being unranked in September 2024 to securing the 8th position in October, and further improving to the 5th rank in both November and December. This upward trajectory indicates a strong consumer response and growing market presence in this category. The sales figures reflect this positive trend, with a substantial increase from October to November, although there was a slight dip in December. Such movements suggest that Neno's Naturals is successfully capturing market share and gaining traction among consumers in Michigan.
In contrast, the brand's performance in the Topical category in Michigan has remained relatively stable. Neno's Naturals consistently held the 6th position from October to December 2024, following a slight drop from 7th place in September. While the sales figures in this category show some fluctuations, with a notable decrease in December, the brand's ability to maintain a top 10 ranking suggests a steady demand for its topical products. Despite the stability, the absence from the top 30 in September highlights potential challenges or competition faced earlier in the year. Understanding these dynamics can provide valuable insights into the brand's strategic positioning and areas for potential growth within the Michigan market.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Michigan, Neno's Naturals has shown a notable upward trajectory in its market positioning. Initially absent from the top 20 rankings in September 2024, Neno's Naturals surged to the 8th position by October and further climbed to 5th place in November and December. This ascent indicates a robust growth in brand recognition and consumer preference. In contrast, YouMist, which started at 5th place in September, experienced a decline, dropping to 6th and eventually falling out of the top 20 by December. Meanwhile, Mary's Medicinals and Vlasic Labs maintained steady positions at 4th and 3rd, respectively, throughout the period. This dynamic shift highlights Neno's Naturals' potential to capture more market share and challenge established brands, driven by its increasing sales momentum.
Notable Products
In December 2024, the THC Transdermal Patch (30mg) maintained its position as the top-selling product for Neno's Naturals, despite a significant drop in sales to 1488 units. The CBD/THC 3:1 Calm Transdermal Patch (30mg CBD, 10mg THC) consistently held the second rank, showing stability in its sales performance. The CBD/THC 1:1 Balance Transdermal Patches (15mg CBD, 15mg THC) remained in third place, with a slight decline in sales compared to the previous month. The CBD/THC 3:1 CBD Sweet Mint Calm Tincture (150mg CBD, 50mg THC) stayed steady at fourth place, with sales figures fairly consistent over the past months. A new entry in December, the CBD Naturals Restore Capsules 30-Pack (750mg CBD), debuted at the fifth position, marking its introduction to the top-selling list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
