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Dec-2025
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Overview
Market Insights Snapshot
Neno's Naturals has shown a notable performance in the Michigan market, particularly in the topical category. As of December 2025, they have secured the 5th position, indicating a positive upward trend from previous months where they were not ranked in the top 30. This ascent into the top 5 highlights a successful strategy or product offering that resonates well with consumers in Michigan. Their sales figures for December also reflect this growth, showing a marked increase from October, suggesting effective marketing or increased consumer demand for their topicals.
Despite the success in Michigan, Neno's Naturals' presence in other states or provinces remains unclear due to the absence of ranking data. This lack of visibility in other regions could indicate that the brand is either not focusing on expanding beyond Michigan or is facing challenges in penetrating other markets. Such information could be crucial for stakeholders looking to understand the brand's strategic direction or for competitors aiming to gauge Neno's Naturals' market influence. The brand's concentrated success in Michigan might suggest potential for targeted growth strategies in similar markets.
Competitive Landscape
In the competitive landscape of the Michigan topical cannabis market, Neno's Naturals has shown a notable rise in rank, moving into the top 5 by November 2025. This ascent is particularly significant given that brands like Lit Labs and Northern Connections have experienced fluctuations, with Lit Labs dropping out of the top 20 for two months and Northern Connections disappearing from the rankings after October. Meanwhile, Rise (MI) and Vlasic Labs have maintained steady positions at ranks 3 and 4, respectively, indicating a stable market presence. Neno's Naturals' upward trajectory in rank suggests a positive reception and growing consumer preference, potentially driven by strategic marketing or product innovation, which could further boost its sales and market share in the coming months.
Notable Products
In December 2025, the top-performing product from Neno's Naturals was the THC Transdermal Patch (30mg) in the Topical category, maintaining its first-place ranking for the third consecutive month with remarkable sales of 2153 units. The CBD/THC 1:1 Balance Transdermal Patches (15mg CBD, 15mg THC) also held steady in the second position, continuing its consistent performance from previous months. The CBD/THC 3:1 Calm Transdermal Patch (30mg CBD, 10mg THC) remained in third place, showing no change in its ranking since October 2025. The CBD/THC 3:1 CBD Sweet Mint Calm Tincture (150mg CBD, 50mg THC) stayed in fourth place, although its sales figures declined compared to November. Lemon Lime Gummies 20-Pack (200mg) re-entered the rankings in the fifth position, marking its presence after not being ranked in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
