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Apr-2025
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Overview
Market Insights Snapshot
Neno's Naturals has demonstrated consistent performance in the Michigan market, particularly within the Tincture & Sublingual category, where they maintained a steady 5th place ranking from January to April 2025. This stability in ranking is complemented by a notable increase in sales, peaking in March before a slight dip in April. Such consistent performance suggests that Neno's Naturals has established a solid customer base in this category, which could provide a foundation for further growth and expansion into other product lines or markets.
In contrast, the brand's presence in the Topical category within Michigan only emerged in April 2025, where they debuted at 6th place. This suggests a recent entry or a renewed focus on this category, which could indicate a strategic move to diversify their product offerings. However, the absence of rankings in the preceding months indicates that Neno's Naturals was not among the top 30 brands in this category prior to April, which might reflect either a previous lack of focus or a competitive challenge in the Topical market. This new ranking could signal potential for growth if the brand continues to build on this momentum.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Michigan, Neno's Naturals consistently held the 5th rank from January to April 2025. Despite maintaining a steady position, Neno's Naturals faces stiff competition from brands like Mary's Medicinals and Vlasic Labs, which have alternated between the 3rd and 4th ranks during the same period. Notably, Mary's Medicinals experienced a significant sales increase in March 2025, surpassing both its January and February figures, which could indicate a growing consumer preference or successful marketing strategies. Similarly, Vlasic Labs saw a notable sales boost in April 2025, reclaiming the 3rd rank from Mary's Medicinals. For Neno's Naturals, this competitive environment underscores the importance of strategic initiatives to enhance market share and potentially climb the rankings in the coming months.
Notable Products
In April 2025, the THC Transdermal Patch (30mg) remained the top-performing product for Neno's Naturals, maintaining its number one rank with a notable sales figure of 2389. The CBD/THC 3:1 Calm Transdermal Patch (30mg CBD, 10mg THC) consistently held the second position throughout the first four months of the year. The CBD Revive Transdermal Patch (30mg CBD) entered the rankings for the first time in April, securing the third spot. The CBD/THC 3:1 CBD Sweet Mint Calm Tincture (150mg CBD, 50mg THC) improved its position to fourth, up from fifth in March. The Lavender Tincture (200mg) experienced a slight drop, moving from third in March to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
