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Jul-2025
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Overview
Market Insights Snapshot
Vlasic Labs has demonstrated varied performance across different states and product categories. In Michigan, the brand has shown a significant upward trend in the Edible category, moving from rank 92 in April to 77 by July, alongside a noticeable increase in sales. This suggests growing consumer interest or effective marketing strategies in this segment. The Tincture & Sublingual category in Michigan has been a stronghold for Vlasic Labs, consistently maintaining a top-three position and even improving to second place in July. Meanwhile, their Topical products have held steady at rank four, indicating a stable market presence. However, the absence of Vlasic Labs in the top 30 for certain months in other categories could indicate areas for potential growth or challenges in market penetration.
In Missouri, Vlasic Labs has shown a robust performance in the Tincture & Sublingual category, maintaining the top spot from June to July, reflecting strong brand loyalty or product efficacy. The Edible category, however, presents a more modest picture, with ranks hovering in the mid-50s, suggesting either a highly competitive market or a need for strategic adjustments. The brand's performance in the Topical category has been consistent, although slight fluctuations in ranking from fourth to sixth suggest potential volatility or changing consumer preferences. In Nevada, the Flower category saw a decline from April to June but rebounded in July, hinting at possible market dynamics or seasonal influences. Meanwhile, the Pre-Roll category doesn't show recent rankings, which might highlight a challenge in maintaining a top position.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Michigan, Vlasic Labs has shown a notable upward trajectory in its market position. Starting from a consistent third place from April to June 2025, Vlasic Labs climbed to the second position by July 2025. This ascent is particularly significant given the stable performance of Mary's Medicinals, which maintained a fourth-place rank throughout the same period, and the fluctuating ranks of Treetown, which dropped from first to third place by July. Meanwhile, Rise (MI) held a strong lead, consistently ranking first, though Vlasic Labs' sales growth suggests a narrowing gap. This positive shift in Vlasic Labs' rank and sales indicates a strengthening brand presence, potentially driven by strategic marketing efforts and product differentiation in a competitive market.
Notable Products
In July 2025, Vlasic Labs' top-performing product was the CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) from the Tincture & Sublingual category, maintaining its number one ranking from June with a notable sales figure of 1112 units. The CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) ranked second, showing a consistent strong performance in the Topical category as it moved back up from its second position in June. The CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) held steady at third place, indicating stable demand. The CBN Isolate Tincture (1200mg CBN, 30ml, 1oz) remained in fourth position, reflecting its consistent but lower sales compared to the top three products. A new entrant, the CBD Mini Relief Cream (500mg CBD, 0.5oz), debuted at fifth place, highlighting emerging interest in smaller-sized topical products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
