Vlasic Labs

Data Snapshot: May 05, 2024
Vlasic Labs Cannabis Brand Logo
$100K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

50

Product Count

SKUs

Vlasic Labs

Overview

Markets

Vlasic Labs Locations

Product Trends

Vlasic Labs Categories

Vlasic Labs Sales

Market Insights Snapshot

Vlasic Labs Historical Sales by Category

In the Michigan market, Vlasic Labs shows a mixed performance across different cannabis product categories. Notably, their standing in the Tincture & Sublingual and Topical categories remains strong and consistent, maintaining top 5 rankings from January to April 2024. This consistency indicates a strong market presence and consumer trust in these categories, highlighted by a significant increase in sales for Topicals, jumping from 27,472 in January to 93,452 by April. However, their Edibles category tells a different story, with rankings slipping from 73rd in January to 80th in March and April. This decline, despite a brief sales spike in February, suggests challenges in maintaining market share against competitors or possibly a shift in consumer preferences within the Michigan market.

Conversely, in the Missouri market, Vlasic Labs demonstrates a promising entrance and solid performance, particularly in the Tincture & Sublingual and Topical categories, where they've secured rankings within the top 5 consistently over the four months. This achievement is underscored by a steady increase in sales for Tinctures & Sublinguals, peaking at 35,881 in April. The Edibles category, however, shows a late start with the brand only appearing in the rankings in March and achieving a 52nd place, slightly improving to 49th in April. While this late entry might be seen as a setback, it also represents a new growth opportunity for Vlasic Labs to expand its footprint in Missouri. The consistent top-tier performance in two out of three categories across both states highlights the brand's strengths while also pinpointing areas for potential growth and improvement.

Apr-2024 Rank
Edible
Tincture & Sublingual
Topical
80
4
4
49
3
5
Vlasic Labs

Competitive Landscape

In the competitive landscape of the topical cannabis category in Michigan, Vlasic Labs has shown a notable upward trajectory in both rank and sales, moving from the 6th position in January 2024 to the 4th by April 2024. This rise is significant when compared to its competitors, such as Mary's Medicinals, which consistently held the 2nd rank, and Escape Artists, maintaining the 3rd position throughout the same period. Vlasic Labs' sales growth outpaced that of Rise (MI), which saw a drop to the 8th position in March before recovering to 5th in April, and Michigan Organic Rub, which fluctuated between the 5th and 6th ranks. The consistent improvement in Vlasic Labs' standings, alongside a significant increase in sales, underscores its growing prominence and competitive edge in Michigan's topical cannabis market. This trend suggests a positive outlook for Vlasic Labs, potentially attracting more customers and investors interested in the burgeoning cannabis industry.

Vlasic Labs market ranking for MI Topical

Vlasic Labs

Notable Products

In April 2024, Vlasic Labs saw its CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) maintain its position as the top-selling product with a notable 2433 units sold. Following in second place was the CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz), which had previously fluctuated in rank but solidified its position in April. The third-ranking product, CBD/CBN 1:1 Relax Lavender & Chamomile Bath Bomb (100mg CBD, 100mg CBN), showed consistent improvement, moving up from fifth to third place over the quarter. A new entrant in April, CBD Broad Spectrum Gummies 4-Pack (100mg CBD), made a significant debut at fourth place with 620 units sold, indicating a strong market entry. Lastly, the CBD/CBG 1:1 Restore Citrus & Bergamot Bath Bomb (100mg CBD, 100mg CBG) also showed a new appearance in the top five, emphasizing the growing diversity in Vlasic Labs' top-performing products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD Full Spectrum Relief Cream (3000mg CBD, 3oz)
Topical
1
1
1
1
CBD Broad Spectrum Tinture (3000mg CBD, 30ml, 1oz)
Tincture & Sublingual
2
4
2
2
CBD/CBN 1:1 Relax Lavender & Chamomile Bath Bomb (100mg CBD, 100mg CBN)
Topical
5
5
3
3
CBD Broad Spectrum Gummies 4-Pack (100mg CBD)
Edible
>5
>5
>5
4
CBD/CBG 1:1 Restore Citrus & Bergamot Bath Bomb (100mg CBD, 100mg CBG)
Topical
>5
>5
5
5
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