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Aug-2024
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Overview
Market Insights Snapshot
Vlasic Labs has shown varied performance across different categories and states. In Michigan, their ranking in the Edible category has seen some fluctuations. Starting at rank 100 in May 2024, they improved to rank 90 in June, but dropped out of the top 30 in July, only to re-enter at rank 87 in August. This inconsistency suggests a volatile market presence in the Edible category. Conversely, in the Tincture & Sublingual category, they have maintained a strong and stable position, holding the 3rd or 4th rank consistently from May to August. Their performance in the Topical category has also been steady, consistently retaining the 5th rank throughout the four-month period.
In Missouri, Vlasic Labs has demonstrated a strong foothold in the Tincture & Sublingual category, holding the 3rd rank consistently from May to August 2024, with a noticeable increase in sales each month. This indicates a growing consumer preference for their products in this category. However, their performance in the Topical category, while stable at the 6th rank, shows a more gradual increase in sales, suggesting a slower but steady market acceptance. The consistent rankings across these categories in Missouri highlight a strong brand presence and consumer loyalty in the state.
Competitive Landscape
In the Missouri Tincture & Sublingual category, Vlasic Labs has consistently maintained its rank at 3rd place from May to August 2024, indicating a stable market position. However, despite this consistency, the brand has seen a significant increase in sales, jumping from $32,403 in May to $53,404 in August. This growth is notable, especially when compared to Zen Cannabis, which has held the 2nd rank since June 2024 but has seen fluctuating sales, peaking at $72,639 in August. Meanwhile, Amend Cannabis has remained in 4th place, with a notable dip in sales in August, dropping to $12,350. Cannabis Inc was ranked 6th in June but did not appear in the top 20 in other months, indicating a less stable market presence. These insights suggest that while Vlasic Labs is maintaining its rank, there is potential for it to climb higher if it continues its upward sales trend, especially as competitors show more variability in their performance.
Notable Products
In August 2024, the top-performing product for Vlasic Labs was the CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) in the Tincture & Sublingual category, maintaining its number one rank from July with sales reaching 1294 units. The CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) in the Topical category held steady at the second position, despite a slight dip in sales compared to July. The CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) remained consistent in third place across the past three months, showing a gradual increase in sales. The CBN Isolate Tincture (1200mg CBN, 30ml, 1oz) also retained its fourth position from previous months, with a modest uptick in sales. A new entrant, the CBD/CBN 1:1 Relax Lavender & Chamomile Bath Bomb (100mg CBD, 100mg CBN) in the Topical category, debuted at fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
