Market Insights Snapshot
In Michigan, Vlasic Labs has shown a considerable presence in the Capsules category, breaking into the top 20 in August 2023. The brand's Edible category has seen a fluctuating trend, with rankings oscillating between 60 and 79 over the past four months. A noteworthy performance is observed in the Tincture & Sublingual and Topical categories, with consistent rankings within the top 10. Despite a slight dip in sales in September 2023, the brand managed to maintain its position in the market, indicating strong customer loyalty.
In the Missouri market, Vlasic Labs has demonstrated a strong foothold in the Capsules category, consistently ranking in the top 5 since August 2023. The brand's Edible category, however, has struggled to break into the top 50. The Tincture & Sublingual and Topical categories have shown impressive performance, consistently ranking within the top 10. The brand's sales in these categories have shown a steady upward trend, indicating an increasing market share. In Nevada, the brand's Topical category has seen a slight decline, falling out of the top 20 in October 2023. This suggests a need for strategic initiatives to regain its position in this market.
In the Tincture & Sublingual category for Missouri, Vlasic Labs has maintained a steady rank at 4th place from July to October 2023. It's notable that while Vlasic Labs has held its position, there have been shifts among its competitors. marQaha and True State have both seen a decrease in rank, with True State dropping from 5th to 6th place. On the other hand, Zen Cannabis and Amend Cannabis have shown a more volatile ranking trend, with Zen Cannabis moving from 2nd to 3rd and back to 2nd place, and Amend Cannabis fluctuating between 2nd and 3rd place. In terms of sales, Vlasic Labs has shown a consistent upward trend, indicating a strong market presence despite the fierce competition.
In October 2023, Vlasic Labs' top-selling product was the 'CBD/CBN 1:1 Relax Lavender & Chamomile Bath Bomb', climbing from the 4th position in September to the top spot with 731 units sold. The 'CBD Full Spectrum Relief Cream' maintained its position at 2nd place from the previous month, while the 'CBN:THC 1:1 Forestberry Nighttime Gummies 10-Pack' dropped to 3rd place after previously holding the top spot in July and August. The 'CBD Full Spectrum Sports Roll-On' saw a drop from 1st to 4th place. The new entry in the top 5 was the 'CBD Vanilla Sandalwood Relief Bath Bombs', making its debut at the 5th position. This data shows a dynamic and competitive sales environment within Vlasic Labs' product range.