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Jun-2024
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Overview
Market Insights Snapshot
Vlasic Labs has shown varied performance across different categories and states. In Michigan, the brand has struggled in the Edible category, consistently ranking outside the top 30, with a slight improvement in June 2024, moving from 96th to 87th place. However, their performance in the Tincture & Sublingual category is noteworthy, maintaining a top 4 ranking for several months and even climbing to 3rd place in June 2024. This indicates a strong foothold in this category despite the overall sales fluctuations. The Topical category also shows a steady 4th place ranking, although sales have seen a decline from March to June 2024, suggesting potential challenges in maintaining market share.
In Missouri, Vlasic Labs has a mixed performance as well. The Edible category shows a decline, with the brand not appearing in the top 30 rankings for May and June 2024, indicating a potential loss of market presence. On the other hand, the Tincture & Sublingual category remains strong, consistently holding the 3rd position across all reported months, reflecting a stable demand. Similarly, the Topical category maintains a 5th place ranking, although sales have experienced a downward trend from March to May 2024 before slightly recovering in June. This suggests that while the brand has a strong product offering in specific categories, there are areas that require strategic improvements to regain and sustain their market position.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Michigan, Vlasic Labs has shown notable resilience and growth. Over the past four months, Vlasic Labs consistently held the 4th rank but made a significant leap to 3rd place in June 2024. This upward movement is particularly impressive considering the strong performance of competitors like Mary's Medicinals, which dropped from 3rd to 4th place, and Treetown, which has seen a decline from the top spot to 2nd place. Meanwhile, Rise (MI) has maintained a strong presence, moving from 2nd to 1st place. Despite the intense competition, Vlasic Labs' ability to improve its rank indicates a positive trend in market acceptance and sales performance, making it a brand to watch in the coming months.
Notable Products
In Jun-2024, the top-performing product for Vlasic Labs was the CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) in the Topical category, maintaining its consistent first-place ranking with sales of 1284 units. The CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) held steady in second place, continuing its strong performance. The CBN Isolate Tincture (1200mg CBN, 30ml, 1oz) saw a notable rise to third place, up from being unranked in May-2024. The CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) remained in fourth place, showing stable sales figures. Finally, the CBD/CBN 1:1 Relax Lavender & Chamomile Bath Bomb (100mg CBD, 100mg CBN) maintained its fifth-place ranking, indicating steady demand in the Topical category.
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