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Mar-2025
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Overview
Market Insights Snapshot
Vlasic Labs has shown a varied performance across different states and product categories. In Michigan, the brand has maintained a consistent presence in the "Tincture & Sublingual" and "Topical" categories, holding steady at the number 4 rank in both categories from January to March 2025. However, their presence in the "Edible" category is less impressive, as they were not ranked in the top 30 for January and February 2025, only reappearing at rank 95 in March. This suggests that while Vlasic Labs has a strong foothold in certain categories, there is room for growth in others within the Michigan market.
In Missouri, Vlasic Labs has demonstrated significant upward movement in the "Tincture & Sublingual" category, climbing from the third position in December 2024 to securing the top spot by March 2025. This upward trend highlights their growing dominance in this category within the state. In contrast, their performance in the "Topical" category has been stable, maintaining a top-five position throughout the same period. Meanwhile, in Nevada, the brand's ranking in the "Flower" category improved from 61 in January 2025 to 45 by March, indicating a positive trajectory. This varied performance across states and categories underscores the dynamic nature of Vlasic Labs' market presence and the potential for further expansion in specific areas.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Vlasic Labs has shown a promising upward trajectory in recent months. Starting from a rank of 58 in December 2024, Vlasic Labs improved to 45 by March 2025, indicating a positive shift in market presence. This improvement is notable when compared to competitors like Bluebirds, which fluctuated but remained around the 49th position, and TRENDI, which saw a decline from 33 to 51 over the same period. Meanwhile, Fleur and Carbon maintained relatively stable positions, with Carbon slightly outperforming Vlasic Labs in terms of rank. Despite these competitors, Vlasic Labs' sales have shown a robust increase, particularly from February to March 2025, suggesting effective market strategies and growing consumer preference. This trend positions Vlasic Labs as a rising contender in the Nevada flower market, with potential for further growth if the momentum continues.
Notable Products
In March 2025, the top-performing product for Vlasic Labs was the CBD Full Spectrum Relief Cream, which reclaimed its top spot with sales reaching 1062 units. Muffins, a Flower category product, surged to second place from fifth in February, marking a significant uptick in popularity. The CBD Broad Spectrum Tincture maintained a consistent presence, ranking third for the month, although it had previously held the first position in January. Meanwhile, the CBG Isolate Focus Tincture, which entered the rankings in February, slipped to fourth place. The CBN Isolate Tincture rounded out the top five, showing a slight decline in sales compared to its earlier performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
