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Dec-2025
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Overview
Market Insights Snapshot
Vlasic Labs has shown varied performance across different states and product categories. In Michigan, the brand has maintained a strong position in the Tincture & Sublingual category, consistently ranking in the top four from September to December 2025, with a peak at the second position in October. This indicates a stable demand for their products in this category. However, their performance in the Edible category in Michigan has been less impressive, with rankings outside the top 30, indicating a potential area for growth or reevaluation. Meanwhile, in the Topical category, Vlasic Labs has maintained a steady fourth position, suggesting a loyal customer base and consistent sales performance.
In Missouri, Vlasic Labs has shown a notable presence in the Tincture & Sublingual category, consistently ranking in the top three, which mirrors their performance in Michigan. This suggests a strong brand reputation in this product line across multiple states. However, the brand's absence from the top 30 in the Flower category in September, followed by a ranking in the 60s in subsequent months, highlights an area where they may need to increase market penetration or improve product offerings. In Nevada, Vlasic Labs experienced fluctuations in the Flower category, with a significant improvement in November, reaching the 68th position from a previous 86th in October, suggesting a potential upward trend. However, their absence from the top rankings in the Pre-Roll category post-October indicates a decline or shift in consumer preference.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Michigan, Vlasic Labs has shown a dynamic performance in recent months. Notably, Vlasic Labs improved its rank from 4th in September 2025 to 2nd in October 2025, indicating a significant surge in market presence, likely driven by a strategic marketing push or product innovation. However, this upward trajectory faced challenges as the brand slipped back to 4th in November, before climbing to 3rd in December, suggesting a volatile competitive environment. In comparison, Treetown consistently held a strong position, ranking 1st in both October and December, while Rise (MI) demonstrated resilience by maintaining a top-three position throughout the period. Meanwhile, Mary's Medicinals and Cannalicious Labs showed less fluctuation but remained behind Vlasic Labs in terms of rank. This competitive analysis highlights the importance for Vlasic Labs to sustain its momentum and address the factors contributing to its rank fluctuations to capitalize on growth opportunities in the Michigan market.
Notable Products
In December 2025, the top-performing product for Vlasic Labs was the CBD Full Spectrum Relief Cream (3000mg CBD, 3oz), which ascended to the number one rank from consistently holding the second position in the previous months, with notable sales of 925 units. The CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz), previously the top product from September to November, slipped to the second position. The CBN Isolate Tincture (1200mg CBN, 30ml, 1oz) made a significant climb to third place after being unranked in November. The CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) maintained a steady fourth place in December, having re-entered the ranks in November. Finally, the Grape Crush Pre-Roll (1g) reappeared in the rankings at fifth place after not being ranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
