Market Insights Snapshot
Starting with Alberta, Noon & Night has seen a consistent performance in the Capsules category, maintaining a rank in the top 20 from July to September 2023. However, it is worth noting that there is no ranking data for October, indicating that the brand may have slipped from the top 20. On the other hand, the brand's Topical category has shown impressive growth, improving its ranking from 6th in July to 4th in October. This is a positive trend, considering the increase in sales over the same period.
Looking at Ontario, Noon & Night's performance in the Capsules category has been steady, maintaining a rank within the top 20 from July to October 2023. The Topical category, however, has seen a slight improvement, moving up from 9th to 7th place. In British Columbia, the brand has consistently ranked 16th in the Topical category over the four months. Lastly, in Saskatchewan, the Capsules category had a dip in August and no ranking data for September, but bounced back in October. The Topical category only has data for October, where it ranked 15th.
In the Topical category within Alberta, Noon & Night has shown a consistent upward trend, climbing from 6th place in July 2023 to 4th place by October 2023. This growth is notable, especially when compared to competitors like Solei and Wildflower Canada, who have seen a slight drop in their rankings over the same period. However, the brand Axea has made significant strides, jumping from 18th to 6th place, indicating a potential threat. In terms of sales, Noon & Night has seen a substantial increase, although it still lags behind the sales volumes of Solei and Wildflower Canada. On the other hand, Stewart Farms has experienced a decline in sales, providing an opportunity for Noon & Night to capitalize on.
In October 2023, Noon & Night's top-performing product was the CBD/THC 10:1 Lavender Fizz Bath bomb, which maintained its number one rank from previous months. The CBD Shinrin Yoku Fizz Bath Bomb ranked second, showing a consistent improvement from its July rank of fifth. The Omega-3 CBD Softgels 30-Pack held the third position, up one rank from September. Interestingly, the CBD Freshly Minted Roll-On dropped from third to fourth place. Despite the change in rankings, all these products demonstrated robust sales with the Lavender Fizz Bath Bomb leading the pack at 2070 units sold.