Noon & Night

Data Snapshot: Jun 11, 2024
Noon & Night Cannabis Brand Logo
<$50K

May-2024

Sales

Decline

Trend

6-Month

12

Product Count

SKUs

Noon & Night

Overview

Noon & Night is a distinct brand in the cannabis marketplace, catering specifically to health and wellness-conscious consumers with a focus on CBD-infused products. Their innovative offerings range from Omega CBD Soft Gels, topical cannabis creams, and sensory-focused products like Lavender Fizz CBD bath bombs to CBD 20mg strength capsules with added melatonin, known as N&N Nitecaps. Through these targeted wellness solutions, they've filled a niche, providing an exclusive approach to cannabis use.
Markets

Noon & Night Locations

Product Trends

Noon & Night Categories

Noon & Night Sales

Market Insights Snapshot

Noon & Night Historical Sales by Category

Noon & Night has shown consistent performance in the Topical category in Alberta, maintaining a solid rank of 5th place from February through May 2024. This steady ranking indicates a reliable market presence and consumer preference for their topical products in the province. However, despite this consistency, their sales experienced a slight dip in May, falling from $24,177 in April to $20,219 in May. This minor decline could be an area to watch for potential market shifts or seasonal variations affecting consumer behavior.

In contrast, Noon & Night's presence in Ontario appears less stable. The brand was ranked 8th in February 2024 but did not appear in the top 30 rankings for March, April, or May. This absence suggests a significant drop in market competitiveness within Ontario's topical category. The initial sales figure of $10,876 in February demonstrates a foothold in the market, but the subsequent absence from the rankings highlights potential challenges in sustaining their position or increasing market share in Ontario.

May-2024 Rank
Topical
5
Noon & Night

Competitive Landscape

In the Alberta Topical category, Noon & Night has maintained a consistent rank of 5th place from February to May 2024. Despite its stable position, Noon & Night faces stiff competition from brands like Solei, which has consistently held the 4th rank with significantly higher sales, and Stewart Farms, which has maintained the 3rd rank. Notably, Wildflower was not in the top 20 in February but surged to 7th place by March, indicating a potential rising competitor. Meanwhile, LivRelief has consistently ranked 6th, just below Noon & Night, but with a downward sales trend. Noon & Night's steady rank suggests a loyal customer base, but to climb higher, it may need to innovate or increase its marketing efforts to compete with the higher-ranked brands.

Noon & Night market ranking for AB Topical

Noon & Night

Notable Products

In May-2024, the top-performing product for Noon & Night was the CBD/THC 10:1 Lavender Fizz Bath bomb (100mg CBD, 10mg THC), maintaining its consistent first-place ranking with sales of 1063 units. The CBD Freshly Minted Roll-On (200mg CBD, 9.2ml) moved up to second place, showing a notable improvement from its third-place ranking in April-2024. The CBD Bath Fizz Collection Bath Bombs 3-Pack (300mg CBD) dropped to third place after holding the second position for the previous three months. The CBD Shinrin Yoku Fizz Bath Bomb (100mg CBD) remained steady in the fourth position. A new entry, CBD Omega-3 Softgels 30-Pack (900mg CBD), debuted at fifth place, indicating growing interest in the capsules category.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
CBD/THC 10:1 Lavender Fizz Bath bomb (100mg CBD, 10mg THC)
Topical
1
1
1
1
CBD Freshly Minted Roll-On (200mg CBD, 9.2ml)
Topical
4
4
3
2
CBD Bath Fizz Collection Bath Bombs 3-Pack (300mg CBD)
Topical
2
2
2
3
CBD Shinrin Yoku Fizz Bath Bomb (100mg CBD)
Topical
3
5
4
4
CBD Omega-3 Softgels 30-Pack (900mg CBD)
Capsules
>5
>5
>5
5
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