Noon & Night

In the dynamic landscape of the cannabis market, Noon & Night has shown varied performance across categories and provinces, particularly in the capsules and topical segments. In Alberta, the brand maintained a strong presence in the topical category, consistently ranking 5th from December 2023 to March 2024, with sales peaking in December at $57,273 before seeing a decline and then a slight recovery in March to $25,260. However, in the capsules category within the same province, Noon & Night struggled to break into the top 20 until January 2024 and saw a slight improvement in ranking from 20th in January to 19th in February, indicating a potential area for growth or concern. Contrastingly, in Saskatchewan, the brand made a notable entrance in the capsules market, not ranking in the top 30 initially but surging to 16th in February and further climbing to 11th by March, showcasing a promising upward trajectory in this category.

Meanwhile, in Ontario, Noon & Night experienced fluctuations in its rankings across both categories. In the capsules category, the brand faced a downward trend, starting at 23rd in December 2023 and slipping to 28th by March 2024, accompanied by a significant drop in sales from $6,008 in December to $868 in March. This decline in both ranking and sales suggests challenges in maintaining its market position amidst competitive pressures. On the other hand, the topical category in Ontario showed more stability, with the brand initially ranking 5th in December 2023, then experiencing a slight dip to 9th by March 2024. Despite the slight decline in rankings, the sales decrease was more pronounced, from $39,480 in December to $10,583 in March, highlighting a potential area for strategic focus to regain momentum. The contrast between the brand's performance in different provinces and categories underscores the importance of nuanced market strategies to capitalize on strengths and address weaknesses in the competitive cannabis industry.