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Apr-2024
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Overview
Market Insights Snapshot
In the topical category, LivRelief has shown a consistent performance across various provinces, maintaining its position within the top 10 brands, which is an indicator of strong brand loyalty and product satisfaction among consumers. In Alberta, LivRelief held steady at the 6th rank from January to April 2024, with a notable increase in sales from January's 10,319 to February's 19,871, before stabilizing around the 15,000 mark in the following months. This trend suggests a growing consumer base or increased purchase frequency within the province, potentially due to effective marketing strategies or product efficacy. Conversely, in Ontario, while the brand maintained a strong presence, it experienced a slight dip in April, moving from 5th to 7th place, which could indicate fluctuating market dynamics or increased competition within the category.
Meanwhile, in British Columbia, LivRelief improved its ranking from 5th to 4th place from January to April 2024, showcasing an upward trend in brand preference and possibly reflecting successful penetration into the market or enhanced product offerings. This province also saw a consistent sales volume, indicating a stable demand for LivRelief products. The absence of LivRelief from the top 30 brands in other states or provinces not mentioned could either point towards limited market presence or opportunities for expansion. Highlighting the importance of maintaining strong performances and exploring growth opportunities in less penetrated markets could be crucial for LivRelief's overall strategy. The detailed sales and ranking data, while not fully disclosed, hint at a complex interplay between brand strategy, consumer preferences, and competitive dynamics across different geographical regions.
Competitive Landscape
In the competitive landscape of the topical cannabis market in British Columbia, LivRelief has shown a notable performance. Initially ranked 5th from January to March 2024, LivRelief managed to climb a rank higher in April, overtaking Dosecann which dropped to the 5th position. This shift indicates a positive trend for LivRelief, reflecting its growing popularity and possibly its sales performance relative to its competitors. Despite this upward movement, LivRelief still trails behind leading brands such as Proofly and Stewart Farms, which have consistently held the top spots. Proofly, in particular, has maintained its 2nd rank throughout the period, showcasing significant sales growth and solidifying its position as a dominant player in the market. Stewart Farms also remains a strong competitor, maintaining the 3rd rank with a substantial sales volume. The dynamics within this competitive landscape highlight the challenges and opportunities for LivRelief as it navigates market positioning and seeks to capture a larger share of the topical cannabis market in British Columbia.
Notable Products
In April 2024, LivRelief's top-performing product was the CBD/THC 1:1 Transdermal Cream (125mg CBD, 125mg THC, 50ml) in the Topical category, maintaining its number one rank from previous months with sales figures reaching 437 units. Following closely was the CBD Extra Strength Transdermal Cream (750mg CBD), which also held its position at rank two, showcasing consistent consumer preference. The third spot was secured by the CBD Transdermal Cream (250mg CBD, 50g), indicating a stable demand for mid-strength options among LivRelief's offerings. Notably, the CBD/THC 1:1 Balanced Body Transdermal Cream (250mg CBD, 250mg THC) saw a significant increase in sales, jumping to 135 units in April from lower figures in previous months, yet it remained at the fourth rank. This analysis highlights a steady market for LivRelief's topicals, with a particularly strong performance from their flagship 1:1 CBD/THC cream.
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