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Jun-2024
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Overview
Market Insights Snapshot
LivRelief has demonstrated a consistent performance in the Topical category across multiple Canadian provinces. In Alberta, LivRelief maintained a steady 6th place ranking from March to June 2024, indicating a stable presence in the market. Despite a slight dip in sales during May, the brand quickly rebounded in June, suggesting resilience and a loyal customer base. Similarly, in British Columbia, LivRelief fluctuated between 4th and 5th place, showcasing a strong but slightly variable performance. Notably, the brand experienced a significant drop in sales in May, which could be an area of concern if the trend continues.
In Ontario, LivRelief's performance was more varied, with rankings oscillating between 5th and 7th place over the four months. Despite this variability, the brand's sales figures indicate a recovery in the latter months, which could be indicative of effective marketing strategies or seasonal demand. However, the fact that LivRelief did not break into the top 30 in other states or categories could be seen as a limitation to its broader market appeal. This mixed performance across different provinces highlights both the strengths and potential areas for improvement for LivRelief, particularly in maintaining consistent sales and rankings across different markets.
Competitive Landscape
In the competitive landscape of the Topical category in Ontario, LivRelief has experienced notable fluctuations in its ranking and sales over the past few months. Initially ranked 5th in March 2024, LivRelief dropped to 7th in April before recovering slightly to 6th in May and maintaining that position in June. This volatility contrasts with the more stable performance of competitors like Solei, which consistently held the 5th position from April through June, and Dosecann, which maintained its 4th place ranking throughout the same period. Despite these fluctuations, LivRelief's sales figures show a positive trend, rebounding from a low in April to higher sales in May and June. However, the brand still trails behind Dosecann and Solei in terms of overall sales volume, indicating room for growth and the need for strategic adjustments to capture a larger market share. Meanwhile, RHO Phyto and Wildflower have shown less dramatic changes in rank, suggesting a more stable but less competitive position compared to LivRelief.
Notable Products
In June 2024, LivRelief's top-performing product was CBD/THC 1:1 Transdermal Cream (125mg CBD, 125mg THC, 50ml), maintaining its number one rank for four consecutive months with sales of 475 units. The second place was held consistently by CBD Extra Strength Transdermal Cream (750mg CBD). CBD/THC 1:1 Balanced Body Transdermal Cream (250mg CBD, 250mg THC) moved up to third place from its fourth position in previous months. CBD Transdermal Cream (250mg CBD, 50g) dropped to fourth place, indicating a decline in its popularity. Lastly, CBD Extra Strength Transdermal Cream (1200mg CBD) remained in fifth place, showing minimal sales activity.
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