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Mar-2025
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Overview
Market Insights Snapshot
Wildflower has demonstrated varied performance across different states and product categories. In Alberta, the brand has maintained a steady presence in the Edible category, consistently holding the 12th rank from December 2024 to February 2025, and slightly improving to the 11th rank in March 2025. This indicates a positive trend, likely fueled by a notable increase in sales from December to January. However, in the Topical category within the same region, Wildflower appeared in the rankings only in December 2024, suggesting a decline or lack of competitiveness in this segment moving forward. In British Columbia, Wildflower's position in the Edible category improved marginally from December 2024 to February 2025 but saw a slight drop in March, indicating fluctuating consumer interest or competitive pressures.
In the U.S. market, Maryland shows an intriguing trajectory for Wildflower in the Flower category. Despite not reaching the top 30, the brand's rank improved from 45th in December 2024 to 39th by March 2025, suggesting a gradual increase in market penetration or consumer preference. On the other hand, in Nevada, Wildflower's presence in the Pre-Roll category was short-lived, appearing only in December 2024 and not ranking in subsequent months. This could indicate a strategic reallocation of resources or challenges in sustaining market share against competitors. Across these states and categories, the brand's performance highlights both opportunities for growth and areas needing strategic focus.
Competitive Landscape
In the Maryland Flower category, Wildflower has shown a consistent upward trend in rankings from December 2024 to March 2025, moving from 45th to 39th place. This improvement in rank is notable, especially when compared to competitors like Flower by Edie Parker, which experienced a decline from 27th to 41st place over the same period. Despite Redemption having a stronger sales performance in February 2025, Wildflower's steady rise in rank suggests a growing market presence. Meanwhile, Revelry Herb Company saw a decline from 39th to 42nd, and In House, which was not ranked in December 2024, entered the top 40 by January 2025. Wildflower's ability to maintain and improve its rank in a competitive market indicates a positive trajectory, potentially driven by strategic marketing or product differentiation.
Notable Products
In March 2025, Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack maintained its top position in Wildflower's product lineup, continuing its consistent performance from previous months with sales reaching 7890 units. Cambodian Thai (7g) made a notable leap to the second spot, improving from fourth place in February. Cherry AK 47 (3.5g) entered the rankings at third place, while Cherry AK 47 (7g) climbed from its previous fourth position in January to third in March. Silver Cloudz (7g) settled at the fourth position, showing a slight decline from its previous rank. These shifts indicate a strong preference for flower products in March, with significant movement in the ranks compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
