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Oct-2025
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Overview
Market Insights Snapshot
Wildflower has shown notable consistency in the Alberta edibles market, maintaining a steady 12th rank from July through October 2025. This consistency is accompanied by a gradual increase in sales, peaking at over $99,000 in October. In contrast, their performance in the British Columbia edibles market has been more volatile, with rankings fluctuating and eventually dropping off the top 30 by October. This suggests a potential challenge in maintaining a competitive edge in this region's edible market. Meanwhile, in the Ontario edibles category, Wildflower's rank slipped from 29th to 33rd by October, indicating a downward trend that may need strategic attention.
In the topical category, Wildflower has consistently performed well in both Alberta and British Columbia, maintaining a top 5 position throughout the observed months. This stability, coupled with a significant increase in sales in Alberta, suggests a strong consumer loyalty and market presence. However, in the flower category in Maryland, Wildflower has shown a positive trajectory, moving from 53rd to 35th place, indicating a growing acceptance and expansion within this segment. Despite these successes, the brand's absence from the top 30 in British Columbia's edibles market by October highlights areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Wildflower has shown a notable upward trajectory in its ranking, moving from 53rd in July 2025 to 35th by October 2025. This significant climb in rank suggests a positive reception and growing market presence, despite being initially outside the top 50. In contrast, LivWell experienced a slight decline, dropping from 34th to 37th, while Belushi's Farm maintained a relatively stable position around the 38th mark. Meanwhile, 1937 saw a decrease in rank from 25th to 32nd, indicating potential volatility. Notably, Seed & Strain Cannabis Co. entered the rankings in September at 37th and improved to 33rd by October, showcasing a rapid rise. These shifts highlight Wildflower's potential to capture more market share, especially as some competitors face rank declines or volatility, positioning it as a brand to watch in the Maryland flower market.
Notable Products
In October 2025, Sweet Dreams CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack continued to dominate as the top-performing product for Wildflower, maintaining its first-place ranking for four consecutive months with sales reaching 10,748 units. Gandhari Kush 3.5g showed a significant rise, climbing to the second position from its previous fourth place in July. Goat Piss 3.5g entered the rankings for the first time in October, securing the third spot. The CBD/THC 1:1 Extra Strength Relief Stick experienced a slight decline, moving to fourth place from its consistent second position in August and September. Cherry AK 47 3.5g made its debut in the rankings at fifth place, indicating a growing interest in this flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
