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Dec-2025
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Overview
Market Insights Snapshot
Wildflower has shown consistent performance in the Alberta market, particularly in the Topical category where it maintained a solid third-place rank from September through December 2025. This stability is complemented by a noticeable increase in sales, which peaked in December. In the Edible category within Alberta, Wildflower improved its ranking from 12th to 10th in November before settling at 11th in December, indicating a positive trajectory despite a slight dip towards the end of the year. Meanwhile, in British Columbia, the brand's presence in the Topical category was strong, climbing from 5th to 3rd by December, although it dropped out of the top 30 in October, which could suggest a volatile market presence.
In Maryland, Wildflower's performance in the Flower category showed some fluctuations, with a significant jump from 48th to 32nd place in October, followed by a decline to 41st by December. This indicates a competitive market environment, with potential for growth if the brand can maintain its earlier momentum. Ontario saw Wildflower's Edible products improve their rank from 30th in September to 26th by November and December, showing a positive trend. However, in the Topical category, while it reached 4th place in November, it returned to 6th by December, suggesting a need for strategic adjustments to regain higher ranking positions.
Competitive Landscape
In the Maryland flower category, Wildflower has experienced notable fluctuations in its market position over the last few months of 2025. Starting from a rank of 48 in September, Wildflower improved significantly to 32 in October, before experiencing a slight decline to 39 in November and 41 in December. This indicates a competitive landscape where Wildflower is striving to maintain its presence amidst other brands. For instance, Triple Seven (777) showed a stable performance, maintaining a rank around the low 40s, except for November where it was not in the top 20. Meanwhile, Khalifa Kush and Belushi's Farm have shown more consistent rankings, with Khalifa Kush hovering around the 40 mark and Belushi's Farm slightly below that. 1937 started strong in September but saw a decline by December, similar to Wildflower's trajectory. These dynamics suggest a volatile market where Wildflower's strategic adjustments could be crucial for sustaining or improving its rank and sales performance.
Notable Products
In December 2025, Wildflower's top-performing product was the Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack (5mg CBD, 5mg CBN, 10mg THC) in the Edible category, maintaining its consistent number one rank since September. The CBD/THC 1:1 Extra Strength Relief Stick (500mg CBD, 500mg THC, 60g) in the Topical category also held its position at second place, showing an increase in sales to 2,784 units. Notably, Cherry AK 47 (3.5g) in the Flower category rose to third place, improving from its fifth-place ranking in November. Member Berry (3.5g) debuted in fourth place, while Silver Cloudz (3.5g) secured the fifth spot. These shifts highlight a dynamic change in consumer preferences within the Flower category over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
