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Sep-2025
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Overview
Market Insights Snapshot
Wildflower's performance across various categories and regions shows a mix of stability and growth, particularly in the Canadian provinces. In Alberta, Wildflower maintains a strong presence in the Edible category, holding steady at ninth place for both August and September 2025, with a noticeable increase in sales from June to August before a slight dip in September. Meanwhile, their Topical products have consistently ranked fifth throughout the same period, showing a healthy upward trend in sales figures. Over in British Columbia, Wildflower's Edible category has seen a slight improvement, moving up to the 20th position in September 2025, indicating a potential for further growth in this region.
In the United States, Wildflower's performance in Maryland within the Flower category has been less stable, fluctuating outside the top 30, with a peak at 46th place in August 2025 before dropping again in September. This suggests a competitive market dynamic that Wildflower may need to address to improve its standing. In Ontario, the brand's Edible products experienced a temporary absence from the top 30 in July 2025 but recovered to 29th place by September, while their Topicals have shown a steady improvement, climbing from eighth to sixth place from July to September. This indicates a growing consumer interest and acceptance of Wildflower's Topical offerings in the region.
Competitive Landscape
In the Alberta edible cannabis market, Wildflower has shown a consistent upward trajectory in terms of rank and sales from June to September 2025. Starting at the 11th position in June, Wildflower improved its rank to 9th by August and maintained this position in September. This positive trend is supported by a steady increase in sales, peaking in August before a slight dip in September. In contrast, Edison Cannabis Co remained static at the 14th position throughout this period, with a noticeable decline in sales, particularly in September. Meanwhile, Chowie Wowie and Monjour consistently outperformed Wildflower in rank, with Monjour reclaiming the 6th position in September. Despite this, Wildflower's ability to climb the ranks suggests a strengthening brand presence and potential for further growth in the competitive Alberta edible market.
Notable Products
In September 2025, Wildflower's top-performing product was Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack, maintaining its first-place rank for the fourth consecutive month with sales reaching 11,719 units. The CBD/THC 1:1 Extra Strength Relief Stick moved up to third place from its previous second-place position in August. MK Ultra Black Ops entered the rankings in second place, marking its debut in the dataset. Sour Apple Crumble experienced a drop to fourth place after previously being unranked in August. Purple Koala made its first appearance in the rankings, securing fifth place in September.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
