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Jun-2024
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Overview
Market Insights Snapshot
Wildflower has shown a mixed performance across various categories and provinces. In Alberta, the brand maintained a consistent presence in the Topical category, holding the 7th position in both March and June 2024. This stability suggests a loyal customer base and steady demand for their topical products. However, the sales figures indicate a slight decline from March to June, which could be a point of concern for the brand's market strategy in Alberta. In Ontario, Wildflower also remained stable in the Topical category, securing the 8th rank in both March and June. Similar to Alberta, the sales figures in Ontario show a minor decrease, hinting at potential challenges in maintaining growth momentum.
The performance in British Columbia presents a different narrative. Wildflower appeared in the Edible category rankings only in May 2024, securing the 23rd position. The absence of ranking in other months indicates that the brand struggled to maintain a consistent presence in this category. This sporadic appearance could be attributed to high competition or fluctuating consumer preferences in British Columbia. Overall, while Wildflower demonstrates stability in the Topical category across Alberta and Ontario, the brand faces challenges in expanding its footprint in the Edible category in British Columbia.
Competitive Landscape
In Alberta's Topical category, Wildflower has shown a consistent but challenging performance. Ranked 7th in both March and June 2024, Wildflower's sales saw a slight dip from $13,551 in March to $12,329 in June. This stability in rank, despite the sales drop, indicates a competitive but relatively stable market position. In contrast, LivRelief maintained its 6th position throughout the same period, with sales fluctuating but ultimately increasing from $17,286 in March to $17,474 in June. Meanwhile, Noon & Night consistently held the 5th rank, with a significant sales increase from $23,780 in March to $27,609 in June. These trends suggest that while Wildflower remains a key player, it faces stiff competition from brands like LivRelief and Noon & Night, which have managed to sustain higher sales and stable ranks. This competitive landscape highlights the need for Wildflower to innovate and possibly re-strategize to improve its market position and sales performance in Alberta's Topical category.
Notable Products
In June 2024, the top-performing product from Wildflower was Sweet Dreams - CBD:CBN:THC 1:1:2 Goji Berry Chews 5-Pack (5mg CBD, 5mg CBN, 10mg THC), which moved up to the number one spot with sales of 480 units. The CBD Cool Stick (300mg CBD, 2.5oz) maintained its strong performance, climbing to the second position. The CBD:THC 1:1 Balanced Relief Stick (125mg CBD, 125mg THC 30g) showed a notable improvement, rising from fourth place in May to third place in June. Daily Bliss - CBD:CBG 1:1 Lemon Ginger Chews 10-Pack (10mg CBD, 10mg CBG), which had been the top product in May, fell to fourth place. Sweet Dreams - CBD:CBN:THC 1:1:2 Cherry Chews 5-Pack (5mg CBD, 5mg CBN, 10mg THC) remained steady in the fifth position, although its sales continued to decline.
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