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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Wildflower is stocked at 32 licensed dispensaries across Maryland, Massachusetts, and 2 other states, 22 of them in Maryland, with the deepest coverage in Baltimore, Cambridge, Capitol Heights, Catonsville, and Cockeysville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Wildflower’s July 2026 category mix concentrated 68.19% of sales in Flower, up 29.99% month over month and 1,311.12% year over year, while Topical held 20.77% share with a -2.27% MoM dip and 198.27% YoY increase; Edible fell to 11.01% share with -1.57% MoM and -14.01% YoY, and Pre-Roll remained marginal at 0.04% share despite a 602.83% MoM rebound and a -43.38% YoY decline. The brand’s average price rose 45.49% YoY to $24.15 even as the highest ticket category, Topical, lost MoM momentum, implying that the volume and pricing power are being carried by the expanding Flower base rather than premium-priced segments.
With Flower now the top category at rank 22 in Maryland and commanding 68.19% share, the mix shift suggests Wildflower is prioritizing mainstream inhalable demand over supplemental formats, as evidenced by Edible’s -14.01% YoY contraction and Topical’s -2.27% MoM softness. The 602.83% MoM spike in Pre-Roll off a 0.04% share base coupled with Flower’s 29.99% MoM growth indicates trial in adjacent inhalables that reinforces a Flower-led entry path, implying positioning that leans into core Flower scale and pricing to drive July 2026 gains while treating non-Flower formats as secondary traffic drivers.
Competitive Landscape
Wildflower sits at rank #22 in July 2026, a 29-spot climb from #51 year over year, and a 12-place improvement from #34 three months prior; this rise coincides with a category top tier where SunMed held #1 with 7.8% YoY sales growth while RYTHM advanced from #3 to #2 with 47.9% YoY growth. Wildflower’s peak rank also arrived in July 2026 at #22, narrowing the gap to Fade Co. at #3, which slipped one position from #2 despite 12.7% YoY sales growth; meanwhile, Strane gained three ranks to #5, indicating upward pressure from fast growers. The pattern implies Wildflower’s rapid rank ascent is momentum-driven but still outside the top 20, so sustaining share gains will likely require outpacing competitors that are either consolidating at the top or accelerating from below.
Notable Products
Strawguava (3.5g) posted the headline move in July 2026 with a 184.8% month-over-month surge to rank 2, while Cloudberry OG (3.5g) plunged 84.6% to rank 9, indicating sharp redistribution within Flower. Miami Heat (3.5g) fell 22.2% at rank 5 as Dogwalker (3.5g) climbed 63.9% to rank 7, and four of the top ten are Flower SKUs, concentrating momentum in inhalables despite mixed individual trajectories. Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack (5mg CBD,5mg CBN,10mg THC) slipped 1.4% yet holds rank 1, while the CBD/THC 1:1 Extra Strength Relief Stick (500mg CBD, 500mg THC, 60g) eased 1.2% at rank 4, suggesting non-inhalables provide a steady base alongside a volatile Flower push. The pattern implies Wildflower is leaning into Flower-led volume spikes while maintaining stability through top-ranked non-inhalables, a mix that prioritizes share capture with episodic risk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
