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Apr-2026
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Market Insights Snapshot
Wildflower has shown notable stability and growth across various categories and regions, with some interesting movements worth highlighting. In the Alberta market, Wildflower's performance in the Edible category remained consistent, holding the 12th rank from February to April 2026, despite a dip in sales in February. Conversely, their Topical products in Alberta experienced a positive shift, climbing from the 3rd to the 2nd position by April. This suggests a growing preference for their Topical offerings in the region. In British Columbia, Wildflower maintained a strong presence in the Topical category, consistently ranking 3rd in March and April, indicating a solid consumer base for these products.
However, the brand's performance in the Edible category in British Columbia was less prominent, as they did not appear in the top 30 rankings after January 2026. In Ontario, Wildflower's Edible products saw a gradual improvement, moving from the 26th rank in January to the 23rd by March and April, reflecting a steady increase in consumer interest. On the other hand, their Topical offerings in Ontario experienced a decline in rankings, dropping from 4th to 6th place over the same period. Meanwhile, in Maryland, Wildflower's presence in the Flower category fluctuated, with a notable dip to the 44th position in April after reaching as high as 32nd in February and March, suggesting potential challenges in maintaining a foothold in this competitive market.
Competitive Landscape
In the Alberta topical cannabis market, Wildflower has shown a notable upward trajectory in its rankings, moving from a consistent third place from January to March 2026 to securing the second spot by April 2026. This shift indicates a positive trend in consumer preference and market penetration for Wildflower, as it surpassed Stewart Farms, which dropped from second to third place in the same period. Despite this advancement, Wildflower remains behind Wildflower Canada, which has maintained a stronghold on the top position throughout these months. Meanwhile, Proofly consistently held the fourth position, indicating a stable but less competitive stance in the market. Wildflower's rise in rank is complemented by a steady increase in sales, particularly in April, suggesting effective marketing strategies or product offerings that resonate well with consumers in Alberta.
Notable Products
In April 2026, Wildflower's top-performing product was the Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack, maintaining its leading position since January with a notable sales figure of 12,297 units. The CBD/THC 1:1 Extra Strength Relief Stick followed closely, consistently holding the second rank throughout the months. Black Maple, a Flower category product, improved its ranking to third place in April from fourth in March. Mango Haze Pre-Ground entered the rankings at fourth place in April, showing a positive trajectory. Lastly, the CBD Sport Stick debuted in the top five, securing the fifth position for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
