Wildflower

Data Snapshot: Jun 11, 2024
Wildflower Cannabis Brand Logo
<$50K

May-2024

Sales

Decline

Trend

6-Month

8

Product Count

SKUs

Wildflower

Overview

Wildflower Wellness CBD is a cannabis brand known for its high-performing CBD and hemp products, serving the Los Angeles and Chico area. A key player in the cannabis and healthcare sectors, Wildflower operates one of the largest cannabis manufacturing facilities in Nevada. The brand specializes in strain-specific bud products, and garners commendations from influencers like Lisa Potter-Dixon for their innovative offerings, such as the CBD Cool Stick.
Markets

Wildflower Locations

Product Trends

Wildflower Categories

Wildflower Sales

Market Insights Snapshot

Wildflower Historical Sales by Category

Wildflower has shown notable movements in the Topical category across several Canadian provinces. In Alberta, the brand entered the top 10 in March 2024, securing the 7th position, which is a significant achievement given that they were not in the top 30 in February. Similarly, in Ontario, Wildflower ranked 8th in March 2024 after not being in the top 30 the previous month. These movements suggest a growing acceptance and popularity of Wildflower's topical products in these regions, indicating strong market penetration and consumer interest.

In the United States, Wildflower's performance in the Flower category in Maryland has been less impressive. The brand was ranked 45th in February 2024 but did not appear in the top 30 in subsequent months, indicating a decline in market presence or possibly increased competition. This drop could be a concern for the brand as it suggests that they are struggling to maintain a foothold in this highly competitive category. Monitoring these trends will be crucial for understanding Wildflower's overall market strategy and performance in the coming months.

May-2024 Rank
Topical
Flower
Wildflower

Competitive Landscape

In the Maryland Flower category, Wildflower has experienced significant challenges in maintaining its competitive position. Notably, Wildflower did not rank in the top 20 brands from March 2024 onwards, indicating a decline in market presence. In contrast, competitors like Classix have shown more stability, ranking 35th in March 2024 and maintaining a position within the top 40 through May 2024. Similarly, The Blues Brothers demonstrated an upward trend, moving from 41st in March 2024 to 37th in April 2024. Another competitor, In House, ranked 35th in February 2024 but did not appear in the top 20 in subsequent months, suggesting a volatile market. These trends highlight the competitive pressures Wildflower faces, emphasizing the need for strategic adjustments to regain market share and improve sales performance in Maryland's Flower category.

Wildflower market ranking for MD Flower

Wildflower

Notable Products

In May-2024, the top-performing product for Wildflower was Daily Bliss - CBD:CBG 1:1 Lemon Ginger Chews 10-Pack (10mg CBD, 10mg CBG), maintaining its consistent rank of 1 since February, with sales reaching 673 units. Sweet Dreams - CBD:CBN:THC 1:1:2 Goji Berry Chews 5-Pack (5mg CBD, 5mg CBN, 10mg THC) held its steady position at rank 2 with notable sales of 513 units. The CBD Cool Stick (300mg CBD, 2.5oz) remained at rank 3, though its sales slightly decreased to 230 units. The CBD:THC 1:1 Balanced Relief Stick (125mg CBD, 125mg THC 30g) and Sweet Dreams - CBD:CBN:THC 1:1:2 Cherry Chews 5-Pack (5mg CBD, 5mg CBN, 10mg THC) continued to hold ranks 4 and 5, respectively. Overall, the rankings for Wildflower's top products showed stability from previous months, with the top two products experiencing significant sales growth.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Daily Bliss - CBD:CBG 1:1 Lemon Ginger Chews 10-Pack (10mg CBD, 10mg CBG)
Edible
1
1
1
1
Sweet Dreams - CBD:CBN :THC 1:1:2 Goji Berry Chews 5-Pack (5mg CBD,5mg CBN,10mg THC)
Edible
2
2
2
2
CBD Cool Stick (300mg CBD, 2.5oz)
Topical
4
3
3
3
CBD:THC 1:1 Balanced Relief Stick (125mg CBD, 125mg THC 30g)
Topical
>5
4
4
4
Sweet Dreams - :CBD:CBN THC 1:1:2 Cherry Chews 5-Pack (5mg CBD,,5mg CBN,10mg THC)
Edible
>5
5
5
5
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