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Apr-2025
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Overview
Market Insights Snapshot
Wildflower has demonstrated notable performance in the Edible category across different regions, with significant movements observed in both Alberta and British Columbia. In Alberta, Wildflower improved its ranking from 13th in January to 10th by April, indicating a positive trajectory in consumer engagement and sales growth, which culminated in a notable sales figure of $93,993 in April. Conversely, in British Columbia, Wildflower's position fluctuated slightly, moving from 23rd to 19th place over the same period, suggesting a more competitive market environment. Despite these fluctuations, the brand managed to increase its sales significantly by April, indicating a potential increase in market penetration or consumer preference.
In the Flower category, Wildflower's performance in Maryland presents a contrasting scenario. The brand did not make it into the top 30 rankings from January to April, peaking at 39th place in February and March before dropping to 44th in April. This decline in ranking, alongside a decrease in sales from January to April, may suggest challenges in maintaining market share or facing stiff competition from other brands. The absence from the top 30 could be interpreted as a critical area for strategic focus to bolster brand presence and improve sales in the Flower category within Maryland.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Wildflower has shown a notable upward trend in its ranking from January to April 2025, moving from 13th to 10th place. This improvement in rank is indicative of a positive trajectory in sales performance, with a significant increase in sales from March to April. Despite being outperformed by brands like Edison Cannabis Co and Chowie Wowie, which consistently rank higher, Wildflower has surpassed San Rafael '71 by April. This suggests a strengthening market position, potentially driven by strategic marketing efforts or product innovations. As Wildflower continues to climb the ranks, it remains crucial to monitor competitive movements and consumer preferences to sustain this growth trajectory.
Notable Products
In April 2025, Wildflower's top-performing product was Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack, maintaining its rank as the number one product since January, with a notable sales figure of 10,540 units. Daily Bliss - CBD:CBC 4:1 Cucumber Watermelon Gummies 5-Pack climbed to third place from fourth in February, showing a positive trend in sales. Gandhari Kush (3.5g) entered the rankings in second place, indicating a strong market reception. Super Boof Rosin (1g) debuted in fourth place, suggesting growing interest in concentrates. Silver Cloudz (7g) has consistently held the fifth position since March, indicating stable performance in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
