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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Wildflower is stocked at 38 licensed dispensaries across Maryland, Massachusetts, and 2 other states, 27 of them in Maryland, with the deepest coverage in Baltimore, Cambridge, Capitol Heights, Catonsville, and Cockeysville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Wildflower’s category mix in September 2026 concentrated in Flower at 67.01% share with 11.59% MoM growth and 1246.64% YoY growth, while Topical held 21.84% share with -6.73% MoM and 96.37% YoY, and Edible represented 11.15% share with -5.62% MoM and -7.19% YoY. Average price rose 24.49% YoY to $23.78 as Flower’s average price sat higher at $26.31, aligning with brand sales up 249.52% YoY and up 525.40% over 24 months. The pattern implies a deliberate pivot toward higher-velocity Flower that is expanding share and pulling overall pricing upward while Topical slows month over month and Edible contracts both YoY and MoM.
With Flower now 67.01% of sales and ranked 24th in Flower in Maryland, the mix shift suggests prioritization of scale categories over niche formats as Topical’s -6.73% MoM and Edible’s -5.62% MoM signal resource reallocation. The 11.59% MoM expansion in Flower alongside a 96.37% YoY rise in Topical indicates that Wildflower is building a two-tier portfolio anchored by Flower volume and supplemented by premiumized Topical, while tolerating a -7.19% YoY decline in Edible. This positioning implies Wildflower is trading breadth for depth in Flower to climb rankings and stabilize price realization, using Topical as a high-ticket adjunct rather than a growth engine.
Competitive Landscape
Wildflower sits at rank #24 in September 2026 after rising 25 spots from #49 year over year, yet it slipped 1 position from #23 over the last three months and remains 7 places below its July 2026 peak at #17; meanwhile, top competitor SunMed held at #1 year over year with an 11.8% YoY sales increase, and Strane advanced from #10 to #5 with a 45.97% YoY sales gain, indicating Wildflower’s YoY climb is real but its recent month-to-month softness against upward-moving leaders points to pressure to convert mid-year momentum into sustained rank improvement.
Notable Products
Lemondary (3.5g) delivered the headline move in September 2026 with a 155% month-over-month surge to rank 2, while Strawguava (3.5g) slid 27% to rank 5, indicating a sharp reallocation within the Flower roster. Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack (5mg CBD,5mg CBN,10mg THC) held rank 1 despite a 6% dip, and the CBD/THC 1:1 Extra Strength Relief Stick (500mg CBD, 500mg THC, 60g) stayed in rank 4 with a 7% decline, suggesting leadership is stable even as momentum shifts underneath. With seven of the top ten SKUs in Flower and multiple entries clustered between ranks 2 and 10, product mix is tilting toward inhalable strain variety, implying Wildflower is leaning into Flower-driven velocity over steady but slower-moving wellness formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
