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Aug-2024
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Overview
Market Insights Snapshot
Wildflower has shown notable performance variations across different states and categories over the past few months. In Alberta, Wildflower's presence in the Topical category has seen significant movement. While the brand did not rank in the top 30 in May 2024, it surged to the 7th position in June 2024 and further improved to the 5th position by August 2024. This upward trajectory indicates a growing consumer preference for Wildflower's topical products in Alberta, with sales increasing from 11,114 CAD in June to 15,022 CAD in August. The absence from the top 30 in May, followed by a strong re-entry, highlights a positive trend for the brand.
However, Wildflower's performance is not uniform across all regions and categories. The data reveals that Wildflower did not make it into the top 30 rankings in several other states and categories, which could be seen as a setback. This inconsistency suggests that while Wildflower is gaining traction in specific markets like Alberta, there are areas where the brand needs to enhance its market presence and category performance. Identifying and addressing these gaps could be crucial for Wildflower to achieve a more balanced and widespread market success.
Competitive Landscape
In the Alberta Topical cannabis market, Wildflower has shown notable fluctuations in its rankings over the summer of 2024. After not being in the top 20 in May, Wildflower surged to rank 7th in June and further improved to 5th in August. This upward trend indicates a growing consumer interest and market penetration. However, Wildflower still trails behind competitors like Solei, which consistently held top positions between 3rd and 4th, and Stewart Farms, which maintained a strong presence in the top 4 throughout the period. LivRelief also demonstrated stability, hovering around the 5th and 6th ranks. Despite these competitors' strong performance, Wildflower's significant rank improvement suggests potential for continued growth, especially if it can sustain or accelerate this momentum in the coming months.
Notable Products
In August 2024, the top-performing product for Wildflower was Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack (5mg CBD, 5mg CBN, 10mg THC), maintaining its number one ranking from the previous two months with notable sales of 1132 units. The CBD/THC 1:1 Balanced Relief Stick (125mg CBD, 125mg THC, 30g) climbed to the second position from third in July and fourth in June, showing a steady increase in popularity. The CBD Cool Stick (300mg CBD, 2.5oz) held the third spot, down from its second-place ranking in June but an improvement from fourth in July. Daily Bliss - CBD Grilled Pineapple Gummies 30-Pack (900mg CBD) fell to fourth place after being second in July and third in June. Daily Bliss - CBD:CBG 1:1 Lemon Ginger Gummies 10-Pack (10mg CBD, 10mg CBG) remained in fifth place, continuing its decline from the top position in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
