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Sep-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Peace Naturals has shown a notable entry into the Oil category. After not appearing in the top 30 rankings for June, July, or August 2025, Peace Naturals made a significant leap to rank 21st in September 2025. This sudden appearance in the rankings suggests a strategic move or change that has resonated well with consumers in Ontario. The absence of Peace Naturals from the rankings in the previous months could be viewed as a challenge, but their entry into the top 30 in September indicates a positive trend and potential for growth in this category.
While Peace Naturals has made strides in Ontario's Oil category, it is important to note that their presence is not reflected across other states or provinces in the dataset provided. This could either suggest a focused strategy on the Ontario market or a potential area for expansion in other regions. The lack of rankings in other states or categories might be seen as a missed opportunity or a deliberate choice to concentrate resources. The performance in Ontario's Oil category could serve as a benchmark for future strategies in other markets.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Peace Naturals has experienced a notable shift in its market position. As of September 2025, Peace Naturals was not ranked among the top 20 brands, indicating a potential decline in market presence compared to earlier months. In contrast, Solei consistently maintained a stable position, ranking 17th in June, July, and September, with a slight dip to 18th in August. Meanwhile, Twd. showed resilience by improving its rank from 19th in July to 16th in August and September, suggesting a recovery in sales momentum. Feather and High Plains also demonstrated fluctuating ranks, with Feather dropping out of the top 20 by August, while High Plains entered the rankings in July and maintained a presence through August. These dynamics highlight the competitive pressures Peace Naturals faces, as other brands either stabilize or improve their standings, potentially affecting Peace Naturals' sales and market strategy.
Notable Products
In September 2025, Blue Dream (3.5g) from Peace Naturals maintained its top position in the Flower category, with sales reaching 289 units, showcasing its consistent popularity since June. CBD Peppermint 75 Oil (25ml) ranked second in the Oil category, experiencing a drop from its previous top position in August, with sales recorded at 187 units. GMO Cookies (3.5g) held steady at third place in the Flower category, maintaining its rank from August. CBD 25 Peppermint Oil (25ml) climbed to fourth place in the Oil category, improving from its third position in August. Blueberry (3.5g) remained in fifth place in the Flower category, indicating stable but lower sales performance compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
