Market Insights Snapshot
Looking at the data for the cannabis brand Peace Naturals, there are some interesting trends to note. In the oil category, Peace Naturals has shown a consistent presence in the top 20 brands across multiple provinces. In Alberta, the brand has maintained a steady ranking within the top 10, with a slight dip in October 2023 to 11th place, but recovering to 9th place in November. This indicates a strong and stable demand for Peace Naturals' oil products in the Alberta market.
However, in Ontario and Saskatchewan, the performance of Peace Naturals has been more variable. In Ontario, the brand was not in the top 20 in August and September 2023, but made a significant jump to 14th place in October, only to fall back to 20th place in November. This could suggest that Peace Naturals is facing stiffer competition in the Ontario market. Similarly, in Saskatchewan, the brand's ranking fluctuated between 20th and 11th place over the four months, indicating potential volatility in this market. These trends provide valuable insights into the brand's performance across different markets and categories.
In the Alberta cannabis oil market, Peace Naturals has maintained a steady position within the top 10 brands, with a slight fluctuation in rank from 10th to 9th over the period from August to November 2023. Notably, Peace Naturals has consistently outperformed Pure Sunfarms, which has seen a decline in rank from 11th to 12th. However, Peace Naturals has been outpaced by competitors such as Redecan, Solei, and Divvy, which have maintained higher ranks and sales. Interestingly, while Redecan and Divvy initially held higher ranks, they experienced a drop in November 2023, with Redecan falling to 10th and Divvy to 7th. This shift allowed Peace Naturals to rise to 9th place, demonstrating the brand's resilience in a competitive market.
In November 2023, Peace Naturals' top-performing product was the CBD Peppermint 75 Oil (25ml) from the Oil category, maintaining its first-place rank from previous months with a notable sales figure of 1580 units. The CBD 25 Peppermint Oil (25ml), also from the Oil category, held its second-place position. The Blue Dream (3.5g) from the Flower category showed a significant rank improvement, moving up from fifth to third place. However, the GMO Cookies (3.5g), another product from the Flower category, dropped from third to fourth place. Lastly, the Blueberry (3.5g), which was unranked in the previous two months, made a comeback by securing the fifth position in November.