Oct-2025
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Overview
Market Insights Snapshot
Peace Naturals has shown notable movement in the cannabis oil category within Ontario. In August 2025, the brand entered the top 30 rankings, securing the 21st position. This is a significant development, as it indicates a successful penetration in a competitive market where they were previously not ranked. However, the absence of rankings in July, September, and October suggests that maintaining a consistent presence in the top tier remains a challenge for Peace Naturals. This fluctuation highlights the volatility in the cannabis oil market and the need for sustained efforts to solidify their position.
From a sales perspective, Peace Naturals experienced a peak in August 2025, with sales figures reaching notable highs compared to other months. This surge aligns with their entry into the rankings, suggesting that their strategies during this period were effective. However, the lack of ranking in subsequent months implies that while there was a brief period of success, the brand needs to address the factors contributing to their inability to maintain a top 30 position consistently. This analysis provides a glimpse into the dynamic landscape of the cannabis industry in Ontario, where brands like Peace Naturals must continuously adapt to market demands and competitive pressures.
Competitive Landscape
In the competitive landscape of the Ontario oil category, Peace Naturals has faced significant challenges in maintaining its market position, as evidenced by its absence from the top 20 rankings from July to October 2025. In contrast, brands like Solei consistently held a steady rank around 17th, despite a slight dip in sales from July to September. Meanwhile, Five Founders showed resilience, bouncing back from 19th in August to 16th by October, indicating a recovery in sales momentum. The entry and exit of brands such as Feather and High Plains further highlight the volatility in this category, with both brands appearing in the rankings only sporadically. This competitive pressure underscores the need for Peace Naturals to innovate and strategize effectively to regain its footing and improve its sales trajectory in the Ontario oil market.

Notable Products
In October 2025, Peace Naturals' top-performing product was Blue Dream 3.5g from the Flower category, maintaining its number one rank from September with sales of 331 units. CBD Peppermint 75 Oil 25ml held the second position, consistent with its rank in September, although its sales figures saw a notable decline. CBD 25 Peppermint Oil 25ml climbed to third place from fourth, indicating a steady increase in its relative popularity despite a drop in sales. The GMO Cookies Pre-Roll 3-Pack 1.5g emerged in the rankings at fourth place, marking its first appearance in the top four. Blueberry 3.5g, previously ranked fifth in September, did not feature in the top ranks for October, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







