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Apr-2025
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Overview
Market Insights Snapshot
Peace Naturals has shown a notable presence in the oil category in Alberta at the beginning of 2025. The brand secured the 11th rank in January, which is a commendable position, especially considering the competitive landscape of the cannabis market. However, data for February, March, and April ranks are missing, indicating that Peace Naturals did not maintain a position within the top 30 brands in Alberta for those months. This drop could suggest a decline in market performance or increased competition, and it would be beneficial for stakeholders to investigate potential factors contributing to this shift.
Despite the absence of ranking data beyond January, the initial sales figures for Peace Naturals in Alberta's oil category provide a glimpse into its early-year performance. With January sales recorded at 11,131 CAD, the brand demonstrated a strong start. However, the lack of subsequent ranking data raises questions about its market strategy and adaptability. Observing the broader trends in Alberta's cannabis market could offer insights into whether this is a temporary setback or part of a larger pattern. Further analysis of competitor movements and consumer preferences during these months could illuminate potential areas for growth or adjustment for Peace Naturals.
Competitive Landscape
In the Alberta oil category, Peace Naturals experienced a notable absence from the top 20 rankings after January 2025, where it initially held the 11th position. This drop in rank suggests a significant decline in market presence compared to competitors like Glacial Gold, which consistently improved its rank, reaching as high as 4th place in February 2025. Meanwhile, DayDay maintained a steady presence in the rankings, consistently holding the 10th position and even improving to 9th by April 2025. The competitive landscape indicates that Peace Naturals may need to reassess its strategies to regain visibility and compete effectively against brands that are not only maintaining but improving their market positions.
Notable Products
In April 2025, Peace Naturals' top-performing product was CBD Peppermint 75 Oil (25ml) in the Oil category, maintaining its consistent rank of 1 from previous months with sales reaching 360 units. Blue Dream (3.5g) in the Flower category climbed to the 2nd position, a notable rise from 3rd place in March, with sales figures reaching 312 units. Blueberry (3.5g), also in the Flower category, dropped to 3rd place from its previous consistent 2nd position, recording sales of 273 units. CBD 25 Peppermint Oil (25ml) remained steady in the 4th position, marking a slight increase in sales to 108 units. GMO Cookies (3.5g) debuted in the rankings at 5th place, showing promising sales growth with 85 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
