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Aug-2025
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Overview
Market Insights Snapshot
Peace Naturals has shown a notable presence in the Ontario market, particularly in the Oil category. As of August 2025, the brand secured the 21st position in this category, marking its entry into the top 30 brands. This is a significant development considering the absence of Peace Naturals from the ranking lists in the preceding months of May, June, and July. Such a leap into the rankings indicates a positive trend and suggests that the brand may be gaining traction and increasing its market share in the Oil category within Ontario.
The absence of Peace Naturals in the rankings for the months of May through July could be interpreted in multiple ways. It might suggest that the brand was either not performing well enough to be in the top 30 or was possibly in the process of ramping up its operations or marketing strategies. The fact that they appeared in the rankings by August could mean that their efforts, if any, have started to bear fruit. The performance in Ontario could serve as an indicator for potential growth in other regions, though no data is currently available for other states or provinces to confirm this trend. Observing how Peace Naturals evolves in the coming months could provide further insights into their strategic positioning and market dynamics.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Peace Naturals faced notable challenges in maintaining its rank among the top cannabis brands. In May 2025, Peace Naturals was not ranked in the top 20, indicating a need for strategic adjustments to enhance its market presence. By August 2025, the brand still had not re-entered the top 20, suggesting a continued struggle in this competitive category. Meanwhile, Feather showed a positive trajectory, climbing to the 18th position in June and maintaining a presence in the top 20 through August. Five Founders consistently outperformed Peace Naturals, although it experienced a decline from 15th in May to 19th by August, indicating potential vulnerabilities. High Plains emerged in the rankings in July at 18th and held onto the 20th spot in August, highlighting its growing influence. These dynamics underscore the competitive pressures Peace Naturals faces and the importance of strategic initiatives to regain and sustain a competitive edge in the Ontario oil market.
Notable Products
In August 2025, CBD Peppermint 75 Oil (25ml) reclaimed its top spot among Peace Naturals products, having previously dropped to second place in July. This product achieved impressive sales of 389 units, marking a significant rebound from the previous month. Blue Dream (3.5g) maintained its strong performance, holding the second rank after topping the charts in July. CBD 25 Peppermint Oil (25ml) showed a positive upward trend, moving up to third place from fifth in July. Meanwhile, GMO Cookies (3.5g) and Blueberry (3.5g) saw declines, with Blueberry dropping to fifth place, indicating a decrease in consumer preference for these flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
