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Sep-2025
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Overview
Market Insights Snapshot
DayDay's performance in the Oil category shows a varied presence across Canadian provinces. In Alberta, DayDay maintained a stable position, ranking 10th in both June and September 2025, despite not being listed in July, which suggests they fell out of the top 30 that month. This could indicate a temporary dip in performance or a competitive market shift. Meanwhile, in British Columbia, DayDay consistently held its ground, ranking 8th or 9th throughout the four months, showcasing a solid and steady market presence. In Ontario, the brand improved its rank from 15th in June to 12th by August and maintained that position in September, reflecting a positive growth trend in this province.
The Vapor Pens category in Ontario presents a different story for DayDay. Starting at a low 98th position in June, the brand made significant strides, climbing to 67th by September. This upward trajectory suggests a growing consumer interest or effective strategic changes within this segment. However, it is important to note that despite this improvement, DayDay is still not within the top 30 brands, indicating room for further growth and competition in this category. The sales figures for Vapor Pens also show a considerable increase over the months, highlighting the potential for DayDay to capitalize on this momentum.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DayDay has shown a remarkable upward trajectory in its rankings over the past few months. Starting from a rank of 98 in June 2025, DayDay climbed to 67 by September 2025, indicating a consistent improvement in its market position. This positive trend is noteworthy when compared to competitors like Roilty Concentrates, which experienced a more volatile ranking, peaking at 47 in August before dropping to 69 in September. Meanwhile, Vox saw a decline from 42 in June to 64 in September, suggesting a potential opportunity for DayDay to capture market share. Although Greybeard and HighXotic maintained relatively stable positions, their sales figures have fluctuated, contrasting with DayDay's steady sales growth. This consistent rise in both rank and sales for DayDay highlights its growing influence and potential in the Ontario vapor pen market.
Notable Products
In September 2025, the top-performing product for DayDay was the CBG:CBD 1:1 Full Spectrum Oil (30ml) in the Oil category, maintaining its first-place rank consistently from June to September with a sales figure of 1881. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) in the Vapor Pens category also held its position firmly at second place, showing a significant sales increase from previous months, particularly from August to September. The THC/CBG/CBD 1:1:1 Elev8 Oil (30ml) remained steady in third place, with a noticeable increase in sales from August to September. The CBG+CBD Infused Pre-Roll 5-Pack (2.5g) was ranked fourth in June and August but was not ranked in July and September, indicating a potential decline in popularity or availability. Overall, the product rankings for DayDay have shown stability, with the top three products maintaining their positions over the months, and the Vapor Pens category showing the most sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
