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Aug-2025
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Overview
Market Insights Snapshot
DayDay has demonstrated a mixed performance across different Canadian provinces and product categories. In the oil category, DayDay maintained a stable presence in Alberta, consistently ranking 11th in May, June, and August of 2025, although it did not appear in the top 30 in July. This stability suggests a consistent consumer base, despite the dip in July. Meanwhile, in British Columbia, DayDay showed a slight fluctuation, improving its rank from 9th to 8th in July before returning to 9th in August. This indicates a potential for growth in the BC market, especially considering the significant sales spike observed in July. In Ontario, DayDay improved its oil category ranking from 15th in June to 12th in August, indicating a positive trend in consumer acceptance and market penetration.
In the vapor pens category within Ontario, DayDay's performance has been less impressive, with rankings consistently outside the top 80 brands. Despite this, there has been a gradual upward trend from 97th in June to 82nd in August, suggesting a slow but steady improvement in this category. This upward trajectory, albeit from a lower starting point, could indicate a growing niche market for DayDay's vapor pens in Ontario. The brand's overall sales figures in this category also reflect this gradual improvement. While DayDay's performance in oils remains more robust, their ongoing efforts in the vapor pens category might eventually yield stronger results if the current upward trend continues.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DayDay has shown a notable improvement in its ranking from 93rd in May 2025 to 82nd by August 2025, indicating a positive trend in market presence. Despite this upward trajectory, DayDay faces stiff competition from brands like ufeelu, which entered the top 80 in August, and BLAST, maintaining a steady position at 84th in July and August. Meanwhile, Dosecann and MediPharm Labs have fluctuated in rankings, with Dosecann dropping to 92nd in June and July before climbing back to 83rd in August, and MediPharm Labs showing a slight improvement from 85th in May to 81st in August. These dynamics suggest that while DayDay is gaining ground, it must continue to innovate and differentiate itself to maintain and improve its standing amidst strong competition.
Notable Products
In August 2025, the top-performing product for DayDay was the CBG:CBD 1:1 Full Spectrum Oil 30ml in the Oil category, maintaining its first-place ranking with sales of 2023 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge 1g in the Vapor Pens category also held steady at second place, showing consistent performance over the past months. The THC/CBG/CBD 1:1:1 Elev8 Oil 30ml remained third, despite a gradual decline in sales figures since May. Notably, the CBG+CBD Infused Pre-Roll 5-Pack 2.5g re-entered the rankings in fourth place, showing renewed interest in the Pre-Roll category. Overall, the rankings have shown remarkable stability, with minor fluctuations in sales figures across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
