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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, DayDay concentrated 72.87% of sales in Oil with a 43.81% YoY increase and an 18.63% MoM lift, while Vapor Pens held 27.13% share with 21.31% YoY growth but a -7.57% MoM decline; against a brand-level YoY sales rise of 34.46% and an average price down -5.83% YoY to $28.73, the mix skew is widening. Within Oil, average price sat at 28.83 versus 28.45 in Vapor Pens, and DayDay’s Oil rank in British Columbia was 7, indicating category traction even as Vapor Pens lost MoM momentum. The pattern implies DayDay is leaning into Oil as the primary growth engine, using modest price compression to gain share while tolerating short-term volatility in Vapor Pens.
The 18.63% MoM acceleration in Oil versus a -7.57% MoM drop in Vapor Pens, combined with a 43.81% YoY Oil surge against 21.31% YoY in Vapor Pens, shifts DayDay’s positioning toward a value-leaning Oil portfolio where price elasticity supports volume. With overall sales up 34.46% YoY and a rank of 7 in British Columbia Oil, the brand’s mix now favors a higher-share, higher-growth category, implying DayDay should prioritize Oil-led assortment and promo tactics while ring-fencing Vapor Pens to defensible subsegments rather than chasing broad MoM recovery.
Competitive Landscape
DayDay is ranked #7 in BC Oil in May 2026, improving 3 positions year over year from #10 and rising 2 spots from #9 in February 2026; this also matches its peak rank of #7 in May 2026, while the category leaders remained stable with Glacial Gold steady at #1 year over year and NightNight climbing from #6 to #3 as its sales grew 81.7% YoY versus DayDay’s lower implied velocity needed to move only 3 ranks. Compared with Pura Vida holding #2 and expanding sales 37.5% YoY and MediPharm Labs flat at #5 with a 5.16% YoY decline, DayDay’s trajectory into the top 7 without a similar double‑digit surge suggests share wins are coming from mid‑tier churn rather than displacing the top two; the pattern implies DayDay’s path to further gains likely depends on sustaining incremental rank improvements as leaders consolidate, not on rapid leaps.
Notable Products
THC/CBG/CBD 1:1:1 Elev8 Oil (30ml) posted the steepest shift in May 2026 with a -22.4% month-over-month decline and dropped to rank 3, while CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) slipped -7.6% at rank 2. In contrast, CBG:CBD 1:1 Full Spectrum Oil (30ml) rose +23.2% to hold rank 1 and delivered $74,100, and two of the top three SKUs are Oils, indicating category consolidation at the top. The pattern implies DayDay’s mix is tilting toward Oil formats as the growth in the leading Oil offsets vapor softness and concentrates consumer demand into fewer, higher-ranking tincture SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
