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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Oil expanded to 70.7% share with year-over-year growth of 24.1% and month-over-month growth of 4.0%, while Vapor Pens contracted to 29.3% share with 3.8% year-over-year growth but a 6.5% month-over-month decline; combined, this mix supported brand-level year-over-year sales growth of 17.4% alongside a 6.8% average price decrease. With Oil priced at $27.95 versus $29.71 in Vapor Pens and the brand’s average price down 6.8% year over year, the unit mix likely tilted toward Oil as the primary volume engine, implying DayDay is trading volume for share in Oil while absorbing a pricing haircut to maintain momentum.
DayDay’s Oil concentration at 70.7% paired with an 8th-place rank in Oil within Alberta suggests depth rather than breadth, as Vapor Pens’ 6.5% month-over-month pullback reallocates focus to the faster-growing core. The divergence between Oil’s 24.1% year-over-year growth and Vapor Pens’ 3.8% year-over-year growth positions DayDay to climb from rank 8 by leaning into Oil’s price-to-velocity advantage, while the 6.8% brand-wide price decline indicates headroom to defend or expand share without immediate margin recovery.
Competitive Landscape
DayDay sits at #8 in AB Oil for September 2026, up 3 ranks year over year from #11 and 2 ranks versus June 2026, while also matching its peak rank at #8 in September 2026; in contrast, NightNight advanced from #6 to #2 with 108.9% YoY sales growth and FRANK jumped from #12 to #4 alongside 463.6% YoY sales growth. Although MediPharm Labs held #1 despite a 43.6% YoY sales decline and Tweed slipped from #2 to #3 with a 21.9% YoY decline, DayDay’s climb into the top 10 amid faster upward moves by NightNight and FRANK implies share gains are possible but contingent on outpacing aggressive risers rather than only benefiting from incumbent pullbacks.
Notable Products
THC/CBG/CBD 1:1:1 Elev8 Oil (30ml) posted the standout move in September 2026 with a 42.1% month-over-month increase while holding rank 3, contrasting with CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) slipping 6.5% MoM at rank 2. CBG/CBD 1:1 Full Spectrum Oil (30ml) remained at rank 1 with a modest 2.4% MoM gain and approximately $74,998 in sales, and two of the top three SKUs are Oil products, indicating concentration in Oils. This pattern implies DayDay is leaning into a therapeutics-oriented Oil mix where incremental gains at the top are reinforced by a fast-rising mid-tier Oil SKU, even as Vapor Pens soften.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
