DayDay

Data Snapshot: May 05, 2024
DayDay Cannabis Brand Logo
$50K+

Apr-2024

Sales

Neutral

Trend

6-Month

9

Product Count

SKUs

DayDay

Overview

DayDay, a brand released in collaboration with Mike Epps by Cookies Cannabis, is known for its original, full-spectrum cannabis oil with a significant CBG content of 20 mg/g. The strain, often associated with notable recreational use, prioritizes a rich, hybrid genetic structure that offers consumers an intriguing sensory experience. The brand achieves market relevance through its cost-effectiveness brokering competition with established marijuana brands, while maintaining its unique identity tied to popular Weed culture and comedy.
Markets

DayDay Locations

Product Trends

DayDay Categories

DayDay Sales

Market Insights Snapshot

DayDay Historical Sales by Category

In the competitive cannabis oil category, DayDay has shown a consistent performance in Alberta, maintaining a 14th place ranking across the first four months of 2024. This stability is notable, especially with a significant increase in sales from January's 12,486 units to 22,940 units in April, indicating a growing consumer base or increased purchase frequency among existing customers. Conversely, in British Columbia, DayDay has seen a slight but positive movement in its ranking, moving from 11th to 9th place from January to April. This upward trend, alongside a slight fluctuation in sales figures, suggests a strengthening position within the British Columbia market, potentially attributed to strategic marketing efforts or expanded distribution channels.

However, DayDay's venture into the vapor pens category within Ontario presents a stark contrast to its oil category performance. Starting at a 97th rank in January and slightly improving to 96th in February, the absence of ranking data for March and April could imply that DayDay was not among the top 30 brands in those months. This lack of presence in the top rankings is a concerning indicator of the brand's performance in Ontario's vapor pens market, possibly reflecting challenges in consumer acceptance, competitive differentiation, or distribution reach in this category. The initial sales numbers, while substantial, did not maintain a trajectory that would suggest an improvement or stabilization in market position, highlighting the volatility and competitive nature of the cannabis market in Ontario.

Apr-2024 Rank
Oil
Vapor Pens
14
9
DayDay

Competitive Landscape

In the competitive landscape of the oil category in Alberta, DayDay has shown a consistent performance, maintaining its rank at 14th from January to April 2024. This stability in ranking, however, masks the underlying dynamics of its sales performance, which saw an initial increase from January to March before a slight decline in April. Notably, DayDay's competitors have experienced varied fortunes. Glacial Gold has seen a slight decline in rank but remains ahead of DayDay, indicating stronger sales figures despite a drop from 8th to 11th position. Solei, another key competitor, also ranks above DayDay but has slipped from 11th to 13th position, suggesting a narrowing gap between the two brands. New entrants like Mood Ring and Floresense have emerged in the rankings at 15th position in subsequent months, indicating a competitive and evolving market. DayDay's consistent rank amidst these shifts suggests resilience, but the brand faces challenges from both established competitors and new entrants, emphasizing the need for strategic initiatives to improve its market position.

DayDay market ranking for AB Oil

DayDay

Notable Products

In April 2024, DayDay's top-selling product was the CBG:CBD 1:1 Full Spectrum Oil (30ml) in the Oil category, maintaining its number one rank from the previous months with sales reaching 1779 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) from the Vapor Pens category consistently held the second position, showing a slight increase in sales compared to March. The CBG+CBD Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category saw a positive trend, moving up to the third rank in April from its initial fifth position in January. Whole Bud CBG (3.5g) in the Flower category remained steady at the fourth rank, maintaining its position from March. Notably, the Whole Bud CBD (3.5g) dropped out of the rankings after February, highlighting a shift in consumer preference within DayDay's product lineup.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBG:CBD 1:1 Full Spectrum Oil (30ml)
Oil
1
1
1
1
CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g)
Vapor Pens
2
2
2
2
CBG+CBD Infused Pre-Roll 5-Pack (2.5g)
Pre-Roll
5
4
3
3
Whole Bud CBG (3.5g)
Flower
4
5
4
4
Whole Bud CBD (3.5g)
Flower
3
3
>5
>5
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