.svg){kind=small}
Mar-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DayDay has shown a consistent presence in the Oil category across Canadian provinces, with notable performances in both Alberta and British Columbia. In Alberta, DayDay maintained a steady position within the top 10, ranking 10th from January to March 2025, reflecting a slight improvement from its 12th position in December 2024. This stability is mirrored in British Columbia, where DayDay consistently held the 9th rank until March 2025, when it slightly dipped to 10th. In Ontario, DayDay experienced some fluctuations, starting at 17th in December 2024, then moving to 19th in January 2025, before climbing back to 13th in February and settling at 14th in March. These movements suggest a resilient market presence, with a notable increase in sales in Alberta from December 2024 to January 2025, indicating strong consumer demand.
In the Vapor Pens category, DayDay's performance varies significantly across regions. In Alberta, the brand did not make it into the top 30, indicating a potential area for growth or market entry strategy. Conversely, in Ontario, DayDay entered the rankings in February 2025 at 97th and improved to 91st by March 2025, showcasing a positive trend in consumer uptake. This upward trajectory in Ontario suggests that DayDay is gaining traction in the Vapor Pens category, albeit starting from a lower base. The absence of DayDay from the top rankings in Alberta for Vapor Pens might suggest a need for strategic adjustments or enhanced marketing efforts to boost visibility and sales in this product segment. Overall, while DayDay has a strong foothold in the Oil category, there is room for growth and expansion in Vapor Pens, particularly in provinces like Alberta.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, DayDay has experienced a slight decline in its market position, dropping from 9th to 10th place by March 2025. This shift is noteworthy as it reflects a gradual decrease in sales over the months, contrasting with the performance of competitors such as LoFi Cannabis, which maintained a strong position, fluctuating between 7th and 8th place while experiencing a sales rebound in March. Similarly, Purefarma held steady in the top ranks, demonstrating resilience with a consistent presence in the 7th and 8th positions. Meanwhile, Emprise Canada showed a stable performance, remaining at 11th place, but with a notable sales increase in January. The competitive dynamics suggest that DayDay may need to strategize to regain its footing and counteract the downward trend in sales to enhance its market rank.
Notable Products
In March 2025, the top-performing product for DayDay was CBG:CBD 1:1 Full Spectrum Oil (30ml), maintaining its first-place ranking consistently since December 2024 with a sales figure of 2050. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) also held steady in second place throughout the same period. The CBG/CBD/THC 1:1:1 Full Spectrum Oil (30ml) improved its position to third place, up from fourth in February 2025. Whole Bud CBG (3.5g) dropped back to fourth place after a brief rise to third in February. Notably, the CBG+CBD Infused Pre-Roll 5-Pack (2.5g) entered the rankings in February and maintained a fifth-place position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
