Market Insights Snapshot
DayDay, a popular cannabis brand, has shown varied performance across different states and categories. In the Oil category, the brand maintained a fairly consistent ranking in Alberta from July to October 2023, fluctuating slightly between 11th and 14th place. This consistency in ranking was mirrored in British Columbia, where it held onto the 10th and 11th spots over the same period. However, in Ontario, DayDay's ranking in the Oil category was consistently lower, hovering around the 25th to 28th positions. The brand's performance in Saskatchewan was a bit more volatile, with a ranking of 28th in July, improving to 26th in August, but then disappearing from the top 20 in the following months.
When it comes to Vapor Pens, DayDay's performance was less consistent. In Alberta, the brand did not make it into the top 20 during the period under review, indicating room for improvement in this category. In Saskatchewan, however, DayDay managed to secure rankings within the top 70, although with some fluctuations. The brand's performance trended downwards from July to August, improved significantly in September, and then dropped slightly in October. Without divulging too many details, it's safe to say that while DayDay has shown some steady performance in certain areas and categories, there are definitely opportunities for growth and improvement in others.
In the Alberta oil category, DayDay has experienced some fluctuations in rank and sales over the period from July to October 2023. In July, DayDay was ranked 11th, but slipped to 14th in August and September, before improving slightly to 13th in October. This indicates a slight decrease in market position relative to competitors. Notably, Peace Naturals and Pure Sunfarms have consistently ranked higher than DayDay during this period, suggesting stronger sales. Five Founders and Mood Ring, on the other hand, have generally ranked lower, indicating weaker performance. Overall, while DayDay has seen some ups and downs, it remains a competitive player in the Alberta oil market.
In October 2023, DayDay's top-performing product was the 'CBG:CBD 1:1 Full Spectrum Oil (30ml)', maintaining its position as the top seller from previous months with a sales figure of 1981 units. The 'CBD/CBG/Delta8 Mango Kush Full Spectrum Cartridge (1g)' held the second rank, consistent with its performance in the past months. Notably, the 'Whole Bud CBG (3.5g)' rose in ranking from fourth to third, surpassing the 'CBG+CBD Infused Pre-Roll 5-Pack (2.5g)' which dropped to the fourth position. This shift in rankings indicates a growing preference for the 'Whole Bud CBG (3.5g)' product. Overall, these figures demonstrate a stable demand for DayDay's top products, with minor shifts in consumer preference.