.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DayDay's performance in the oil category shows varying trends across Canadian provinces. In Alberta, the brand has maintained a consistent presence within the top 15, with a notable improvement from 12th to 10th place in December 2025. This upward movement aligns with a significant increase in sales, suggesting a growing consumer preference or successful marketing strategies. In contrast, British Columbia saw DayDay's ranking fluctuate slightly, maintaining mostly stable positions with a brief dip to 9th place in November, before recovering to 8th in December. Meanwhile, Ontario has shown remarkable stability, with DayDay consistently holding the 12th spot in the oil category throughout the last four months of 2025.
The vapor pen category in Ontario presents a different story, as DayDay did not break into the top 30, with rankings ranging from 71st to 84th place. However, an interesting development occurred in December when DayDay climbed from 84th to 71st, indicating potential growth or increased market penetration in this segment. This movement could be a result of strategic adjustments or a shift in consumer trends, but it remains to be seen if this upward trend will continue. The disparity in performance between the oil and vapor pen categories highlights the differing market dynamics and consumer preferences that DayDay faces across its product lines.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, DayDay has experienced a fluctuating rank over the last few months, reflecting a dynamic market environment. Despite a dip in October 2025, where DayDay fell to 83rd place, the brand made a notable recovery by December, climbing to 71st. This rebound suggests a positive reception to any strategic adjustments made by DayDay. In contrast, Frootyhooty consistently outperformed DayDay, maintaining a stronger position with a rank of 68 in December, though it did experience a decline from its peak in October. Meanwhile, ufeelu showed a significant improvement in November, surpassing DayDay with a rank of 68, indicating potential shifts in consumer preferences. Interestingly, 1Above re-entered the top 20 by December, suggesting a resurgence that could pose a challenge to DayDay's market share. These competitive movements highlight the need for DayDay to continuously innovate and adapt to maintain and improve its market position in Ontario's Vapor Pens category.
Notable Products
In December 2025, DayDay's top-performing product was the CBG:CBD 1:1 Full Spectrum Oil (30ml) in the Oil category, maintaining its first-place rank consistently from September to December with sales reaching 1969 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) in the Vapor Pens category also held its second-place position throughout these months, experiencing a notable increase in sales to 1200 units in December. The THC/CBG/CBD 1:1:1 Elev8 Oil (30ml) continued to rank third, showing stable performance across the months, with a slight sales boost to 190 units. This consistency in product rankings highlights a strong consumer preference for these offerings. The data indicates that DayDay's top products have maintained their popularity, with some experiencing modest growth in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
