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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
DayDay’s mix in July 2026 skewed toward Oil at 64.60% share while Vapor Pens held 35.40% share, and the split ties to divergent growth: Oil rose 18.26% year over year and 1.04% month over month, whereas Vapor Pens advanced 81.46% year over year and 19.04% month over month. Despite a 7.22% year-over-year drop in average price to $28.88, total brand sales grew 34.88% year over year, indicating unit expansion concentrated in Vapor Pens while Oil provided volume stability; the thesis is that the brand is leaning into a higher-velocity pen segment without abandoning its Oil base.
The faster 19.04% month-over-month climb in Vapor Pens versus 1.04% in Oil, paired with a rank of 76 in Vapor Pens in Ontario, implies DayDay is gaining traction where consumer switching favors convenience formats even as price compression aids trial. With 66.67% growth over 24 months and Vapor Pens now over one-third of mix, the implication is that DayDay’s positioning is migrating from an Oil-led profile toward a dual-format stance where pens act as the acquisition engine and Oil sustains retention, setting up share capture in Ontario if the pen trajectory outpaces the modest Oil cadence.
Competitive Landscape
DayDay ranks #76 in ON Vapor Pens in July 2026, improving 21 places from #97 year over year, and rising 8 spots from #84 since April 2026; this new #76 also marks a peak rank in July 2026. In contrast, Spinach climbed from #4 to #1 with 144.7% YoY sales growth while General Admission fell from #3 to #4 with a -19.0% YoY sales change, and Kolab advanced from #8 to #5 alongside a 13.5% YoY sales gain. The combination of DayDay’s 21-rank YoY improvement and its 8-rank lift over the last three months implies momentum is building, but the gap to top-5 incumbents widening their lead suggests DayDay’s recent climb is positioning it for mid-tier contention rather than near-term category leadership.
Notable Products
THC/CBG/CBD 1:1:1 Elev8 Oil (30ml) delivered the standout move in July 2026 with an 88% month-over-month surge and a climb into rank 3, while category leader CBG/CBD 1:1 Full Spectrum Oil (30ml) slipped 5% but held rank 1. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) rose 19% at rank 2, indicating cross-format momentum despite the leader’s softening. Two of the top three SKUs are Oil products, concentrating share at the top and signaling that Oils are regaining velocity even as a single flagship cools. This pattern implies DayDay is tilting toward a diversified format mix where Oils anchor premium volume and Vapor Pens provide incremental growth, de-risking reliance on one SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
