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Jul-2025
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Overview
Market Insights Snapshot
DayDay's performance in the Canadian cannabis market reveals some interesting trends across different provinces and product categories. In the Oil category, DayDay has maintained a consistent presence in British Columbia, holding steady in the top 10 rankings from April through July 2025, with a slight improvement from 9th to 8th place by July. This steady climb in rankings is accompanied by a notable increase in sales in July. In contrast, in Alberta, DayDay was not ranked in the top 30 by July, indicating a challenging market environment for their oil products there. Meanwhile, in Ontario, DayDay's Oil category has shown resilience, with rankings fluctuating slightly but remaining within the top 15, suggesting a stable demand.
In the Vapor Pens category in Ontario, DayDay's performance has been less impressive, with rankings consistently outside the top 80, although there was a noticeable improvement from 97th in April to 86th by July. This upward trend, despite being outside the top 30, could indicate a potential for growth if the brand continues to capture market interest. The sales figures in this category also reflect an increase in July, which might suggest strategic adjustments or market conditions that are beginning to favor DayDay's products. The varying performance across these categories and provinces highlights the complexities and opportunities within the Canadian cannabis market for DayDay.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, DayDay has shown a notable upward trajectory in its market position. Over the past few months, DayDay improved its rank from 9th to 8th place by July 2025, indicating a positive shift in consumer preference and market penetration. This advancement is particularly significant when compared to competitors such as Emprise Canada and LoFi Cannabis, which have either maintained their ranks or experienced a slight decline. Notably, NightNight and Purefarma continue to hold stronger positions, consistently ranking higher than DayDay. However, DayDay's significant sales increase in July, contrasting with the declining sales of Emprise Canada and LoFi Cannabis, suggests a growing consumer base and potential for further ascension in the rankings. This trend highlights DayDay's strengthening market presence and potential for continued growth in the competitive oil segment in British Columbia.
Notable Products
In July 2025, DayDay's top-performing product was the CBG:CBD 1:1 Full Spectrum Oil (30ml), maintaining its number one rank for four consecutive months with sales of 2005 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) also held steady in the second position, showing a recovery in sales to 821 units after a dip in June. The THC/CBG/CBD 1:1:1 Elev8 Oil (30ml) consistently ranked third, although its sales have been declining over the months, reaching only 65 units in July. The CBG+CBD Infused Pre-Roll 5-Pack (2.5g) reappeared in the rankings at fourth place, having been absent in May and June. Overall, the rankings have remained largely stable, with the top two products consistently dominating their positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
