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Oct-2025
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Overview
Market Insights Snapshot
DayDay has shown a consistent presence in the Oil category across several Canadian provinces, with noteworthy performances in both British Columbia and Ontario. In British Columbia, DayDay maintained a stable rank of 8th place from July to October 2025, demonstrating resilience and consistent consumer demand despite a dip in sales in August. Meanwhile, in Ontario, DayDay held the 12th position for three consecutive months, suggesting a steady market presence. However, in Alberta, DayDay's entry into the top 30 in August marked a significant improvement, but they were unable to break into the top 10, indicating potential room for growth in this region.
In the Vapor Pens category, DayDay's performance in Ontario has been less stable. Starting at the 91st position in July, the brand climbed to 71st in September before slipping to 78th in October. This fluctuation suggests challenges in maintaining traction within the highly competitive Vapor Pens market. The volatility in rankings might reflect changing consumer preferences or increased competition, which could be strategic areas for DayDay to address. Overall, while DayDay shows strong performance in certain categories and regions, there are opportunities for the brand to enhance its market position and expand its reach further.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, DayDay has experienced notable fluctuations in its ranking over the past few months, indicating a dynamic market presence. In July 2025, DayDay held the 8th position, but it slipped to 10th in August before regaining its 8th rank in September and maintaining it in October. This suggests a resilient comeback despite the competitive pressures. Meanwhile, Purefarma consistently held the 7th position throughout the same period, showcasing stable performance and posing a direct challenge to DayDay's market share. Frank also remains a formidable competitor, with rankings fluctuating between 4th and 6th, backed by significantly higher sales figures. Although DayDay's sales showed a positive trend from August to October, the brand faces stiff competition from both Emprise Canada and LoFi Cannabis, which have maintained consistent rankings and are vying for similar market segments. Understanding these dynamics is crucial for DayDay to strategize effectively and enhance its market position.
Notable Products
In October 2025, the top-performing product from DayDay was the CBG:CBD 1:1 Full Spectrum Oil (30ml) in the Oil category, maintaining its number one ranking for the fourth consecutive month with sales reaching 2038 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) in the Vapor Pens category also held steady in second place, although its sales decreased from September's peak. Meanwhile, the THC/CBG/CBD 1:1:1 Elev8 Oil (30ml) remained consistently in third place, showing a steady increase in sales across the months. Notably, the CBG+CBD Infused Pre-Roll 5-Pack (2.5g) appeared in the rankings for the first time in August and maintained a fourth-place position through October. Overall, the rankings for DayDay's products have shown stability, with slight fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
