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Aug-2024
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Overview
Market Insights Snapshot
DayDay has shown varied performance across different states and categories in recent months. In the Oil category, the brand has maintained a consistent presence in Alberta, holding the 14th rank from May to August 2024. However, sales have seen a downward trend, decreasing from 23,854 CAD in May to 14,526 CAD in August. In British Columbia, DayDay experienced a slight decline in rankings, moving from 9th in May and June to 12th in August, with a corresponding drop in sales. Conversely, in Ontario, DayDay's Oil category has shown positive momentum, improving from 23rd in May to 20th by August, accompanied by a steady increase in sales figures.
The Vapor Pens category in Ontario presents a different scenario for DayDay. The brand did not make it into the top 30 rankings for May through July, but it managed to secure the 95th position in August, indicating a potential area for growth or increased market penetration. This mixed performance across states and categories suggests that while DayDay has a solid foothold in certain markets, there are opportunities for improvement and expansion in others. The brand's ability to adapt to regional preferences and market conditions will be crucial for its future success.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, DayDay has shown a promising upward trend in rank and sales over the past few months. Starting from a rank of 23 in May 2024, DayDay climbed to 20 by August 2024, indicating a steady improvement. This rise is notable when compared to competitors like Peace Naturals, which fluctuated between ranks 18 and 20 during the same period, and Solei, which saw a decline from rank 13 in May to 19 in August. Additionally, LoFi Cannabis experienced inconsistent rankings, moving from 21 to 22 and back to 21. The absence of Mood Ring from the top 20 in May and June, only appearing at ranks 24 and 22 in July and August, further highlights DayDay's relative stability and growth. These insights suggest that DayDay is gaining traction in the market, potentially positioning itself as a stronger contender against its competitors in the Ontario oil category.
Notable Products
In August 2024, DayDay's top-performing product was the CBG:CBD 1:1 Full Spectrum Oil (30ml) in the Oil category, maintaining its consistent rank of 1 since May 2024 with sales of 1536 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) in the Vapor Pens category held the second position for four consecutive months, showing a notable increase in sales to 530 units. The Whole Bud CBG (3.5g) in the Flower category rose to rank 3 from its previous position of 4 in July 2024. The CBG+CBD Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category dropped to rank 4 this month, despite being ranked 3 in the previous three months. Overall, the rankings for DayDay's products have shown stability with minor fluctuations in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
