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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
DayDay’s August 2026 category mix is concentrated in Oil at 67.06% share with year-over-year growth of 29.03% and month-over-month growth of 5.40%, while Vapor Pens hold 32.94% share with year-over-year growth of 77.80% and month-over-month growth of 2.63%. The brand’s average price declined 7.12% year over year to $28.10 as overall brand sales rose 41.56% year over year, and the 24‑month sales change reached 82.70%, indicating volume-led expansion as mix tilts toward faster-growing Vapor Pens without displacing Oil’s larger base; this pattern implies price elasticity is enabling share preservation in Oil while Vapor Pens act as the incremental growth engine.
Within Vapor Pens, DayDay sits at rank 76 in Ontario, while holding a 32.94% internal mix share versus Oil’s 67.06%, and Vapor Pens’ 77.80% year-over-year growth outpaces Oil’s 29.03% by 48.77 percentage points. Month over month, Oil’s 5.40% growth exceeds Vapor Pens’ 2.63% by 2.77 percentage points as prices contracted 7.12% year over year, implying the brand is leaning on accessible pricing to defend its Oil stronghold while gradually building Vapor Pens presence; the positioning takeaway is that DayDay can use Oil’s scale to fund penetration plays in Vapor Pens where its current rank suggests headroom, aiming to convert rapid year-over-year momentum into sustained share gains.
Competitive Landscape
DayDay ranks #76 in Ontario Vapor Pens in August 2026, improving 18 positions year over year from #94 and 17 positions since May 2026 from #93, marking a new peak at #76 in August 2026. In contrast, Spinach climbed from #4 to #1 while growing sales by 152.3%, and Jays (Canada) rose from #17 to #5 as sales increased 109.6%, whereas General Admission slipped from #3 to #4 with a 16.7% sales decline. The pattern implies DayDay’s ascent from #94 to #76 is momentum-driven but remains distant from the top tier that moved 12–15 ranks into the top 5, indicating a need to convert recent rank gains into sustained share capture.
Notable Products
THC/CBG/CBD 1:1:1 Elev8 Oil (30ml) posted the steepest movement in August 2026 with a -62.6% month-over-month drop, falling to rank 3, which shifts mix away from balanced-triple formulations. In contrast, CBG/CBD 1:1 Full Spectrum Oil (30ml) rose 14.5% month-over-month to hold rank 1, while CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) in rank 2 added 2.6% month-over-month and concentrated dollars for vapor pens at approximately $39,684. Two of the top three SKUs are Oils, indicating a category tilt even as the 1:1:1 Oil retreats 62.6% and the 1:1 Oil advances 14.5%. The pattern implies DayDay is consolidating around simpler cannabinoid ratios and staple Oil formats, while the cartridge serves as a steady second pillar rather than a growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
