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Jun-2024
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Overview
Market Insights Snapshot
DayDay has demonstrated a consistent performance in the Oil category across several Canadian provinces. In Alberta, the brand has maintained a strong presence, improving its ranking from 14th in March to 13th in June 2024. This upward movement is indicative of growing consumer preference and effective market strategies. Meanwhile, in British Columbia, DayDay has held steady in the 9th position from April through June 2024, reflecting a stable market share in a competitive landscape. The sales figures in British Columbia also highlight a significant increase in May, followed by a slight dip in June, suggesting a potential seasonal trend or promotional activity impact.
In contrast, DayDay's performance in Ontario has been more volatile. The brand was not ranked in the top 30 in March and April but managed to secure the 23rd position in May and June 2024. This late entry into the top 30 could be seen as a positive sign of gaining traction in a highly competitive market. However, the absence from the rankings earlier in the year indicates that there is still significant room for improvement. The sales data for Ontario shows a gradual increase from May to June, suggesting that DayDay's efforts to penetrate this market are beginning to yield results.
Competitive Landscape
In the British Columbia oil category, DayDay has shown consistent performance, maintaining its rank at 9th place from April to June 2024, after initially being ranked 10th in March 2024. This stability in rank is noteworthy given the competitive landscape. For instance, Purefarma has steadily improved its rank from 9th in March to 7th in June 2024, indicating a strong upward trend. Similarly, Frank has maintained a higher rank, although it dropped slightly from 7th to 8th in June 2024. On the other hand, EarthWolf Farms and Floresense have shown fluctuating ranks, with EarthWolf Farms not making it to the top 20 in March and May 2024. Despite these competitive pressures, DayDay's consistent rank suggests a stable customer base and effective market strategies, although there is room for growth to catch up with higher-ranked brands like Purefarma and Frank.
Notable Products
In June 2024, the top-performing product from DayDay was CBG:CBD 1:1 Full Spectrum Oil (30ml), maintaining its first-place ranking for the fourth consecutive month with sales reaching 2562 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) also held steady in the second position, showing a notable increase in sales to 485 units. The CBG+CBD Infused Pre-Roll 5-Pack (2.5g) remained third, though its sales dipped slightly compared to May. Whole Bud CBG (3.5g) was not ranked in June, having been consistently fourth in the previous months. Overall, the rankings for June show strong consistency in product performance from previous months, with minor fluctuations in sales figures.
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