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Mar-2026
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Overview
Market Insights Snapshot
DayDay's performance across the Canadian provinces of Alberta, British Columbia, and Ontario shows a consistent presence in the Oil category. In Alberta, DayDay maintained a stable ranking, hovering around the 10th and 11th positions from December 2025 to March 2026. This stability suggests a solid foothold in the market, although there was a noticeable dip in sales from January to February 2026. In British Columbia, DayDay experienced a slight fluctuation, dropping from the 8th to the 9th position in February but recovering back to the 8th position by March. Ontario's market showed a more positive trajectory for DayDay, as the brand climbed from the 12th position in December to the 10th position in February and March, indicating growing consumer preference for their oil products.
In contrast, DayDay's performance in the Vapor Pens category in Ontario reveals some challenges. The brand did not make it into the top 30 rankings, indicating a struggle to capture significant market share in this category. Despite this, there was a slight improvement in rankings from January to February 2026, moving from the 89th to the 85th position, although it slipped back to the 88th in March. This suggests a highly competitive market environment and potential areas for growth and strategic focus. The sales figures for Vapor Pens also reflect a downward trend from December 2025 to February 2026, with a slight recovery in March, hinting at some consumer interest that could be further cultivated.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, DayDay has maintained a relatively stable position, though it faces stiff competition from brands like MediPharm Labs and Purefarma. DayDay's rank fluctuated slightly from 8th to 9th place between December 2025 and February 2026, before returning to 8th in March 2026. This indicates a consistent presence in the top 10, albeit with some volatility. Meanwhile, MediPharm Labs consistently ranks higher, maintaining positions between 5th and 6th, suggesting a stronger market hold. Purefarma also shows stability at 7th place throughout the same period. Despite a dip in sales for DayDay in January and February 2026, the brand rebounded in March, highlighting resilience in a competitive market. The absence of Emprise Canada from the rankings in January 2026 suggests potential opportunities for DayDay to capitalize on gaps left by competitors.
Notable Products
In March 2026, the top-performing product for DayDay was the CBG:CBD 1:1 Full Spectrum Oil (30ml) in the Oil category, maintaining its first-place rank for four consecutive months with sales reaching 2271 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) in the Vapor Pens category held steady in the second position, consistent with its performance since December 2025. Similarly, the THC/CBG/CBD 1:1:1 Elev8 Oil (30ml) also retained its third-place ranking, demonstrating a stable demand over the past months. Notably, while sales figures for the top oil product increased in March, the Vapor Pens and Elev8 Oil saw a slight uptick in sales compared to February. Overall, the rankings for these products have remained unchanged, indicating a strong and consistent consumer preference for these offerings from DayDay.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
