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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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DayDay’s October 2026 mix is concentrated in Oil at 64.10% share (down 4.26% month over month but up 49.99% year over year) alongside Vapor Pens at 35.90% share (up 19.96% month over month and up 65.73% year over year), while total brand sales rose 55.28% year over year and average price fell 6.33%. With Vapor Pens gaining nearly 20% month over month against Oil’s 4.26% month-over-month decline, the month’s growth skewed toward higher-velocity pen SKUs even as Oil still anchors the majority; this split implies a pivot point where incremental gains are increasingly tied to pen momentum rather than core Oil stability.
The category reweighting toward Vapor Pens in October 2026, combined with a 6.33% year-over-year price decrease and a 55.28% year-over-year sales lift, implies that DayDay is trading mix for velocity: the brand is using price elasticity and pen-led trial to widen the funnel while Oil provides scale. Holding a 35.90% Vapor Pens share alongside a 64.10% Oil share while ranking 77 in Vapor Pens in Ontario suggests headroom if pen distribution and pricing continue to convert, but the 4.26% month-over-month decline in Oil signals that maintaining baseline throughput will depend on offsetting any Oil softness with at least mid-teens month-over-month pen growth.
Competitive Landscape
DayDay ranks #77 in Ontario Vapor Pens in October 2026, improving 11 positions year over year from #88, but slipping 4 spots versus July 2026 when it was #81, and only 1 position off its peak #76 from September 2025; meanwhile, category leaders moved in the opposite direction of DayDay’s modest climb, with Back Forty / Back 40 Cannabis holding #1 with a 47.9% year-over-year sales increase and Spinach rising from #3 to #2 on 135.5% year-over-year growth, while BoxHot slipped from #2 to #3 despite 30.8% growth; this mix of a rank gain of 11 places year over year alongside a 1-place gap from peak and a 4-place slide since July 2026 implies DayDay’s trajectory is stabilizing at a lower mid-tier where incremental gains may be outpaced by faster-accelerating leaders.
Notable Products
DayDay’s lineup in October 2026 is concentrated in one leader, with CBG/CBD 1:1 Full Spectrum Oil (30ml) accounting for 59.6% of sales and the top three products covering 100.0%. Sales are split across two formats, with CBD oils at 64.1% and cartridges at 35.9%, so most of its sales ride on one oil and a single cartridge.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
