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Apr-2025
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Overview
Market Insights Snapshot
DayDay's performance in the oil category has shown notable stability in both Alberta and British Columbia, maintaining a consistent top 10 ranking from January to April 2025. In Alberta, DayDay improved its position slightly from 10th to 9th place by April, with sales peaking at 28,796 units, indicating a positive trend. Meanwhile, in British Columbia, DayDay remained stable, oscillating between the 9th and 10th positions, suggesting a steady market presence. However, in Ontario, DayDay's ranking in the oil category fluctuated more noticeably, dropping from 13th in February to 16th in April, which may reflect a competitive market environment or shifting consumer preferences.
In the vapor pens category, DayDay's performance in Ontario reveals some challenges, as the brand did not rank in the top 30 in January and remained outside the top 90 throughout the subsequent months. This indicates a weaker market presence in this category, which could be attributed to strong competition or potential gaps in product offerings. Despite this, DayDay's sales figures in the vapor pens category saw an upward trend from February to March, suggesting some growth potential if strategic adjustments are made. The absence from the top rankings in January could be a point of concern, highlighting the need for a stronger marketing or distribution strategy to enhance visibility and competitiveness in this category.
Competitive Landscape
In the competitive landscape of the oil category in Alberta, DayDay has shown a steady yet modest performance, maintaining a rank of 10th from January to March 2025, before slightly improving to 9th in April. This upward movement suggests a positive trend in DayDay's market presence, though it remains behind key competitors. Notably, Glacial Gold has demonstrated significant strength, consistently ranking within the top 7 and even reaching 4th place in February, indicating a strong consumer preference. Meanwhile, Dosecann has maintained a stable position, ranking 8th in the first three months and climbing to 7th in April, showcasing consistent sales performance. Twd. has shown stability, holding the 9th position for most of the period, only dropping to 8th in April. In contrast, Peace Naturals was only ranked in January, indicating a less competitive stance in the market. For DayDay to enhance its competitive edge, focusing on strategies that have propelled its rivals, such as product differentiation and targeted marketing, could be beneficial.
Notable Products
In April 2025, DayDay's top-performing product was the CBG:CBD 1:1 Full Spectrum Oil (30ml), maintaining its consistent rank as number one since January, with sales reaching 2265 units. The CBD/CBG/THC Mango Kush Full Spectrum Cartridge (1g) held its steady position at rank two across all months. The CBG/CBD/THC 1:1:1 Full Spectrum Oil (30ml) remained in third place, showing a slight increase in sales from March. Notably, the CBG+CBD Infused Pre-Roll 5-Pack (2.5g) improved its rank from fifth in February to fourth in April. The Whole Bud CBG (3.5g) was not ranked in April, indicating a possible decline in its market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
