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Jul-2025
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Overview
Market Insights Snapshot
Glacial Gold has demonstrated consistent performance in the British Columbia market, particularly in the Capsules and Oil categories, where it maintained the number one position from April to July 2025. This stability suggests a strong brand presence and consumer loyalty in these categories. However, in the Pre-Roll category, Glacial Gold's ranking fluctuated, appearing in the top 30 only in April and June, which indicates potential challenges in maintaining a competitive edge in this segment. In the Ontario market, the brand has shown improvement in the Vapor Pens category, climbing from 54th place in April to 46th in July, signaling a positive trend in consumer acceptance or market strategy effectiveness.
In Alberta, Glacial Gold's performance in the Vapor Pens category declined over the months, dropping from 27th place in April to 37th in July, which could be a cause for concern regarding market share in this product line. Conversely, the Capsules category in Alberta has remained robust, consistently holding the second position throughout the same period, reflecting a strong market position. Notably, in Saskatchewan, Glacial Gold surfaced in the top ranks for Capsules only in June and July, indicating a recent surge in popularity or strategic market entry. These movements highlight the brand's varied performance across regions and categories, suggesting areas of both strength and potential improvement.
Competitive Landscape
In the competitive landscape of cannabis capsules in British Columbia, Glacial Gold has consistently maintained its top position from April to July 2025, showcasing its dominance in this category. Despite a gradual decline in sales over these months, Glacial Gold's leadership remains unchallenged, as it continues to outperform competitors by a significant margin. Notably, Emprise Canada holds the second rank consistently, yet its sales figures are substantially lower than Glacial Gold's, indicating a clear gap in market share. Similarly, Indiva remains in third place, with sales figures that are even further behind. This stability in ranking suggests that, while Glacial Gold's sales are experiencing a downward trend, its competitors are not closing the gap, allowing it to maintain a strong market position in the British Columbia capsules category.
Notable Products
In July 2025, Glacial Gold's top-performing product was the THC Softgels 100-Pack (1000mg), maintaining its position as the number one ranked product for the fourth consecutive month, with sales reaching 6724 units. The THC 10 Softgels 10-Pack (100mg) consistently held the second position throughout this period, although its sales have shown a declining trend from April to July. The CBD/THC 1:1 Balanced Softgel 50-Pack (500mg CBD, 500mg THC) remained steady at the third rank since May, despite experiencing a drop in sales from June to July. The CBD/THC 1:1 Balanced Softgel 100-Pack (1000mg CBD, 1000mg THC) has consistently been ranked fourth since May, showing a slight decrease in sales in July. A new entry in July, the CBD/THC 30:30 Max Balanced Drops (35ml), debuted at the fifth position, marking a notable addition to the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
