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Sep-2025
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Overview
Market Insights Snapshot
In British Columbia, Glacial Gold has consistently dominated the Capsules and Oil categories, maintaining the top rank from June to September 2025. This consistent performance highlights their strong foothold in these segments and suggests a loyal customer base. However, in the Pre-Roll category, Glacial Gold experienced a significant drop, with rankings missing in July and August, only to reappear at rank 89 in September. This absence from the top 30 during the summer months could indicate challenges in maintaining competitive pricing or product differentiation in a highly saturated market. Meanwhile, in the Vapor Pens category, Glacial Gold's position fluctuated slightly, moving from rank 24 in June to 25 in September, indicating a stable yet slightly declining presence.
In Ontario, Glacial Gold has shown remarkable consistency in the Capsules category, holding a steady rank of 4 from June to September 2025. This stability suggests a strong brand presence and consumer trust in their capsule products. The Oil category also reflects a similar trend, with a consistent rank of 5 throughout the same period. However, the Vapor Pens category presents a more dynamic picture, where the brand improved its ranking from 50 in June to 40 in September, indicating a positive reception and potential growth opportunities in this segment. In Alberta, the Capsules category saw a consistent second-place ranking, yet the Vapor Pens category experienced a decline, with the brand slipping out of the top 30 by September, pointing towards potential competitive pressures or shifting consumer preferences in that market.
Competitive Landscape
In the competitive landscape of the British Columbia capsules market, Glacial Gold has consistently maintained its top position from June to September 2025, showcasing its dominance and strong brand presence. Despite fluctuations in sales figures, Glacial Gold's rank remained stable at number one, indicating a loyal customer base and effective marketing strategies. In contrast, Emprise Canada experienced a decline in rank from second to third place by September, reflecting a downward trend in sales. Meanwhile, Indiva improved its position, moving from third to second place, suggesting a potential increase in market share and consumer interest. These shifts highlight the competitive pressures Glacial Gold faces, yet its ability to retain the top spot underscores its resilience and market leadership in the region.
Notable Products
In September 2025, Glacial Gold's top-performing product was the THC Softgels 100-Pack (1000mg) in the Capsules category, maintaining its consistent first-place ranking from previous months with sales of 6478 units. The CBD/THC 1:1 Balanced Softgel 100-Pack (1000mg CBD, 1000mg THC) showed a notable improvement, climbing from third to second place with a sales boost to 4003 units. The CBD/THC 1:1 Balanced Softgel 50-Pack (500mg CBD, 500mg THC) held steady in third place, despite a slight decrease in sales from August. THC 10 Softgels 10-Pack (100mg) remained in fourth place, recovering slightly in sales compared to the previous month. Lastly, CBD/THC 30:30 Max Balanced Drops (35ml) in the Oil category maintained its fifth-place position throughout the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
