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Aug-2025
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Overview
Market Insights Snapshot
Glacial Gold has demonstrated a consistent performance in the Alberta market, particularly in the Capsules category, where it has maintained a steady second-place ranking from May through August 2025. This stability is accompanied by a gradual increase in sales, indicating a strong foothold in the province. However, the brand's performance in the Vapor Pens category in Alberta tells a different story. Despite being in the top 30 in May and June, Glacial Gold's ranking slipped out of this range in July and August, suggesting a potential decline in market share or increased competition in this category.
In British Columbia, Glacial Gold has dominated the Capsules and Oil categories, consistently securing the top spot throughout the observed months. This leadership is a testament to the brand's strong market presence and consumer preference in these categories. Conversely, the brand's performance in the Pre-Roll category was less impressive, as it did not rank within the top 30, highlighting an area for potential growth or reevaluation. In Ontario, Glacial Gold maintained a stable position in the Capsules and Oil categories, ranking fourth and fifth, respectively. However, its presence in the Vapor Pens category fluctuated, with rankings hovering around the 50th mark, suggesting a challenging competitive landscape in this segment.
Competitive Landscape
In the competitive landscape of cannabis capsules in British Columbia, Glacial Gold has consistently maintained its top position from May to August 2025, showcasing its strong market presence and consumer preference. Despite a gradual decline in sales over these months, Glacial Gold's dominance remains unchallenged, with sales figures significantly surpassing those of its closest competitors. Emprise Canada holds the second rank consistently, yet its sales are markedly lower, indicating a substantial gap in market share. Similarly, Indiva, ranked third, also trails behind in sales, further cementing Glacial Gold's leadership in the category. This consistent ranking and sales performance suggest that Glacial Gold has successfully captured and retained a loyal customer base, setting a high benchmark for competitors in the British Columbia capsules market.
Notable Products
In August 2025, the top-performing product from Glacial Gold was THC Softgels 100-Pack (1000mg), maintaining its number one rank consistently from May through August with a notable sales figure of 6864 units. The CBD/THC 1:1 Balanced Softgel 50-Pack (500mg CBD, 500mg THC) climbed to the second position, showing a positive shift from its previous third-place standing. The CBD/THC 1:1 Balanced Softgel 100-Pack (1000mg CBD, 1000mg THC) also moved up one spot to secure the third rank. Meanwhile, THC 10 Softgels 10-Pack (100mg) experienced a decline, dropping to fourth place. The CBD/THC 30:30 Max Balanced Drops (35ml) maintained its position at fifth since its entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
