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Jun-2024
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Overview
Market Insights Snapshot
Glacial Gold's performance across various categories and provinces has shown notable trends. In Alberta, the brand has consistently ranked high in the Capsules category, maintaining a solid second place from March to May 2024 before climbing to the top spot in June 2024. This upward movement is indicative of a strong market presence and growing consumer preference. However, in the Pre-Roll category, Glacial Gold did not make it to the top 30 brands in March and June, reflecting a weaker performance. In the Vapor Pens category, they have shown gradual improvement, moving from rank 50 in March to 44 in June, suggesting a positive trend despite not being a top contender initially.
In British Columbia, Glacial Gold has maintained a dominant position in the Capsules category, consistently holding the first rank from March to June 2024. This consistent top performance highlights the brand's strong foothold in this category. The Oil category also shows stability, with ranks fluctuating slightly but remaining within the top four. Conversely, in the Pre-Roll category, Glacial Gold's ranking has seen significant drops, falling out of the top 30 in May and June, indicating challenges in maintaining market share. In the Vapor Pens category, the brand experienced a dip from rank 8 in May to 14 in June, suggesting a need for strategic adjustments to regain higher rankings.
Competitive Landscape
In the highly competitive capsules category in British Columbia, Glacial Gold has maintained a dominant position, consistently ranking first from March to June 2024. This stability in rank indicates strong brand loyalty and effective market strategies. In contrast, Simply Bare experienced fluctuations, starting outside the top 20 in March, then holding the fifth position in April and May, and finally climbing to third in June. This upward trend for Simply Bare suggests increasing consumer interest, which could pose a future threat to Glacial Gold's market share. Meanwhile, Emprise Canada showed a decline, moving from second place in April and May to fourth in June, reflecting potential challenges in maintaining their market position. These dynamics highlight the importance for Glacial Gold to continue innovating and reinforcing its brand presence to fend off rising competitors in the British Columbia capsules market.
Notable Products
In June 2024, Glacial Gold's top-performing product was THC Softgels 100-Pack (1000mg) in the Capsules category, maintaining its first-place rank with notable sales of 6826 units. The THC 10 Softgels 10-Pack (100mg) also saw a significant rise, moving from fourth place in May to second place in June. High THC Banger Distillate Cartridge (1g) in the Vapor Pens category dropped to third place from its consistent second-place ranking in previous months. The CBD/THC 3:1 Fuzzy Mango Distillate Cartridge (1g) remained steady in fourth place. Finally, THC 10 Softgels 50-Pack (500mg) held its fifth-place rank for the second consecutive month.
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