Market Insights Snapshot
Glacial Gold has shown significant performance improvements in the Capsules category across multiple provinces. In Alberta, the brand made a noteworthy leap from being unranked in August to ranking 3rd in November. Similarly, in Ontario, Glacial Gold climbed from 23rd to 10th place within the same period. The brand maintained a consistent top position in the British Columbia market, holding the 1st rank from August to November. However, there was a slight drop in Saskatchewan, from 17th rank in August to an unranked position in September, before bouncing back to 9th place in November.
On the other hand, Glacial Gold's performance in the Oil and Vapor Pens categories showed mixed results. In the Oil category, the brand's ranking remained relatively stable in Alberta and Ontario, but experienced a slight decline in British Columbia and Saskatchewan. For Vapor Pens, Glacial Gold improved its ranking in British Columbia, moving from 17th to 12th place. However, the brand's ranking fluctuated in Alberta, Ontario, and Saskatchewan, with no clear upward or downward trend. It's worth noting that Glacial Gold's performance in these categories may be influenced by various factors, which could be explored further for a comprehensive understanding of the brand's market dynamics.
In the Capsules category within British Columbia, Glacial Gold has maintained a steady lead in the top rank from August to November 2023. However, it's worth noting that the brand's sales have seen a slight dip in November compared to October, indicating a potential shift in consumer preference or market dynamics. The brand's closest competitors, Emprise Canada and Redecan, have consistently held the second and third ranks respectively. Emprise Canada's sales have been consistently lower than Glacial Gold's, but it has seen a gradual increase over the months. Redecan, on the other hand, has had lower sales than both Glacial Gold and Emprise Canada, but it's worth noting that its sales have also increased slightly over the period. This indicates that while Glacial Gold is currently leading, the competition is not far behind and the market dynamics in the Capsules category within British Columbia could change in the future.
In November 2023, Glacial Gold's best-selling product was the THC 10 Softgels 10-Pack (100mg) in the Capsules category, with a total of 4637 units sold. This product regained its top position after falling to the second spot in October. The THC 10 Softgels 50-Pack (500mg), also in the Capsules category, ranked second, following its brief stint as the top product in October. The High THC Banger Distillate Cartridge (1g) from the Vapor Pens category maintained a steady third rank throughout the period. The CBD/THC 3:1 Fuzzy Mango Distillate Cartridge (1g), also from the Vapor Pens category, improved its ranking from fifth in October to fourth in November.