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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Glacial Gold leaned even harder into Capsules, which accounted for 71.04% share with year-over-year growth of 37.60% despite a month-over-month dip of 0.72%, while Vapor Pens held 13.77% share with a sharper year-over-year decline of 33.00% and a month-over-month drop of 8.74%. Oil contributed 13.91% share with year-over-year contraction of 10.67% and a month-over-month decline of 4.52%, whereas Pre-Roll remained a 1.29% sliver but swung month-over-month up 31.56% against a year-over-year fall of 43.28%. With brand sales up 11.10% year-over-year and average price down 1.32%, the mix indicates Capsules are carrying growth while price gives a small tailwind, implying that concentration in Capsules is the primary engine even as secondary categories retrench.
Positioning-wise, holding the number 1 rank in Capsules in British Columbia pairs with a 37.60% year-over-year gain in that category to reinforce category leadership, while the 33.00% year-over-year decline in Vapor Pens and 10.67% decline in Oil signal reduced breadth that could limit cross-category reach. The 31.56% month-over-month rise in Pre-Roll alongside a 0.72% month-over-month dip in Capsules suggests testing room for incremental trial without shifting the core, and the 1.32% year-over-year decrease in average price alongside a 27.07% two-year brand sales lift indicates price-position stability that favors scale in Capsules rather than diversification pressure.
Competitive Landscape
Glacial Gold holds rank #1 in BC Capsules in May 2026, unchanged YoY from rank #1, while its position also held at #1 over the last three months; by contrast, Emprise Canada sits at #2 with a -24.9% YoY sales decline and Indiva is #3 with a -33.8% YoY drop, whereas Nutra climbed to #5 from #9 YoY alongside a 39.4% YoY increase, and Simply Bare moved up to #4 from #6 with a -5.9% YoY contraction; this mix of competitor contraction alongside selective upward mobility implies Glacial Gold’s flat YoY rank at #1 signals entrenchment at the top but also rising pressure from momentum brands like Nutra that could narrow the lead if the trend persists.
Notable Products
CBD/THC 1:1 Balanced Softgel 100-Pack (1000mg CBD, 1000mg THC) delivered the standout move in May 2026 with a +582% month-over-month surge to rank 3, while THC 10 Softgels 10-Pack (100mg) fell -27% and slid to rank 5. CBD/THC 1:1 Balanced Softgel 50-Pack (500mg CBD, 500mg THC) also leapt +378% to rank 2, and THC Softgels 100-Pack (1000mg) rose +45% to hold rank 1 with $403,040. Eight of the top ten SKUs are Capsules, and Oils weakened with Max Thc 30 Drops (35ml) down -10% at rank 8 and CBD/THC 30:30 Max Balanced Drops (35ml) down -5% at rank 6. The pattern implies Glacial Gold is consolidating around high-count softgel formats and 1:1 ratios, steering commercial focus toward Capsules while Oils play a secondary, more volatile role.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
