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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Glacial Gold concentrated 70.27% of July 2026 sales in Capsules, up 18.12% year over year and 2.75% month over month, while Vapor Pens accounted for 16.69% with a 36.84% YoY decline but an 11.37% MoM rebound. Oil held 12.34% share with sales down 23.20% YoY and 6.72% MoM, and Pre-Roll slipped to 0.70% share with a 72.31% YoY drop and 19.05% MoM decline. Despite overall brand sales down 4.32% YoY and average price up 0.50%, Capsules pricing at 39.82 and Vapor Pens at 28.98 suggest a bifurcated price architecture. The pattern implies Glacial Gold is consolidating around high-share Capsules while trimming exposure to shrinking Oil and Pre-Roll, using the MoM rebound in Vapor Pens to buffer category concentration risk.
Holding rank 1 in Capsules in British Columbia alongside a 70.27% mix positions Glacial Gold as a category-first brand rather than a portfolio generalist, with the 18.12% YoY growth in Capsules offsetting declines in Oil (-23.20% YoY) and Pre-Roll (-72.31% YoY). The 11.37% MoM uptick in Vapor Pens, against a 2.75% MoM gain in Capsules, indicates tactical re-engagement in a secondary category without diluting core focus; combined with a modest 0.50% YoY increase in average price and a 5.14% 24‑month sales rise, this mix suggests a defend-and-extend stance built on Capsules leadership while selectively nurturing Vapor Pens to stabilize short-term volatility.
Competitive Landscape
Glacial Gold holds #1 in BC Capsules in July 2026, unchanged from #1 a year earlier, while Emprise Canada sits at #2 with year-over-year sales down 46.6% and Indiva is #3 with a 57.1% sales decline; meanwhile, Simply Bare improved rank from #5 to #4 despite an 11.4% sales drop and Nutra climbed from #7 to #5 while sales fell 23.1%. With Glacial Gold steady at #1 across July 2025, April 2026, and July 2026 and competitors either dropping sales by double digits or needing rank gains amid contractions, the pattern implies Glacial Gold’s leadership is anchored more by rivals’ declines than by category expansion.
Notable Products
CBD/THC 30:30 Max Balanced Drops (35ml) posted the steepest decline in July 2026 at -18.7% and slid to rank 7, while THC Softgels 100-Pack (1000mg) dipped -5.6% but held rank 1. CBD/THC 1:1 Balanced Softgel 100-Pack (1000mg CBD, 1000mg THC) grew 1.5% at rank 3, and Max Thc 30 Drops (35ml) rose 10.0% to rank 6, with Capsules occupying eight of the top ten positions to consolidate share above Oils. The concentration of Capsules at ranks 1 through 5 alongside only two Oils in the top ten implies Glacial Gold is leaning into dose-consistent softgels as its commercial backbone while Oils serve as opportunistic adjuncts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
