Market Insights Snapshot
In the Tincture & Sublingual category, Polite's performance has seen some interesting shifts. In Arizona, the brand climbed from 11th in July 2023 to 6th in August 2023, only to return to the 11th spot in the following months. On the other hand, in Washington, Polite has maintained a steady 4th place ranking over the same period. However, it's worth noting that in California, Polite's ranking was consistently above 50, indicating it was not among the top 20 brands in that state for the Tincture & Sublingual category.
Polite's performance in the Topical category, specifically in Washington, shows a slight downward trend. The brand was ranked 5th in July 2023, but slipped to 6th in August and further down to 9th in September and October. This could suggest increased competition in this category, or a shift in consumer preferences. However, despite the slight drop in rankings, Polite remained in the top 10 brands in Washington for the Topical category, which is a positive sign. Unfortunately, data for Polite's performance in the Topical category in other states is not available for the given period.
In the Tincture & Sublingual category within the Washington state market, Polite has maintained a consistent 4th rank from July to October 2023. However, it's worth noting that Polite's sales have been on a downward trend during this period. In comparison, Green Revolution and Ceres have consistently held the top two positions with stable sales, indicating a strong market presence. Interestingly, Mfused has shown significant sales growth despite a lower rank, moving up from 9th to 6th place. SipCool, ranked just below Polite, has also experienced a decrease in sales, but at a more drastic rate. These trends suggest that while Polite is a top contender, it faces stiff competition and a challenging market environment.
In October 2023, the top-ranking product from Polite was the 'CBD/THC/CBN Rest Well Tincture' which has consistently held the top spot since July 2023, although its sales decreased to 307 units in October from 627 units in September. The 'CBD/CBG/THC Daily Defense Tincture' climbed from the 5th rank in previous months to the 2nd rank, with sales slightly decreasing from 186 units in September to 184 units in October. The 'CBD/THC/CBG/CBN Warming Relief Muscle Topical Stick' maintained a steady performance, securing the 3rd rank with 167 units sold. The 'CBD/THC/CBG Relief Aid Tincture' dropped from the 2nd rank to the 4th rank, with a significant sales decrease from 234 units to 114 units. Finally, the 'CBD/THC/CBG/CBN Cooling Recovery Muscle Topical Stick' slipped to the 5th rank with 113 units sold, showing a slight decrease from the previous month.