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Dec-2024
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Overview
Market Insights Snapshot
Polite has shown steady performance in the Tincture & Sublingual category in Washington, consistently maintaining the 4th position from September through December 2024. This stability in ranking suggests a strong foothold in the market, with sales figures reflecting a positive trend, notably peaking in December. The consistent ranking indicates that Polite has managed to sustain consumer interest and loyalty in a competitive category, which is crucial for long-term brand success.
While Polite's performance in Washington is commendable, it's important to note that the absence of rankings in other states or categories suggests areas for potential growth or challenges in market penetration. Being outside the top 30 in any additional states or categories could highlight opportunities for expansion or the need for strategic adjustments. This could be seen as either a gap in market presence or an opportunity to explore untapped regions and categories where Polite's offerings might resonate well with consumers.
Competitive Landscape
In the Washington Tincture & Sublingual category, Polite consistently held the 4th rank from September to December 2024, indicating a stable position in the market. Despite this consistency, Polite faces significant competition from brands like Green Revolution and Ceres, which maintained higher ranks at 2nd and 3rd respectively throughout the same period. Notably, Green Revolution showed a robust sales increase from September to December, suggesting a strong consumer preference or effective marketing strategies that Polite might need to consider to improve its market position. Meanwhile, Ceres also demonstrated a steady upward sales trend, albeit at a lower scale compared to Green Revolution. For Polite, maintaining its current rank amidst such competitors indicates a need for strategic initiatives to capture a larger market share and potentially climb the rankings in the future.
Notable Products
In December 2024, the top-performing product from Polite was the CBD/THC/CBG Relief Aid Tincture with a sales figure of 293 units, maintaining its first-place rank for the third consecutive month. Following closely was the CBD/THC/CBN Rest Well Tincture, which held the second rank consistently since October, showing a steady increase in sales. The CBD/CBG/THC Daily Defense Tincture climbed back to the third position after not being ranked in November, indicating a resurgence in popularity. Notably, the CBD/CBG/THC Ease Your Mind Tincture did not appear in the rankings for December, suggesting a decline in sales or market presence. The Cooling Recovery Muscle Topical Stick, which was third in October, did not feature in the top ranks for December, highlighting a shift in consumer preference within the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
