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Aug-2024
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Overview
Market Insights Snapshot
Polite has shown remarkable consistency in the Tincture & Sublingual category in Washington. For four consecutive months, Polite has maintained a solid 4th place ranking, indicating a stable and strong presence in this market. This consistent performance is particularly impressive given the competitive nature of the cannabis industry. Despite the slight dip in sales from July to August, Polite's ability to maintain its rank suggests a loyal consumer base and effective market strategies.
In other states and categories, Polite's performance is less prominent as they did not make it into the top 30 brands. This absence could be interpreted as a challenge for the brand to expand its footprint beyond Washington and into other markets. It also highlights potential areas for growth and improvement. The brand's strong performance in Washington's Tincture & Sublingual category sets a benchmark for its potential success in other regions and product categories, should they decide to scale their operations strategically.
Competitive Landscape
In the Washington state Tincture & Sublingual category, Polite has consistently held the 4th rank from May to August 2024. Despite maintaining its position, Polite faces stiff competition from brands like Green Revolution and Ceres, which have consistently occupied the 2nd and 3rd ranks, respectively, during the same period. Notably, Green Revolution has shown a robust sales performance, with sales figures significantly higher than Polite's, peaking at $192,362 in July 2024. Meanwhile, Ceres also demonstrates a strong market presence with sales consistently above $50,000 each month. Polite's sales have shown positive growth, particularly from May to July 2024, but it still trails behind its competitors in terms of overall sales volume. This indicates that while Polite is a stable player in the market, there is substantial room for growth to catch up with the leading brands.
Notable Products
In August 2024, the top-performing product from Polite was the CBD/THC/CBG Relief Aid Tincture, which reached the number one rank with sales of 364 units. The CBD/THC/CBN Rest Well Tincture, which had consistently held the top spot in previous months, dropped to second place. The CBD/THC/CBG/CBN Cooling Recovery Muscle Topical Stick improved its ranking to third place, up from fifth in July. The newly introduced CBD/CBG/THC Ease Your Mind Tincture debuted at fourth place. Meanwhile, the CBD/CBG/THC Daily Defense Tincture fell to the fifth position, experiencing fluctuating ranks throughout the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
