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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Ceres has shown a consistent performance across multiple categories. Notably, in the Capsules category, Ceres maintained a steady third-place ranking from July to October 2025, indicating a stable market presence. This consistency is mirrored in the Topical category, where Ceres has held the top position throughout the same period, showcasing its dominance in this segment. However, the Tincture & Sublingual category saw a slight dip in October, moving from third to fourth place, which could suggest increased competition or shifting consumer preferences. Despite this, the overall stability in rankings highlights Ceres's strong foothold in the Washington market.
Examining the Edible category, Ceres demonstrated a positive movement by improving its ranking from ninth to eighth place in October 2025. This upward trend suggests a growing acceptance and popularity of their edible products among consumers in Washington. Interestingly, while Ceres does not appear in the top 30 rankings in some categories outside of Washington, this absence could either indicate a lack of market penetration or strategic focus on specific segments within the state. The data suggests that while Ceres is a powerhouse in certain categories, there are opportunities for growth and expansion in others, particularly if they choose to diversify their offerings or increase their presence in other states or provinces.
Competitive Landscape
In the Washington Topical category, Ceres has consistently maintained its top position from July to October 2025, showcasing its dominance in the market. Despite a slight dip in sales in September, Ceres quickly rebounded in October, indicating strong brand resilience and customer loyalty. In contrast, Double Delicious and Agro Couture have been vying for the second and third positions, with Double Delicious reclaiming the second spot in October after a brief dip in September. This competitive dynamic highlights Ceres' robust market presence, as it continues to outperform its closest competitors by a significant margin, maintaining a clear lead in sales and rank.
Notable Products
In October 2025, Ceres maintained its top-performing product with the CBD/THC/CBG/CBN 1:1 Xtra Strength Dragon Balm Roll on in the Topical category, which consistently held the number one rank for several months, achieving sales of 7906 in October. The CBG/CBN/CBD/THC 1:1 Gold Maximum Strength Dragon Pain Relieving Roll on also retained its position at rank two, showing stable performance throughout the months. Notably, the Sativa Sea Salted Caramel Chocolate Balls 10-Pack climbed to rank three in October from rank five in September, indicating a growing consumer preference for this Edible product. The CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack saw a slight drop in ranking from third to fourth over the same period. Meanwhile, the Sativa Assorted Fruit Chews 10-Pack maintained its presence in the top five, although it slipped from fourth to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
