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Sep-2025
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Overview
Market Insights Snapshot
Ceres has shown a consistent performance in the Washington market across multiple categories. In the Capsules and Tincture & Sublingual categories, Ceres maintained a steady third-place ranking from June to September 2025. This stability indicates a strong and loyal customer base in these categories. However, it's worth noting that while the rank remained unchanged, there was a slight fluctuation in sales figures, particularly in the Capsules category, where sales dipped in August before recovering in September. This suggests potential seasonal trends or competitive pressures that might have influenced consumer purchasing behavior.
In the Edibles category, Ceres experienced a slight drop in ranking from eighth to ninth place between June and July, where it remained through September. This movement, although minor, indicates an area where Ceres could focus on strengthening its market position. Meanwhile, Ceres stood out in the Topical category, consistently holding the top rank across all four months. This dominance highlights Ceres' strong product appeal and market leadership in Topicals within Washington. However, despite leading the category, the sales figures for Topicals showed a notable decrease from August to September, which could be indicative of market saturation or increased competition.
Competitive Landscape
In the Washington Topical category, Ceres has consistently maintained its top position from June to September 2025, showcasing its dominance in the market. Despite fluctuations in sales, with a notable dip in September, Ceres remains unchallenged at rank 1. Competitors like Double Delicious and Agro Couture have seen shifts in their rankings, with Double Delicious dropping to rank 3 in September and Agro Couture climbing to rank 2. This indicates a competitive dynamic between these two brands, but neither has managed to surpass Ceres. The consistent top ranking of Ceres suggests strong brand loyalty and market presence, making it a formidable leader in the Washington Topical market.
Notable Products
In September 2025, the top-performing product for Ceres was the CBD/THC/CBG/CBN 1:1 Xtra Strength Dragon Balm Roll on, maintaining its first-place rank from previous months despite a decrease in sales to 7,525 units. The CBG/CBN/CBD/THC 1:1 Gold Maximum Strength Dragon Pain Relieving Roll on consistently held the second position throughout the months, showing solid performance with sales of 4,342 units. The CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack retained its third-place rank, demonstrating steady popularity. Notably, the Sativa Assorted Fruit Chews 10-Pack rose to fourth place in September, indicating a resurgence in demand. Meanwhile, the Sativa Sea Salted Caramel Chocolate Balls 10-Pack entered the top five for the first time, highlighting a shift in consumer preferences towards varied edible options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
