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Dec-2025
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Overview
Market Insights Snapshot
Ceres has maintained a strong and consistent performance in the Washington market, particularly in the Capsules and Topical categories. In Capsules, Ceres has held onto its third-place ranking from September through December 2025, showing a steady sales increase from $29,328 in September to $32,946 in December. This consistent ranking reflects stability and consumer loyalty within this category. Meanwhile, Ceres has dominated the Topical category, holding the top position throughout the last quarter of 2025. The sales figures in this category also reflect a positive trend, with a notable increase from September to December, suggesting a strong market presence and possibly an expanding customer base in this segment.
In the Edible category, Ceres has shown slight upward movement, climbing from ninth place in September to eighth place by October, and maintaining this position through December in Washington. While the ranking remained stable, the sales figures indicate a slight fluctuation, with a dip in November followed by a recovery in December. On the other hand, the Tincture & Sublingual category saw a minor decline in ranking, dropping from third to fourth place by October and maintaining that position through December. This shift might indicate increased competition or changing consumer preferences in this specific category. The absence of Ceres from the top 30 brands in any other state or category during this period could suggest areas for potential growth or indicate a focused strategy on the Washington market.
Competitive Landscape
In the Washington Topical category, Ceres has consistently maintained its leading position from September to December 2025, showcasing its dominance in the market. Despite fluctuations in sales among its competitors, Ceres has not only retained the top rank but also demonstrated a positive sales trajectory, culminating in a notable increase by December. Competitors like Double Delicious and Agro Couture have alternated between the second and third positions, with Agro Couture briefly overtaking Double Delicious in November. However, their sales figures remain significantly lower than Ceres, indicating a substantial gap in market share. This consistent performance by Ceres suggests a strong brand presence and customer loyalty, setting a high benchmark for competitors in the Washington Topical market.
Notable Products
In December 2025, Ceres' top-performing product was CBD/THC/CBG/CBN 1:1 Xtra Strength Dragon Balm Roll on, which maintained its first-place rank across all four months, with a notable sales figure of 8,926. The CBG/CBN/CBD/THC 1:1 Gold Maximum Strength Dragon Pain Relieving Roll on consistently held the second position, although its sales slightly decreased compared to previous months. The CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack improved its rank to third place, recovering from fifth place in October and November. The Sativa Assorted Fruit Chews 10-Pack dropped to fourth place from its third position in November. Meanwhile, the Sativa Sea Salted Caramel Chocolate Balls 10-Pack slipped to fifth place after reaching third place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
