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Jun-2024
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Overview
Market Insights Snapshot
Ceres has demonstrated consistent performance across several categories in Washington. In the Capsules category, Ceres maintained a steady rank of 3rd place from March through June 2024, reflecting stable sales with a notable increase from $46,295 in May to $56,099 in June. Similarly, in the Tincture & Sublingual category, Ceres held onto the 3rd position throughout the same period, indicating a strong foothold in this segment. The brand's performance in the Topical category is particularly impressive, consistently ranking 1st from March to June 2024, with sales showing a steady upward trend, from $501,502 in March to $617,681 in June.
However, Ceres faced a slight dip in the Edible category in Washington. While the brand managed to hold the 6th position from March to May 2024, it dropped to 7th place in June despite steady sales figures. This indicates a competitive environment in the Edible market, where even stable sales may not be sufficient to maintain rank. The absence of Ceres from the top 30 brands in any other state or province suggests areas for potential growth and market penetration. By focusing on these insights, stakeholders can identify strategic opportunities to enhance Ceres' market presence and capitalize on its strengths.
Competitive Landscape
In the Washington Topical cannabis category, Ceres has maintained a stronghold as the top-ranked brand from March to June 2024. This consistent performance highlights Ceres' dominance and consumer preference in the market. Competitor Double Delicious has held the second rank during the same period, but with significantly lower sales figures, indicating a substantial gap between the two brands. Meanwhile, Agro Couture fluctuated between the third and fourth positions, showing less stability and lower sales compared to Ceres. The consistent top ranking and increasing sales trajectory of Ceres suggest a robust market presence and growing consumer loyalty, positioning it well ahead of its competitors in the Washington Topical category.
Notable Products
In June 2024, the top-performing product for Ceres was the CBD/THC 1:1 Xtra Strength Dragon Balm Roll on in the Topical category, maintaining its number one rank with sales reaching $18,088. The CBD/THC 1:1 Sativa Assorted Fruit Chews 10-Pack in the Edible category held steady in second place. The CBD:CBN:CBG Dragon Balm Xtra Strength Roll On in the Topical category remained in third place. Notably, the CBD/THC 1:1 Dragon Deep Roll Up improved its rank from fifth to fourth place. Meanwhile, the CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack dropped from fourth to fifth place.
Top Selling Cannabis Brands
