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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ceres concentrated 53.88% of May 2026 sales in Topical, where year-over-year declined 14.96% and month-over-month slipped 0.58%, while Edible held 39.89% with a steeper 20.30% YoY drop and a 1.05% MoM decline. Smaller lines contracted faster: Capsules fell 26.99% YoY and 18.22% MoM at a 3.10% share, and Tincture & Sublingual dropped 47.65% YoY and 11.43% MoM at 2.79% share. Micro-categories were volatile: Concentrates showed 801.09% YoY growth but fell 37.59% MoM at just 0.25% share, while Vapor Pens grew 60.70% YoY and 69.54% MoM but remained 0.09% share. The net pattern is that May 2026 dependence on Topical and Edible, both negative YoY and MoM, pulled total sales down 18.74% YoY even as niche formats posted high percentage gains from small bases.
Category balance implies a defensive posture anchored in Topical leadership—ranked 1 in Topical in Washington—but with limited diversification since Edible’s 39.89% share also contracted 20.30% YoY and 1.05% MoM. With average price up 0.26% YoY to $15.97 while Topical average price sat higher at $24.84, mix is tilting toward higher-ticket Topical even as that segment shrinks, which inflates price but not volume. The emergence of Vapor Pens with 69.54% MoM growth and 60.70% YoY growth alongside a 0.09% share, and Concentrates’ 801.09% YoY spike offset by a 37.59% MoM drop at 0.25% share, signals experimentation that is too small to counter the 16.31% 24‑month decline; the implication is that maintaining the Topical rank while reallocating a few share points from Edible into one scalable adjacent format would reduce exposure to simultaneous declines across the two largest buckets.
Competitive Landscape
Ceres holds rank #1 in WA Topical in May 2026, unchanged from #1 a year ago, and it also maintained #1 over the past three months while matching its peak rank of #1 in May 2026. In contrast, Agro Couture sits at #2 after improving from #3 year over year alongside a 4.6% YoY sales lift, while Double Delicious slid from #2 to #3 with a 30.8% YoY sales decline; Fairwinds stayed at #4 with a 29.5% YoY drop and SnacMe climbed from #6 to #5 with 42.8% YoY growth, indicating that Ceres’s static #1 rank amid upward and downward rank shifts below it implies durable category leadership rather than transient rank luck.
Notable Products
The steepest decline came from CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack (100mg CBD, 100mg THC), down 16.4% month over month and holding rank 4, while the CBD/THC/CBG/CBN 1:1 Xtra Strength Dragon Balm Roll on (1000mg CBD, 1150mg THC, 75mg CBG, 75mg CBN, 3.4oz, 100ml) slipped 2.7% yet remained rank 1. Topicals concentrated power at the top with rank 1 and rank 2, and the CBD/THC 1:1 Dragon Deep Roll Up (300mg CBD, 300mg THC, 20mg CBN, 3.4oz) gained 6.3% at rank 9, implying the pain-relief lineup is cushioning category volatility. Edibles split directions: Sativa Assorted Fruit Chews 10-Pack (100mg) rose 12.5% at rank 6 as the multi-cannabinoid CBD/THC/CBG 1:1:1 Sativa Assorted Tropical Fruit Chews 10-Pack (100mg CBD, 100mg THC, 100mg CBG) fell 12.6% at rank 8, and four of the top ten are Edible SKUs, pointing to mix experimentation rather than uniform flavor or ratio preference. This pattern suggests Ceres is leaning into high-potency Topicals for dependable rank coverage while testing diversified Edible formulations to probe price-to-dosage elasticity, with May 2026 revenue anchored by a single Topical above $149,000.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
