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Aug-2025
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Overview
Market Insights Snapshot
In Washington, Ceres has shown a strong and consistent presence across multiple product categories. Notably, their performance in the Topical category has been exceptional, maintaining a steady hold on the number one spot from May to August 2025. This is indicative of a robust market presence and consumer preference for their topical products. Conversely, while Ceres has maintained a third-place ranking in the Capsules and Tincture & Sublingual categories, the sales figures for these categories have been on a downward trend, which might be a point of concern for the brand. The Edible category also saw a slight drop in rankings from eighth to ninth, suggesting increasing competition or shifting consumer preferences in this segment.
It is worth noting that Ceres did not manage to secure a position in the top 30 brands in any other states or provinces for the given categories, which could be seen as a limitation in their market expansion strategy. The absence from the top rankings outside Washington could imply that while Ceres has a strong foothold locally, there is significant room for growth and expansion in other regions. This gap presents both a challenge and an opportunity for Ceres to explore new markets and broaden its consumer base beyond its current stronghold.
Competitive Landscape
In the Washington Topical category, Ceres has consistently maintained its top position from May to August 2025, showcasing its dominance in the market. Despite a slight fluctuation in sales figures over these months, Ceres has managed to stay ahead of its competitors by a significant margin. Its closest competitor, Double Delicious, has consistently held the second rank, but with sales figures significantly lower than Ceres, indicating a strong lead for Ceres. Meanwhile, Agro Couture remains in third place, showing stable sales but not enough to challenge the top two. The consistent ranking and sales performance of Ceres highlight its strong brand presence and customer loyalty in the Washington Topical market.
Notable Products
In August 2025, Ceres' top-performing product was the CBD/THC/CBG/CBN 1:1 Xtra Strength Dragon Balm Roll on, maintaining its number one rank consistently from May through August. The CBG/CBN/CBD/THC Gold Maximum Strength Dragon Pain Relieving Roll on Balm also held steady in the second position across these months, with sales increasing to 4,987 units in August. The Sativa Sea Salted Caramel Chocolate Balls 10-Pack emerged as a strong contender, debuting at rank three in August. The CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack saw a slight decline, dropping from third place in July to fourth in August. Lastly, the Sativa Assorted Fruit Chews 10-Pack maintained its fifth position from July to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
