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Jul-2025
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Overview
Market Insights Snapshot
Ceres has demonstrated a consistent performance in the Washington market across various product categories. Notably, the brand has maintained its top position in the Topical category for four consecutive months, indicating a strong foothold in this segment. In the Capsules and Tincture & Sublingual categories, Ceres has consistently held the third rank, showcasing stability and consumer preference for their products. However, in the Edible category, there was a slight dip from the eighth to the ninth position in July 2025, which could suggest either increased competition or a shift in consumer preferences.
While Ceres has shown robust performance in Washington, it is important to note that the brand does not appear in the top 30 rankings for any other states or provinces, which might indicate limited market penetration outside of this region. This absence could be seen as a potential area for growth or a missed opportunity, depending on the brand's strategic goals. The overall sales figures suggest a slight decline in the Edible and Tincture & Sublingual categories in July 2025, which may warrant further investigation into consumer trends or competitive dynamics. Despite these challenges, Ceres's consistent ranking in Washington's Topical category highlights a strong brand presence and consumer loyalty in that particular segment.
Competitive Landscape
In the Washington Topical category, Ceres consistently maintained its top position from April to July 2025, showcasing its dominance in this market segment. Despite fluctuations in sales figures, Ceres held a significant lead over its competitors, such as Double Delicious and Agro Couture, which consistently ranked second and third, respectively. Notably, while Ceres experienced a slight dip in sales in June, it rebounded in July, indicating resilience and strong brand loyalty among consumers. In contrast, both Double Delicious and Agro Couture saw a gradual decline in sales over the same period, further solidifying Ceres' position as the market leader in the Washington Topical category.
Notable Products
In July 2025, Ceres continued to see strong performance from its topical products, with the CBD/THC/CBG/CBN 1:1 Xtra Strength Dragon Balm Roll on maintaining its top position in sales for the fourth consecutive month. The CBG/CBN/CBD/THC 1:1:1:1 Gold Maximum Strength Dragon Pain Relieving Roll on Balm also held steady at the second spot, showing a notable increase in sales to 4706 units. Among edibles, the CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack advanced to third place, overtaking the CBD/THC 1:1 Sativa Assorted Fruit Chews, which fell to fourth. The CBD/THC/CBG 1:1:1 Sativa Assorted Tropical Fruit Chews remained in fifth place. Overall, the rankings for Ceres' top products showed remarkable stability, with the only significant change being the swap in rankings between the two types of fruit chews.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
