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Sep-2024
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Overview
Market Insights Snapshot
Ceres has demonstrated a consistent presence across various categories in Washington, maintaining solid rankings over the past few months. Notably, the brand has secured the top position in the Topical category from June to September 2024, indicating a strong foothold in this segment. The Edible category also reflects a steady performance, with Ceres holding the seventh rank consistently. This stability in rankings suggests a robust brand loyalty and a well-received product line among consumers in Washington. However, it is worth noting that Ceres did not appear in the top 30 for some categories in other states, which could indicate areas for potential growth or focus.
In the Capsules and Tincture & Sublingual categories, Ceres has maintained a third-place ranking in Washington throughout the same period, showcasing a reliable performance. Despite a slight fluctuation in sales figures, the brand's ranking has remained unchanged, which speaks to its competitive positioning in these categories. This consistent ranking across multiple categories in Washington highlights Ceres' strong market presence and ability to meet consumer demands effectively. However, the absence of rankings in other states or provinces suggests that while Ceres excels in Washington, there may be untapped opportunities in other regions worth exploring.
Competitive Landscape
In the Washington Topical category, Ceres has consistently maintained its position as the leading brand from June to September 2024, showcasing its dominance in the market. This consistent top rank is a testament to its strong brand presence and customer loyalty. In contrast, Double Delicious has held a steady second place during the same period, indicating a stable but distant competition in terms of sales. Meanwhile, Agro Couture experienced a slight fluctuation, dropping to fourth place in August before regaining its third-place position in September. This fluctuation suggests potential volatility in their market strategy or consumer demand. The significant sales gap between Ceres and its competitors highlights Ceres's robust market strategy and product appeal, suggesting that competitors need to innovate or enhance their offerings to close this gap.
Notable Products
In September 2024, the top-performing product from Ceres was the CBD/THC 1:1 Xtra Strength Dragon Balm Roll on, maintaining its first-place ranking for the fourth consecutive month with a sales figure of $16,764. The CBD/THC 1:1 Sativa Assorted Fruit Chews 10-Pack continued to hold the second position, showing a slight increase in sales compared to previous months. The CBD:CBN:CBG Dragon Balm Xtra Strength Roll On also retained its third position, marking consistent performance over the months. The CBD/THC 1:1 Dragon Deep Roll Up climbed back to fourth place after not being ranked in August, indicating a recovery in its sales. Meanwhile, the CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack maintained its fourth position in September, consistent with its performance in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
