Market Insights Snapshot
In Colorado, Green Revolution has shown a consistent upward trend in the Tincture & Sublingual category, improving its ranking from not being in the top 20 in July 2023, to holding the 17th position by October 2023. This upward movement is a positive sign, indicating an increase in the brand's popularity in this category within the state. However, in Oregon, the brand has also shown a steady improvement in the Topical category, moving up from the 19th spot in July 2023 to 14th in October 2023. This consistent improvement in ranking, coupled with an increase in sales, suggests a growing demand for Green Revolution's topical products in Oregon.
Turning our attention to Washington, Green Revolution has maintained a strong presence in the Beverage category, consistently holding the 3rd position from July through October 2023. This is a testament to the brand's strong performance and popularity in the state. However, the brand's performance in the Edible category shows a slight decline, with its ranking slipping from 5th to 7th over the same period. Despite this, Green Revolution's Tincture & Sublingual products have held steady at the 2nd position, indicating a strong consumer preference. Interestingly, the brand was not in the top 20 for the Topical category in Washington after July 2023, which could be an area of focus for future growth.
In the Washington state Beverage category, Green Revolution has maintained a steady rank at 3rd place from July to October 2023. However, it's worth noting that the brand's sales have shown a consistent upward trend during this period. The top competitor, Ray's Lemonade, has held the 1st position throughout, but its sales have seen a slight decrease. The 2nd place has been consistently held by Major, with a significant increase in sales in October. Journeyman and Agro Couture have maintained the 4th and 5th positions respectively, with Journeyman witnessing a rise in sales in October, while Agro Couture's sales have been relatively stable. The absence of any brand in a particular month indicates that they were not in the top 20 brands for the specified category and state that month.
In October 2023, the top-selling product from Green Revolution was the 'Wildside Fly Max- CBG/THC 1:1 Sour Green Apple Fast-Acting Shot' with a total of 10,690 units sold. Following closely was the 'WildSide Chill - Blue Raspberry MAX Shot', which saw a significant increase in sales compared to previous months, reaching a total of 10,646 units sold. The 'WildSide Fly - Raspberry MAX Shot' retained its position as the third best-selling product with 9,811 units sold. A new entrant to the top performers was the 'Wildside Max Elevate - CBG/THC 1:20 Lemon Berry Energy Shot', ranking fourth with 8,187 units sold. The 'Doozies Chill - THC/CBN 2:1 Marionberry Gummies 10-Pack' rounded out the top five, bouncing back into the rankings with 8,143 units sold.