True State

Data Snapshot: May 05, 2024
True State Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

4

Product Count

SKUs

True State

Overview

Markets

True State Locations

Product Trends

True State Categories

True State Sales

Market Insights Snapshot

True State Historical Sales by Category

In the Topical category within the Missouri market, True State has shown a promising upward trajectory, breaking into the top 10 by February 2024 and maintaining its position in March. This consistency in ranking at the 8th position, despite not being in the top 30 in January, signifies a notable improvement in market performance. The sales figures further corroborate this positive trend, with a significant jump from $14,034 in February to $18,063 in March. This growth indicates not only an increase in consumer acceptance and preference but also suggests that True State is effectively capitalizing on the opportunities within the Topical category in Missouri. However, the absence of ranking information for April suggests a potential plateau or shift in this upward trend, a point that warrants closer observation for those tracking the brand's performance.

While the provided data focuses solely on True State's performance within Missouri's Topical category, the lack of information for other states or provinces, or additional categories, leaves room for speculation about the brand's overall market presence and performance. The snapshot given, however, is a testament to True State's capacity to grow and secure a foothold in competitive markets, as evidenced by their sales increase and consistent top 10 ranking over the observed months. This performance could be indicative of strategic marketing, quality product offerings, or effective distribution channels specifically tailored to meet the demands of the Missouri market. Nonetheless, the absence of April's ranking could be a critical point of analysis for understanding the brand's future trajectory in the state and potentially in broader markets.

Apr-2024 Rank
Topical
True State

Competitive Landscape

In the competitive landscape of the topical cannabis market in Missouri, True State has shown a notable entrance and stability in rankings within just a few months. Starting from not being in the top 20 in January 2024, True State quickly ascended to the 8th position by February and maintained it through March. This rapid rise contrasts with its competitors, such as Amend Cannabis, which consistently held a higher rank (5th) and sales figures throughout the period, indicating a strong presence in the market. Another competitor, Pharma Girl Cannabis World, fluctuated slightly in rank but remained ahead of True State, suggesting a competitive but stable market share. Interestingly, Drool, which was ahead of True State in January, did not maintain its rank in the following months, highlighting the dynamic nature of the market and the potential for new entrants like True State to disrupt existing rankings. The directional trend in sales for True State, showing a significant increase from February to March, suggests a growing consumer interest and market share, positioning it as a brand to watch in the Missouri topical cannabis market.

True State market ranking for MO Topical

True State

Notable Products

In April 2024, True State's top-selling product was the Topical Balm (250mg THC, 2oz) within the Topical category, maintaining its number one rank consistently from January to April, with April sales hitting 243 units. Following closely, the Liquid Tincture (250mg THC, 30ml) from the Tincture & Sublingual category secured the second position, showing a steady improvement from its initial third-place ranking at the start of the year. The Medical Tincture (600mg THC, 30ml) also in the Tincture & Sublingual category, climbed up the ranks to secure the third spot by April, reflecting a gradual increase in its popularity over the months. The Liquid Tincture (600mg THC, 30ml) made its way to the fourth rank by April, indicating a growing interest in higher potency tinctures among True State's product offerings. These rankings reveal a stable demand for topicals and a rising interest in tincture products, with the Liquid Tincture (250mg THC, 30ml) showing notable sales growth throughout the period.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Topical Balm (250mg THC, 2oz)
Topical
1
1
1
1
Liquid Tincture (250mg THC, 30ml)
Tincture & Sublingual
3
3
2
2
Medical Tincture (600mg THC, 30ml)
Tincture & Sublingual
5
4
3
3
Liquid Tincture (600mg THC, 30ml)
Tincture & Sublingual
>5
5
4
4
Liquid Tincture (100mg THC, 30ml)
Tincture & Sublingual
4
>5
>5
>5
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