Market Insights Snapshot
In the Tincture & Sublingual category, True State has been consistently performing well in Missouri. In July and August 2023, it held the 5th rank, but slightly dropped to the 6th position in September and October. This slight fall in rank might be linked to a decrease in sales from July's $24,425 to October's $12,822. It's important to note that despite the drop in sales, True State managed to stay within the top 10 brands in this category, demonstrating its resilience and strong market presence.
True State's performance in the Topical category in Missouri shows a similar trend. The brand maintained a steady 5th to 6th rank from July to September 2023, but experienced a minor slip to the 7th rank in October. Interestingly, despite the slight dip in ranking, True State saw an increase in sales from July's $17,544 to September's $21,914, before experiencing a decrease in October to $13,486. This fluctuation in sales, while maintaining a position within the top 10 brands, suggests that True State is a strong contender in the Topical category as well.
In the Topical category within Missouri, True State has been a consistent top performer, ranking within the top 7 brands over the period from July to October 2023. However, it's noteworthy that True State experienced a drop in rank from 5th in September to 7th in October, which might be indicative of increased competition or shifts in consumer preference. One of True State's main competitors, Vlasic Labs, has maintained a steady rank, oscillating between 6th and 7th place, while Amend Cannabis has consistently held the 4th position. Interestingly, Pharma Girl Cannabis World wasn't ranked in July, indicating it didn't make the top 20, but has since climbed to the 8th spot by October. In terms of sales, True State experienced a decline in October, while Vlasic Labs saw a significant increase, suggesting a potential shift in market dynamics.
In October 2023, True State's top-performing product was the Topical Balm (250mg THC, 2oz) with 249 units sold, maintaining its position as the number one product for the fourth consecutive month. The Topical Balm (100mg THC, 2oz) moved up to the second spot from its previous third position, with a notable increase in sales from 136 to 147 units. The Medical Tincture (600mg THC, 30ml) dropped to the third rank, experiencing a decline in sales to 137 units. The fourth and fifth positions were held by the Liquid Tincture (250mg THC, 30ml) and Liquid Tincture (100mg THC, 30ml) respectively, both maintaining their previous month's rankings. This analysis shows a stable performance for True State's products with minor changes in rankings and sales figures.