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Sep-2025
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Overview
Market Insights Snapshot
In Missouri, Drool's performance in the Topical category has been relatively stable, maintaining a consistent rank around the 5th position before dropping slightly to 6th in September 2025. This indicates a strong presence in this category, although there is a notable decline in sales from August to September, which could suggest a seasonal trend or increased competition. Conversely, in the Vapor Pens category, Drool has struggled to break into the top 30, with rankings hovering around 47th to 59th place. Despite a significant drop in sales in September, the brand's earlier sales figures in this category were quite robust, suggesting potential for recovery if strategic adjustments are made.
In New Jersey, Drool has seen some positive momentum, particularly in the Concentrates category, where the brand improved its rank from 21st in June to a steady 17th by August and September. This upward trend is supported by a consistent increase in sales, indicating growing consumer interest and market penetration. However, the Pre-Roll category presents a different story, where Drool did not rank in the top 30 in June and has since seen fluctuating ranks, dropping to 81st by September. This suggests that while Drool is making strides in some areas, there are challenges in others, providing a mixed picture of the brand's overall performance in the state.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Drool has shown a remarkable upward trend in rankings and sales over the past few months. Starting from the 47th position in June 2025, Drool climbed to 30th by September 2025, reflecting a strategic improvement in market presence. This ascent is particularly notable when compared to Jetty Extracts, which fluctuated around the 30th rank but was absent in July, indicating inconsistent performance. Meanwhile, Bullet Train Extracts entered the top 52 in August and improved to 34th by September, suggesting emerging competition. Later Days saw a decline from 27th in June to 29th in September, while North Lake Supply improved from 48th to 28th, showcasing a competitive edge in the market. Drool's sales trajectory, peaking in August, indicates strong consumer demand and effective marketing strategies, positioning it as a formidable player in the New Jersey vapor pen category.
Notable Products
In September 2025, the top-performing product from Drool was the Hybrid RSO Syringe (1g) in the Concentrates category, maintaining its number one rank for four consecutive months with sales reaching 1124 units. The King Louis XIII Live Resin Disposable (1g) in the Vapor Pens category debuted at the second position with notable sales of 706 units. Head Band Live Resin Disposable (1g) followed closely at the third position, while 9 Pound Hammer Live Resin Disposable (1g) held steady at fourth, consistent with its August ranking. God's Gift Live Resin Disposable (1g) entered the rankings at fifth place, marking its first appearance. The rankings for these products highlight a consistent demand for Drool's concentrate and vapor pen offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
