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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Drool is stocked at 425 licensed dispensaries across Mississippi, New Mexico, and 4 other states, 101 of them in Mississippi, with the deepest coverage in Jackson, Biloxi, Hattiesburg, Gulfport, and Meridian. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Drool’s mix is concentrated in Vapor Pens at 82.04% share with year-over-year growth of 23.68% but a month-over-month decline of 12.64%, while Concentrates hold 9.52% share with 20.17% YoY growth and a 17.90% MoM drop; Topical contributes 8.35% share with 23.66% YoY growth and a 9.48% MoM decline, and Pre-Roll is effectively exiting at 0.09% share with a 98.35% YoY drop and a 90.62% MoM fall. Average price fell 9.09% YoY to $51.64 as Vapor Pens averaged $56.50, indicating a price-led pull that coincides with category breadth shrinking at the margin; together with a Vapor Pens rank of 37 in New Jersey, the pattern implies a scale-first stance in a single anchor category even as short-term mix softness compresses.
The shifts point to positioning defined by high-penetration Vapor Pens supported by two smaller, expanding adjacencies: Topical at 8.35% share with 23.66% YoY growth versus a 9.48% MoM dip, and Concentrates at 9.52% share with 20.17% YoY growth versus a 17.90% MoM dip; the MoM declines across all three categories suggest a synchronized pullback rather than category-specific attrition. With Pre-Roll collapsing 98.35% YoY and 90.62% MoM, Drool is ceding that format to concentrate resources where price elasticity and brand equity convert—Vapor Pens at 82.04% share and 23.68% YoY growth—while the 9.09% YoY price decrease supports volume capture; this combination implies an efficiency-driven focus on repeatable share in the core plus measured bets in Topical and Concentrates to hedge seasonal volatility.
Competitive Landscape
Drool sits at rank #45 in MO Vapor Pens in August 2026, sliding 6 positions year over year from #39, while holding flat versus May 2026 at #45; this contrasts with Illicit / Illicit Gardens advancing from #2 to #1 and Good Day Farm climbing from #7 to #3 alongside a 59.1% YoY sales lift. Drool’s current #45 also trails its peak #29 from October 2024 by 16 places, whereas Galactic moved up from #3 to #2 with a 29.4% YoY increase; the pattern implies Drool’s rank trajectory is stagnating in a market where leading peers are accelerating upward, signaling the need to counter share drift to higher-ranked rivals.
Notable Products
CBD/CBG/THC 1:1:1 Recovery Stick Balm (500mg CBD, 500mg CBG, 500mg THC) posted the steepest decline in August 2026 at -32.1% while holding rank 10, implying topical demand softened even as other formats stabilized. Hybrid RSO Syringe (1g) at rank 1 fell -17.4% month over month, and 9 Pound Hammer Live Resin Disposable (2g) at rank 2 declined -19.7%, indicating the top of the chart is led by units absorbing double-digit pullbacks rather than breakout gains. Four of the top ten are Vapor Pens, yet only Girl Scout Cookies Live Resin Disposable (2g) grew at +5.1% and remained at rank 3, pointing to a category concentration where breadth is maintained but momentum is uneven. This mix suggests Drool’s commercial direction is concentrated in Vapor Pens with leadership anchored by high-ranking items that are cooling, signaling a near-term need to rebalance toward SKUs with demonstrable month-over-month traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
