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Jul-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Drool has consistently maintained a strong presence in the Topical category, holding steady at the 6th rank from April to July 2025. This consistency suggests a stable consumer base and possibly effective brand loyalty strategies within this category. Despite fluctuations in sales figures, with a peak in May followed by a slight decline, Drool's ranking remained unaffected, indicating that the overall market dynamics in Missouri might have experienced similar trends. This stability in ranking despite sales variations could be a point of analysis for understanding market behavior in Missouri's Topical category.
In contrast, Drool's performance in New Jersey presents a more varied picture across different categories. For Concentrates, Drool showed an upward trend, climbing from an unranked position to 22nd in May and then improving to 20th by June and July. This positive movement highlights a growing acceptance or demand for Drool's Concentrates in New Jersey. However, the brand faced challenges in the Vapor Pens category, where it dropped from 27th in April to 45th in June, before slightly recovering to 42nd in July. Such fluctuations suggest potential competitive pressures or shifts in consumer preferences within this category. Additionally, Drool's absence from the top 30 in the Pre-Roll category in June, despite being ranked in April, May, and July, could indicate a temporary setback or strategic shift that might warrant further exploration.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Drool has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 27 in April 2025, Drool saw a decline to 32 in May and further slipped out of the top 40 by June, ranking at 45, before slightly improving to 42 in July. This downward trend in rank is mirrored by a significant drop in sales, particularly from April to June. In contrast, competitors like Later Days have shown resilience, improving their rank from 34 in April to 28 in June, although they too experienced a dip in July. Meanwhile, Superflux maintained a relatively stable position, hovering around the 40th rank, while SUN consistently ranked in the mid-40s. The entry of Brute's Roots into the rankings in June, debuting at 34, suggests increasing competition in the market. These dynamics highlight the challenges Drool faces in maintaining its market share amidst fluctuating consumer preferences and intensified competition.
Notable Products
In July 2025, the top-performing product for Drool was the Hybrid RSO Syringe (1g) in the Concentrates category, maintaining its first-place ranking from June with sales of 571 units. The CBD/THC 1:1 Soothe Stick Transdermal Balm (1000mg CBD, 1000mg THC) held steady in second place, consistent with its ranking in June. The Jealousy Mintz Infused Blunt 2-Pack (2g) entered the rankings at third place, showcasing a notable debut performance. Meanwhile, the CBD/CBG/THC 1:1:1 Recovery Stick Balm (500mg CBD, 500mg CBG, 500mg THC) remained in fourth place, unchanged from June. The Runtz Live Resin All-in-One Disposable (1g) stayed at fifth place, marking a stable performance over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
