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Apr-2025
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Overview
Market Insights Snapshot
Drool has demonstrated varied performance across states and product categories, with notable movements in the topical segment. In Missouri, Drool showed a strong presence in the topical category, achieving a ranking of 7th in January 2025 and improving to 6th by March. However, they were not ranked in the top 30 in February and April, suggesting some volatility or competitive pressures in the market. In contrast, in New Jersey, Drool maintained a consistent 5th place ranking in the topical category from February through April, indicating stable performance and possibly a loyal customer base in this product line.
In the vapor pens category, Drool's performance in New Jersey has been on a positive trajectory. Starting from a 37th place ranking in January 2025, the brand improved to 29th by April, suggesting a growing market presence and increasing consumer acceptance. This upward movement in rankings is complemented by a significant increase in sales, reflecting successful market penetration strategies. The absence of a top 30 ranking in Missouri for vapor pens indicates either a challenging market environment or a strategic focus on other categories within the state. Overall, Drool's performance highlights both opportunities for growth and areas requiring strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Drool has shown a promising upward trajectory in both rank and sales from January to April 2025. Initially ranked 37th in January, Drool climbed to the 29th spot by April, demonstrating a consistent improvement in market position. This upward trend is significant when compared to competitors like Old Pal, which did not make it into the top 20 for the first two months and only reached 31st by April. Meanwhile, Later Days experienced a decline, dropping from 25th to 30th, highlighting a potential shift in consumer preferences towards Drool. Another competitor, Cheetah, maintained a stable rank at 28th, indicating steady performance. Notably, The Growfather also showed a positive trend, surpassing Drool briefly in February but ultimately ranking just above Drool in April. These dynamics suggest that Drool's strategic initiatives may be effectively capturing market share, positioning it as a rising contender in the New Jersey vapor pen market.
Notable Products
In April 2025, the top-performing product for Drool was Girl Scout Cookies Live Resin Disposable (1g) in the Vapor Pens category, reclaiming its number one spot with impressive sales of 566 units. Strawberry Cough Live Resin Disposable (1g) followed closely in second place, having jumped from the top spot in March. God's Gift Live Resin Disposable (1g) secured the third position, maintaining consistent performance since February. New to the top ranks, 9 Pound Hammer Live Resin Disposable (1g) climbed to fourth place, showing a significant increase from its debut in March. The Hybrid RSO Syringe (1g) in the Concentrates category entered the rankings for the first time, landing in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
