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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Drool concentrated 76.84% of sales in Vapor Pens with a year-over-year decline of 4.57% and a month-over-month drop of 21.41%, while Concentrates reached 13.36% share with 63.25% YoY growth but a 15.24% MoM decline. Topical held 8.85% share with 11.59% YoY growth and a 16.27% MoM pullback, and Pre-Roll slipped to 0.95% share with a 75.04% YoY drop and 42.47% MoM contraction. Average price fell 26.14% YoY to $46.83, and Vapor Pens’ average price at $52.10 contrasts with Concentrates at $29.50, implying the mix shift and price compression are concentrating volume in lower-price segments even as the lead category faces double-digit MoM pressure.
Drool’s Vapor Pens anchor leaves the brand at rank 51 in Colorado for that category, while the 63.25% YoY growth in Concentrates and 11.59% YoY growth in Topical indicate adjacent categories are gaining traction despite double-digit MoM pullbacks of 15.24% and 16.27%. With brand sales down 42.95% YoY alongside a 26.14% YoY price decrease, the pattern implies near-term reliance on a softening lead category is diluting competitiveness, and elevating higher-growth adjacencies could rebalance exposure and improve positioning against the current 51st-place benchmark.
Competitive Landscape
Drool sits at rank #55 in MO Vapor Pens in June 2026, down 15 positions year over year from #40, and 13 spots below its March 2026 mark of #42; that drop contrasts with Good Day Farm rising from #10 to #2 alongside a 78.8% YoY sales increase and Galactic moving from #5 to #3 with 51.7% YoY growth. Against a category where Illicit / Illicit Gardens held #1 both this year and last while expanding 27.6% YoY, Drool’s slide from its October 2024 peak rank of #32 to #55 by June 2026 implies share is consolidating toward faster-rising leaders and that Drool’s current trajectory points to continued relegation to the long tail without a catalyst to reverse rank momentum.
Notable Products
Strawberry Cough Live Resin Disposable (1g) delivered the standout move in June 2026 with a 56.4% month-over-month increase and a rise to rank 2, while Hybrid RSO Syringe (1g) fell 15.8% yet held rank 1. Within Vapor Pens, Runtz Live Resin Disposable (1g) dropped 24.5% at rank 5 and Strawberry Cough Live Resin Disposable (2g) slid 26.5% at rank 6, indicating that the 1g Strawberry Cough surge is offsetting broader softness. The pattern implies a shift toward a few flavor-led winners in 1g formats even as multi-gram and certain liquid diamonds SKUs retrench.
Alaskan TF Liquid Diamonds Disposable (1g) declined 8.3% at rank 4 and Tahoe OG Diamonds Disposable (1g) eased 3.6% at rank 3, while King Louis XIII Live Resin Disposable (2g) grew 13.4% at a shared rank 7 with $21,455 in sales. With six of the top ten being Vapor Pens, concentration is high, but mixed trajectories by format and strain suggest portfolio pruning around fast-cycling 1g winners and selective 2g keepers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
