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Aug-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Drool has maintained a consistent presence in the Topical category, holding steady at the 6th position from June to August 2025 after a slight drop from 5th in May. This stability in ranking, despite a decrease in sales from May to August, suggests a resilient market position within this category. However, it is important to note that Drool's presence in other categories within Missouri is not apparent, as they do not appear in the top 30 rankings for any other category in this state. This could indicate a more niche focus or a need for strategic expansion into other product lines within Missouri.
In New Jersey, Drool shows a more varied performance across multiple categories. The brand has seen an upward trajectory in the Concentrates category, moving from 22nd place in May to 17th in August, accompanied by a significant increase in sales. In contrast, their performance in the Pre-Roll category is less consistent, with Drool not ranking in the top 30 in June, but then maintaining the 65th position in July and August. This fluctuation highlights potential challenges in sustaining market presence in certain categories. Additionally, in the Vapor Pens category, Drool improved their ranking from 46th in June to 30th in August, indicating a positive trend that aligns with the increase in sales for the same period. However, the absence from the top 30 in the Topical category in June suggests potential volatility or a strategic shift in focus within New Jersey.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Drool has demonstrated a notable fluctuation in its rankings over the summer of 2025, indicating a dynamic market presence. Starting at rank 32 in May, Drool experienced a dip to rank 46 in June, but made a strong recovery to rank 30 by August. This recovery is particularly significant when compared to competitors like Papa's Herb, which consistently stayed out of the top 30, and North Lake Supply, which only reached rank 34 by August. Meanwhile, Kind Tree Cannabis and Jersey Sauce Boss maintained relatively stable positions within the top 30, with Jersey Sauce Boss notably holding a steady rank of 28 in both July and August. Drool's sales trajectory, with a significant increase from June to August, suggests a positive momentum, potentially driven by strategic marketing or product enhancements, positioning it as a brand to watch in the New Jersey vapor pen market.
Notable Products
In August 2025, the top-performing product for Drool was the Hybrid RSO Syringe (1g) in the Concentrates category, maintaining its first-place ranking from the previous months and achieving a notable sales figure of 1082. The Runtz Live Resin All-in-One Disposable (1g) in the Vapor Pens category rose significantly to second place, compared to its fifth-place position in June. The Strawberry Cough Live Resin Disposable (1g), also in Vapor Pens, secured the third spot, marking its debut in the rankings. The 9 Pound Hammer Live Resin Disposable (1g) followed closely in fourth place, consistent with its June ranking. Lastly, the CBD/CBG/THC 1:1:1 Recovery Stick Balm remained steady at fifth place, demonstrating consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
