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Dec-2025
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Overview
Market Insights Snapshot
Drool's performance across different categories and states shows a mix of consistent presence and some challenges. In Missouri, Drool has maintained a steady top 5 ranking in the Topical category, peaking at 4th place in November 2025, before moving back to 5th in December. This consistent ranking indicates a strong foothold in the Missouri topical market. In contrast, their Vapor Pens category has seen a decline, with Drool dropping out of the top 50 by December 2025, indicating potential challenges in maintaining market share in this segment. This downward trend in Vapor Pens could be a point of concern for the brand's overall strategy in Missouri.
In New Jersey, Drool has shown notable improvement in the Topical category, entering the top 30 in October 2025 and rising to 5th place by November. This upward trajectory highlights Drool's growing influence in New Jersey's topical market. However, their performance in the Concentrates category has seen a gradual decline from 17th to 24th place over the same period, suggesting a need for strategic adjustments. Meanwhile, in the Vapor Pens category, Drool's rankings have fluctuated, with a notable rebound to 34th place in December after a drop to 50th in November, indicating some volatility but also potential resilience in this category.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Drool has experienced notable fluctuations in its market position over the latter months of 2025. Starting from a rank of 30 in September, Drool saw a decline to 40 in October and further to 50 in November, before rebounding to 34 in December. This volatility in rank is mirrored in its sales figures, which showed a significant drop from October to November, before recovering in December. In comparison, Flower by Edie Parker maintained a more stable presence, albeit outside the top 20, with a consistent decline in rank and sales from September to December. Meanwhile, Superflux showed a positive trend, improving its rank from 42 in September to 33 in December, with a corresponding increase in sales. SUN also demonstrated a strong upward trajectory, climbing from 49 in September to 32 in December, with a notable sales surge in the final month. These dynamics suggest that while Drool has faced challenges, there is potential for recovery and growth, particularly if it can capitalize on the upward momentum seen in December.
Notable Products
In December 2025, the Hybrid RSO Syringe (1g) from the Concentrates category maintained its position as the top-performing product for Drool, with sales reaching 1297 units. The Girl Scout Cookies Live Resin Disposable (1g) climbed to the second rank in the Vapor Pens category, showing a significant increase from its third position in November 2025. The Runtz Live Resin All-in-One Disposable (1g) entered the rankings for the first time, securing the third spot. Meanwhile, the Head Band Live Resin Disposable (1g) reappeared in the rankings at fourth place after being unranked in the previous months. The 9 Pound Hammer Live Resin Disposable (1g) remained steady at fifth place, consistent with its November 2025 ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
