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Aug-2025
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Overview
Market Insights Snapshot
Under The Sun has demonstrated a notable entry into the Tincture & Sublingual category in Alberta as of August 2025. The brand achieved a commendable third place ranking, indicating strong performance and acceptance within this market segment. This ranking is particularly impressive considering the absence of data from the preceding months, suggesting that Under The Sun was not in the top 30 prior to August. This sudden rise to prominence may indicate a successful product launch or a strategic shift in marketing efforts that resonated well with consumers in Alberta.
The brand's emergence in Alberta's Tincture & Sublingual category could serve as an indicator of their potential to replicate this success in other provinces or states. While the specific sales figures for May, June, and July are not available, the August sales figure shows a robust entry, reflecting consumer interest and market penetration in the category. Observing trends such as these can provide insights into future performance and potential areas for growth. However, the lack of presence in the top 30 across other months and states suggests there are still challenges to address for sustained success in different markets.
Competitive Landscape
In the Alberta Tincture & Sublingual category, Under The Sun has shown a notable entry into the competitive landscape by securing the 3rd rank in August 2025, marking its debut in the top 20 brands. This is a significant achievement considering the consistent performance of competitors like Kin Slips, which maintained a steady 2nd rank from May to July 2025. The absence of Under The Sun in the top 20 for the preceding months suggests a strategic push or product launch that successfully boosted its market presence. This upward trajectory indicates a positive trend in sales, positioning Under The Sun as a rising contender in the Alberta market, potentially challenging established brands in the upcoming months.
Notable Products
In August 2025, Under The Sun's top-performing product was CBD Pure Tincture (5000mg CBD, 30ml) in the Tincture & Sublingual category, maintaining its number one rank for four consecutive months. This product achieved a notable sales figure of 265 units in August, marking an increase from the previous months. The consistent top ranking highlights its popularity and effectiveness in the market. Compared to earlier months, the sales figures show a steady upward trend, indicating growing consumer demand. Other products from Under The Sun did not outperform this tincture, showcasing its dominance in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
