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Jul-2025
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Overview
Market Insights Snapshot
Under The Sun has shown a notable presence in the Tincture & Sublingual category within Alberta as of April 2025, securing the second position. This indicates a strong foothold in this specific category, suggesting a well-received product line or effective market strategies. However, the absence of rankings for May through July 2025 implies that the brand did not maintain its top 30 status in subsequent months. This drop might point to increased competition or shifts in consumer preferences, which could be areas for the brand to investigate further.
Despite the initial success in April, the lack of continued presence in the top 30 rankings in Alberta for Tincture & Sublingual products could be seen as a challenge for Under The Sun. The brand's performance in other states or categories is not detailed here, leaving room for speculation on whether similar trends are observed elsewhere. The initial sales figure for April 2025 was 10,094, which suggests a potentially strong start that may not have been sustained. This information could be crucial for stakeholders looking to understand market dynamics or for Under The Sun to strategize future growth opportunities.
Competitive Landscape
In the Alberta Tincture & Sublingual category, Under The Sun experienced a notable shift in its competitive positioning from April to July 2025. Initially ranked second in April, Under The Sun was overtaken by Kin Slips, which maintained a strong presence by securing the second position in both June and July. This change suggests a potential decline in Under The Sun's market influence, as it did not appear in the top 20 rankings for May, June, or July. The consistent ranking of Kin Slips, coupled with its stable sales figures, indicates a robust market strategy that Under The Sun may need to analyze and adapt to regain its competitive edge in Alberta's Tincture & Sublingual market.
Notable Products
In July 2025, Under The Sun's top-performing product was the CBD Pure Tincture (5000mg CBD, 30ml) in the Tincture & Sublingual category, maintaining its consistent rank of 1 since April 2025. This product achieved sales of 212 units in July, showing a slight decline from previous months, yet it remained the leader. Notably, the Terps & Caicos Live Resin Cartridge (1g) in the Vapor Pens category, previously ranked 2 in April, was not listed in the subsequent months, indicating a possible discontinuation or supply issue. Despite the drop in sales figures for the CBD Pure Tincture, its unyielding hold on the top rank signifies strong consumer loyalty. The data suggests that Under The Sun's focus on high-potency tinctures continues to be a successful strategy.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
