.svg){kind=small}
Apr-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Under The Sun has shown a noteworthy performance in the Tincture & Sublingual category in Alberta. In January 2026, the brand achieved the top rank, indicating a strong presence and consumer preference in this category. However, it is important to note that in the months following January, Under The Sun did not appear in the top 30 rankings. This drop could suggest a shift in consumer preferences or increased competition in the market. While the brand's initial sales were impressive, the lack of ranking in subsequent months highlights potential areas for strategic improvement.
The absence of Under The Sun from the top 30 rankings in Alberta after January signals a significant change in its market performance. This decline could be attributed to several factors, such as changes in market dynamics, competitive pressures, or shifts in consumer demand. While January's sales figure of 10,224 units provides a glimpse into their potential, the subsequent lack of visibility in rankings suggests that maintaining momentum might be a challenge for the brand. This scenario presents an opportunity for Under The Sun to analyze market trends and consumer feedback to regain its standing in the Tincture & Sublingual category.
Competitive Landscape
In the Alberta Tincture & Sublingual category, Under The Sun has demonstrated a strong market presence, securing the top rank in January 2026. However, the absence of rankings for February, March, and April 2026 suggests that the brand did not maintain a position within the top 20 during these months. This indicates a potential decline in market performance or increased competition. Notably, competitors such as Aurora and Tweed, known for their robust distribution and marketing strategies, may have influenced this shift. Understanding these dynamics is crucial for Under The Sun to strategize effectively and regain its competitive edge in the Alberta market.
Notable Products
In April 2026, the top-performing product from Under The Sun was CBD Pure Tincture (5000mg CBD, 30ml) in the Tincture & Sublingual category, maintaining its number one rank from previous months, with notable sales of 136 units. The CBD 5000 Only Pure Oil (30ml) in the Oil category also retained its consistent second-place ranking, showing a gradual increase in sales over the months, reaching 47 units in April. Both products have demonstrated remarkable stability in their rankings, suggesting a strong and consistent consumer preference. The sales figures indicate a slight decrease for the top product compared to earlier months, while the second product shows a positive growth trend. Overall, these products continue to dominate their respective categories, reflecting their popularity and reliability in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
