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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Under The Sun concentrated 92.15% of June 2026 sales in Tincture & Sublingual, with Oil at 7.85%, indicating a more polarized mix than in June 2025 as Tincture & Sublingual grew 67.74% year over year while Oil fell 72.19% year over year. Month over month, Tincture & Sublingual advanced 12.06% versus Oil at 0.95%, and the average price moved 3.34% higher year over year to $39.57, implying consumers accepted modest pricing while shifting decisively toward the lead format; the operational pattern is a deepening single-format tilt rather than a balanced portfolio.
Holding rank 1 in Tincture & Sublingual in Alberta alongside a 67.74% year-over-year gain and 12.06% month-over-month gain signals that category leadership is anchoring Under The Sun’s visibility, while the 7.85% share in Oil and its 72.19% year-over-year decline point to limited traction in adjacent formats. With Tincture & Sublingual pricing near category parity (category average price $39.53 vs. brand average price $39.57) and a portfolio concentration above 90%, the positioning implication is deliberate specialization where scale and rank momentum outweigh breadth, but exposure risk rises if format growth cools.
Competitive Landscape
Under The Sun is ranked #1 in AB Tincture & Sublingual in June 2026, up 3 positions from #4 year over year, while it held #1 three months ago and reached its peak rank of #1 in June 2026; in contrast, Potluck sits at #2 after being #2 a year ago and recorded a -73.5% YoY sales change, and Dab Bods dropped from #1 YoY to #3 with a -91.3% YoY decline, indicating that Under The Sun’s climb to #1 alongside competitor contraction suggests share consolidation at the top rather than broad category expansion.
Notable Products
CBD Pure Tincture (5000mg CBD, 30ml) rose +12.1% month over month to rank 1, while CBD 5000 Only Pure Oil (30ml) in rank 2 grew a modest +1.0%. With ranks 1 and 2 both occupied by high-dosage tincture and oil, two of the top ten concentrate in potent sublingual formats, implying Under The Sun is consolidating demand around high-strength delivery rather than breadth. The step-up at the top end alongside muted movement in the runner-up suggests the brand is prioritizing a flagship-led mix that funnels volume into a single hero SKU over wider SKU expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
