British Columbia Cannabis Sales

Mar, 2024
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Cannabis Market Data

Overview

The cannabis market in British Columbia (BC) is currently experiencing a nuanced landscape of growth and pricing dynamics. As of March 2024, total sales reached $60.39 million with over 2.85 million units sold, reflecting an 8.4% month-over-month sales growth and a 9.0% increase in units sold. However, year-over-year data indicates a slight decline in sales by 4.2%, with unit growth modestly up by 3.7%. The average item price has seen a decrease from $22.92 in March 2023 to $21.16 in March 2024, suggesting that consumers are becoming more price-sensitive or that the market is adjusting to increased competition and supply.

Despite the overall market's year-over-year sales dip, certain categories are outperforming others. The average item price across categories has generally decreased, aligning with the broader market trend towards more competitive pricing. The market's resilience is evident in its ability to maintain growth in unit sales, indicating a steady consumer demand that could be leveraged for future market expansion.

$60.33M

Mar, 2024

Sales

-4.2 %

Year Over Year

Growth

Data Snapshot Apr 03, 2024

Market Comparison

When comparing British Columbia (BC) to other Canadian markets, it's evident that BC's market size is smaller than Ontario's (ON) but larger than Alberta's (AB) and Saskatchewan's (SK). ON leads with $161.22 million in sales, followed by AB with $76.80 million, BC, and then SK trailing at $16.14 million. BC's market is unique with a year-over-year sales decrease, contrasting with the growth seen in AB and ON. SK, however, faced a sharper decline in both sales and unit growth.

Pricing across these markets has generally trended downwards, with BC having the lowest average item price at $21.16. This could be indicative of BC's competitive market environment or a different product mix compared to other provinces.

Average Item Prices
Product
Mar, 2024
YoY
Flower (Gram)
$8.63
Flower (Eighth)
$26.69
Edible (10mg)
$5.14
Concentrate (Gram)
$36.97
Top Strain
Sativa Only
| State | Total Sales (March 2024, $M) | YoY Sales Growth | Avg. Item Price (March 2024) | MoM Sales Growth | |-------|------------------------------|------------------|------------------------------|------------------| | BC | $60.39 | -4.2% | $21.16 | 8.4% | | AB | $76.80 | 6.2% | $21.51 | 8.7% | | ON | $161.22 | 1.5% | $21.82 | 9.2% | | SK | $16.14 | -13.7% | $21.56 | 8.0% |
Data Snapshot Apr 03, 2024

Category Performance

Category
Mar, 2024
YoY
$
21.97
M
4.4
%
$
18.76
M
-10.8
%
$
10.08
M
-4.5
%
$
4.14
M
-7.8
%
$
1.81
M
-25.8
%
$
1.27
M
3.3
%
$
0.85
M
18.1
%
$
0.28
M
-3.4
%

The capsules category in British Columbia (BC) has shown an interesting divergence from the overall market trend. In March 2024, the category achieved $854,170 in sales with 31,231 units sold. Notably, the segment of Hybrid capsules experienced a substantial year-over-year sales growth of 82.4% and a unit growth of 58.7%, despite the overall category's average price remaining stable at $27.35. This suggests a growing consumer preference for this segment, which could be driven by perceived product efficacy or targeted marketing efforts.

Top brands within the Hybrid capsules segment include Emprise Canada, Redecan, and Glacial Gold, with Emprise Canada leading in total sales. These brands have successfully captured the market's attention, potentially through product differentiation and effective brand positioning.

| Segment | Avg. Item Price (March 2024) | Total Sales (March 2024, $M) | Total Units (March 2024) | MoM Sales Growth | |---------|------------------------------|------------------------------|--------------------------|------------------| | Hybrid | $25.14 | $0.52 | 20,834 | 15.1% | | CBD/ CBN| $31.94 | $0.27 | 8,399 | 12.8% | | Indica | $32.04 | $0.06 | 1,725 | 8.3% | | Sativa | $24.80 | $0.01 | 249 | -71.5% |
Data Snapshot Apr 03, 2024

Top Cannabis Brands in British Columbia

Market Trends

Product Category Market Share In British Columbia

Monthly Cannabis Sales

Historical Cannabis Sales In British Columbia

British Columbia Cannabis Reports

Report
June 27, 2023

Canadian cannabis overview: a look at the last 5 years of recreational sales

This report provides insight into sales growth, pricing, brand development, and product innovation within Canada.
Report
February 9, 2021

Canada cannabis sales: A close look at recent trends

his report explores sales trends in Canada, specifically sales since November 2020.
Report
August 4, 2020

The current state of Canada’s Cannabis 2.0 products

Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business analytics software.

British Columbia Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
Blog
August 1, 2022

5 rising cannabis Beverage brands in the US & Canada

With so many new products entering the Beverages category, we compiled a list of a few rising stars that have been turning heads.
User rating
BC
Canadian

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