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Aug-2025
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Overview
Market Insights Snapshot
In the state of Illinois, High Supply / Supply has consistently maintained a strong presence, especially in the Flower category where it has held the top rank from May through August 2025. This dominance is further underscored by a steady increase in sales, with August figures reaching over $10 million. The brand's performance in the Pre-Roll category also shows a positive trajectory, improving from a rank of 7 in May to 4 by August. Meanwhile, in the Vapor Pens category, High Supply / Supply has made significant strides, moving up from 24th position in May to 15th by August, indicating a growing market acceptance and potential for expansion in this segment.
In Massachusetts, High Supply / Supply has shown notable performance in the Flower category, climbing to the second rank in July before stabilizing at third in August. However, their presence in the Pre-Roll and Vapor Pens categories indicates room for growth, as they were not consistently in the top 30 until later months. For instance, they entered the top 30 for Pre-Rolls in July at rank 19 and improved to 15 by August, suggesting a positive reception. In Michigan, the Flower category saw fluctuating rankings with the brand peaking at 17 in July, while in Ohio, a steady climb was observed, improving from 20th in May to 15th by August, highlighting a gradual strengthening of their market position.
Competitive Landscape
In the competitive landscape of the Illinois flower category, High Supply / Supply has consistently maintained its position as the leading brand from May to August 2025, showcasing its strong market presence and consumer preference. Despite the consistent challenge from RYTHM, which held the second rank throughout the same period, High Supply / Supply's sales have shown a robust upward trend, culminating in a significant increase by August 2025. This growth trajectory not only highlights High Supply / Supply's effective market strategies but also sets a high benchmark for competitors like Good Green, which, although improving from sixth to third rank, still trails significantly behind in sales. The consistent top rank of High Supply / Supply in the Illinois flower market underscores its dominance and the challenge for competitors to close the gap.
Notable Products
In August 2025, the top-performing product for High Supply / Supply was Kush Mints Shake (7g) in the Flower category, securing the number one rank with sales of 8148. Pineapple Express Pre-Roll (1g) followed closely in the Pre-Roll category, obtaining the second position. Platinum Gelatti Pre-Roll (1g) achieved the third rank, also in the Pre-Roll category. Notably, Morning Dew Popcorn (7g) in the Flower category ranked fourth, while Pineapple Express Popcorn (7g) dropped from third place in July to fifth in August. This shift indicates a competitive market where subtle changes in consumer preferences can affect product rankings significantly from month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
