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Mar-2026
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated a strong performance in the Illinois market, particularly in the Flower category where it consistently held the top position from December 2025 through March 2026. This indicates a robust consumer base and effective market strategies in this category. However, in the Pre-Roll segment, the brand experienced a slight decline, dropping from fourth to fifth place by March 2026. The Vapor Pens category in Illinois showed more volatility, with the brand's ranking fluctuating significantly, peaking at 13th in February 2026 but dropping to 20th by March. Such fluctuations suggest potential challenges in maintaining a stable market share in this category.
In Massachusetts, High Supply / Supply's performance in the Flower category saw a gradual decline, moving from second place in December 2025 to fifth by March 2026, which may indicate growing competition or market shifts. The Pre-Roll category also showed a downward trend, with the brand falling from eighth to 25th place over the same period. Notably, the brand did not maintain a top 30 ranking in the Vapor Pens category after December 2025, which could highlight a need for strategic adjustments. Meanwhile, in Michigan, the brand made a noteworthy recovery in the Flower category, improving from 38th place in February 2026 to 27th by March. This upward movement may reflect successful initiatives or changes in consumer preferences. In Ohio, the brand showed positive momentum in the Flower category, climbing from 23rd place in December 2025 to 15th by March 2026, suggesting an increasing foothold in the market.
Competitive Landscape
In the Illinois Flower category, High Supply / Supply has consistently maintained its top position from December 2025 through March 2026, showcasing its dominance and strong market presence. Despite a slight fluctuation in sales, with a dip in February 2026, High Supply / Supply's sales rebounded in March, reinforcing its leadership. In contrast, RYTHM has held the second rank throughout the same period, but with a noticeable decline in sales in February, indicating potential challenges in closing the gap with High Supply / Supply. Meanwhile, Simply Herb has shown impressive upward mobility, climbing from seventh to third place by February 2026, suggesting a growing consumer preference that could pose a future threat to High Supply / Supply's market share if the trend continues. This competitive landscape highlights the importance for High Supply / Supply to continue innovating and engaging with consumers to maintain its leading position.
Notable Products
In March 2026, the top-performing product for High Supply / Supply was Gastro Pop Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 5945. Circus Ring Popcorn (7g) made a notable debut at the second position in the Flower category. Pineapple Under the Sea Pre-Roll (1g) dropped to third place from its top position in January 2026. Chocolate OG (3.5g) maintained its fourth-place rank in the Flower category from the previous month. Kush Cream Shake (7g), which was ranked first in February, fell to fifth place in March 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
