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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
High Supply / Supply’s mix in May 2026 is concentrated in Flower at 82.09% share with 22.36% year-over-year growth and 0.35% month-over-month growth, while Pre-Roll holds 9.77% share with 29.06% YoY and 18.19% MoM, indicating trading up within inhalables; Vapor Pens at 7.12% share grew 9.29% YoY and 5.26% MoM, whereas Concentrates at 1.02% share declined 8.19% YoY and 32.91% MoM. Despite a brand-level YoY sales gain of 21.53% alongside a 5.95% YoY decline in average price to $32.29, the category mix skew toward Flower and accelerating Pre-Roll suggests volume-led expansion anchored in Illinois where the brand holds rank 1 in Flower, implying price elasticity is being used to protect share while broadening into adjacent formats.
The shift toward higher-share Flower with modest MoM growth (0.35%) paired with outsized MoM in Pre-Roll (18.19%) and steady Vapor Pens (5.26%) implies a portfolio balancing act: defend leadership in Flower while cultivating lower-price-per-unit entry points to widen the funnel as average prices fall 5.95% YoY. With Concentrates contracting sharply MoM by 32.91% and YoY by 8.19%, the brand is effectively deprioritizing niche potency-led segments in favor of scalable inhalables where Flower at rank 1 in Illinois can cross-sell momentum, signaling a positioning intent to convert Flower traffic into repeat purchases across Pre-Roll and Vapor Pens rather than diversify into smaller categories.
Competitive Landscape
High Supply / Supply sits at rank #1 in IL Flower in May 2026, unchanged from #1 in May 2025, with a stable three-month position at #1 and a peak rank of #1 also in May 2026; this flat YoY rank versus peers who moved multiple slots indicates consolidation at the top despite mixed market momentum. RYTHM held at #2 year over year while posting a -12.2% YoY sales change, whereas Good Green climbed from #6 to #3 on +17.0% YoY sales and &Shine rose from #7 to #4 with +17.4% YoY sales; in contrast, Simply Herb slid from #4 to #5 with -33.0% YoY sales. The pattern implies that High Supply / Supply’s unchanged #1 rank amid upward moves from #6 to #3 and #7 to #4 below it requires continued defense of share as faster climbers compress the gap.
Notable Products
Kush Cream Shake (7g) posted the steepest decline at -16.0% MoM while sliding to rank 7, and Chocolate OG (3.5g) fell -12.9% at rank 9, signaling margin or assortment pressure in Flower even as Pineapple Express Popcorn (14g) in the same category managed +11.5% at rank 6. In contrast, Kush Mints Shake (7g) jumped +42.6% to rank 5 and Pineapple Under the Sea Pre-Roll (1g) rose +32.0% at rank 2, yet the absence of any +50% gain indicates momentum is broad but not breakaway. Four of the top ten are Pre-Roll SKUs, with Gastro Pop Pre-Roll (1g) up +42.8% at rank 1 and Kush Cream Pre-Roll (1g) down -2.7% at rank 8, pointing to leadership concentrated in a few flavors while tail SKUs lag. The mix implies High Supply / Supply is tilting toward Pre-Roll-led velocity while selectively defending value Flower, and the pattern suggests SKU rationalization in underperforming Flower lines could fund deeper pushes behind the highest-rank Pre-Roll variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
