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Feb-2026
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Overview
Market Insights Snapshot
High Supply / Supply has shown a strong performance in the Illinois market, particularly in the Flower category, where it consistently maintained the top rank from November 2025 to February 2026. This dominance in the Flower category is a significant achievement, reflecting their strong market presence and consumer preference in Illinois. However, in the Pre-Roll category, the brand experienced a slight decline, moving from the third position in November 2025 to the fourth position by February 2026. Interestingly, their performance in the Vapor Pens category showed an upward trend, improving from 17th place in November 2025 to 13th place by February 2026, indicating growing traction in this category.
In Massachusetts, High Supply / Supply's performance in the Flower category has seen a gradual decline, slipping from second place in November 2025 to fifth place by February 2026. This downward trend suggests increasing competition or shifting consumer preferences. Their presence in the Pre-Roll category also weakened, dropping out of the top 20 by February 2026. Meanwhile, in Ohio, the brand has shown a promising upward trajectory in the Flower category, improving from 26th place in November 2025 to 14th place by February 2026. This indicates potential growth opportunities in Ohio, where they seem to be gaining momentum.
Competitive Landscape
In the Illinois flower category, High Supply / Supply has consistently maintained its top position from November 2025 through February 2026, showcasing its dominance in the market. This stability in rank is indicative of strong brand loyalty and effective market strategies. Meanwhile, RYTHM has held the second position consistently, indicating a close competition but not enough to surpass High Supply / Supply. Notably, Simply Herb has shown a significant upward trend, moving from the 7th position in November 2025 to 3rd by February 2026, suggesting a growing consumer interest and potential future threat to the leading brands. This competitive landscape highlights the importance for High Supply / Supply to continue innovating and engaging with its customer base to maintain its leading position amidst rising competitors.
Notable Products
In February 2026, the top-performing product for High Supply / Supply was Kush Cream Shake (7g) in the Flower category, securing the number one rank with sales of 5684 units. Gastro Pop Pre-Roll (1g) in the Pre-Roll category climbed to the second position, maintaining strong performance after being consistently ranked third in November and December 2025. Gastro Pop Shake (7g) also showed significant improvement, moving up to third place from its fourth position in January 2026. Kush Cream Pre-Roll (1g) experienced a decline, dropping to fourth place after reaching second in January. Platinum Gelatti Pre-Roll (1g) rounded out the top five, slipping from its second-place position in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
