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Oct-2024
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated a strong performance in the Illinois market, particularly in the Flower category where it has consistently held the top rank from July to October 2024. This dominance in the Flower category is complemented by its significant presence in Pre-Rolls, although there was a downward trend from 6th place in July to 11th in October. In the Concentrates category, the brand made a notable entry at 5th place in August, although it did not maintain its position in subsequent months, indicating potential volatility or competition in this segment. Meanwhile, in Vapor Pens, the brand showed some fluctuations, peaking at 16th place in August and September before dropping to 20th in October, suggesting challenges in maintaining a steady rank.
In Massachusetts, High Supply / Supply has maintained a stable presence in the Flower category, consistently holding the 2nd position from July to October 2024. However, its performance in the Pre-Roll category experienced a decline, moving from 13th place in July to 15th in October, which could indicate increased competition or shifting consumer preferences. In Michigan, the brand's ranking in Flower has seen a notable drop from 5th place in July to 11th by September, where it remained through October, suggesting potential market challenges or strategic shifts. In Ohio, the brand entered the top 30 in the Flower category in August at 23rd place, but its absence in July and the subsequent drop to 24th place in September indicates a nascent but potentially growing presence in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, High Supply / Supply has consistently maintained its top position from July to October 2024, showcasing its strong market presence and consumer loyalty. Despite a noticeable decline in sales from July to October, High Supply / Supply's leadership remains unchallenged, indicating a robust brand reputation and strategic market positioning. In contrast, Ozone has held the second rank throughout the same period, with sales figures showing an upward trend in October, potentially signaling a growing consumer preference or effective promotional strategies. Meanwhile, Simply Herb has shown a positive shift in rank, moving from fourth to third place by October, which could suggest increasing brand traction or successful market penetration strategies. These dynamics highlight the competitive pressures High Supply / Supply faces, necessitating continuous innovation and customer engagement to sustain its leading position in the Illinois Flower market.
Notable Products
In October 2024, High Supply / Supply's top-performing product was Tropicana Cookies Pre-Roll (1g), which secured the number one rank with sales of 9192 units. Lemon Sugar Pre-Roll (1g) maintained its position as the second best-seller for two consecutive months, with a slight increase in sales to 6872 units. Lemon Sugar (3.5g) climbed to the third rank from its previous second position in July 2024, illustrating a shift in consumer preference within the Flower category. Morning Dew Popcorn (7g) and Bio-Jesus Popcorn (7g) debuted in the rankings at fourth and fifth positions, respectively, indicating a growing interest in popcorn-style flower products. This month marks a dynamic change in product rankings, showcasing a diversified consumer interest across both Pre-Roll and Flower categories.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
