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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, High Supply / Supply concentrated 80.68% of sales in Flower with year-over-year growth of 21.74% but a month-over-month dip of 2.50%, while Vapor Pens held 8.63% share with 23.78% YoY growth and a 13.40% MoM gain. Pre-Roll accounted for 8.88% share with 21.13% YoY growth but a 10.38% MoM decline, and Concentrates remained a 1.81% niche despite 45.30% YoY and 17.02% MoM growth. With brand-level sales up 22.22% YoY alongside a 10.23% YoY drop in average price to $31.87, the mix shows price-led volume expansion concentrated in Flower while momentum rotates MoM toward Vape and Concentrates; the implied pattern is a Flower-led base cushioning volatility as faster-growing inhalables add incremental share.
Holding the number 1 rank in Flower in Illinois and posting 21.74% YoY growth there positions High Supply / Supply to use Flower as the anchor while reallocating toward Vapor Pens, where a 13.40% MoM rise contrasts with Flower’s 2.50% MoM decline. The 10.23% YoY price deflation paired with 22.22% YoY sales growth and outsized MoM gains in Concentrates (17.02%) indicates a strategy that trades margin for velocity in value-sensitive inhalables; the implication is a deliberate shift from single-category dependence toward a two-engine portfolio (Flower for scale, Vape/Concentrates for mix resilience) that can protect rank while moderating month-to-month swings.
Competitive Landscape
High Supply / Supply sits at rank #1 in IL Flower in June 2026 with no YoY rank change from #1, while competitor RYTHM holds at #2 as its sales fell 5.19% YoY and Good Green advanced from #4 to #3 on 30.89% YoY sales growth; meanwhile, Simply Herb slipped from #3 to #4 with a 16.77% YoY decline and &Shine climbed from #10 to #5 with 28.46% YoY growth. The combination of holding #1 while a former #3 falls to #4 and a former #4 rises to #3 implies High Supply / Supply’s leadership is stable but faces tightening pressure from faster-growing mid-pack brands, signaling that maintaining the top spot will depend on defending share against upward mobility rather than reclaiming ground.
Notable Products
No SKU posted a swing over +50% or under -10% in June 2026, so the clearest movement came from Kush Mints Shake (7g), which climbed 16.5% month over month to rank 4 while Gastro Pop Pre-Roll (1g) rose 7.9% at rank 1. Pre-Rolls occupy five of the top ten spots, yet the highest month-over-month lift sat in Flower, indicating mix momentum is tilting toward value Flower rather than incremental Pre-Roll gains. With Pineapple Under the Sea (7g) holding rank 2 without a reported month-over-month figure and Kush Mints Shake (7g) accelerating, the skew toward larger Flower formats suggests basket-building over single-stick trial. This mix implies High Supply / Supply is leaning into bulk Flower value to drive volume and shelf stability rather than chasing rapid Pre-Roll churn.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
