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Sep-2025
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated a strong performance in the Illinois market, particularly in the Flower category, where it has consistently held the top position from June to September 2025. This dominance is underscored by a notable sales peak in July, although there was a slight dip in September. In the Pre-Roll category, High Supply / Supply has shown upward mobility, climbing from sixth place in June to fourth in August, before settling back to sixth in September. Meanwhile, the brand's presence in the Vapor Pens category has been more volatile, with rankings fluctuating between 14th and 18th place over the same period, indicating a less stable position in this segment.
In Massachusetts, High Supply / Supply has achieved impressive gains in the Pre-Roll category, moving up from outside the top 30 in June to a commendable 10th place by September. This upward trajectory suggests growing consumer preference and market penetration. However, the brand's absence from the top 30 in the Vapor Pens category for most months indicates potential areas for improvement. In Michigan, the Flower category has seen High Supply / Supply rise from 29th in June to 18th by September, marking a significant improvement in its market standing. Conversely, in Ohio, the brand's Flower category ranking has remained relatively stable, hovering between 15th and 18th, suggesting a consistent yet challenging market environment.
Competitive Landscape
In the Illinois Flower category, High Supply / Supply has consistently maintained its top position from June to September 2025, showcasing its dominance in the market. Despite fluctuations in sales, with a peak in August 2025, High Supply / Supply remains the leader, outperforming competitors like RYTHM, which held the second rank consistently, and Daze Off, which showed a notable upward trend from sixth to third place over the same period. This consistent ranking for High Supply / Supply indicates a strong brand presence and customer loyalty, even as other brands like Daze Off gain traction. The ability of High Supply / Supply to maintain its lead amidst rising competition suggests effective market strategies and a robust product offering in the Illinois Flower market.
Notable Products
In September 2025, the top-performing product for High Supply / Supply was Pineapple Under the Sea Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 11,267 units. Kush Mints Pre-Roll (1g) followed closely in second place, showing a slight decline from its top position in June 2025. Morning Dew Popcorn (7g) in the Flower category maintained its steady third-place ranking from August to September 2025, indicating consistent demand. Gastro Pop Pre-Roll (1g) debuted in the rankings at fourth place, while Kush Mints Shake (7g) dropped from first place in August to fifth in September, reflecting a significant shift in consumer preference. These trends highlight a dynamic shift in the Pre-Roll category's popularity and a steady interest in specific Flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
