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Apr-2025
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated strong performance in the Illinois market, particularly in the Flower category where it consistently maintained the top rank from January to April 2025. This indicates a robust consumer preference and market dominance in this category. However, in the Pre-Roll category, there was a noticeable decline in rankings, slipping from 5th in January to 9th by April, suggesting increased competition or shifting consumer preferences. The Vapor Pens category showed a slight improvement, moving from 21st to 20th position, which might indicate a slow but steady growth in this segment.
In Massachusetts, High Supply / Supply held a strong position in the Flower category, maintaining the 2nd rank for the first three months before dropping to 3rd in April. This slight decline could point to emerging competitors or changes in market dynamics. The Pre-Roll category rankings were relatively stable, fluctuating slightly between 10th and 12th positions, which suggests a consistent performance amidst moderate competition. Meanwhile, in Michigan, the brand's Flower category rankings varied more significantly, starting at 14th, dropping to 22nd in February, and then recovering to 18th by April, indicating volatility and potential challenges in maintaining a steady market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, High Supply / Supply has consistently maintained its position as the top-ranked brand from January to April 2025. This unwavering dominance is indicative of its strong market presence and customer loyalty. However, the competition is not far behind, with Ozone holding the second position from January to March before dropping to third in April, suggesting a potential vulnerability that High Supply / Supply could exploit to further solidify its lead. Meanwhile, Simply Herb has shown upward momentum, climbing from fourth in January to second by April, which could pose a future threat if this trend continues. These dynamics highlight the importance for High Supply / Supply to not only maintain its current strategies but also innovate to stay ahead of rising competitors in the Illinois Flower market.
Notable Products
In April 2025, High Supply / Supply's top-performing product was Pineapple Express Popcorn (7g) in the Flower category, which ascended to the number one rank with impressive sales of 7,561 units. Kush Mints Shake (7g) also saw a significant rise, moving to the second position in the Flower category from its previous third rank in February 2025. McLaren Pre-Roll (1g), previously holding the top position in March, slipped to third place in the Pre-Roll category with sales of 6,000 units. Kush Cream Pre-Roll (1g) debuted in the rankings at fourth place, while Banana Mints Pre-Roll (1g) fell from second in March to fifth in April. These shifts highlight dynamic changes in consumer preferences and competitive positioning among High Supply / Supply products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
