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Oct-2025
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated a strong presence in the Illinois cannabis market, particularly in the Flower category where it maintained a consistent top position from July to October 2025. This indicates a robust demand and consumer preference for their flower products in the state. However, their performance in the Pre-Roll and Vapor Pens categories shows some variability. In Pre-Rolls, the brand experienced a slight decline in ranking, moving from 5th to 8th place over the four-month period, suggesting increased competition or shifting consumer preferences. The Vapor Pens category saw a more pronounced drop, with the brand falling out of the top 20 by October, highlighting potential challenges in maintaining market share in this segment.
In Massachusetts, High Supply / Supply's Flower category maintained a strong position, consistently ranking in the top three, which underscores their solid foothold in this market. The Pre-Roll category showed impressive upward momentum, climbing from 21st to 10th place by October, indicating successful strategies or product offerings resonating with consumers. However, their presence in the Vapor Pens category was less consistent, with rankings missing for two months, suggesting they were not in the top 30 during that time. Meanwhile, in Michigan, the brand improved its Flower category ranking from 21st to 15th, showing positive growth, while in Ohio, their Flower category ranking remained stable, though sales figures suggested a declining trend, pointing to potential areas for strategic reassessment.
Competitive Landscape
In the Illinois flower category, High Supply / Supply has consistently maintained its top position from July to October 2025, demonstrating its strong market presence and consumer preference. Despite fluctuations in sales, High Supply / Supply has managed to outperform competitors such as RYTHM, which held the second rank throughout the same period. Notably, Good Green showed a slight dip in rank in September 2025 but quickly regained its third position by October. This stability in ranking amidst varying sales figures highlights High Supply / Supply's robust brand loyalty and effective market strategies, ensuring its dominance in the Illinois flower market. As competitors like RYTHM and Good Green continue to vie for market share, High Supply / Supply's ability to maintain its leading position is a testament to its strategic prowess and consumer appeal.
Notable Products
In October 2025, High Supply / Supply's top-performing product was Morning Dew Popcorn (7g) in the Flower category, which impressively climbed from third place in August and September to secure the top rank, with sales reaching 10,729 units. Pineapple Under the Sea Pre-Roll (1g) held a strong position, ranking second, despite being the top product in September. Citrus Blossoms Pre-Roll (1g) debuted in the rankings at third place, indicating a successful market entry. The 4th Kind Pre-Roll (1g) also made its first appearance in the rankings, taking the fourth spot. Circus Ring Popcorn (7g) rounded out the top five, showcasing a strong performance among Flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
