.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
High Supply / Supply has shown a commanding presence in the Illinois flower category, consistently maintaining the top rank from April to July 2025. This stability at the pinnacle of the flower market is indicative of their strong brand recognition and consumer loyalty. In the pre-roll category, the brand has demonstrated upward momentum, climbing from the 8th position in April to the 5th by July, suggesting a growing preference for their offerings in this segment. However, in the vapor pens category, while not leading, they have made noticeable progress, moving from the 23rd to the 17th rank over the same period, which could signal a positive reception to their product innovations or marketing strategies.
In Massachusetts, High Supply / Supply's performance in the flower category has been solid, with a notable climb from the 4th to the 2nd position by July 2025. This upward trend might reflect successful market penetration and consumer acceptance. The pre-roll category shows a mixed picture, as they were ranked 21st in April, dropped out of the top 30 in May and June, but re-emerged at 19th in July, indicating potential volatility or strategic shifts. In the vapor pens category, the brand was absent from the top 30 in April and June but made a re-entry at 18th in July, which could be seen as a positive sign of recovery or increased market focus. Meanwhile, in Michigan, their flower category ranking fluctuated but ultimately improved from 22nd in April to 16th in July, showing resilience and adaptability in a competitive market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, High Supply / Supply has consistently maintained its position as the top-ranking brand from April to July 2025. This dominance is underscored by its significant sales growth in July, which saw a notable increase compared to previous months. In contrast, Rythm, which holds the second position, has shown steady sales but without the dynamic upward trajectory observed in High Supply / Supply's figures. Meanwhile, Good Green has demonstrated a remarkable climb in the rankings, moving from seventh to third place over the same period, indicating a growing competitive threat. This upward movement by Good Green suggests a shift in consumer preferences that High Supply / Supply should monitor closely to maintain its leading position.
Notable Products
In July 2025, the top-performing product for High Supply / Supply was Berry Gelato Pre-Roll (1g) in the Pre-Roll category, which secured the number one rank with sales reaching 5907 units. La La Land Pre-Roll (1g) followed closely as the second-ranked product in the same category. Pineapple Express Popcorn (7g), a Flower category product, took the third spot, showing a slight improvement from its previous rank of second in May. Kush Mints Popcorn (7g) debuted at the fourth position, while Creamsicle Kush (3.5g) dropped to fifth from its previous third-place ranking in June. Overall, the Pre-Roll category products showed strong performance, maintaining the top two ranks for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
