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Apr-2026
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated a strong performance in the Illinois market, particularly in the Flower category, where it consistently held the number one rank from January through April 2026. This stability in the top position indicates a robust brand presence and consumer preference in the state. In the Pre-Roll category, the brand maintained a steady position around the fourth rank, showcasing its competitive edge in this segment as well. However, in the Vapor Pens category, the brand experienced some fluctuation, with rankings ranging from 13th to 20th place, suggesting a more volatile performance compared to its Flower and Pre-Roll offerings.
In Massachusetts, High Supply / Supply has shown notable improvement in the Flower category, moving up to the third position by April 2026. This upward trend may indicate increased consumer interest and market penetration in the state. However, the brand's performance in the Pre-Roll category has been less consistent, with rankings dropping out of the top 30 by April. In the Vapor Pens category, the brand only appeared in the rankings in March, positioned at 27th, suggesting room for growth in this segment. In Ohio, the brand's Flower category performance has been impressive, climbing from 21st to 12th place by March, although it slightly dipped to 14th in April. This overall positive trajectory indicates a strengthening market position in Ohio.
Competitive Landscape
In the competitive landscape of the Illinois flower category, High Supply / Supply has maintained a stronghold as the top-ranked brand from January to April 2026. This consistent leadership in rank underscores its dominance in sales, outpacing competitors by a significant margin. Notably, RYTHM has consistently held the second position, indicating a stable yet distant competition in terms of sales volume. Meanwhile, Good Green has shown some variability, moving from the fourth to the third rank by April, suggesting a potential upward trend in its market presence. These dynamics highlight High Supply / Supply's robust market position, but also signal the importance of monitoring competitors' movements, particularly as Good Green gains traction.
Notable Products
In April 2026, the top-performing product for High Supply / Supply was Pineapple Under the Sea Pre-Roll (1g) in the Pre-Roll category, which reclaimed its top rank from January with a notable sales figure of 4585. Gastro Pop Pre-Roll (1g) maintained a strong performance, securing the second spot, a slight drop from its first-place rank in March. Kush Cream Pre-Roll (1g) showed improvement, climbing to third place after being fifth in March. Platinum Gelatti Pre-Roll (1g) entered the rankings in fourth place, marking its debut appearance in the top five for the year. Kush Cream Shake (7g) in the Flower category rounded out the top five, dropping from its first-place position in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
