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Dec-2025
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated a solid performance in the Illinois market, particularly in the Flower category, where it maintained a consistent top-ranking position at number one from September to December 2025. This highlights a strong foothold and consumer preference in this category. In the Pre-Roll category, the brand experienced a slight fluctuation, moving from fifth to seventh in October, then stabilizing at sixth place for the remainder of the year. The Vapor Pens category saw a similar pattern, with rankings hovering around the mid-teens, indicating a steady, albeit less dominant, presence in this segment.
In Massachusetts, High Supply / Supply has shown notable performance in the Flower category, consistently holding the second position from October to December 2025. The Pre-Roll segment saw improvement, moving from tenth in September to eighth in December, suggesting growing consumer interest. However, the Vapor Pens category presented more challenges, as the brand was not in the top 30 in September but entered at 22nd in October and improved slightly by the end of the year. Meanwhile, in Michigan and Ohio, the Flower category rankings fluctuated, with Michigan showing a drop from 16th to 23rd in November before a slight recovery, and Ohio experiencing a similar trend, indicating potential market volatility or increased competition in these states.
Competitive Landscape
In the Illinois flower category, High Supply / Supply has maintained a consistent lead, holding the top rank from September to December 2025. This stability in rank underscores its strong market presence and consumer preference in the region. Despite the competitive pressure from brands like RYTHM, which consistently held the second position, High Supply / Supply's sales figures are significantly higher, indicating a robust demand for its products. Meanwhile, Daze Off, fluctuating between third and fourth positions, suggests a less stable market performance compared to High Supply / Supply. The consistent top ranking and sales growth of High Supply / Supply highlight its dominant position and potential resilience against market fluctuations in Illinois.
Notable Products
In December 2025, Gastro Pop Pre-Roll (1g) emerged as the top-performing product for High Supply / Supply, climbing to the number one rank with impressive sales of 7306 units. Platinum Gelatti Pre-Roll (1g) also showed strong performance, securing the second position, up from fourth in November. Kush Cream Pre-Roll (1g) made a notable debut in the rankings, taking the third spot with 6925 units sold. Morning Dew Popcorn (7g) experienced a slight drop to fourth place from its top position in November. The 4th Kind Pre-Roll (1g) re-entered the rankings in fifth place, showing a positive trend from its last recorded position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
