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Nov-2025
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Overview
Market Insights Snapshot
High Supply / Supply has demonstrated a robust performance in the Illinois market, particularly in the Flower category where it consistently held the top rank from August to November 2025. This dominance in Illinois is noteworthy, as it maintains a significant lead over competitors. However, the brand's performance in Pre-Rolls and Vapor Pens in Illinois shows a slight decline, with ranks dropping to 7th and 17th respectively by November. In Massachusetts, High Supply / Supply has shown a promising upward trajectory in the Flower category, improving from 3rd to 2nd position. Meanwhile, their Vapor Pens category, which was absent from the top 30 in earlier months, made a notable entry into the rankings by October.
In Michigan, High Supply / Supply's Flower category experienced fluctuations, peaking at 16th in October before slipping back to 22nd in November. This suggests a competitive market environment where the brand is battling to maintain a stable presence. The situation in Ohio presents a more challenging scenario, with the Flower category dropping to 27th place by November, indicating a significant decline in market positioning. The absence of High Supply / Supply in the top 30 rankings for Vapor Pens in Massachusetts earlier in the year could also suggest areas for strategic improvement or re-evaluation of market strategies.
Competitive Landscape
In the Illinois flower category, High Supply / Supply has maintained a consistent lead as the top-ranked brand from August to November 2025. Despite a slight dip in sales from August to September, High Supply / Supply's sales rebounded in October and remained stable in November, ensuring its position at the forefront of the market. In contrast, RYTHM consistently held the second rank, with a steady increase in sales from September to November, although still trailing behind High Supply / Supply. Meanwhile, Daze Off fluctuated between the third and fourth ranks, with a notable sales increase in November, yet it remains significantly behind the top two brands. This competitive landscape highlights High Supply / Supply's strong market presence and ability to maintain leadership despite dynamic shifts among its competitors.
Notable Products
In November 2025, the top-performing product from High Supply / Supply was Morning Dew Popcorn (7g) in the Flower category, securing the number one rank with sales of 7,159 units. This product showed a consistent rise in rankings from fourth in August to first by November. Pineapple Under the Sea Pre-Roll (1g) dropped to second place after leading in September and October. Gastro Pop Pre-Roll (1g) made a notable return to the rankings, achieving third place after being unranked in October. Meanwhile, Platinum Gelatti Pre-Roll (1g) improved its position to fourth, while The 4th Kind Pre-Roll (1g) rounded out the top five, slipping from fourth to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
