High Supply / Supply

High Supply / Supply has shown a consistent performance in the Illinois market, particularly in the Flower category where it has maintained the top position from March through June 2024. In the Concentrates category, the brand has seen a slight improvement, moving from 8th place in March and April to 7th place in May, although it fell out of the top 30 in June. This indicates a potential challenge in sustaining momentum in this category. The Pre-Roll category also displayed a positive trend, with rankings improving from 6th in March to 4th in May before a slight drop to 5th in June. However, the brand's performance in the Vapor Pens category has been less stable, with a noticeable decline from 13th in March to 19th in June, suggesting increasing competition or changing consumer preferences.

In Massachusetts, High Supply / Supply has maintained a strong presence in the Flower category, consistently holding the 2nd position from March to June 2024. However, the Pre-Roll category has shown more volatility, with the brand not making it into the top 30 in March, then climbing to 12th in April, 10th in May, and dropping to 17th in June. This fluctuation could indicate a need for strategic adjustments to sustain higher rankings. Meanwhile, in Michigan, the brand's performance in the Flower category has seen a decline, moving from 6th place in March to 15th in May, before slightly recovering to 12th in June. This downward trend might be a signal of increasing competition or market dynamics that need to be addressed to regain higher rankings.