Market Insights Snapshot
High Supply / Supply has shown a mixed performance across different states and categories. In the Concentrates category, the brand displayed a notable rise in Arizona from July to September 2023, moving from rank 35 to 21, before slipping back to 34 in October. In contrast, the brand's performance in the Flower category in Arizona showed a consistent decline, dropping from rank 41 in July to 67 in October. However, in Illinois, High Supply / Supply maintained a steady top 10 position in the Concentrates category, and impressively held the number 1 spot in the Flower category throughout the reported period.
In California, the brand's ranking in the Concentrates category fluctuated, peaking at 48 in August before falling out of the top 20 in October, while the Flower category saw a slight decline from 44 to 58 over the same period. High Supply / Supply's performance in Massachusetts was strong in the Flower category, alternating between ranks 1 and 2, but the brand struggled to break into the top 20 in the Pre-Roll category. In Michigan, the brand made significant strides in the Flower category, jumping from rank 16 in July to 3 in October, but didn't make the top 20 in the Concentrates category.
In the Illinois flower market, High Supply / Supply has maintained a consistent top position from July to October 2023. Despite not having the highest sales growth, they have consistently outperformed their competitors in terms of sales volume. Their closest competitor, Ozone, despite having the second highest sales, has seen a slight decline in sales from August to October. Another notable competitor, Rythm, has maintained a steady third position in the rankings, but experienced a significant sales increase in October, potentially indicating a growing threat to High Supply / Supply's dominance. The absence of any brand from the monthly rankings indicates that they were not among the top 20 brands in the Illinois flower market for that month.
In October 2023, the top-performing product from High Supply / Supply was 'Supernova (3.5g)', maintaining its first place ranking from September with impressive sales of 8945 units. Following closely behind in second place was 'Blue Brick Road (3.5g)', which had previously held the top spot in July and August but fell to fourth place in September. The third highest selling product was a new entry, 'Strawberry Cherry Gelato Shake (7g)', which sold 7255 units. 'Jimi's Punch (3.5g)' dropped to fourth place after previously ranking second in July and third in September. Lastly, 'Surprise Valley Haze (28g)' entered the rankings in fifth place.