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Ontario Cannabis Sales
Nov, 2025
Overview
Ontario remains the largest cannabis market in Canada, with sales reaching $179.8 million in November 2025. Over the past 24 months, the market has shown resilience, with periods of both contraction and recovery. After a dip in early 2024, sales rebounded through mid-2025, peaking in May before a slight pullback into the fall. Year-over-year growth for November 2025 stands at -2.2%, indicating a modest contraction compared to the previous year, but the overall market size remains robust.
Pricing in Ontario is highly competitive, with the average item price at $21.43 in November 2025, slightly down from the previous year. This trend reflects ongoing price compression as retailers and producers compete for market share. Despite these pressures, Ontario continues to lead the country in both total sales and units sold, highlighting strong consumer demand and a mature retail landscape.
Nov, 2025
Sales
Year Over Year
Growth
Market Comparison
Ontario's cannabis market dwarfs other provinces, with November 2025 sales of $179.8 million, more than double Alberta and nearly triple British Columbia. However, Ontario's year-over-year sales growth of -2.2% is slightly below Alberta's modest 2.2% growth, and ahead of BC and Saskatchewan, both of which saw declines. Ontario's average item price of $21.43 is in line with national peers, reflecting a competitive pricing environment across Canada.
Ontario's scale and pricing power continue to set the benchmark for the Canadian cannabis industry. While growth has slowed, the province remains the most important market for both established and emerging brands. For more granular insights into category, segment, and brand performance, Headset Insights offers comprehensive data solutions.
Ontario Weed Prices
Category Performance
While Flower and Vapor Pens remain top categories by sales, Pre-Rolls stand out for their dynamic segment performance and shifting consumer preferences. In November 2025, Pre-Roll sales reached $59.5 million, with an average item price of $17.20. Notably, the Indica - Single Strain segment saw a remarkable 30.6% year-over-year sales growth and a 39.2% increase in units sold, bucking the overall market trend of contraction. Meanwhile, Connoisseur/Infused and Hybrid - Single Strain segments dominate in total sales, but Indica - Single Strain is rapidly gaining share.
For a deeper look at the top-performing brands within these segments, Headset Insights can provide detailed brand and SKU-level analysis.
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports
Canadian cannabis overview: a look at the last 5 years of recreational sales
A high-level overview of the Ontario cannabis market
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Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
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A look at last year's 4/20
Get More Ontario Cannabis Market Data