Market Insights Snapshot
Abstrakt's performance in the Arizona market shows a positive trend in both categories, Concentrates and Vapor Pens. In the Concentrates category, Abstrakt has moved up steadily from a rank of 51 in July 2023 to 38 by October 2023. This consistent upward movement in ranking indicates that the brand has been successful in capturing a larger market share in the Concentrates category over this period. While specific sales figures are proprietary, the upward trend in rankings suggests an increase in sales.
On the other hand, Abstrakt's performance in the Vapor Pens category within the Arizona market is commendable. The brand has maintained its rank at 4 consistently from July through October 2023, signaling a strong hold in the market. This consistency in a top 5 position over several months indicates a stable demand for Abstrakt's Vapor Pens, and likely a loyal customer base. The brand's success in this category is a testament to its quality and popularity among consumers in Arizona.
In the Vapor Pens category within Arizona, Abstrakt has consistently maintained its position at rank 4 from July to October 2023. While Abstrakt's rank remained steady, its competitors showed some fluctuation. Select held the second position throughout the same period. Timeless, initially at rank 3, dropped to rank 6 in October. Interestingly, Jeeter and Dime Industries both improved their rankings over this period, with Jeeter moving from rank 6 to 3 and Dime Industries from 7 to 5. In terms of sales, Abstrakt showed a positive trend, with sales increasing over the four-month period, indicating a growing customer preference for the brand despite the intense competition.
In October 2023, Abstrakt's top-performing product was the 'Jealousy Distillate Cartridge (1g)', maintaining its position from the previous month with impressive sales of 7429 units. The 'Bubba Bomb Distillate Cartridge (1g)' made a significant entry, ranking second for the month. The 'Raspberry Lemonade Distillate Cartridge (1g)' held steady at third place, the same as in September. Meanwhile, the 'Purple Punch Distillate Cartridge (1g)' slipped from second place in September to fourth in October. Lastly, the 'Paris OG Distillate Cartridge (1g)' entered the top five, securing the fifth position.