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Sep-2024
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Overview
Market Insights Snapshot
WTF Extracts has demonstrated notable performance across several product categories in Arizona. In the Concentrates category, the brand has consistently climbed the rankings, moving from 5th place in June 2024 to securing the 3rd position by August and maintaining it through September. This upward trend indicates a strengthening presence and possibly a growing consumer preference for their concentrates. In contrast, the Pre-Roll category shows a slight decline, with the brand slipping from 8th to 9th place between July and September. This could suggest increased competition or a shift in consumer demand within this category.
The Vapor Pens category presents a particularly interesting case for WTF Extracts in Arizona. The brand held steady at 7th place from June through August but made a significant leap to 4th place in September. This jump in rankings could be attributed to an increase in sales volume, as evidenced by the substantial rise from approximately $1 million in August to over $1.6 million in September. Such a surge might reflect successful marketing strategies or product innovations that resonated well with consumers. However, it's important to note that WTF Extracts did not appear in the top 30 brands for any other states or categories, which could imply room for expansion or the need for strategic adjustments in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts has shown a notable upward trajectory in recent months. Starting from a consistent rank of 7th place from June to August 2024, WTF Extracts made a significant leap to 4th place by September 2024. This improvement in rank is indicative of a strong increase in sales, which aligns with the brand's strategic efforts to capture a larger market share. While competitors like STIIIZY maintained a steady hold on the 2nd position throughout the period, and Dime Industries consistently ranked 3rd, WTF Extracts managed to surpass Abstrakt, which slipped from 4th to 5th place by September. This shift highlights WTF Extracts' growing influence in the market, likely driven by effective marketing strategies and product differentiation. As the brand continues to climb the ranks, it positions itself as a formidable competitor in the Arizona vapor pen category.
Notable Products
In September 2024, WTF Extracts' top-performing product was Fluff Fumez Diamond Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from August with a sales figure of 3699.0. Lemon Meringue Diamond Infused Pre-Roll (1g) climbed the ranks to secure the second position, improving from fifth place in August. Cherry Pie Hoe Distillate Disposable (1g) entered the rankings in September, achieving the third position in the Vapor Pens category. Jacks Cleaner Live Resin Disposable (1g) followed closely in fourth place, marking its debut in the rankings. Bubba Berry Distillate Disposable (1g) completed the top five, also appearing for the first time in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
