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Nov-2025
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Overview
Market Insights Snapshot
WTF Extracts has demonstrated a consistent performance in the Arizona market, particularly in the Concentrates category, where it maintained a steady rank of 3rd place for several months. Despite a slight dip in September, sales rebounded in November, highlighting a strong market presence. In the Vapor Pens category, the brand experienced a slight drop from 7th to 8th place in November, which could indicate increasing competition or shifting consumer preferences. However, the brand's ability to remain within the top 10 suggests resilience and an established customer base. In contrast, the Pre-Roll category has shown a more positive trajectory, with the brand climbing from 24th in September to 18th in November, suggesting growing consumer interest and potential for further growth in this category.
While WTF Extracts has maintained a competitive position in some categories, the absence of any ranking in other states or categories indicates potential areas for expansion or improvement. The brand's consistent presence in the top ranks for Concentrates in Arizona suggests a stronghold in this specific market, but it also highlights the need to explore opportunities beyond its current geographic and product focus. The upward trend in Pre-Roll rankings could be a promising avenue for growth, as the brand appears to be gaining traction in this category. Overall, WTF Extracts' performance in Arizona is commendable, but exploring new markets and diversifying product offerings could enhance its market position further.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts has experienced a slight decline in its market position from August to November 2025. Initially ranked 7th, WTF Extracts dropped to 8th place by November, indicating a need to reassess its market strategies to regain its standing. The brand faces strong competition from Timeless, which consistently holds the 6th position, demonstrating stable sales performance. Meanwhile, Jeeter has shown upward mobility, moving from 8th to 7th place, suggesting an increase in consumer preference or effective marketing strategies. Additionally, iLava and Session Premium Cannabis (AZ) are also gaining traction, with iLava climbing from 11th to 9th and Session Premium Cannabis maintaining a strong presence in the top 10. These shifts highlight the dynamic nature of the vapor pen market in Arizona, where WTF Extracts must innovate to maintain and improve its competitive edge.
Notable Products
In November 2025, the Blue Raspberry Distillate Disposable (1g) maintained its top position in the Vapor Pens category for WTF Extracts, with sales reaching 3068 units. Meanwhile, the Fruit Punch Distillate Disposable (1g) improved its ranking from fifth to third in the same category, showing a notable increase in sales compared to previous months. The Marshmallow Cured Resin Badder (1g) debuted impressively in the Concentrates category, securing the second spot. Bubba Berry Distillate Disposable (1g) held steady at fourth place, while Afghan Skunk Distillate Disposable (1g) slipped from second to fifth. Overall, the rankings indicate a dynamic shift in consumer preference towards newer products while maintaining a strong hold on top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
