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Apr-2025
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Overview
Market Insights Snapshot
WTF Extracts has shown a consistent presence in the Arizona cannabis market, particularly in the Concentrates category. Their ranking fluctuated slightly from January to April 2025, moving from 5th to 7th place. This minor shift indicates a stable position within the top 10, despite a noticeable dip in sales between January and February. The Vapor Pens category also reflects a stable performance, maintaining a 6th place ranking from February to April, suggesting a loyal customer base and consistent demand. However, the brand's absence from the top 30 in other states or categories could be seen as a missed opportunity for broader market penetration.
In the Pre-Roll category, WTF Extracts experienced more volatility, with rankings dropping from 10th in January to 17th in March, before recovering to 14th in April. This fluctuation might suggest challenges in maintaining a competitive edge or possibly responding to shifts in consumer preferences. Despite the ups and downs, the sales figures in this category indicate a positive trend with a rebound in April, which could point to effective marketing strategies or product improvements. The brand's performance in Arizona across these categories highlights both strengths in maintaining a foothold in key areas and potential growth opportunities in others.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts has shown a consistent performance, maintaining a steady 6th rank from February to April 2025, despite a slight dip from 5th in January. This stability is noteworthy given the fluctuations among its competitors. For instance, Mfused has experienced a drop from 2nd to 4th place by April, while Dime Industries has held its 5th position consistently, indicating a close rivalry with WTF Extracts. Meanwhile, Jeeter and Timeless have exchanged ranks between 7th and 8th, suggesting a more volatile market position. Although WTF Extracts saw a decrease in sales from January to March, the brand rebounded in April, suggesting resilience and potential for growth amidst competitive pressures. This analysis highlights the importance for WTF Extracts to leverage its stable ranking to capture more market share and potentially overtake Dime Industries in the coming months.
Notable Products
In April 2025, the top-performing product for WTF Extracts was Apple Fritter Distillate Disposable (1g) in the Vapor Pens category, achieving the number 1 rank with sales of 2418 units. Garlic Cocktail Diamond Infused Pre-Roll (1g) climbed to the second position in the Pre-Roll category, improving from its fourth-place ranking in March with sales of 2226 units. Over Power Diamond Infused Pre-Roll (1g) secured the third spot, marking a strong debut in the rankings. White Chocolate Raspberry Distillate Disposable (1g) entered the list at fourth place in the Vapor Pens category. Slurricane Diamond Infused Pre-Roll (1g) dropped to fifth place from its previous third position in January, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
