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Dec-2025
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Overview
Market Insights Snapshot
WTF Extracts has shown a notably strong performance in the Arizona market, particularly in the Concentrates category. Over the last four months of 2025, the brand maintained a consistent rank of third place, indicating a stable demand and customer loyalty in this segment. This consistency is further underscored by a steady increase in sales, culminating in a noticeable spike in December. However, the Vapor Pens category tells a different story, with the brand slipping from seventh to eighth place from October to December, coupled with a significant decline in sales during the same period. This suggests potential challenges in maintaining their market share against competitors in this category.
In the Pre-Roll category, WTF Extracts has experienced a gradual improvement in their ranking within the Arizona market, moving from 24th place in September to 19th in November, before slightly dropping back to 20th in December. This upward trend, despite the slight dip, indicates a growing acceptance of their products in this category. It's important to note that not being in the top 30 in other states or categories could be seen as a missed opportunity for growth and expansion. The brand's concentrated presence in Arizona suggests a strategic focus, but it also highlights the potential for untapped markets elsewhere.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts experienced notable fluctuations in rank and sales from September to December 2025. Initially holding the 7th position in September and October, WTF Extracts slipped to 8th place in November and maintained this rank in December. This decline in rank coincided with a significant drop in sales, from a peak in October to a much lower figure by December. In contrast, Jeeter, which started at the 8th position, improved to 7th place in November and December, indicating a positive sales trend. Meanwhile, Timeless consistently held the 6th rank, showcasing stable sales performance throughout the period. The competitive pressure from brands like iLava and Session Premium Cannabis (AZ), which also showed resilience in their rankings, suggests that WTF Extracts may need to strategize to regain its earlier momentum in the Arizona vapor pen market.
Notable Products
In December 2025, the top-performing product from WTF Extracts was the Afghan Skunk Distillate Disposable (1g) in the Vapor Pens category, which climbed to the number 1 spot with sales of 3747 units. Following closely, the GMO Cookies Distillate Disposable (1g) secured the second rank, marking its first appearance in the rankings. The Bubba Berry Distillate Disposable (1g) maintained a strong presence, moving up to third place from fourth in November. The Orange Cream Distillate Disposable (1g) entered the rankings at fourth place, while the Cherry Lemon Lime Cured Resin Badder (1g) in the Concentrates category debuted in the rankings at fifth. These shifts indicate a dynamic market where new entries and rising stars are reshaping the competitive landscape for WTF Extracts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
