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Jul-2025
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Overview
Market Insights Snapshot
WTF Extracts has demonstrated notable consistency and growth within the Arizona market, particularly in the Concentrates category. Over the months from April to July 2025, the brand has maintained a strong position, consistently ranking third from May onwards. This stable ranking is indicative of their strong foothold and customer loyalty in this category. In the Vapor Pens category, WTF Extracts has also shown resilience, maintaining its position at rank five from May through July. This suggests that the brand's product offerings in Vapor Pens are well-received and competitive, despite slight fluctuations in sales figures. These consistent rankings highlight WTF Extracts' ability to maintain a strong presence in the Arizona market across key product categories.
In contrast, the Pre-Roll category tells a different story for WTF Extracts in Arizona. The brand experienced a downward trend in rankings, dropping from 15th place in April and May to 21st by July. This decline suggests potential challenges or increased competition in the Pre-Roll segment, which may require strategic adjustments to regain a stronger position. Additionally, the absence of WTF Extracts from the top 30 brands in any other states or provinces signals a concentrated market presence primarily in Arizona. This could be seen as both a limitation and an opportunity for expansion beyond their current geographic focus. The brand's performance in Arizona highlights areas of strength and potential growth, as well as categories where strategic improvements could enhance their market position.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts has demonstrated notable resilience and growth, maintaining a steady rank of 5th place from May to July 2025 after climbing from 7th in April. This upward trajectory highlights its competitive edge, especially when compared to brands like Timeless, which remained mostly static around the 6th and 7th positions, and Jeeter, which fluctuated between 6th and 8th place. Despite the strong presence of top-tier competitors such as Mfused and Abstrakt, which consistently held ranks within the top 4, WTF Extracts' ability to maintain its position suggests a solidifying market presence. This stability in rank, coupled with consistent sales figures, indicates a robust brand performance amidst a competitive market, positioning WTF Extracts as a formidable player in the Arizona vapor pen category.
Notable Products
In July 2025, Jet Fuel OG Distillate Disposable (1g) emerged as the top-performing product for WTF Extracts, securing the first rank in the Vapor Pens category with impressive sales of $3,968. Blue Raspberry Distillate Disposable (1g), which held the top spot in May, came in second place, showing a slight decline in its ranking. Fruit Punch Distillate Disposable (1g) maintained its position at third place consistently from June to July, indicating stable performance. Cherry Pie Hoe Distillate Disposable (1g) entered the rankings in July at fourth position, while Bubba Berry Distillate Disposable (1g) slipped from fourth in June to fifth in July. Overall, the Vapor Pens category showed dynamic shifts in rankings, with Jet Fuel OG Distillate Disposable (1g) making a significant leap to the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
