Market Insights Snapshot
In the beverage category, Artet has shown mixed performance across different states. In California, there has been a consistent rank just outside the top 20 brands from August to November 2023. Although the rankings may not seem impressive, the brand managed to maintain a steady presence in the market. Sales figures fluctuated slightly but remained in the range of 40,000 to 61,000, indicating a stable customer base. However, the fact that Artet could not break into the top 20 brands in such a competitive market indicates room for improvement.
Contrastingly, in Illinois, Artet demonstrated a stronger performance. The brand consistently ranked within the top 10 brands in the beverage category from August to November 2023. Despite a minor drop in ranking from 5th to 7th place in September and October, the brand bounced back to 6th place in November. The sales in November notably spiked to 65,481, a significant increase from the previous months. This suggests a positive trend and growing popularity for Artet in the Illinois market.
In the Illinois beverage category, Artet has seen a fluctuating performance over the months of August to November 2023. Starting at rank 5 in August, Artet dropped to rank 7 in September and October, before improving to rank 6 in November. This indicates a competitive market, with Artet's position being challenged by brands such as CANN Social Tonics, Spring Lake Craft Infusions, Señorita, and Zero Proof. Notably, Zero Proof was not in the top 20 brands in August, but climbed to rank 6 in September and October, and 7 in November, showing a significant upward trend. On the other hand, CANN Social Tonics, despite maintaining a higher rank than Artet, showed a downward trend in sales. Artet's sales also fluctuated during this period, but showed a significant increase in November, indicating potential for growth amidst the competition.
In November 2023, Artet's top-performing product was the CBD/THC 1:1 Mango Ginger Spritz Sparking Drink 4-Pack, maintaining its number one ranking from previous months with a notable sales figure of 1349 units. The Cannabis Apertif Elixir held the second position, showing a consistent performance from the previous months and achieving 911 sales. The CBD/THC 1:1 Chamomile Lemon Spritz Sparkling Drink 4-Pack made a significant leap from the fifth position in September to the third in November, selling 711 units. The CBD/THC 1:1 Strawberry Basil Spritz Sparkling Drink managed to retain its fourth position, while the CBD:THC 1:1 Rosemary Jane Drink 4-Pack experienced a slight drop, moving from third to fifth place. This data provides valuable insights into the performance and popularity trends of Artet's products.