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Aug-2024
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Overview
Market Insights Snapshot
Artet has shown a dynamic performance across different states and categories over the past few months. In California, Artet's ranking in the Beverage category has seen a notable rise from 23rd in May 2024 to 18th in July 2024 before a slight dip to 20th in August 2024. This upward trend, particularly in July, indicates a positive reception in one of the largest cannabis markets. However, the brand's sales in August reflect a decrease compared to July, suggesting potential market fluctuations or increased competition. On the other hand, in Illinois, Artet maintained a consistent presence within the top 10 for three months before dropping to 11th in August. The consistency in Illinois highlights a stable market position, although the slight decline in August warrants attention to sustain market share.
The performance in Michigan presents a different narrative. Artet was not ranked in the top 30 brands in May and June 2024, but it made a significant entry into the rankings in July, achieving 16th place and then climbing to 13th in August. This movement signifies a growing acceptance and increasing market penetration in Michigan, which could be a key area for future growth. The absence of rankings in earlier months could imply either a late entry into the market or initial challenges in gaining traction. Overall, Artet's performance across states underscores the brand's varying levels of success and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Artet has shown a notable upward trend in its ranking over the past few months, moving from 23rd in May 2024 to a peak of 18th in July 2024 before settling at 20th in August 2024. This improvement in rank is indicative of a positive reception and increasing sales, which peaked in July. In comparison, Lagunitas experienced a significant decline, dropping from 9th in May to 19th in August, suggesting a potential shift in consumer preference or competitive pressures. Meanwhile, Kan+Ade maintained a relatively stable and higher position, consistently ranking within the top 20 and outperforming Artet in sales. Drink Loud also showed stability but did not surpass Artet in rank during this period. The data highlights Artet's growing presence and potential for further market penetration, especially as some competitors face declining ranks and sales.
Notable Products
In August 2024, the top-performing product for Artet was the CBD/THC 1:1 Mango Ginger Spritz Sparking Drink 4-Pack (20mg CBD, 20mg THC, 8oz), maintaining its first-place ranking for four consecutive months despite a slight drop in sales to 877 units. The Cannabis Apertif Elixir (37.5mg THC, 750ml) held steady in second place, showing a consistent increase in sales, reaching 650 units. The CBD:THC 1:1 Grapefruit Rosemary Seltzer (5mg CBD, 5mg THC, 355ml) improved its ranking from fifth in June and July to third in August. The Founders Reserve - Aperitif Live Resin Infused Drink (75mg) debuted at fourth place with notable sales figures. Lastly, the CBD/THC 1:1 Mango Ginger Seltzer 4-Pack (20mg CBD, 20mg THC, 12oz) entered the rankings at fifth place, reflecting a strong performance for its first recorded month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
