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Dec-2024
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Overview
Market Insights Snapshot
Artet's performance in the beverage category has shown varying trends across different states. In California, the brand experienced a slight decline in its ranking from 20th in September 2024 to 22nd in October, before recovering to 21st in November. However, it did not make it to the top 30 in December, indicating a potential dip in market presence or increased competition during the holiday season. This fluctuation is noteworthy as it suggests challenges in maintaining a consistent position within a competitive market. Despite these ranking changes, Artet's sales in California saw a dip in October but showed some recovery in November, which could imply a seasonal or promotional impact on consumer purchasing behavior.
Conversely, in Illinois, Artet has maintained a more stable performance, consistently holding the 11th position from October to December 2024. This stability in ranking suggests a strong foothold in the Illinois beverage market, potentially due to effective brand positioning or consumer loyalty. Notably, Artet's sales in Illinois have shown a positive trend, with a steady increase from September through December, reaching over $31,000 by the year's end. This upward trajectory in sales, coupled with a stable ranking, highlights Illinois as a promising market for Artet, contrasting with the more volatile performance observed in California.
Competitive Landscape
In the competitive landscape of the beverage category in Illinois, Artet has demonstrated a consistent performance, maintaining its rank at 11th place from October to December 2024. This stability in ranking is indicative of steady sales growth, with Artet's sales figures showing a positive upward trajectory from October's $25,498 to December's $31,808. In contrast, CANN Social Tonics and Drink Loud have fluctuated between ranks 13 and 15, with sales figures significantly lower than Artet's, suggesting that Artet is outperforming these competitors. Meanwhile, Señorita and Zero Proof are ranked higher, consistently occupying the 9th and 10th positions, respectively, with sales figures that are notably higher than Artet's. This competitive positioning highlights Artet's need to strategize for capturing market share from these leading brands while capitalizing on its current momentum to further distance itself from lower-ranked competitors.
Notable Products
In December 2024, the top-performing product for Artet was the Cannabis Apertif Elixir (37.5mg THC, 750ml), which rose to the number one rank, achieving sales of 420 units. The Strawberry Basil Spritz Sparkling Drink 4-Pack (100mg THC) followed closely, climbing to the second position with significant sales improvement from previous months. The Mango Ginger Spritz Sparking Drink 4-Pack (100mg) saw a drop to third place after previously holding the top rank in November. The Founders Reserve - Aperitif Live Resin Infused Drink (75mg) continued its descent, landing in fourth place. Notably, the CBD:THC 1:1 Grapefruit Rosemary Seltzer (5mg CBD, 5mg THC, 355ml) entered the rankings in December, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
