Market Insights Snapshot
Starting with Arizona, we can see that CANN Social Tonics has been experiencing a gradual decline in its category ranking from August to November 2023, moving from the 10th to the 17th position. This trend suggests a decreased market share in the Beverage category within the state. A similar pattern is observed in British Columbia, where the brand's ranking slipped from 12th to 13th over the same period. Interestingly, despite this slip, sales in November were slightly higher than in October, indicating a potential stabilization or even future growth.
On the other hand, CANN Social Tonics has maintained a strong and consistent presence in the California market, holding onto the 3rd spot from August to November 2023. This consistency suggests a solid customer base and strong performance in the Beverage category. In Massachusetts, the brand also shows a stable performance, remaining at the 4th position over these months. However, in Ontario, the brand's ranking dropped significantly from 14th in October to not being in the top 20 in November, indicating a significant loss in market share. Meanwhile, in Saskatchewan, the brand has been steadily climbing the ranks, moving up from 24th to 17th, suggesting a growing popularity in this region.
In the California Beverage category, CANN Social Tonics consistently held the 3rd rank from August to November 2023, demonstrating a stable market position. However, it's worth noting that St Ides and Uncle Arnie's consistently outperformed CANN Social Tonics, maintaining the 1st and 2nd ranks respectively. Interestingly, Pabst Labs showed a positive trend, improving its rank from 7th to 5th over the same period. Mary Jones, another competitor, fluctuated between the 4th and 5th ranks, indicating a slightly less stable market position. While specific sales numbers are not provided, the data suggests that CANN Social Tonics' sales were consistently lower than St Ides and Uncle Arnie's, but higher than Pabst Labs and Mary Jones during this period.
In November 2023, the top-performing product from CANN Social Tonics was the CBD/THC 2:1 Lemon Lavender Social Tonic 6-Pack with sales of 6516 units, maintaining its position as the top-selling product from previous months. The second-best performer was the CBD/THC 2:1 Blood Orange Cardamom Social Tonic 6-Pack, also holding steady in its rank. The Hi Boy - Blood Orange Cardamom Social Tonic 4-Pack dropped to third place in November, having previously held the second spot in August. The CBD/THC 2:1 Grapefruit Rosemary Social Tonic 6-Pack remained consistent in the fourth position. Finally, the Hi Boys - Lemon Lavender Social Tonic 4-Pack entered the top five in October and retained its position in November.