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Sep-2025
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Overview
Market Insights Snapshot
CANN Social Tonics has shown varied performance across different states and categories in recent months. In California, the brand maintained a consistent presence within the top 10 in the Beverage category, holding the 7th position in June and July 2025, before dropping slightly to 9th in both August and September. This slight decline in ranking corresponds with a notable decrease in sales, from over $300,000 in July to just over $84,000 in September. Such a trend indicates potential challenges in maintaining market share or consumer interest in California, which could be a point of concern for stakeholders.
In contrast, CANN Social Tonics has demonstrated impressive growth in Connecticut, where it has consistently ranked 2nd in the Beverage category from June through August 2025, before climbing to the top position in September. This ascent to the number one spot highlights the brand's strengthening presence and appeal in the Connecticut market, despite a slight dip in sales from August to September. Meanwhile, in Massachusetts, the brand appeared in the rankings only in June, at 16th place, suggesting that there may be untapped potential or challenges in that market that the brand has yet to address. This absence from the top rankings in subsequent months could indicate a need for strategic adjustments to improve visibility and sales in Massachusetts.
Competitive Landscape
In the competitive landscape of the California beverage category, CANN Social Tonics has experienced notable fluctuations in its ranking and sales performance from June to September 2025. Initially holding a strong position at rank 7, CANN Social Tonics saw a decline to rank 9 by August and maintained this position in September. This shift coincides with a significant drop in sales from July to August, suggesting potential challenges in maintaining consumer interest or market share. In contrast, Lagunitas consistently outperformed CANN Social Tonics, improving its rank from 8 to 7 and maintaining higher sales figures throughout the period. Meanwhile, Keef Cola maintained a stable rank at 8, slightly improving its position relative to CANN Social Tonics by August. Brands like Cannavis Syrup and Sip Elixirs remained lower in rank, indicating that while CANN Social Tonics faces stiff competition from top-tier brands, it still holds a competitive edge over others in the market. These dynamics highlight the importance for CANN Social Tonics to innovate and strategize effectively to regain and sustain a higher market position.
Notable Products
In September 2025, the top-performing product for CANN Social Tonics was the CBD/THC 2:1 Lemon Lavender Social Tonic, which climbed to the number one rank with sales of 2,924 units. Following closely in second place was the CBD/THC 2:1 Blood Orange Cardamom Social Tonic, which slipped from the top spot it held in July and August. The CBD/THC 2:1 Grapefruit Rosemary Social Tonic 6-Pack made a notable entry into the third position, improving from its previous absence in August. Another version of the Grapefruit Rosemary Social Tonic took the fourth spot, dropping from third in August. The Hi Boy - Lemon Lavender Social Tonic entered the rankings in fifth place, marking its debut in the dataset for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
