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Aug-2025
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Overview
Market Insights Snapshot
The performance of CANN Social Tonics in the beverage category has shown varied results across different states. In California, the brand maintained a steady position at rank 7 from May to July 2025 but experienced a slight decline to rank 9 in August. This movement could be indicative of increasing competition or fluctuating demand in the state's market. In contrast, the brand has demonstrated strong and consistent performance in Connecticut, holding a solid rank 2 from May to August 2025. This stability suggests a robust consumer base and effective market strategies in the state. However, in Massachusetts, CANN Social Tonics was ranked 15th and 16th in May and June, respectively, and did not make it into the top 30 in July and August, signaling potential challenges in maintaining market presence.
Analyzing sales trends, California saw a notable drop in sales from May to August 2025, with August sales representing a significant decline from earlier months. This downward trend might reflect seasonal variations or shifts in consumer preferences. Conversely, Connecticut exhibited a positive upward sales trajectory, with August sales peaking at 56,100 units, suggesting growing popularity and acceptance of the brand. The absence of CANN Social Tonics from the top 30 rankings in Massachusetts after June could be a cause for concern, potentially pointing to intensified competition or a need for strategic realignment. These insights underscore the importance of state-specific strategies to navigate the diverse and dynamic cannabis market landscape effectively.
Competitive Landscape
In the competitive landscape of the California beverage category, CANN Social Tonics experienced a notable shift in its market position from May to August 2025. Initially holding a steady rank of 7th place, CANN Social Tonics saw a decline to the 9th position by August. This change is significant when considering competitors like Lagunitas, which improved its rank from 8th to 7th, and Keef Cola, which also moved up from 9th to 8th. Despite CANN Social Tonics' strong sales in May, there was a marked decrease by August, contrasting with Lagunitas, which showed consistent sales growth over the same period. Meanwhile, Cannavis Syrup and Lime maintained their positions outside the top 10, indicating a less competitive threat in terms of rank. These dynamics suggest that while CANN Social Tonics started strong, the competitive pressures from brands like Lagunitas and Keef Cola have impacted its market standing, highlighting the importance of strategic adjustments to regain its earlier momentum.
Notable Products
In August 2025, the CBD/THC 2:1 Blood Orange Cardamom Social Tonic maintained its top position as the leading product for CANN Social Tonics, with sales reaching 4,341 units. The CBD/THC 2:1 Lemon Lavender Social Tonic remained stable in the second position, showing a slight decrease in sales compared to July. Notably, the CBD/THC 2:1 Grapefruit Rosemary Social Tonic entered the rankings for the first time, securing the third spot. The Blood Orange Cardamom Social Tonic 6-Pack improved its rank to fourth, despite a significant drop in sales. Lastly, the Hi Boy Lemon Lavender Social Tonic 4-Pack reappeared in the rankings at fifth place after being unranked for two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
