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Jul-2025
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Overview
Market Insights Snapshot
CANN Social Tonics has experienced varying performance across different states and categories. In California, the brand has consistently maintained a presence in the top 10 of the Beverage category, although there has been a slight decline in its ranking from 5th in April to 7th by July 2025. This dip in ranking coincides with a noticeable decrease in sales figures from April to June, before a slight recovery in July. Such trends may indicate competitive pressures or shifting consumer preferences in the Californian market, where the brand is still holding a strong position despite these fluctuations.
In contrast, the performance of CANN Social Tonics in Massachusetts shows a more challenging landscape. The brand's ranking fell from 11th in April to outside the top 30 by July, suggesting a significant struggle to maintain market share in the state's Beverage category. This downward trend is mirrored in the sales figures, which saw a sharp decline over the same period. The absence from the top 30 in July highlights potential issues in market penetration or competition that the brand might need to address to regain its footing in Massachusetts.
Competitive Landscape
In the competitive landscape of the California beverage category, CANN Social Tonics has experienced notable fluctuations in its rank and sales over recent months. Starting in April 2025, CANN Social Tonics held the 5th position but saw a decline to the 7th position by May, maintaining this rank through July. This shift coincided with a decrease in sales from April to June, though there was a slight recovery in July. In contrast, Manzanita Naturals consistently outperformed CANN Social Tonics, holding a strong 4th position until July when it slipped to 5th, yet still maintaining higher sales figures. Meanwhile, Almora Farms improved its rank from 7th to 6th in May and sustained it through July, with sales figures surpassing CANN Social Tonics in May and July. Keef Cola and Lagunitas remained stable at the 9th and 8th positions respectively, with Lagunitas showing a steady increase in sales, potentially indicating a growing market presence. These dynamics suggest that while CANN Social Tonics remains a significant player, it faces stiff competition from brands like Manzanita Naturals and Almora Farms, which have shown resilience and growth in this competitive market.
Notable Products
For July 2025, the top-performing product from CANN Social Tonics was the CBD/THC 2:1 Lemon Lavender Social Tonic 6-Pack, maintaining its first-place ranking from the previous month, with sales of 2820 units. The CBD/THC 2:1 Grapefruit Rosemary Social Tonic 6-Pack held the second position, with a slight decrease in sales compared to June. The CBD/THC 2:1 Blood Orange Cardamom Social Tonic 6-Pack remained in third place, showing a recovery in sales figures after a decline in June. The Hi Boy - Lemon Lavender Social Tonic 4-Pack and Hi Boy - Blood Orange Cardamom Social Tonic 4-Pack consistently ranked fourth and fifth, respectively, with both products experiencing an increase in sales from the previous month. Overall, the rankings reflect a stable preference for these top products, with minor fluctuations in sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
