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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Beverage accounted for 99.83% share in May 2026 while Edible held 0.17%, with Beverage up 28.99% year over year but down 1.79% month over month; Edible expanded 14.88% month over month with no year-over-year baseline. The brand’s average price fell 11.58% year over year to $15.02 as brand sales grew 29.21% year over year, indicating volume-led expansion; within this, Beverage’s average price sat at $15.02 versus Edible at $16.69, and the 24‑month sales trend at -11.38% contrasts with the current-year acceleration. This mix suggests CANN Social Tonics stayed effectively single-category in May 2026 while using lower pricing to drive Beverage volume, with a small Edible test adding incremental growth without diluting the core.
Holding a 99.83% footprint in Beverage with a 28.99% year-over-year gain, alongside a 1.79% month-over-month dip and a 2nd-place Beverage rank in Connecticut, positions the brand as a category specialist prioritizing share and velocity over diversification. The 11.58% year-over-year price decrease paired with 29.21% year-over-year brand sales growth implies price elasticity is favorable in Beverage, while the 14.88% month-over-month lift in Edible signals optionality for premium adjacencies despite its 0.17% share; the strategic implication is to defend Beverage rank while selectively scaling Edible only where mix lift offsets the 24‑month sales decline of -11.38%.
Competitive Landscape
CANN Social Tonics is ranked #4 in CA Beverage in May 2026, improving 3 positions year over year from #7, and edging up 1 spot from #5 in February 2026; despite that climb, the brand sits one place below its peak of #3 reached in March 2025 and two places behind Not Your Father's Root Beer, which held #3 both year over year and currently while posting a 91.8% sales YoY increase. Against top players, St Ides remained static at #1 year over year (+1.7% sales YoY) and Uncle Arnie's held #2 with a 26.8% sales YoY increase, while Almora Farms sits just behind at #5 after improving from #6 year over year (+17.1% sales YoY), indicating that CANN Social Tonics’ upward rank trajectory is incremental and likely dependent on displacing the #3 spot to sustain share gains.
Notable Products
Hi-er Boy - Blood Orange Cardamom Social Tonic (10mg THC, 12oz, 355ml) posted the sharpest movement in May 2026 with a 33.8% month-over-month gain while rising to rank 8, contrasting with the category leaders that slipped 3.7% and 3.5% at ranks 1 and 2. CBD/THC 2:1 Lemon Lavender Social Tonic 6-Pack (24mg CBD, 12mg THC, 7.5oz, 222ml) held rank 1 despite the 3.7% decline, and CBD/THC 2:1 Blood Orange Cardamom Social Tonic 6-Pack (24mg CBD, 12mg THC, 7.5oz, 222ml) stayed at rank 3 with a 2.0% dip; together with multiple Hi Boy packs in the top 10, the list is concentrated in Beverage SKUs. The mix of modest declines among multi-pack leaders alongside double-digit gains of single-serve higher-dose variants indicates a shift toward potency-led trial that could rebalance volume from legacy 2:1 packs to Hi-er Boy formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
