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Jul-2025
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Overview
Market Insights Snapshot
In the Canadian market, Señorita has shown a consistent presence in the Beverage category across provinces. In British Columbia, the brand maintained a steady ranking, fluctuating slightly between 11th and 13th place from April to July 2025. This stability is indicative of a solid market presence, despite a dip in sales in June. Meanwhile, in Ontario, Señorita has demonstrated a positive trajectory, improving its ranking from 19th in April to 17th by July. This upward movement is complemented by a consistent increase in sales over the same period, suggesting a growing consumer base and effective market strategies in the province.
In the United States, Señorita's performance in the Beverage category shows a different pattern in Illinois. The brand's ranking remained stable at 14th place from May through July, following an 11th place start in April. However, there is a notable downward trend in sales, with a significant drop from April to July. This could indicate challenges in maintaining consumer interest or increased competition within the state. The absence of Señorita from the top 30 brands in other states and categories suggests potential areas for growth and expansion, highlighting the need for strategic adjustments to capture more market share.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Señorita has shown a steady improvement in its ranking over the months from April to July 2025. Starting at 19th place in April, Señorita climbed to 17th by July, indicating a positive trend in market performance. This upward movement is particularly notable when compared to competitors like Keef Cola, which experienced a decline from 12th to 16th place during the same period, and RIFF, which remained relatively stable but lower in rank. Despite Deep Space not making it into the top 20 until June, Señorita's consistent presence and gradual ascent in the rankings suggest a strengthening brand position. Additionally, Señorita's sales figures have shown a robust increase, contrasting with the fluctuating sales of Fetch, which remained mostly stagnant in the lower ranks. This data suggests that Señorita is gaining traction and could potentially continue its upward trajectory in the Ontario beverage market.
Notable Products
In July 2025, Señorita's top-performing product was the Mexican Agave, Lime & Jalapeno Margarita Drink (10mg THC, 12oz), maintaining its number one rank with sales reaching 11,699 units. The Mango, Mexican Agave, and Lime Drink (10mg THC, 355ml) held steady in the second position, albeit with a slight decrease in sales compared to previous months. The Mexican Agave, Lime & Ruby Red Grapefruit Margarita Drink (10mg THC, 12oz) also retained its third place, showing consistency in its rank over the months. Notably, the Mango Liquid Live Resin Margarita (25mg THC, 355ml) improved its position from fifth in April and June to fourth in July, indicating a positive trend in sales. The Mexican Agave, Lime & Jalapeno Margarita Drink (5mg THC, 12oz) was not ranked in July, marking a departure from its previous fourth and fifth positions in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
