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Aug-2025
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Overview
Market Insights Snapshot
Señorita has shown varying performance across different categories and regions, with some notable trends in the beverage category. In British Columbia, the brand maintained a steady presence, improving its ranking from 12th in May to 11th by August 2025. This upward movement is coupled with a recovery in sales, as seen in the increase from June to August. Meanwhile, in Ontario, Señorita consistently held a position within the top 20, moving from 18th to 17th place between May and July, before maintaining that rank in August. This stability is reflected in the sales figures, which saw a peak in July before a slight decline in August.
The performance of Señorita in Illinois presents a more challenging scenario, as the brand fell out of the top 30 by August 2025. This suggests a potential issue in maintaining market presence, despite being in the 14th position consistently from May to July. The decreasing sales figures over these months indicate a need for strategic adjustments to regain traction. The absence from the top 30 in August could signify a significant competitive pressure or a shift in consumer preferences within the Illinois market, which warrants further analysis and potential strategic pivots for the brand.
Competitive Landscape
In the Ontario beverage category, Señorita has shown consistent performance with a stable rank of 18th in May and June 2025, improving slightly to 17th in July and maintaining this position in August. This steady rank is noteworthy given the competitive landscape. For instance, Green Monke experienced fluctuations, peaking at 11th in June before dropping to 16th by August, indicating potential volatility in their sales strategy. Meanwhile, RIFF maintained a consistent presence slightly above Señorita, holding the 15th position in both July and August. Deep Space and Fetch did not break into the top 20 consistently, with Deep Space only appearing in June and August. Señorita's sales saw an upward trend from May to July, peaking in July before a slight dip in August, which suggests a need for strategic adjustments to sustain growth and potentially climb higher in rank amidst strong competition.
Notable Products
In August 2025, the top-performing product for Señorita was the Mexican Agave, Lime & Jalapeno Margarita Drink (10mg THC, 12oz), maintaining its number one rank from previous months with impressive sales of 11,201 units. The Mexican Agave, Lime & Ruby Red Grapefruit Margarita Drink (10mg THC, 12oz) climbed to the second position, improving from its consistent third-place ranking in the prior months. The Mango, Mexican Agave, and Lime Drink (10mg THC, 355ml) dropped to third place, reflecting a significant decrease in sales compared to July 2025. The Mango Liquid Live Resin Margarita (25mg THC, 355ml) remained steady at fourth place, showing minimal change in its ranking and sales figures. Notably, the Mexican Agave, Lime & Jalapeno Margarita Drink (5mg THC, 12oz) was not ranked in August, indicating a potential discontinuation or lack of sales data for that period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
