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Dec-2024
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Overview
Market Insights Snapshot
Señorita has shown a notable performance in the Beverage category across different states and provinces, with some interesting trends to observe. In British Columbia, the brand has seen a steady improvement, moving from the 17th rank in September 2024 to the 12th rank by December 2024. This upward trajectory is complemented by a significant increase in sales, nearly doubling from September to December. In Illinois, Señorita maintained a consistent presence within the top 10, with a slight dip in November but quickly recovering by December. This stability in Illinois indicates a strong market presence, despite fluctuations in sales figures.
In Ontario, the brand's performance has been less stable, with rankings fluctuating between 18th and 21st over the four-month period. The drop to the 21st position in November suggests challenges in maintaining a competitive edge, although a recovery is evident by December. The sales data reveals a dip in October and November, followed by a rebound in December, indicating potential seasonal influences or marketing adjustments. Notably, Señorita's absence from the top 30 in certain months in other regions could point to opportunities for strategic improvements or market penetration efforts. The data highlights Señorita's varied performance across regions, offering insights into both strengths and areas for growth.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Señorita has experienced notable fluctuations in its rank and sales over the last few months, reflecting the dynamic nature of this market. In December 2024, Señorita regained its 18th position, which it had held in September and October, after dropping to 21st in November. This recovery indicates a positive shift in consumer preference or effective marketing strategies. However, Señorita faces stiff competition from brands like Vacay, which consistently ranks higher, holding the 14th position in both October and December. Meanwhile, Palmetto and Summit (Canada) have been fluctuating around the 19th and 20th positions, respectively, with Palmetto showing a strong comeback in December. Notably, Astro Lab emerged in December to claim the 16th spot, indicating a potential new contender in the market. These shifts suggest that while Señorita is holding its ground, it must continue to innovate and engage with consumers to maintain and improve its position amidst rising competition.
Notable Products
In December 2024, the top-performing product for Señorita was the Mexican Agave, Lime & Jalapeno Margarita Drink (10mg THC, 12oz) in the Beverage category, maintaining its first-place ranking consistently from September through December, with notable sales of 8396 units. The Mango, Mexican Agave, and Lime Drink (10mg THC, 355ml) ranked second, showing an improvement from its third position in November. The Mexican Agave, Lime & Jalapeno Margarita Drink (5mg THC, 12oz) held steady in third place, despite a slight dip in sales compared to previous months. The Mexican Agave, Lime & Ruby Red Grapefruit Margarita Drink (10mg THC, 12oz) remained in fourth place throughout the months. Meanwhile, the Mango Liquid Live Resin Margarita (25mg) consistently occupied the fifth spot, indicating stable performance within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
