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Dec-2025
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Overview
Market Insights Snapshot
Señorita's performance in the Beverage category demonstrates varied trends across different regions. In British Columbia, the brand saw a slight decline in its rankings from September to December 2025, moving from 16th to 18th place. Despite this drop, sales figures indicate a relatively stable performance, with only a slight decrease in sales from November to December. In contrast, Señorita maintained a consistent 15th place ranking in Ontario, showing stability in a competitive market. Notably, sales in Ontario fluctuated, peaking in October before experiencing a decrease in November and rebounding slightly in December.
It is important to highlight that Señorita did not appear in the top 30 rankings for October in British Columbia, which could be a point of concern for the brand's market presence in that province. This absence suggests a potential loss of market share or increased competition during that period. However, the brand's ability to regain its position in the subsequent months indicates resilience and adaptability in the face of challenges. The consistent performance in Ontario suggests a strong foothold in that market, which could be leveraged for future growth and expansion strategies. These insights provide a glimpse into Señorita's regional performance dynamics, offering a foundation for deeper analysis and strategic planning.
Competitive Landscape
In the competitive landscape of the Ontario beverage category, Señorita has shown a consistent performance, maintaining its rank at 15th from October to December 2025. This stability is noteworthy given the fluctuations seen among its competitors. For instance, RIFF improved its rank slightly from 17th to 16th, while Sense & Purpose Beverages climbed from 22nd to 18th, indicating a dynamic market environment. Despite these shifts, Señorita's sales figures have shown resilience, with a slight dip in November followed by a recovery in December. In contrast, Solei and Astro Lab have maintained their ranks at 14th and 13th, respectively, with Astro Lab experiencing a significant sales surge in December. This suggests that while Señorita is holding its ground, there is potential for growth if it can capitalize on market trends and consumer preferences that are benefiting its competitors.
Notable Products
In December 2025, Señorita's top-performing product was the Mexican Agave, Lime & Jalapeno Margarita Drink (10mg THC, 12oz), maintaining its first-place ranking with sales of 7,591 units. The Mexican Agave, Mango Margarita and Lime Drink (10mg THC, 355ml) climbed to second place, a position it held consistently in October but had dropped to third in November. The Mexican Agave, Lime & Ruby Red Grapefruit Margarita Drink (10mg THC, 12oz) improved its ranking from fourth in November to third in December. Notably, the Mango Liquid Live Resin Margarita (25mg THC, 355ml) was not ranked in December, despite a strong second-place performance in November. The Mexican Agave, Lime & Jalapeno Margarita Drink 4-Pack (20mg THC, 12oz, 355ml) did not appear in the December rankings, consistent with its fifth-place standing in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
