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Nov-2025
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Overview
Market Insights Snapshot
Attune has shown a consistent performance in the Topical category in Massachusetts. Over the months from August to November 2025, Attune maintained a strong presence, holding steady at the second rank from September onward. This stability in ranking indicates a solid market position, despite a slight dip in sales from August to October, followed by a modest recovery in November. The ability to maintain a high ranking while navigating fluctuating sales figures suggests that Attune has a resilient brand strategy in place, effectively capturing consumer loyalty in this category.
While Attune's performance in Massachusetts is noteworthy, the absence of rankings in other states or provinces across various categories raises questions about its geographic market penetration and category diversification. Not appearing in the top 30 brands in other regions or categories could signal opportunities for expansion or a need to reassess market strategies outside of Massachusetts. This focused presence in a single state might indicate a strategic decision to dominate a specific market before branching out, or it could point to challenges in scaling operations more broadly. Understanding the underlying reasons for this concentrated performance could provide valuable insights into Attune's overall brand strategy and future growth potential.
Competitive Landscape
In the Massachusetts Topical category, Attune has shown remarkable consistency in maintaining its position as the second-ranked brand from September to November 2025, after climbing from fourth place in August. This upward movement highlights Attune's growing influence in the market, even as it faces stiff competition from brands like Treeworks, which has consistently held the top spot. Despite Chill Medicated and Nordic Goddess experiencing fluctuations in their rankings, Attune's stable rank suggests a strong customer base and effective market strategies. While Treeworks leads with significantly higher sales, Attune's steady sales figures indicate a promising trajectory, positioning it well for potential growth and increased market share in the coming months.
Notable Products
In November 2025, Attune's top-performing product was CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) in the Topical category, maintaining its number one rank from previous months, despite a decrease in sales to 625 units. The Muscle Freeze Lotion (100mg THC, 30ml) held steady at the second position, showing a slight increase in sales compared to October. The CBD/THC 1:2 Muscle Freeze Lotion (30mg CBD, 60mg THC) remained consistently in third place throughout the months, with a modest sales increase in November. CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) reappeared in the rankings at fourth place, after not being ranked in October. Finally, the CBD/THC 1:1 Muscle Freeze Lotion (50mg CBD, 50mg THC) maintained its fifth position, matching its sales from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
