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Dec-2025
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Overview
Market Insights Snapshot
Attune has shown remarkable consistency in the topical category within Massachusetts, maintaining a steady rank of 2nd place from September through December 2025. This stability suggests a strong brand presence and a loyal customer base in the state. Despite a slight fluctuation in sales figures, Attune's ability to hold its position indicates resilience in the market. However, it is important to note that Attune's performance in other states and categories is not highlighted here, which could suggest either a lack of presence or a need for strategic focus outside Massachusetts.
The absence of ranking data for Attune in other states and categories might be a cause for concern, as it indicates that the brand did not make it into the top 30 brands in those areas. This could either reflect a strategic decision to concentrate efforts in Massachusetts or suggest potential growth opportunities that have yet to be tapped into. For a brand that has demonstrated strong performance in one category, exploring similar strategies in other markets could be beneficial. Observing how Attune navigates these opportunities and challenges in the coming months will be key to understanding its broader market strategy.
Competitive Landscape
In the Massachusetts topical cannabis market, Attune consistently holds the second position from September to December 2025, demonstrating stable performance in a competitive landscape. Despite a slight decline in sales from September to December, Attune maintains its rank, indicating a strong brand presence. The leading competitor, Treeworks, consistently ranks first, with significantly higher sales figures, suggesting a dominant market position. Meanwhile, Chill Medicated and Doctor Solomon's fluctuate between third and fourth positions, indicating a more volatile performance. This stability in rank for Attune, despite competitive pressures and slight sales fluctuations, highlights its resilience and potential for growth in the Massachusetts market.
Notable Products
In December 2025, Attune's top-performing product was the CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC), maintaining its consistent first-place ranking since September, with sales of 613 units. The Muscle Freeze Lotion (100mg THC, 30ml) held its steady position at second place throughout the same period. Notably, the CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) improved its rank from fourth in November to third in December, indicating a positive trend. Meanwhile, the CBD/THC 1:2 Muscle Freeze Lotion (30mg CBD, 60mg THC) dropped from third in November to fourth in December, reflecting a decline in sales. Lastly, the CBD/THC 1:1 Muscle Freeze Lotion (50mg CBD, 50mg THC) remained in fifth place, showing stability in its rank despite fluctuating sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
