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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Attune is stocked at 34 licensed dispensaries across Massachusetts, with the deepest coverage in Brockton, Webster, Athol, Ayer, and Billerica. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Attune operated as a single-category brand with Topical accounting for 100.0% of sales, concentrating all exposure in one segment. Within Topical, sales declined 31.41% year over year and 8.76% month over month, while average price slipped 3.02% year over year to $21.08, indicating that volume contraction outpaced modest price easing. With no diversification beyond Topical and a 100.0% mix, the pattern implies concentrated category risk where incremental MoM softness compounds the larger YoY pullback.
Attune’s Topical-only stance in Massachusetts positions it at rank 4 in the state-specific Topical context, pairing a 31.41% YoY decline with an 8.76% MoM slide as average price fell 3.02% YoY. Holding rank 4 while posting a 100.0% Topical mix suggests the brand is mid-pack rather than niche-dominant, and the combination of tempered pricing and outsized volume decline indicates the current price architecture is not the primary lever; the implication is that regaining share will depend on distribution breadth or format breadth rather than further price moves.
Competitive Landscape
Attune sits at #4 in MA Topical in October 2026, sliding 2 places year over year, after peaking at #2 in April 2026 but drifting from #3 three months ago; meanwhile, Treeworks held #1 with a 3.16% YoY sales lift while Doctor Solomon's improved to #3 despite a -14.02% YoY sales change, indicating rank gains are not strictly tied to growth rates. With Chill Medicated climbing from #3 to #2 on 75.24% YoY growth and SLATE advancing from #8 to #5 on 36.48% YoY growth, Attune’s 1-place drop since July 2026 and 2-place YoY decline suggest share is consolidating among faster risers, implying that without a near-term velocity or distribution jolt the brand risks cementing a mid-pack ceiling below its April 2026 peak.
Notable Products
In October 2026, Attune's best seller, CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC), brought in 70.6% of its sales, and its top 4 products brought in 100.0%. Its prices ran 2.2% below the average for the same product type and pack size in the same states.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
