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Apr-2025
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Overview
Market Insights Snapshot
Attune has demonstrated significant growth in the Topical category within Massachusetts. Starting the year at rank 4 in January 2025, the brand steadily climbed to rank 2 by April 2025. This upward movement suggests a strengthening presence and possibly an increasing consumer preference for their products in this category. The consistent ranking improvement over the months highlights Attune's ability to capture market share in Massachusetts, potentially driven by strategic marketing or product innovation. Notably, the sales figures reflect a positive trajectory, with a substantial increase in sales from March to April, indicating a successful strategy in this market.
In other states, Attune's absence from the top 30 rankings in the Topical category could be seen as a challenge. This absence suggests that while Attune is gaining traction in Massachusetts, it may not yet have the same level of market penetration or consumer recognition in other regions. This disparity in performance across different states could be attributed to various factors, such as regional competition, distribution channels, or localized consumer preferences. It will be interesting to observe if Attune can replicate its Massachusetts success in other states, possibly by leveraging insights gained from its current market strategies.
Competitive Landscape
In the Massachusetts topical category, Attune has shown a promising upward trend in rank over the first four months of 2025, moving from 4th place in January to 2nd place by April. This improvement in rank is a positive indicator for Attune, especially as it competes with strong brands like Treeworks, which consistently holds the top position, and Chill Medicated, which saw a significant drop from 2nd to 5th place in April. Attune's sales have also shown a healthy increase, particularly in April, where it surpassed Nordic Goddess, which has maintained a steady rank but experienced fluctuating sales. This upward trajectory for Attune suggests a growing consumer preference and market share in the Massachusetts topical market, positioning it as a formidable competitor against established brands.
Notable Products
In April 2025, the top-performing product for Attune was the CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) in the Topical category, maintaining its consistent number one ranking from previous months with sales of 616 units. The Muscle Freeze Lotion (100mg THC, 30ml) also held its second-place position but showed a significant increase in sales from March, reaching 388 units. Notably, a new entry, the CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC), debuted at third place with 87 units sold. The CBD/THC 1:1 Hydrating Soothing Lotion (40mg CBD, 40mg THC), which was previously ranked third, was not listed in April, indicating a potential discontinuation or stock issue. Overall, the rankings for the top products remained stable, with the introduction of the new third-ranked product adding diversity to the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
