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Aug-2025
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Overview
Market Insights Snapshot
Attune has maintained a consistent performance in the Topical category within Massachusetts, holding steady at the 4th position from May through August 2025. This stability indicates a strong foothold in the market, despite fluctuations in monthly sales figures. Notably, there was a significant increase in sales from July to August, suggesting a possible seasonal demand or successful marketing efforts. This steady ranking amidst sales variability highlights Attune's resilience and potential consumer loyalty in the Topical category.
While Attune's performance in Massachusetts has been noteworthy, it is important to consider their presence in other states and categories where they might not feature in the top 30 brands. The absence of rankings in these areas could be interpreted as a challenge for the brand to expand its influence and market share. Understanding the dynamics of these unranked markets could provide insights into potential growth opportunities or areas needing strategic enhancements. Exploring these aspects could uncover valuable information about Attune's overall market performance and future prospects.
Competitive Landscape
In the Massachusetts topical cannabis market, Attune consistently held the 4th rank from May to August 2025, maintaining a stable position amidst its competitors. Despite this steady ranking, Attune faced a fluctuating sales trajectory, with a notable dip in July followed by a recovery in August. This performance is particularly significant when compared to top competitors like Chill Medicated and Nordic Goddess, which consistently held the 2nd and 3rd ranks, respectively, and demonstrated stronger sales figures throughout the same period. Meanwhile, Doctor Solomon's and The Healing Rose (THR) trailed behind, with Doctor Solomon's not even making it into the top 20 in May. These dynamics suggest that while Attune is holding its ground in terms of rank, there is room for growth in sales performance to better compete with the leading brands in the Massachusetts market.
Notable Products
In August 2025, Attune's top-performing product was the CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) in the Topical category, maintaining its number one rank from previous months with sales of 524 units. The Muscle Freeze Lotion (100mg THC, 30ml) consistently held the second position, showing a notable increase in sales from July. The CBD/THC 1:2 Muscle Freeze Lotion (30mg CBD, 60mg THC) climbed to the third spot, up from fourth in July, reflecting a significant rise in consumer interest. The CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) dropped to fourth place, while the CBD/THC 1:1 Muscle Freeze Lotion (50mg CBD, 50mg THC) maintained its fifth position. This shift in rankings highlights a growing demand for products with varied CBD/THC ratios.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
