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Oct-2025
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Overview
Market Insights Snapshot
Attune has demonstrated a strong performance in the Topical category within Massachusetts over the past few months. The brand maintained a consistent ranking of 4th place in both July and August 2025, before climbing to 2nd place in September and retaining that position in October. This upward movement suggests a growing preference for Attune's products among consumers in Massachusetts. Despite a slight dip in sales from September to October, the brand's ability to hold onto the 2nd spot indicates resilience and a solid market presence in the state.
Interestingly, the data does not provide rankings for Attune in other states or categories, implying that the brand may not have made it into the top 30 in those areas. This could be seen as a potential area for growth or a challenge that the brand needs to address. The available data highlights Attune's stronghold in the Topical category in Massachusetts, but it also suggests that there might be untapped opportunities in other regions and categories. Understanding the dynamics in these other markets could be crucial for Attune's future expansion strategies.
Competitive Landscape
In the Massachusetts topical category, Attune has shown a notable improvement in its competitive positioning over recent months. While maintaining a consistent rank of 4th in July and August 2025, Attune advanced to 2nd place in both September and October 2025. This upward movement reflects a positive trend in Attune's market presence, despite facing strong competition from leading brands. For instance, Treeworks has consistently held the top spot, indicating a dominant market position. Meanwhile, Chill Medicated experienced a decline from 2nd to 4th place by October, and Doctor Solomon's improved its rank from 6th to 3rd in the same period. These shifts suggest a dynamic market landscape where Attune's strategic efforts have effectively bolstered its rank and sales, positioning it as a formidable contender in the Massachusetts topical market.
Notable Products
In October 2025, the top-performing product from Attune was the CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) in the Topical category, maintaining its number one rank for the fourth consecutive month with sales reaching 715 units. The Muscle Freeze Lotion (100mg THC, 30ml) also held steady at the second position, showing consistent performance over the same period. The CBD/THC 1:2 Muscle Freeze Lotion (30mg CBD, 60mg THC) remained in third place, reflecting stable demand. Notably, the CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) and the CBD/THC 1:1 Muscle Freeze Lotion (50mg CBD, 50mg THC) dropped off the rankings this month, indicating a shift in consumer preference. Overall, the top products have shown remarkable consistency in their rankings from July through October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
