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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Attune operated as a single-category brand in May 2026 with Topical accounting for 100.0% of sales, posting 11.34% year-over-year growth but a -12.59% month-over-month dip, while average price declined -4.01% YoY to $21.64. Within Massachusetts Topical, the brand held rank 3, a positioning that coexists with a 51.66% two-year sales lift and the current MoM contraction, implying demand is expanding over longer horizons even as recent month softness weighs on near-term momentum.
The mix concentrated in Topical at 100.0% share pairs a rank 3 foothold with price deflation of -4.01% YoY and a -12.59% MoM sales move, indicating the brand is leaning on unit velocity and distribution rather than premium pricing to sustain the 11.34% YoY gain. This configuration suggests Attune’s positioning is anchored to mid-tier pricing within a stable Topical niche, where maintaining rank 3 in Massachusetts while absorbing a monthly pullback signals defensibility in core demand but limited insulation from short-cycle category softness.
Competitive Landscape
Attune sits at #3 in MA Topical in May 2026, improving 1 rank position from #4 year over year, but slipping 1 position from its #2 peak in April 2026, indicating near-top volatility rather than linear ascent; meanwhile, Treeworks held #1 year over year and in May 2026 as its sales grew 18.19%, while Chill Medicated stayed at #2 despite a 10.99% sales decline, a contrast that leaves Attune wedged between a growing leader and a sliding runner-up, implying that small execution gains could convert proximity into a move back to #2, but inertia risks ceding ground to upward movers like Sanctuary Medicinals rising from #9 to #5.
Notable Products
CBD/THC 1:2 Muscle Freeze Lotion (30mg CBD, 60mg THC) posted the steepest decline at -33.33% and sat at rank 5, while CBD/THC 1:1 Muscle Freeze Lotion (50mg CBD, 50mg THC) fell -32.25% at rank 4. The top-ranked CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) also contracted -20.42% despite still leading, and the second-ranked Muscle Freeze Lotion (100mg THC, 30ml) inched up 5.94%. With all five top-10 SKUs concentrated in Topical and only one posting positive MoM, May 2026 suggests Attune is leaning into a single-category portfolio that is sensitive to potency mix and is prioritizing depth over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
