.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Attune has shown a consistent presence in the Topical category within Massachusetts. Over the past four months, the brand has experienced a slight decline in its rankings, moving from 4th place in March 2024 to 6th place by June 2024. This downward trend is accompanied by fluctuating sales figures, peaking in March with $24,537 and then gradually decreasing to $18,198 by June. Despite not maintaining a top 5 position consistently, Attune's ability to stay within the top 10 indicates a relatively stable market performance in Massachusetts, albeit with room for improvement.
It is worth noting that Attune's performance in other states and categories is not highlighted in the top 30 rankings, which could be a point of concern or an area for potential growth. The absence from these rankings suggests that Attune may need to reassess its strategies or expand its market presence to achieve better visibility and performance outside Massachusetts. Monitoring future trends and adjusting marketing efforts could help Attune gain a stronger foothold in additional states and categories.
Competitive Landscape
In the Massachusetts Topical cannabis market, Attune has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 4 in March 2024, Attune dropped to rank 5 in April and further to rank 6 in May and June. This decline in ranking is accompanied by a decrease in sales from $24,537 in March to $18,198 in June. Competitors like Treeworks have maintained a strong presence, consistently ranking in the top 3 and achieving significantly higher sales, peaking at $67,851 in April. Meanwhile, Doctor Solomon's showed a positive trend, climbing from outside the top 20 to rank 7 in May and 5 in June, with sales increasing to $19,774. The Heirloom Collective and The Healing Rose (THR) have also shown varying performance, with THR notably improving its rank to 5 in May. These competitive dynamics indicate a challenging market environment for Attune, emphasizing the need for strategic adjustments to regain and sustain higher rankings and sales.
Notable Products
In June 2024, the top-performing product for Attune was the CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) in the Topical category, maintaining its number one rank for the fourth consecutive month with sales of 493 units. The Muscle Freeze Lotion (100mg THC, 30ml), also in the Topical category, held steady at the second position despite a notable drop in sales to 257 units. The CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) retained its third-place ranking from May 2024, showing a positive sales trend. This product was not ranked in March and April 2024, indicating a recent but strong market entry. Overall, the top three products have shown consistent performance, with the top-ranked product maintaining a strong lead.
Top Selling Cannabis Brands
