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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Attune is stocked at 30 licensed dispensaries across Massachusetts, with the deepest coverage in Brockton, Webster, Athol, Ayer, and Belmont. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In September 2026, Attune operated as a single-category brand with Topical accounting for 100.0% of sales, a concentration unchanged from prior periods but now set against a year-over-year decline of 35.9% and a month-over-month increase of 13.9%. Average price moved down 3.5% year over year to $21.24 while Topical unit velocity benefited from the September month-over-month lift, and within Massachusetts the brand held rank 3 in Topical despite the annual contraction. The pattern implies a narrow but defensible niche: Attune’s September rebound at +13.9% MoM within a fully concentrated 100.0% Topical mix suggests tactical momentum inside the category even as the -35.9% YoY drag caps annual throughput.
Positioning-wise, the 100.0% allocation to Topical and a maintained rank 3 place Attune as a specialist whose pricing (-3.5% YoY) is being used to stabilize share and stimulate units despite a multi-year pullback (-41.0% over 24 months). The combination of rank 3 and +13.9% MoM growth in September 2026 signals that incremental price elasticity is yielding near-term gains without diversification, implying Attune’s optimal path is to deepen Topical penetration rather than broaden categories until YoY declines moderate within its core.
Competitive Landscape
Attune sits at #3 in MA Topical in September 2026, slipping 1 position YoY from #2, while holding #3 over the last 3 months and peaking at #2 in April 2026; this contrasts with Treeworks maintaining #1 year over year and Chill Medicated climbing from #3 to #2 with a 24.19% YoY sales increase, as SLATE weakened with a 34.26% YoY sales decline despite ranking #5. The spread between Attune’s April 2026 peak at #2 and its current #3, coupled with Sanctuary Medicinals moving from #10 to #4 on 62.03% YoY sales growth, indicates that Attune’s near-top consistency is being pressured from both above and below, implying a need to convert stable placement into share gains before upward movers compress the #2–#4 tier.
Notable Products
Muscle Freeze Lotion (100mg THC, 30ml) posted the standout move in September 2026 with a +64.9% month-over-month jump to rank 2, while CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) held rank 1 with a smaller +11.2% gain. CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) rose +12.1% at rank 3, and four of the top ten are Topical SKUs, concentrating momentum in a single format rather than spreading across categories. The 75mg/75mg leader still captured the only five-figure result at $10,499 as the 100mg THC variant closed the gap in both rank and growth rate, indicating buyers are trading up within the same use case rather than diversifying into new forms.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
