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Jul-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Attune has maintained a consistent performance in the Topical category, holding steady at rank 4 from April through July 2025. This stability suggests a strong foothold in the market, although there was a noticeable fluctuation in sales figures during this period. After peaking in May, sales saw a decline in June and continued to dip slightly in July. This trend indicates potential challenges in sustaining growth momentum or could reflect seasonal purchasing patterns.
Interestingly, Attune's absence from the top 30 brands in other states or categories during this time frame highlights both opportunities and challenges for the brand. While their consistent ranking in Massachusetts suggests a solid market presence, expanding their reach to other states or categories could be pivotal for future growth. The lack of visibility in other regions might suggest a need for strategic adjustments to broaden their market appeal and enhance brand recognition across different demographics and geographical areas.
Competitive Landscape
In the Massachusetts topical cannabis market, Attune has consistently maintained its position at rank 4 from April to July 2025, indicating a stable presence amidst fluctuating sales figures. Despite this consistency, Attune faces stiff competition from brands like Chill Medicated, which has held the second rank since May 2025, and Nordic Goddess, which has been a close competitor, ranking third from May to July 2025. Notably, Doctor Solomon's entered the top 20 in June 2025 at rank 5, highlighting a potential emerging competitor. While Attune's sales saw a dip in July 2025 compared to previous months, the brand's ability to maintain its rank suggests a loyal customer base. However, the upward movement of The Healing Rose (THR) from rank 7 in April to 5 in May, before stabilizing at 6, underscores the dynamic nature of this market segment, emphasizing the need for Attune to innovate and adapt to sustain its market position.
Notable Products
In July 2025, the top-performing product for Attune was the CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) in the Topical category, maintaining its number one rank from previous months, although sales decreased to 393 units. The Muscle Freeze Lotion (100mg THC, 30ml) held steady in the second position across all months, with a slight increase in sales to 283 units. The CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) also remained consistent in the third spot, showing stable sales figures. Notably, the CBD/THC 1:2 Muscle Freeze Lotion (30mg CBD, 60mg THC) entered the rankings for the first time in July, securing the fourth position. The CBD/THC 1:1 Muscle Freeze Lotion (50mg CBD, 50mg THC) reappeared in the rankings at fifth place, with a modest sales increase compared to its previous appearance in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
