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Sep-2025
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Overview
Market Insights Snapshot
Attune has shown notable performance in the topical category within Massachusetts. Over the summer months of 2025, the brand maintained a strong presence, consistently ranking in the top five. Specifically, Attune held the third position in June, slipped slightly to fourth place in July and August, and then impressively climbed back to second place by September. This upward movement in September indicates a positive reception and growing consumer interest in their topical products. Such a trend suggests that Attune is effectively capturing market share and possibly benefiting from strategic initiatives or product launches during this period.
While Attune's performance in Massachusetts is commendable, it is essential to consider how the brand fares in other states and categories. Unfortunately, the data does not provide insights into its rankings outside Massachusetts or in other product categories, which could imply that Attune is not yet a top competitor in those areas. This absence from the top 30 in other states or categories could be seen as an opportunity for growth or a potential area of concern, depending on the brand's strategic goals. By focusing on expanding their reach and strengthening their market position in underrepresented areas, Attune could potentially enhance its overall brand presence and performance.
Competitive Landscape
In the Massachusetts topical category, Attune has demonstrated a notable upward trajectory in its market position over the past few months. Starting from a rank of 3rd in June 2025, Attune experienced a slight dip to 4th place in July and August, before making a significant recovery to 2nd place by September. This improvement in rank coincides with a steady increase in sales, particularly from July to September, suggesting effective marketing strategies or product enhancements. In comparison, Treeworks has consistently held the top spot, maintaining a significant lead in sales. Meanwhile, Chill Medicated and Nordic Goddess have fluctuated in their rankings, with Chill Medicated dropping to 3rd place in September and Nordic Goddess maintaining a stable presence but falling to 4th place in the same month. These dynamics highlight Attune's growing competitiveness in the market, positioning it as a strong contender against its peers.
Notable Products
In September 2025, the top-performing product for Attune was the CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) in the Topical category, maintaining its position as the number one ranked product since June 2025 with a notable sales figure of 817 units. The Muscle Freeze Lotion (100mg THC, 30ml) consistently held the second rank throughout the months, showing a steady increase in sales. The CBD/THC 1:2 Muscle Freeze Lotion (30mg CBD, 60mg THC) remained stable at the third position since August 2025, after climbing from fourth place in July. Meanwhile, the CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) stayed at fourth place, having dropped from third in August. Lastly, the CBD/THC 1:1 Muscle Freeze Lotion (50mg CBD, 50mg THC) consistently ranked fifth since July, indicating a stable but lower sales performance compared to the other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
