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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Attune is stocked at 33 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Brockton, Natick, Webster, and Athol. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Attune concentrated entirely in Topical for July 2026, with Topical holding 100.0% category share and posting 8.78% year-over-year growth alongside a 14.44% month-over-month increase; within Massachusetts Topical, the brand sat at rank 3 while average price fell 7.92% YoY to $20.34. While overall sales grew 8.78% YoY, the 24‑month trend was down 1.37%, implying 2026 gains are recovering recent slippage and are being driven more by volume than price as the Topical-only mix amplifies exposure to single-category swings.
The combination of a 7.92% YoY price decrease with double-digit 14.44% MoM sales growth in July 2026 indicates Attune is leaning into price elasticity within Topical, using lower unit pricing to capture volume and sustain a rank 3 foothold in the Massachusetts Topical set. This single-category focus, paired with 8.78% YoY growth but a -1.37% 24‑month trajectory, implies positioning as a value-forward Topical specialist whose near-term share gains depend on maintaining price advantage and promotional cadence rather than diversification across categories.
Competitive Landscape
Attune sits at #3 in MA Topical in July 2026, improving one spot from #4 year over year, but slipping one place from #2 in April 2026 when it matched its peak rank, indicating a mixed trajectory across periods. Competitively, Treeworks held #1 both this year and last while growing sales by 32.9%, and Chill Medicated climbed from #3 to #2 as of July 2026 with 13.8% YoY sales growth, whereas Doctor Solomon's improved rank from #5 to #4 despite a -15.1% YoY sales change; this pattern implies Attune’s current #3 position is stable but faces upward pressure from faster-rising peers and requires recapturing its April 2026 #2 standing to avoid being boxed out of the top two.
Notable Products
CBD/THC 1:1 Muscle Freeze (69mg CBD, 66mg THC) posted the standout movement in July 2026 with an 81.7% month-over-month gain and a climb into rank 3, while CBD/THC 1:1 Muscle Freeze Lotion (50mg CBD, 50mg THC) fell 24.8% and sat at rank 5. The flagship CBD/THC 1:1 Muscle Freeze Lotion (75mg CBD, 75mg THC) held rank 1 with a 17.4% increase, and Muscle Freeze Lotion (100mg THC, 30ml) slipped 3.9% at rank 2. With all top-five positions occupied by Topical SKUs and only one formula declining more than 10%, the mix indicates Attune is consolidating around 1:1 pain-relief formats to extend leadership rather than diversify into new categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
