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Oct-2025
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Overview
Market Insights Snapshot
Treeworks has demonstrated a varied performance across different categories and states, with some notable trends. In Massachusetts, Treeworks has maintained a consistent top position in the Topical category, ranking first from July to October 2025. However, there is a noticeable decline in the Concentrates category, where the brand slipped from 17th in July to 23rd by October. This could indicate increased competition or changing consumer preferences in that segment. Meanwhile, the Edible category shows remarkable stability, holding steady at 13th place throughout these months, suggesting a loyal consumer base or steady market conditions. The Vapor Pens category, however, presents a more dynamic picture, with Treeworks dropping out of the top 30 in September, only to recover to 26th place by October, reflecting potential volatility or strategic shifts within that market segment.
In New Jersey, Treeworks has maintained a stronghold in the Tincture & Sublingual category, consistently securing the top rank from July to October 2025. This dominance suggests a robust market presence and possibly a strong brand reputation in this category. The steady increase in sales from September to October further underscores this strength, hinting at effective marketing strategies or product innovations. The absence of Treeworks in other categories in New Jersey's top 30 rankings might point to either a strategic focus on Tinctures & Sublinguals or challenges in expanding their footprint across other product lines in the state. This focused success in New Jersey contrasts with the more varied performance in Massachusetts, highlighting different strategic approaches or market dynamics in these regions.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks has consistently maintained its position as the second-ranked brand from July to October 2025. This stability in rank suggests a strong brand presence and customer loyalty, despite the competitive landscape. Treeworks' sales figures have shown a positive trend, with an increase from July to October, indicating effective marketing strategies and product appeal. However, the brand continues to trail behind Good Feels Inc, which has consistently held the top spot. Meanwhile, Levia remains a steady competitor at third place, with sales figures that are significantly lower than Treeworks, but still noteworthy. Chill Medicated has shown an upward trend, climbing from outside the top 20 to fourth place by October, which could pose a future threat to Treeworks if the trend continues. This competitive analysis highlights the importance for Treeworks to continue innovating and expanding its market reach to maintain its position and potentially challenge for the top spot.
Notable Products
In October 2025, the top-performing product from Treeworks was the Hummies CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 10-Pack, maintaining its consistent first-place ranking from previous months with sales of 2296 units. Following closely, the Hummies Bedtime Berry Solventless Hash Rosin Gummies 20-Pack climbed to the second position, improving from its third-place rank in September. The Hummies Focus Mango Citrus Rosin Gummies 20-Pack re-entered the rankings at third place, showing a strong performance after not being ranked in September. The Hummies Sleep Wildberry Berry Gummies 20-Pack maintained its fourth-place position from September. The CBD/THC 1:1 Extra Strength Canna Cream, while dropping to fifth place from its previous second-place rank, still showed notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
