Jul-2025
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Overview
Market Insights Snapshot
Treeworks has demonstrated a robust presence in the Massachusetts market, particularly in the Tincture & Sublingual and Topical categories, where it consistently held the top rank from April to July 2025. The Tincture & Sublingual category maintained a steady second position, indicating a solid consumer base and demand for Treeworks products in this segment. The Topical category also showcased strong performance, consistently ranking first, which underscores the brand's dominance in this niche. In contrast, their performance in the Concentrates category showed some volatility, with rankings fluctuating from 18th in April to 24th in June, before climbing back to 16th in July. This suggests potential challenges in maintaining a stable market position within this category, despite a notable increase in sales in July.
In New Jersey, Treeworks has emerged as a leader in the Tincture & Sublingual category, securing the top rank from May to July 2025. The absence of a ranking in April suggests that Treeworks either made a significant entrance into the New Jersey market post-April or experienced a remarkable growth trajectory thereafter. The Vapor Pens category in Massachusetts, however, paints a different picture; Treeworks struggled to break into the top 30 consistently, only managing to rank 29th in July. This indicates potential room for growth and improvement in their Vapor Pens lineup. Across categories, Treeworks' performance highlights both their strengths in certain product lines and the challenges they face in others, providing a dynamic landscape that is worth monitoring for future developments.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Massachusetts, Treeworks consistently holds the second rank from April to July 2025, indicating a stable position in the market. Despite this consistency, Good Feels Inc maintains a dominant lead at the top rank, with sales figures that are markedly higher than Treeworks, suggesting a strong consumer preference or brand loyalty. Meanwhile, Levia and Howl's remain steady at the third and fourth ranks, respectively, with sales significantly lower than Treeworks, highlighting Treeworks' solid performance in the market. The data suggests that while Treeworks is performing well, there is potential for growth if they can capture some of the market share from the leading brand, Good Feels Inc.
Notable Products
In July 2025, the top-performing product from Treeworks was the Hummies - CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 10-Pack, maintaining its first-place rank for the fourth consecutive month with sales of 3043 units. The Hummies - THC-V/CBG/THC 1:1:1 Performance Raspberry Lime Hash Rosin Gummies 10-Pack held steady at the second position, a consistent improvement from its fifth-place rank in April. The CBD/THC 1:1 Extra Strength Canna Cream remained in third place, showing stability in its ranking since June. Jungle Drops - CBD/THC/CBN/CBC/CBG 1:1:1:1:1 Blueberry Entourage Full Spectrum RSO Tincture also maintained its fourth-place position from June to July. Lastly, Hummies - Focus Mango Citrus Rosin Gummies 20-Pack re-entered the top five, securing the fifth spot after being absent from the rankings in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.