Market Insights Snapshot
Over the past few months, the performance of the cannabis brand Treeworks has shown some interesting trends across categories in Massachusetts. In the Concentrates category, Treeworks has been fluctuating in and out of the top 20, with rankings ranging from 29 to 50. This volatility suggests a level of unpredictability in the Concentrates market. In the Edibles category, Treeworks has consistently stayed within the top 30, indicating a more stable consumer base. However, the brand's ranking has not improved over time, remaining at 28th place from September to October 2023.
Contrastingly, Treeworks has shown impressive performance in the Tincture & Sublingual category, securing the top spot consistently from July to October 2023. This dominance in the category suggests a strong consumer preference for Treeworks' Tincture & Sublingual products. In the Topical category, the brand has also maintained a strong presence, ranking within the top 3. However, a slight dip in ranking was observed in September, dropping to second place. Lastly, in the Vapor Pens category, Treeworks has been struggling to secure a place in the top 20, with rankings steadily declining from 57th place in July to 75th place in October. This downward trend could suggest a need for strategic adjustments in this category.
In the Tincture & Sublingual category in Massachusetts, Treeworks consistently held the top rank from July to October 2023, outperforming its competitors. Notably, Levia and Howl's maintained the second and third ranks respectively during this period. However, while Levia's sales saw a general upward trend, Howl's experienced a decline. Despite fluctuations in sales, Treeworks remained the leading brand, indicating a strong market presence and consumer preference. The absence of other brands in the top ranks suggests that they were not among the top 20 brands in this category and state during these months.
In October 2023, Treeworks' top-performing product was the THC/CBN 3:1 Indica Bedtime Bliss Dream Drops Tincture, maintaining its first place ranking from previous months with impressive sales of 2236 units. The CBD/THC 1:1 Full Spectrum RSO Canna Cream held onto the second spot, albeit with a slight decrease in sales to 1365 units. The Daily Drops - CBG/THC 1:5 Sunrise Punch Full Spectrum RSO Tincture moved up to third place, despite a minor dip in sales. The CBD/THC/CBN/CBC/CBG 1:1:1:1:1 Jungle Drops Blueberry Entourage Full Spectrum RSO Tincture slipped to fourth place. Meanwhile, Hummies - Bedtime Berry Solventless Hash Rosin Gummies 20-Pack remained in the fifth position.