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Apr-2025
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Overview
Market Insights Snapshot
Treeworks has shown varied performance across different categories in Massachusetts. In the Concentrates category, Treeworks saw some fluctuations, starting the year at rank 16, dropping to 18 in March, but then recovering to rank 15 by April. This indicates a potential upward trend after a brief dip. On the other hand, the Edible category tells a different story, with Treeworks slipping from rank 17 in March to 20 in April. Such a decline may suggest increased competition or shifting consumer preferences. Notably, Treeworks has maintained a consistent stronghold in the Tincture & Sublingual category, holding steady at rank 2 throughout the first four months of 2025, highlighting its resilience and possibly a loyal consumer base in this segment.
In the Topical category, Treeworks continues to dominate with a consistent rank of 1 from January to April, suggesting a strong brand presence and product appeal in this niche. However, in the Vapor Pens category, the brand's performance is at the lower end of the spectrum, barely holding onto the top 30, with ranks fluctuating slightly but remaining at 30 in both January and April. This could imply challenges in penetrating a competitive market or a need for strategic adjustments. While sales figures provide some insight, the broader trends and rankings suggest areas of both strength and potential improvement for Treeworks in Massachusetts.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks has consistently maintained its position as the second-ranked brand from January to April 2025. Despite its stable rank, Treeworks faces stiff competition from Good Feels Inc, which has held the top spot throughout the same period. While Treeworks shows a healthy sales trajectory, it remains significantly behind Good Feels Inc in terms of sales volume. Meanwhile, Levia and Howl's have consistently ranked third and fifth, respectively, with sales figures that are notably lower than Treeworks. The data suggests that while Treeworks is a strong contender in the market, there is room to capture more market share from the leading brand and further distance itself from lower-ranked competitors.
Notable Products
In April 2025, the top-performing product from Treeworks was Hummies - Bedtime Berry Solventless Hash Rosin Gummies 20-Pack (100mg), which climbed to the number one spot with sales reaching 1470 units. Previously ranked second in February and March, this edible product demonstrated a strong upward trend. Following closely, the Hummies - CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 10-Pack (300mg CBD, 300mg CBG, 100mg THC) slipped to second place despite leading in earlier months, reflecting a slight decrease in sales. The THC/CBN 3:1 Indica Bedtime Bliss Dream Drops Tincture maintained a consistent third place across the months, indicating stable demand. Notably, Hummies - Focus Citrus Solventless Hash Rosin Gummies 20-Pack (100mg) held its fourth position from March to April, while the Banana Melons Live Rosin Cartridge debuted at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
