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Dec-2025
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Overview
Market Insights Snapshot
Treeworks has shown a notable performance in the Massachusetts market across various categories. In the Concentrates category, the brand experienced a slight dip in October 2025, falling to 24th place, but quickly regained its footing by November, climbing back to 19th place and maintaining this rank through December. This rebound is accompanied by a steady increase in sales, indicating a strengthening position in this category. Meanwhile, in the Edible category, Treeworks consistently held a strong position, fluctuating slightly between 13th and 14th place, but showing a significant sales increase in December, which suggests a positive consumer response to their offerings. Tincture & Sublingual products have been a standout for Treeworks, holding a consistent 2nd place rank throughout the last four months of 2025, reflecting a stable and strong market presence.
In New Jersey, Treeworks has demonstrated exceptional performance in the Tincture & Sublingual category, maintaining the top position consistently from September through December 2025. This dominance in the category is further highlighted by a consistent upward trend in sales, suggesting a growing consumer base and brand loyalty. However, it's noteworthy that Treeworks did not appear in the top 30 brands for any other categories in New Jersey, which could indicate either a strategic focus on Tincture & Sublingual products or a potential area for growth in other categories. The brand's absence from the top 30 in other categories might be a point of concern or an opportunity for expansion, depending on their strategic goals in the state.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks consistently holds the second rank from September to December 2025, indicating a stable position in the market. Despite this consistency, Treeworks faces stiff competition from Good Feels Inc, which maintains the top rank throughout the same period with significantly higher sales figures. While Treeworks shows a steady increase in sales over these months, Levia also remains a formidable competitor, consistently ranking third and showing a notable sales growth trajectory. Meanwhile, Howl's fluctuates between fourth and fifth place, indicating a less stable market presence. For Treeworks, maintaining its rank amidst these competitors suggests a strong brand presence, but the brand may need to strategize further to close the sales gap with the leading competitor, Good Feels Inc.
Notable Products
In December 2025, the top-performing product from Treeworks was Hummies - CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 20-Pack, maintaining its number one rank for the fourth consecutive month with a notable sales figure of 3123 units. Hummies - Bedtime Berry Solventless Hash Rosin Gummies 20-Pack climbed to the second position, showing a resurgence from an unranked position in November. Hummies - Focus Mango Citrus Rosin Gummies 20-Pack also secured the second rank, improving from its third position in November. The Honeydew #2 Live Rosin Cartridge made its debut in the rankings at third place, indicating strong consumer interest in vapor pens. Dream Drops - THC/CBN 1:1 Indica Bedtime Bliss Tincture rose to fourth place, up from fifth in November, reflecting a growing demand for tinctures and sublingual products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
