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Sep-2025
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Overview
Market Insights Snapshot
Treeworks has demonstrated a consistent and strong performance in the Massachusetts market, particularly in the Tincture & Sublingual and Topical categories. Remarkably, they have maintained the number one rank in the Topical category from June through September 2025, indicating a strong foothold and consumer preference in this segment. Similarly, their Tincture & Sublingual products have consistently held the second position, showcasing a stable demand. However, their performance in the Vapor Pens category has shown some volatility, with rankings fluctuating from 25th to 34th over the same period. This indicates potential challenges in maintaining a competitive edge in a highly dynamic market segment.
In New Jersey, Treeworks has excelled in the Tincture & Sublingual category, consistently holding the top rank from June to September 2025. This suggests a strong brand presence and consumer loyalty in this product line within the state. However, it is notable that Treeworks does not appear in the top 30 rankings for other categories in New Jersey, indicating either a lack of product offerings or competitive challenges in those segments. This absence could be seen as a potential area for growth or an indication of focused strategy within specific product lines.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks has consistently maintained its position as the second-ranked brand from June to September 2025. Despite strong competition, Treeworks has shown resilience, with sales figures that, while slightly fluctuating, remain robust. The leading competitor, Good Feels Inc, holds the top spot, but Treeworks' sales are less than half of Good Feels Inc's, indicating a significant gap in market share. Meanwhile, Levia and Howl's remain steady in the third and fourth positions, respectively, with sales figures that are considerably lower than Treeworks'. This stability in ranking suggests that Treeworks has a solid foothold in the market, but the brand may need to innovate or increase marketing efforts to close the gap with Good Feels Inc and capitalize on its current strong position against other competitors.
Notable Products
In September 2025, Treeworks maintained its top-performing product with the Hummies CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 10-Pack, which consistently held the number one rank since June 2025, despite a slight dip in sales to 2235 units. The CBD/THC 1:1 Extra Strength Canna Cream moved up to the second rank, showcasing a steady performance in the Topical category. Notably, the Hummies Bedtime Berry Solventless Hash Rosin Gummies 20-Pack emerged in the rankings at third place, indicating a strong debut. The Hummies Sleep Wildberry Berry Gummies 20-Pack followed closely in fourth place, while the Hummies THC-V/CBG/THC 1:1:1 Performance Raspberry Lime Hash Rosin Gummies slipped from second to fifth. This shift in rankings highlights a growing consumer preference for new edible offerings over previously favored products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
