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Jun-2024
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Overview
Market Insights Snapshot
Treeworks has shown varied performance across different product categories in Massachusetts. In the Tincture & Sublingual category, Treeworks consistently held the top position from March to June 2024, indicating strong consumer loyalty and product effectiveness. Conversely, in the Concentrates category, Treeworks struggled to maintain a presence in the top 30, with rankings fluctuating between 31 and 40. This suggests a need for strategic adjustments in their Concentrates offerings to better compete in the market. The Edible category saw Treeworks generally hovering around the 30th position, with a slight improvement in June 2024 to the 28th spot, indicating potential growth or seasonal demand.
The Vapor Pens category presented a challenge for Treeworks, as it failed to break into the top 30, with rankings ranging from 39 to 47 over the four-month period. This indicates a highly competitive landscape where Treeworks may need to innovate or improve its product marketing to gain traction. On the other hand, the Topical category showed mixed results, with Treeworks peaking at the 1st position in April 2024 but dropping to the 3rd position by June 2024. Despite this drop, maintaining a top-three position signifies a strong market presence and consumer preference. Overall, Treeworks' performance across categories in Massachusetts highlights areas of strength and opportunities for improvement.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks has consistently maintained the top rank from March to June 2024. This stability in rank highlights Treeworks' strong market presence and customer loyalty. In contrast, Levia has held the second position during the same period, indicating a steady but lower performance compared to Treeworks. Meanwhile, Howl's experienced a decline, dropping from third place in March to fourth place from April to June. This shift suggests that Treeworks' dominance is not only due to its own strong sales but also potentially due to the weakening performance of its competitors. Treeworks' ability to maintain and even grow its sales figures over these months, despite fluctuations in the market, underscores its competitive edge and market leadership in Massachusetts.
Notable Products
In June 2024, the top-performing product from Treeworks was the Jungle - CBD/THC/CBN/CBC/CBG 1:1:1:1:1 Blueberry Entourage Full Spectrum RSO Tincture, which climbed to the first rank with notable sales of 1411 units. The THC/CBN 3:1 Indica Bedtime Bliss Dream Drops Tincture, previously holding the top spot, dropped to second place. Hummies - Focus Citrus Solventless Hash Rosin Gummies maintained a steady third place from the previous month. The Daily Drops - CBG/THC 1:5 Sunrise Punch Full Spectrum RSO Tincture improved its ranking to fourth place, up from fifth in May. Lastly, the Purist - CBD/THC 1:1 Hybrid Simply Tincture entered the top five for the first time in June.
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