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Aug-2024
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Overview
Market Insights Snapshot
Treeworks has shown a varied performance across different categories in Massachusetts. In the Concentrates category, Treeworks experienced a significant rise from a rank of 29 in May 2024 to 16 in July 2024, before settling at 22 in August 2024. This indicates a positive trend despite the slight drop in the final month. Conversely, their Vapor Pens category saw a decline, starting at rank 45 in May and falling out of the top 30 by August, indicating potential challenges in this segment. The Edible category, however, demonstrated consistent improvement, moving from rank 27 in May to 17 in August, showcasing growing consumer preference and market penetration.
Treeworks has notably excelled in the Tincture & Sublingual category, maintaining the top rank consistently from May to August 2024, reflecting strong brand loyalty and product efficacy. Another highlight is their performance in the Topical category, where they improved from rank 3 in May to achieving the top position by August. This upward movement in Topicals suggests a strong market response and effective product offerings. However, the absence from the top 30 in Vapor Pens by August signals a need for strategic reassessment in that category. Overall, Treeworks has demonstrated robust performance in certain categories while facing challenges in others, indicating areas of both strength and potential improvement.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks has consistently held the top rank from May to August 2024, demonstrating its strong market presence and consumer preference. Despite the steady competition, Treeworks' sales have shown a significant upward trend, with a notable increase from 443,786 units in May to 634,193 units in August. This growth is particularly impressive when compared to Levia, which maintained the second rank but experienced a decline in sales from 117,926 units in May to 82,361 units in August. Another competitor, Doctor Solomon's, improved its rank from fifth to fourth place in August, yet its sales volume remains substantially lower than Treeworks, despite a positive sales trend. Treeworks' ability to sustain its top position and increase its sales amidst fluctuating competitor performance highlights its dominant market strategy and strong consumer loyalty in Massachusetts.
Notable Products
In August 2024, the top-performing product from Treeworks was the THC/CBN 3:1 Indica Bedtime Bliss Dream Drops Tincture, maintaining its first-place ranking from July with sales reaching 1832 units. The Hummies - Focus Citrus Solventless Hash Rosin Gummies climbed to the second position from fifth in July, indicating a significant increase in popularity. The Jungle - CBD/THC/CBN/CBC/CBG 1:1:1:1:1 Blueberry Entourage Full Spectrum RSO Tincture held steady in third place, showing consistent performance over the months. Hummies - Bedtime Berry Solventless Hash Rosin Gummies remained in fourth place, demonstrating stable demand. Notably, the CBD/THC 1:1 Extra Strength Canna Cream entered the rankings in fifth place for the first time, highlighting its growing acceptance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
