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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Nordic Goddess operated as a single-category brand with Topical accounting for 100.0% of sales, while brand sales declined year over year by 71.0% and rose month over month by 72.2%. Average price increased 7.5% YoY to $60.34 alongside a 72.2% MoM sales jump, indicating volume likely drove most of the monthly rebound rather than pricing. With Topical as the sole contributor and a Colorado Topical rank of 3, the data points to concentration risk paired with a short-term recovery impulse, implying the brand relies on episodic demand surges within Topical rather than diversified baseline momentum.
The shift toward higher average price (+7.5% YoY) amid a 71.0% YoY sales decline suggests that price elasticity or assortment skew limited annual unit throughput even as price realized more per unit, while the 72.2% MoM spike indicates tactically responsive demand within the Topical segment. Holding rank 3 in Colorado Topical despite the 24-month sales change of -73.8% and May 2026 category concentration at 100.0% implies positioning as a niche Topical specialist: the brand trades rank for depth in one segment, which can support targeted pricing but leaves exposure to category-specific swings.
Competitive Landscape
Nordic Goddess ranks #3 in CO Topical for May 2026, improving 1 position from #4 year over year, while holding flat versus February 2026 at #3; this places the brand at its peak rank of #3 in May 2026 and within 2 spots of the category lead. In contrast, Escape Artists held #1 year over year with a 4.8% YoY sales increase, and Mary Jane's Medicinals advanced from #3 to #2 alongside a 2.8% YoY sales lift, whereas Care Division remained below at #4 with a 33.1% YoY decline and My Brother's Flower stayed at #5 with a 52.0% YoY drop; against this backdrop, Nordic Goddess’s steady rise into the #3 slot and matching its peak rank implies a stable share consolidation opportunity immediately behind a relatively static #1 and a gradually advancing #2.
Notable Products
CBD/THC/CBG 10:10:1 Vibe 10X Body Balm (2500mg CBD, 2500mg THC, 250mg CBG 2oz) posted the largest Month-over-Month surge at +98.95% and now holds rank 1, while Wrangler Body Balm (2oz) plunged -75.99% to rank 4. CBD/THC 1:1 Cooling Therapeutic Body Balm (250mg CBD, 250mg THC, 2oz) rose +51.25% to rank 2, and Body Balm (250mg) climbed +69.40% to rank 3, concentrating four of the top five in the Topical category and pointing to a premium-heavy buyer shift. With the top SKU generating $37,835 alongside a -24.92% decline for CBD/THC 1:1 Vibe 10x Body Balm (2500mg CBD, 2500mg THC, 2oz) at rank 5, the mix tilts toward higher-potency CBG-inclusive formulas that are expanding share even as legacy SKUs fragment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
