Mar-2024
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Overview
Market Insights Snapshot
In the topical category, Nordic Goddess has shown a steady and remarkable performance across multiple states, with notable rankings that highlight its strong market presence. In Colorado, the brand maintained a consistent fourth place from December 2023 through March 2024, showcasing stability in a competitive market, despite a slight dip in sales in January 2024 before rebounding in the following months. Meanwhile, in Massachusetts, Nordic Goddess experienced a slight fluctuation in its rankings, moving from second in December 2023 to third in the following two months, before climbing back to second in March 2024. This rebound is particularly impressive, considering the significant increase in sales in March 2024, which indicates a strong recovery and growing consumer interest in the state.
The brand's performance in Nevada stands out as a testament to its dominance in the topical category, securing the top spot from December 2023 through March 2024. This consistent first-place ranking, coupled with its highest recorded sales in December 2023, underscores Nordic Goddess's leading position in Nevada's market. However, it's important to note a slight decrease in sales from December 2023 to March 2024, suggesting potential challenges or shifts in consumer preferences that could impact future performance. Across these states, Nordic Goddess's ability to maintain top rankings, with occasional fluctuations, speaks to its strong brand presence and consumer loyalty, though the varying sales figures suggest a dynamic market environment that requires continuous adaptation and engagement strategies to sustain and enhance its market position.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Nevada, Nordic Goddess consistently maintains its top position, outperforming its closest competitors. Despite a fluctuating market, Nordic Goddess has held the number one rank from December 2023 through March 2024, showcasing its dominance and strong consumer preference. Its nearest competitor, INDO, despite holding a steady second place, trails significantly in sales, indicating a clear preference for Nordic Goddess among consumers. Another notable competitor, Escape Artists, remains in third place, further emphasizing the gap between Nordic Goddess and the rest of the field. This consistent ranking and sales performance not only highlight Nordic Goddess's stronghold on the market but also suggest a stable demand for their products, despite the presence of formidable competitors. The data suggests that while competitors like INDO and Escape Artists are significant players, Nordic Goddess's market position and sales trajectory remain robust, making it a pivotal brand in Nevada's topical cannabis market.
Notable Products
In March 2024, Nordic Goddess's top product was the CBD/THC 1:1 Therapeutic Body Balm (250mg CBD, 250mg THC, 2oz), maintaining its number one position with sales reaching 2197 units. Following in second place was the CBD/THC 1:1 Therapeautic Body Balm (500mg CBD, 500mg THC), which also held its rank from the previous months. Notably, the CBG:CBD:THC Vibe 10X Body (2500mg CBG, 2500mg CBD, 2500mg THC) climbed to the third position, up from fourth, showcasing a significant increase in customer interest. The CBD/THC 1:1 Cooling Therapeutic Body Balm (250mg CBD, 250mg THC, 2oz) slipped to the fourth rank, indicating a shift in consumer preferences within the Topical category. The introduction of the THC Cooling Balm (500mg) into the fifth spot highlights the evolving product lineup and consumer tastes at Nordic Goddess.