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Jul-2025
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Overview
Market Insights Snapshot
Nordic Goddess has shown varied performance across different states, particularly in the Topical category. In Colorado, the brand maintained a consistent position at rank 4 from April to June 2025, before dropping slightly to rank 5 in July. This suggests a strong, albeit slightly fluctuating, presence in the state. Meanwhile, in Massachusetts, Nordic Goddess held a stable position at rank 3 from May to July 2025, after initially achieving rank 2 in April. This consistency in Massachusetts indicates a solid foothold in the market, although the brand did not manage to reclaim its initial higher ranking. Such movements highlight the brand's ability to maintain a competitive edge, even as it faces shifts in consumer preferences and market dynamics.
In Nevada, Nordic Goddess experienced a notable fluctuation in rankings within the Topical category, starting at the top position in April and May 2025, before dropping to rank 3 in June and then climbing back to rank 2 in July. This oscillation could be indicative of a highly competitive market environment, where consumer loyalty and brand positioning are crucial for maintaining the top spot. The absence of Nordic Goddess in the top 30 brands in other states or categories during this period might suggest areas where the brand could potentially expand its reach or improve its market strategies. Overall, the brand's performance across these states underscores its resilience and adaptability within the Topical category, even as it navigates the challenges of maintaining a leading position in a dynamic market landscape.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Colorado, Nordic Goddess has maintained a consistent presence, ranking fourth from April to June 2025, before slipping to fifth in July 2025. This slight decline in rank is notable, especially as Care Division improved its position from fifth to fourth during the same period. Despite this shift, Nordic Goddess's sales have shown resilience, with a notable rebound in July after a dip in June. In contrast, Mary's Medicinals consistently held the second position, although their sales saw a significant drop in July, potentially opening opportunities for Nordic Goddess to capitalize on. Meanwhile, Highly Edible and My Brother's Flower have remained lower in the rankings, indicating a less direct threat to Nordic Goddess's market position. These dynamics suggest that while Nordic Goddess faces stiff competition, particularly from Care Division, there is potential for strategic growth and recovery in the coming months.
Notable Products
In July 2025, the top-performing product from Nordic Goddess was the CBD/THC 1:1 Cooling Therapeutic Body Balm (250mg CBD, 250mg THC, 2oz), maintaining its number one rank from the previous months with sales reaching $1,834. The CBG/CBD/THC Vibe 10X Body Balm (250mg CBG, 2500mg CBD, 2500mg THC, 2oz) also held steady at the second position. The CBD/THC 1:1 Therapeutic Body Balm (500mg CBD, 500mg THC) consistently ranked third over the months. Wrangler Body Balm (2oz) climbed to fourth place in June and maintained this rank in July. The THC Cooling Balm (500mg) entered the rankings for the first time in July, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
