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Jun-2024
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Overview
Market Insights Snapshot
Chill Medicated has shown a mixed performance across different states and categories. In Massachusetts, the brand performed strongly in the Beverage category, initially ranking first in March and April 2024 but then slipping to second and fourth place in May and June, respectively. This downward trend is also reflected in the sales figures, which show a consistent decline from $305,445 in March to $177,771 in June. On the other hand, Chill Medicated's Topical category in Massachusetts remains robust, maintaining the top position for three out of four months, only dropping to second place in April. This consistency in the Topical category indicates a strong foothold in that segment within the state.
In Michigan, Chill Medicated has had a stable yet contrasting performance across categories. For the Beverage category, the brand started at fourth place in March and fell to eighth place by May and June, indicating a downward trajectory. Sales numbers support this trend, showing a decline from $106,148 in March to $51,997 in June. Conversely, Chill Medicated has maintained a dominant position in the Topical category, consistently ranking first from March through June, with sales figures reflecting this strong performance, peaking at $496,823 in April. This suggests that while the brand faces challenges in the Beverage category in Michigan, it remains a leader in the Topical segment.
Competitive Landscape
In the Michigan Topical category, Chill Medicated has consistently maintained its top rank from March to June 2024, indicating strong brand loyalty and market presence. Despite the steady competition from Mary's Medicinals and Escape Artists, which have also held their respective second and third positions during the same period, Chill Medicated's sales figures have shown significant fluctuations. Notably, Chill Medicated's sales peaked in April 2024, followed by a slight dip in May, and then a recovery in June. This trend suggests that while Chill Medicated remains the market leader, there is a dynamic competitive landscape that could influence future sales and rankings. Understanding these trends can help stakeholders strategize more effectively to maintain or improve their market position.
Notable Products
For Jun-2024, the top-performing product from Chill Medicated is CBD/THC 1:1 Extreme X Body Rub (2000mg CBD, 2000mg THC, 2.5oz), maintaining its first-place ranking consistently over the past four months with a sales figure of 2789 units. Maxx - CBD/THC 1:1 Medicated Body Rub (1000mg CBD, 1000mg THC) holds the second position, showing significant growth from fifth place in Mar-2024. CBD/THC 1:1 Relax Body Rub (500mg CBD, 500mg THC) ranks third, although its sales have slightly declined over the months. Maxx - CBD/THC 1:1 Outback Sandalwood Body Rub (1000mg CBD, 1000mg THC, 2.5oz) debuted in Jun-2024 at fourth place. Maxx - CBD/THC 1:1 Vanilla Lust Body Rub (1000mg CBD, 1000mg THC) also entered the rankings for the first time in fifth place.
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