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Aug-2025
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Overview
Market Insights Snapshot
Chill Medicated shows a varied performance across different states and product categories. In the Massachusetts market, the brand has maintained a consistent presence in the Topical category, holding a solid second-place ranking from May through August 2025. This stability in ranking is noteworthy, despite fluctuations in sales figures over the months. However, the Beverage category tells a different story; Chill Medicated started strong in May and June, ranking fourth, but slipped to sixth place by July and August. This decline in ranking is accompanied by a noticeable decrease in sales, indicating potential challenges in maintaining consumer interest or facing intensified competition.
In Michigan, Chill Medicated's performance is particularly strong in the Topical category, where it consistently holds the number one spot across all four months. This leadership position is supported by robust sales figures, suggesting a strong brand presence and consumer loyalty in this category. Conversely, in the Beverage category, the brand ranks eighth consistently throughout the months, which, while not in the top tier, indicates a steady, albeit less dominant, presence. The sales figures in the Beverage category show a slight increase in August, hinting at a potential upward trend or successful promotional efforts. The absence from the top 30 in any category within these states would have highlighted areas for improvement, but Chill Medicated maintains a competitive edge in all mentioned categories.
Competitive Landscape
In the Michigan topical cannabis market, Chill Medicated has consistently maintained its position as the top-ranked brand from May to August 2025. This stability highlights its strong market presence and customer loyalty. Despite a slight dip in sales from May to June, Chill Medicated's sales rebounded and continued to grow, indicating effective marketing strategies or product offerings that resonate with consumers. In contrast, Mary's Medicinals and Rise (MI), ranked second and third respectively, have not shown the same level of sales consistency. Notably, Mary's Medicinals experienced a significant sales increase from July to August, which could signal a potential challenge to Chill Medicated's dominance if this trend continues. Meanwhile, Rise (MI) saw a decline in sales in August, suggesting potential vulnerabilities in its market strategy. These dynamics underscore the competitive landscape in Michigan's topical category, where Chill Medicated remains a leader but must stay vigilant to maintain its top position.
Notable Products
In August 2025, Chill Medicated's CBD/THC 1:1 Extreme X Body Rub (2000mg CBD, 2000mg THC, 2.5oz) maintained its position as the top-performing product, leading the sales with a notable figure of 5289 units sold. The Grape Syrup (200mg) climbed to the second spot, improving from its previous third-place ranking in July. Strawberry Syrup (200mg) made a noteworthy entry at third place. Maxx - CBD/THC 1:1 Medicated Body Rub (1000mg CBD, 1000mg THC, 2.5oz) remained consistent in the fourth position, showing a slight dip from its earlier second-place ranking in June. Blue Raspberry Syrup (200mg THC, 4oz) held steady at fifth, reflecting stability in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
