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Oct-2025
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Overview
Market Insights Snapshot
Chill Medicated has demonstrated varied performance across different categories and states, with some notable shifts. In Massachusetts, the brand has maintained a strong presence in the Beverage category, although it slipped from the 5th position in July, August, and September to 6th in October. This movement coincides with a steady decline in sales, dropping from $144,716 in July to $80,332 in October. Conversely, in the Tincture & Sublingual category, Chill Medicated made a significant leap, entering the top 30 in September at 6th place and climbing to 4th in October, indicating a positive trend in this category. Meanwhile, in the Topical category, the brand experienced a slight decline from 3rd place in July to 4th in October, which may suggest increased competition or shifting consumer preferences.
In Michigan, Chill Medicated has consistently held the top spot in the Topical category from July through October, showcasing its strong market dominance and consumer loyalty in this segment. Sales in this category have shown a positive trajectory, with October figures reaching $462,089, the highest in the given period. However, in the Beverage category, Chill Medicated maintained a stable ranking, holding the 8th and 9th positions over the months, without breaking into the top 7. This stability, coupled with gradual sales growth, indicates a steady, albeit less dominant, presence in the Beverage market. The absence of rankings in some categories suggests areas for potential growth or challenges in penetrating those segments.
Competitive Landscape
In the Michigan Topical category, Chill Medicated has consistently maintained its position as the top-ranked brand from July to October 2025. This consistent performance highlights its strong market presence and consumer preference. Despite the steady competition from Mary's Medicinals, which holds the second rank with a stable sales trajectory, Chill Medicated continues to outperform in terms of sales volume. Notably, Rise (MI) remains in the third position, with a significant gap in sales compared to Chill Medicated. The data suggests that while competitors maintain their ranks, Chill Medicated's ability to sustain and grow its sales indicates a robust brand loyalty and effective market strategy, positioning it as the leader in this category.
Notable Products
In October 2025, Chill Medicated's CBD/THC 1:1 Extreme X Body Rub maintained its top position as the best-selling product, with sales reaching 4317 units. The Maxx - CBD/THC 1:1 Medicated Body Rub also held steady at second place, showing a significant increase in sales compared to previous months. Grape Syrup climbed back to its third-place ranking after slipping to fourth in September, while Strawberry Syrup improved its position by moving from fifth to fourth place. Cherry Syrup, however, dropped to fifth place after being third in September, indicating a slight decline in its sales performance. Overall, the Topical category continues to dominate the rankings, while the Beverage category shows dynamic shifts in product positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
