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Aug-2024
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Overview
Market Insights Snapshot
Chill Medicated has shown varied performance across different categories and states. In Massachusetts, the brand's position in the Beverage category dropped from 2nd place in May 2024 to 6th place by July 2024, before slightly recovering to 5th place in August 2024. Despite this fluctuation, Chill Medicated managed to maintain a strong presence in the Topical category, consistently ranking 1st until August 2024, where it slipped to 2nd place. This indicates a robust market position in the Topical category, though the Beverage segment showed signs of volatility.
In Michigan, Chill Medicated's performance in the Beverage category saw a gradual improvement, climbing from 9th place in May 2024 to 7th place by August 2024. This upward trend suggests increasing consumer preference for their beverages. The Topical category in Michigan remained a stronghold for Chill Medicated, consistently holding the 1st place rank throughout the observed months. The brand's dominance in the Topical category across both states highlights its strong market presence and consumer trust in their topical products.
Competitive Landscape
In the Michigan Topical category, Chill Medicated has consistently maintained its top rank from May to August 2024, demonstrating strong market leadership. Despite the steady competition from Mary's Medicinals, which held the second rank throughout the same period, Chill Medicated's sales have shown significant growth, peaking at $488,738 in July before a slight dip in August. This consistent performance indicates robust brand loyalty and effective market strategies. Meanwhile, Escape Artists, ranked third, has seen relatively stable but lower sales figures, suggesting that while they are a notable competitor, they have not posed a significant threat to Chill Medicated's market dominance. The data underscores Chill Medicated's strong positioning and potential for continued leadership in the Michigan Topical market.
Notable Products
In August 2024, Chill Medicated's top-performing product was the CBD/THC 1:1 Extreme X Body Rub (2000mg CBD, 2000mg THC, 2.5oz) with sales reaching 4378 units, maintaining its number one rank for four consecutive months. The Blue Raspberry Syrup (200mg THC, 4oz) climbed to the second spot from third in July. Maxx - CBD/THC 1:1 Medicated Body Rub (1000mg CBD, 1000mg THC) dropped to third place from its consistent second position in the previous months. The CBD/THC 1:1 Relax Body Rub (500mg CBD, 500mg THC) held steady at fourth place. Cherry Syrup (200mg THC, 4floz) remained in fifth place, showing stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
