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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Chill Medicated concentrated 65.34% of sales in Topical with year-over-year growth of 13.30% and month-over-month growth of 3.01%, while Beverage held 33.34% share with 3.80% YoY and 0.67% MoM gains; Edible remained a 0.83% sliver despite a 1567.05% YoY surge but fell 41.41% MoM, and Tincture & Sublingual slipped to 0.49% share with a 39.94% YoY decline and a 75.41% MoM drop. Average price declined 31.06% YoY to $22.91 even as total brand sales rose 10.31% YoY, and within Topical the average price sat at $50.66 versus $11.14 in Beverage, indicating mix-driven price dispersion. With a number 1 rank in Topical in Michigan, the data indicate a consolidation around higher-priced Topical while Beverage provides incremental volume without displacing the core.
The category shifts imply defensible leadership anchored in Topical, where a 65.34% mix and number 1 rank in Michigan pair with 3.01% MoM growth to buffer the 31.06% YoY average price compression, while Beverage’s 33.34% share and 0.67% MoM expansion temper volatility. The sharp MoM contraction in Edible at 41.41% and in Tincture & Sublingual at 75.41%, despite a 1567.05% Edible YoY lift, suggests limited traction outside the two primary formats; the implication is that maintaining Topical momentum and selectively scaling Beverage can sustain the 10.31% YoY brand sales growth while de-emphasizing low-share formats prevents dilution of price architecture.
Competitive Landscape
Chill Medicated holds rank #1 in MI Topical in May 2026, unchanged year over year from rank #1, while maintaining #1 for the last three months and peaking at #1 in May 2026; in contrast, Mary's Medicinals sits at #2 with a 13.83% YoY sales increase and Rise (MI) is at #3 with a 57.47% YoY sales decline. Further back, Vlasic Labs is #4 with 25.69% YoY growth while Escape Artists improved rank from #6 to #5 on 3.29% YoY growth; this spread—flat rank at the top versus double-digit growth and contraction below—implies that Chill Medicated’s stable #1 position is anchored less by rapid expansion and more by competitors’ mixed trajectories, sustaining leadership amid shifting momentum beneath it.
Notable Products
Cherry Syrup (200mg THC, 4floz) posted the steepest decline at -15.3% month over month in May 2026 while dropping to rank 5, and Grape Syrup (200mg) fell -23.5% to rank 2, indicating concentrated weakness within legacy Beverage flavors. Against those declines, Blue Raspberry Syrup (200mg THC, 4oz) rose +35.7% to rank 4 and Chill To Go - Blue Razz Live Rosin Syrup (100mg THC, 4oz) climbed +34.8% to rank 6, while the flagship CBD/THC 1:1 Extreme X Body Rub (2000mg CBD, 2000mg THC, 2.5oz) expanded +11.4% and held rank 1 with $313,114 in May 2026 sales. Eight of the top ten SKUs are Beverage syrups, but within that concentration the sharper declines in Grape and Cherry versus gains in Blue Raspberry and Blue Razz Live Rosin suggest flavor rotation and a tilt toward rosin-led formats. The pattern implies Chill Medicated’s mix is pivoting from older syrup flavors toward rosin-driven and blue-flavor profiles while using the Topical leader to anchor category breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
