Market Insights Snapshot
Chill Medicated has been performing exceptionally well in the Massachusetts market, particularly in the Beverage and Topical categories. In the Beverage category, the brand consistently held the 2nd rank from August to October 2023, an improvement from the 4th rank in July. The Topical category saw Chill Medicated fluctuating between the 1st and 3rd ranks during the same period, with a notable dip in sales in September. This suggests a strong market presence in these categories, although the brand could focus on strategies to maintain its top position in the Topical category.
In the Michigan market, Chill Medicated's performance is mixed across categories. The brand has maintained a steady 2nd rank in the Beverage category from August to October 2023, showing consistent popularity among consumers. In the Topical category, Chill Medicated has been unrivaled, holding the 1st rank consistently. However, in the Concentrates category, the brand is not faring as well, with rankings outside the top 20, although there is a positive trend with the rank improving from 100th in July to 60th in October. This improvement indicates that the brand is gaining some traction in this category, but there's still room for significant growth.
In the Topical category within the Michigan market, Chill Medicated has consistently maintained its top position from July to October 2023. While its sales have seen some fluctuation, it has consistently outperformed its competitors. Notably, Mary's Medicinals has held steady at the second rank, but its sales have been significantly lower than Chill Medicated. On the other hand, Michigan Organic Rub has seen a more volatile ranking trend, moving from the fourth to the third rank, but its sales have also been considerably lower than Chill Medicated. This data suggests that while Chill Medicated is facing competition, it continues to lead in the Topical category in Michigan.
In October 2023, the top-performing product from Chill Medicated was the RSO Dart (1g) from the Concentrates category, climbing from third place in August to first in October, with notable sales of 4213 units. The CBD/THC 1:1 Extreme X Body Rub (2000mg CBD, 2000mg THC, 2.5oz), from the Topical category, previously a consistent top performer, dropped to second place. The Strawberry Syrup (200mg) from the Beverage category moved into third place, improving its rank from fourth in August. The Maxx - CBD/THC 1:1 Extreme Medicated Body Rub (1000mg CBD, 1000mg THC) also from the Topical category, maintained a steady performance, securing fourth place. The Sour Green Apple Syrup (200mg), another Beverage category product, slipped into fifth place from fourth in August.