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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Chill Medicated is stocked at 626 licensed dispensaries across Michigan, Massachusetts, and 2 other states, 466 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Grand Rapids, Monroe, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Chill Medicated concentrated 61.39% of sales in Topical with year-over-year growth of 3.31% and month-over-month growth of 6.90%, while Beverage held 32.27% share with 24.40% YoY but a -6.00% MoM decline. Tincture & Sublingual represented 3.98% share with 12.67% YoY and -6.63% MoM, and Edible, though only 2.36% share, surged 60.38% YoY and 42.91% MoM. The brand’s average price fell -24.27% YoY to $21.47 even as overall brand sales rose 10.66% YoY, and the Michigan Topical rank held at #1. The pattern implies a volume-led strategy anchored in Topical stability and price elasticity, with selective upside from Edible acceleration offsetting short-term Beverage softness.
The mix shift signals intentional insulation around the #1 Topical position in Michigan (61.39% share in the brand’s portfolio and 6.90% MoM growth) while using price to widen the funnel as Beverage volatility (-6.00% MoM despite 24.40% YoY) introduces demand risk. Edible’s 42.91% MoM jump alongside 60.38% YoY, even at just 2.36% share, indicates a testable secondary pillar that can diversify away from a single-category dependency; meanwhile, Tincture & Sublingual’s -6.63% MoM despite 12.67% YoY suggests limited near-term traction. The implication is a barbell: defend Topical leadership to preserve baseline throughput while scaling Edible as the incremental growth node, accepting Beverage as a swing category until MoM reverts.
Competitive Landscape
Chill Medicated is ranked #1 in MI Topical in October 2026 with a year-over-year rank change of 0 positions, while its 3-month trend also holds at #1; by contrast, Mary's Medicinals sits at #2 with a -24.1% sales change year over year and no rank movement from #2, and Rise (MI) is #3 with a -55.7% sales change year over year and no rank movement from #3. Further down the board, Vlasic Labs improved from #5 to #4 alongside a 47.4% sales increase year over year, whereas Wojo Co holds #5 with no prior-year rank published; the combination of a flat #1-to-#1 trajectory for Chill Medicated and negative year-over-year sales shifts at #2 and #3 implies the category’s leadership is being maintained more through competitor contraction than through share expansion, setting expectations for defensibility but limited upside without new demand.
Notable Products
Chill Medicated’s lineup in October 2026 is concentrated in a few topical SKUs, with the top product alone at 33.0% of sales and the top 10 products at 60.9%. Topical Lotion, Salves, Gels, and Creams account for 61.4% of brand sales, so most of its revenue comes from body rubs like CBD/THC 1:1 Extreme X Body Rub and related variants.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
