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Nov-2025
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Overview
Market Insights Snapshot
Bake Sale's performance in the Flower category has shown notable fluctuations across various Canadian provinces. In Alberta, the brand has consistently maintained a presence within the top 20, with rankings oscillating between 14th and 20th place over the past few months. This stability suggests a steady consumer base in the province, despite a slight dip in sales from August to November. Meanwhile, in British Columbia, Bake Sale experienced a significant resurgence, climbing from 8th place in October to the top spot by November. This remarkable ascent indicates a strong market response, possibly due to strategic product offerings or effective distribution channels.
Conversely, in Saskatchewan, Bake Sale's position has been more volatile, as it barely held onto a spot within the top 30, ranking as low as 26th in October before improving to 17th in November. This inconsistency could reflect challenges in market penetration or competition within the province. Notably, Bake Sale's presence in Saskatchewan is less dominant compared to other provinces, which could be an area for potential growth if strategic adjustments are made. The brand's varied performance across these regions highlights the importance of localized strategies in the cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has demonstrated significant fluctuations in its market position over recent months. In August and September 2025, Bake Sale maintained a strong third-place rank, but experienced a notable drop to eighth place in October. However, by November, Bake Sale surged to the top position, indicating a strong recovery and strategic market maneuvers. This dynamic shift contrasts with Big Bag O' Buds, which held the top rank in August and September, plummeted to thirteenth in October, and then climbed back to second in November. Similarly, The Original Fraser Valley Weed Co. maintained a consistent second-place rank in the early months, dropped to seventh in October, and settled at third in November. These movements highlight the volatility and competitive nature of the market, with Bake Sale's impressive rebound in November suggesting effective strategies that could be further analyzed for sustained success.
Notable Products
In November 2025, Bake Sale's All Purpose Flower Sativa (28g) maintained its position as the top-performing product, continuing its streak as the number one ranked product for four consecutive months, with sales reaching 12,343 units. The All Purpose Flower Indica (28g) also held steady at the second position, showing consistent performance over the same period. Notably, the All Purpose Flower Indica (15g) climbed to the third rank, improving from its fourth-place standing in the previous months. Meanwhile, the All Purpose Flower Sativa (30g) slipped to fourth place, marking a slight decline in its ranking. These shifts highlight a growing preference for the Indica variant in smaller quantities, while the larger Sativa package remains a dominant choice among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
