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Jun-2024
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Overview
Market Insights Snapshot
Bake Sale has shown a consistent presence in the Flower category across Canadian provinces, demonstrating notable fluctuations in rankings over the past few months. In Alberta, Bake Sale maintained a stable performance, holding the 7th position in March, briefly improving to 6th in April, and then settling back to 7th by June. This consistency suggests a strong market presence, although the slight drop in May indicates some competitive pressure. Interestingly, the brand's sales figures in Alberta have shown a positive trend, with a noticeable increase from March to June, highlighting a growing consumer base or increased purchasing frequency.
In British Columbia, Bake Sale experienced more dynamic shifts, starting at 5th place in March, dropping to 8th in April, and then gradually improving to 6th by June. This volatility could be indicative of a highly competitive market landscape in British Columbia, where consumer preferences might be more fluid. Despite the ranking changes, the sales figures remained relatively stable, suggesting that while the brand's market share might fluctuate, its overall consumer loyalty or market penetration remains steady. The ability to rebound in rankings by June is a positive sign for the brand's resilience and adaptability in this province.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has experienced notable fluctuations in its rank over the past few months, impacting its market positioning and sales trajectory. Starting from a strong 5th place in March 2024, Bake Sale saw a dip to 8th place in April, before slightly recovering to 7th in May and stabilizing at 6th in June. This volatility contrasts with the more consistent performance of competitors like Tweed, which has maintained a top 6 position throughout the period, and The Loud Plug, which has shown significant improvement, climbing from 8th in March to 4th in April and May, before settling at 5th in June. Meanwhile, Back Forty / Back 40 Cannabis demonstrated a notable rise from 10th in March to 5th in May, although it dropped to 8th in June. Despite these shifts, Bake Sale's sales figures have remained relatively stable, suggesting a loyal customer base, but the brand must strategize to regain and maintain higher ranks amidst fierce competition.
Notable Products
In June 2024, the top-performing product for Bake Sale was All Purpose Flower Sativa 28g, maintaining its number one rank for the fourth consecutive month with sales reaching 13,905 units. Following closely, All Purpose Flower Indica 28g held steady at the second position, consistent since March, with 8,470 units sold. Indica Popcorn 14g ranked third, showing a slight decline in sales to 785 units but maintaining its position from May. Grab Bag Pre-Roll 10-Pack 4g saw an improvement, moving up to fourth place with 563 units sold. Meanwhile, Sativa Popcorn 14g dropped to fifth place, continuing its downward trend in sales to 415 units.
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