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Sep-2024
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Overview
Market Insights Snapshot
In the Canadian market, Bake Sale has shown a noteworthy performance in the Flower category across different provinces. In Alberta, the brand's ranking fluctuated slightly, moving from 7th in June to 9th by September 2024. Despite this minor decline in rank, the sales figures demonstrate a robust performance, with a peak in August before a slight dip in September. Meanwhile, in British Columbia, Bake Sale has made impressive strides, climbing to the 2nd position by September from 6th in June. This upward trajectory in British Columbia is accompanied by a significant increase in sales, indicating a strong market presence and consumer preference for their products in this province.
However, it's essential to note that while Bake Sale has maintained a solid footing in Alberta and significantly improved in British Columbia, the brand's presence in other states or provinces is not reflected in the top 30 rankings for those regions. This absence suggests that Bake Sale either has limited market penetration or faces stiff competition in those areas. The contrasting performances in Alberta and British Columbia highlight the brand's potential to capture market share when conditions are favorable and underline the importance of strategic market positioning and consumer engagement to replicate such successes in other regions.
Competitive Landscape
In the highly competitive Flower category in British Columbia, Bake Sale has demonstrated a remarkable upward trajectory in brand ranking and sales over the past few months. Starting from a rank of 6th in June 2024, Bake Sale climbed to 5th in July, then surged to 3rd in August, and finally secured the 2nd position by September. This consistent rise indicates a strong market presence and growing consumer preference. In contrast, Spinach, which maintained a steady 2nd rank from June to August, slipped to 3rd in September, suggesting potential challenges in sustaining its position against Bake Sale's momentum. Meanwhile, Big Bag O' Buds also showed an upward trend, moving from 11th in June to 4th by September, yet it still trails behind Bake Sale. The consistent dominance of The Original Fraser Valley Weed Co. at the top spot underscores the competitive landscape Bake Sale is navigating. These dynamics highlight Bake Sale's strategic advancements in capturing market share and suggest a promising outlook if the trend continues.
Notable Products
In September 2024, the top-performing product for Bake Sale was All Purpose Flower Sativa (28g) in the Flower category, maintaining its first-place rank from previous months with notable sales of 18,423 units. All Purpose Flower Indica (28g) also retained its consistent second-place position, showing a steady increase in sales over the months. The All Purpose Flower Sativa (30g) continued to hold the third spot since its introduction in August 2024. New to the top ranks, All Purpose Flower Indica (15g) debuted at fourth place in September. Meanwhile, the Grab Bag Pre-Roll 10-Pack (4g) dropped slightly to fifth place, reflecting a decrease in sales compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
