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Sep-2025
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Overview
Market Insights Snapshot
Bake Sale has demonstrated varied performance across different Canadian provinces, particularly in the Flower category. In Alberta, Bake Sale made a significant leap from being outside the top 30 in June to ranking 17th in July, before slightly declining to 20th by September. This upward movement in the summer months suggests a strategic gain in market presence, although the slight dip in September indicates potential challenges in maintaining momentum. In contrast, British Columbia has consistently been a stronghold for Bake Sale, maintaining a solid position at 2nd or 3rd place throughout the observed period. This consistent ranking highlights the brand's strong foothold in the province and suggests a steady consumer base or effective distribution strategy.
Meanwhile, in Saskatchewan, Bake Sale's performance has been more volatile. After starting at 6th place in June, the brand experienced a drop to 20th in July and hovered around the 19th to 25th positions thereafter. This fluctuation could indicate a competitive market environment or potential shifts in consumer preferences, challenging Bake Sale to stabilize its position. The absence of a top 30 ranking in June for Alberta and the subsequent improvement is a positive sign of growth, whereas the drop in Saskatchewan might require strategic adjustments. These movements across provinces illustrate the dynamic nature of the cannabis market and the varying challenges and opportunities Bake Sale encounters in different regions.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has maintained a consistent position, ranking third from July to September 2025, after a slight dip from second place in June. This stability in rank suggests a strong brand presence, although it faces stiff competition from Big Bag O' Buds, which has consistently held the top spot since July, and The Original Fraser Valley Weed Co., which has been a close contender. Despite Bake Sale's robust sales figures, which are only slightly lower than those of Big Bag O' Buds, it has not been able to reclaim its previous second-place ranking. This indicates a need for strategic marketing efforts to differentiate and potentially regain its position against these leading competitors.
Notable Products
In September 2025, Bake Sale's top-performing product was All Purpose Flower Sativa (28g), maintaining its first-place ranking from the previous two months with a sales figure of 10,487. All Purpose Flower Indica (28g) consistently held the second position, although its sales have slightly decreased since June. All Purpose Flower Sativa (30g) ranked third, showing stability in its position over the last three months despite fluctuating sales. All Purpose Flower Indica (15g) remained in fourth place but experienced a notable increase in sales from August to September. Overall, the rankings for Bake Sale's top products have shown consistency with minor shifts in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
