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Dec-2025
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Overview
Market Insights Snapshot
Bake Sale's performance in the Flower category across Canadian provinces has shown notable fluctuations over recent months. In Alberta, Bake Sale improved its ranking from 20th in September to 14th in October, before experiencing a slight decline in the following months, ending December at 19th. This movement indicates a competitive landscape in the province, where maintaining a top position requires consistent effort. Meanwhile, in British Columbia, Bake Sale demonstrated impressive resilience, achieving the top rank in both November and December after a temporary dip to 8th place in October. This suggests a strong market presence and consumer preference in British Columbia, contrasting with the more variable performance in Alberta.
In Saskatchewan, Bake Sale's journey has been one of gradual improvement. Starting at the 25th position in September, the brand managed to climb to 16th by December, indicating a positive trend in market penetration and consumer acceptance. However, Bake Sale's absence from the top 30 in other states or provinces highlights areas for potential growth and expansion. The brand's ability to secure a consistent top ranking in British Columbia, coupled with its upward trajectory in Saskatchewan, suggests a strategic opportunity to leverage these successes to enhance its presence in other regions.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has demonstrated significant fluctuations in its market position, particularly from September to December 2025. Initially ranked 3rd in September, Bake Sale experienced a notable dip to 8th place in October, only to rebound impressively to secure the top spot in both November and December. This resurgence in rank suggests a strong recovery and effective market strategies that have bolstered its sales performance. In contrast, Big Bag O' Buds, which started as the leading brand in September, saw a dramatic fall to 14th place in October, before recovering to 2nd place in the subsequent months. Similarly, The Original Fraser Valley Weed Co. maintained a relatively stable position, hovering around the top three ranks throughout the period. These dynamics highlight Bake Sale's capacity to adapt and thrive amidst competitive pressures, reinforcing its position as a formidable player in the British Columbia Flower market.
Notable Products
In December 2025, Bake Sale's top-performing product was the All Purpose Flower Sativa (28g) in the Flower category, maintaining its consistent first-place ranking with sales of 11,874 units. The All Purpose Flower Indica (28g) also held steady in second place, showing strong performance across the months. The All Purpose Flower Indica (15g) retained its third position from November, demonstrating stable demand. Meanwhile, the All Purpose Flower Sativa (30g) remained in fourth place, although its sales figures decreased compared to previous months. Overall, the rankings for Bake Sale's top products showed remarkable consistency throughout the last quarter of 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
