Aug-2025
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Overview
Market Insights Snapshot
Bake Sale has shown a notable performance in the Flower category across various Canadian provinces. In Alberta, the brand has made significant strides, climbing from the 72nd position in May 2025 to 12th by August 2025. This upward trajectory is indicative of a strong market presence and increasing consumer demand, as reflected in the substantial rise in sales figures over the months. Meanwhile, in British Columbia, Bake Sale has maintained a strong position, consistently ranking in the top 4 from May through August, with slight fluctuations between the 2nd and 3rd positions. This stability in British Columbia suggests a well-established brand reputation and loyalty among consumers in the province.
In contrast, Bake Sale's performance in Saskatchewan has been more variable. The brand started strong, holding the 7th position in May 2025, but experienced a dip to the 20th position in July before recovering slightly to 17th in August. This fluctuation could indicate a competitive market environment or changing consumer preferences. Interestingly, the sales figures in Saskatchewan show a decline in July, which aligns with the drop in ranking, but a subsequent rebound in August suggests a potential recovery or strategic adjustments by the brand. The absence of Bake Sale in the top 30 rankings in some months in certain provinces could either highlight challenges in those markets or opportunities for growth and expansion.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has shown a consistent performance, maintaining a top 3 rank from May to August 2025. This stability is noteworthy, especially when compared to Spinach, which fluctuated between the 4th and 8th positions during the same period. Bake Sale's sales figures have been on an upward trajectory, indicating a strong market presence, although they remain behind Big Bag O' Buds, which has consistently ranked higher, even reaching the top position in August. Meanwhile, The Original Fraser Valley Weed Co. has seen a slight decline, dropping from 1st to 2nd place, which could present an opportunity for Bake Sale to capture more market share. Despite these challenges, Bake Sale's ability to maintain a steady ranking amidst these shifts underscores its competitive resilience in the British Columbia Flower market.
Notable Products
In August 2025, the top-performing product from Bake Sale was All Purpose Flower Sativa (28g), which maintained its number one ranking from July, achieving impressive sales of 14,392 units. All Purpose Flower Indica (28g) followed closely, holding the second position, though its sales saw a slight decline compared to previous months. The All Purpose Flower Sativa (30g) remained steady at the third spot, showing consistent performance since June. All Purpose Flower Indica (15g) ranked fourth, with a gradual increase in sales over the months. Notably, the top two products have swapped rankings since May, indicating a shift in consumer preference towards the Sativa variant.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.