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Oct-2025
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Overview
Market Insights Snapshot
Bake Sale's performance in the Flower category has shown varied results across different provinces. In Alberta, the brand has demonstrated a positive trend, climbing from 17th position in July to 14th in October, reflecting a solid growth trajectory. This improvement is underscored by a notable increase in sales from July to October. Conversely, in British Columbia, Bake Sale maintained a strong position in the top three for several months before experiencing a drop to 8th place in October, which coincided with a significant decrease in sales. This decline may suggest increased competition or shifting consumer preferences in the region.
In Saskatchewan, Bake Sale's performance has been less consistent. The brand ranked 20th in July, improved slightly to 19th in August, but then fell to 25th by September and maintained this position into October. This fluctuation indicates challenges in gaining a stronger foothold within the province's Flower category. The absence of Bake Sale from the top 30 in other states or provinces suggests that the brand's presence is either limited or less competitive outside these three markets. This inconsistency across different regions highlights areas of opportunity for Bake Sale to enhance its market strategy and expand its reach.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has experienced notable fluctuations in its market position over recent months. Initially holding a strong 3rd place from July to September 2025, Bake Sale saw a drop to 8th place by October. This decline in rank coincides with a significant decrease in sales, suggesting increased competition and market dynamics. Notably, The Original Fraser Valley Weed Co., which started as the top brand in July, also experienced a decline, moving to 7th place by October. Meanwhile, Spinach and Pure Sunfarms maintained relatively stable positions, with Spinach dropping from 4th to 10th and Pure Sunfarms holding steady around the 8th and 9th positions. Interestingly, Uncle Bob made a remarkable leap from outside the top 50 to 6th place in October, indicating a potential shift in consumer preferences or successful marketing strategies. These dynamics highlight the competitive pressures Bake Sale faces, emphasizing the need for strategic adjustments to regain its former standing.
Notable Products
In October 2025, Bake Sale's top-performing product was All Purpose Flower Sativa (28g), maintaining its number one rank for the fourth consecutive month, with sales reaching 7,849 units. Following closely, All Purpose Flower Indica (28g) also retained its second position throughout the period, indicating consistent demand. All Purpose Flower Sativa (30g) and All Purpose Flower Indica (15g) held steady at third and fourth places, respectively, showing no change in rankings from previous months. Despite a drop in sales figures compared to July and August, the ranking stability suggests a loyal customer base for these products. Overall, Bake Sale's flower category demonstrates strong market performance and consistent consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
