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Apr-2025
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Overview
Market Insights Snapshot
In the first quarter of 2025, Bake Sale's performance in the Flower category showed significant variation across Canadian provinces. In British Columbia, Bake Sale demonstrated a strong presence, securing the 3rd rank in January and maintaining a top 5 position in March and April, with a notable dip to 19th in February. This fluctuation indicates a competitive market but also highlights the brand's resilience in regaining its position. Conversely, in Alberta, Bake Sale experienced a decline, dropping from the 11th rank in January to being outside the top 30 by April, suggesting potential challenges in maintaining market share in this region.
The performance in Saskatchewan paints a different picture, where Bake Sale started the year strong, ranking 2nd in January. However, by April, the brand had slipped to 15th place, indicating a downward trend over the months. This decline might be attributed to increasing competition or shifting consumer preferences. Despite these challenges, the brand's sales figures in Saskatchewan remained relatively stable compared to other provinces, which could suggest a loyal customer base. Overall, while Bake Sale has shown strength in certain markets, the varying rankings across provinces highlight the dynamic nature of the cannabis industry and the need for strategic adaptations.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has demonstrated a dynamic performance from January to April 2025. Initially holding a strong position at rank 3 in January, Bake Sale experienced a significant drop to rank 19 in February, which could indicate a temporary setback or increased competition during that period. However, the brand quickly rebounded to rank 5 in March and further improved to rank 4 in April, showcasing resilience and effective market strategies. In contrast, Big Bag O' Buds maintained a consistently high performance, holding the top rank in January through March before slightly dropping to rank 3 in April. Meanwhile, BC Smalls showed a steady presence in the top ranks, fluctuating between the first and second positions. Good Supply and The Loud Plug remained stable, with ranks ranging from 4 to 6 throughout the months. Bake Sale's ability to recover and climb back up the ranks suggests a strong brand presence and potential for growth, despite the intense competition in the market.
Notable Products
In April 2025, Bake Sale's top-performing product was All Purpose Flower Sativa (28g) in the Flower category, maintaining its lead from March with sales of 12,432 units. The All Purpose Flower Indica (28g) continued to hold a strong position, ranked second, consistent with its performance in February and March. Notably, All Purpose Flower Indica (15g) did not appear in the rankings for April, indicating a possible discontinuation or shift in consumer preference. The All Purpose Flower Sativa (30g) also dropped out of the rankings after maintaining a third position in March, suggesting a decline in its popularity. Overall, the top two products have shown resilience in their rankings, with the Sativa variant consistently outperforming others.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
