Bake Sale

Data Snapshot: May 04, 2024
Bake Sale Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

13

Product Count

SKUs

Bake Sale

Overview

Bake Sale is a global cannabis brand recognized for partnering with enterprises of all sizes for custom merchandise and brand activations. The company, which grew significantly under the leadership of Aaron Morris, operates from an age-old farmhouse and offers extensive information to users, be they novices or experienced consumers. It's worthy of noting that Bake Sale commits to providing a first-class cannabis experience and uses an accessible online platform for customers to order their products.
Markets

Bake Sale Locations

Product Trends

Bake Sale Categories

Bake Sale Sales

Market Insights Snapshot

Bake Sale Historical Sales by Category

In the flower category, Bake Sale has shown a consistent performance in Alberta and British Columbia, maintaining its position within the top 10 brands over the first quarter of 2024. In Alberta, Bake Sale experienced a slight decline from the 4th to the 6th position from January to April, with January sales peaking at over 1 million dollars before experiencing a downward trend. British Columbia tells a slightly different story, where the brand improved its ranking from 7th in January to 5th in March, before slightly dropping back to 6th in April. This upward movement in March indicates a strong consumer preference or a successful marketing push during that period, despite a minor fallback the following month.

However, the situation in Saskatchewan presents a challenge for Bake Sale, where it barely made it into the top 30 brands in January 2024, with no subsequent rankings for the rest of the quarter. This absence from the rankings could indicate a significant drop in sales or market presence, a stark contrast to its performance in Alberta and British Columbia. Such a discrepancy highlights the brand's varying regional market strengths and challenges, suggesting a potential need for targeted strategies to enhance its market share and consumer base in underperforming areas. The brand's ability to maintain a strong presence in other provinces, however, underscores its overall market resilience and appeal among consumers in the competitive cannabis flower category.

Apr-2024 Rank
Flower
6
6
Bake Sale

Competitive Landscape

In the competitive landscape of the cannabis flower category in Alberta, Bake Sale has experienced fluctuations in its market position, indicating a dynamic competition among leading brands. Initially ranked 4th in January 2024, Bake Sale saw a slight decline to 6th place by March before stabilizing at the 6th position in April. This shift in rank comes amidst fierce competition from brands such as Space Race Cannabis, which consistently ranked higher than Bake Sale from January to April, moving from 3rd to 4th place. Meanwhile, Pure Sunfarms and Good Supply have also shown strong performance, with Pure Sunfarms overtaking Bake Sale in March and Good Supply advancing in rank over the same period. Notably, Pure Laine made significant gains, jumping from 10th to 8th place by April, hinting at an increasingly competitive market. These movements suggest that while Bake Sale remains a strong contender in Alberta's cannabis flower market, it faces growing pressure from both established brands and rising competitors, underscoring the importance of strategic marketing and product differentiation in maintaining and improving market position.

Bake Sale market ranking for AB Flower

Bake Sale

Notable Products

In April 2024, Bake Sale's top-performing product was All Purpose Flower Sativa (28g) within the Flower category, maintaining its number one rank from previous months with sales reaching 12,611 units. Following closely, All Purpose Flower Indica (28g) also held its position at rank two, demonstrating consistent consumer preference. The Sativa Popcorn (14g) saw a notable improvement, climbing to the third rank from its earlier fourth and third positions in previous months, indicating a growing interest in smaller, more affordable quantities. Conversely, Indica Popcorn (14g) experienced a slight drop to the fourth rank, despite an increase in sales, highlighting the competitive dynamics within the Flower category. Lastly, All Purpose Flower Indica (15g) remained steady at rank five, underscoring the consistent demand for Bake Sale's diverse range of cannabis products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
All Purpose Flower Sativa (28g)
Flower
1
1
1
1
All Purpose Flower Indica (28g)
Flower
2
2
2
2
Sativa Popcorn (14g)
Flower
4
3
4
3
Indica Popcorn (14g)
Flower
3
>5
3
4
All Purpose Flower Indica (15g)
Flower
5
5
5
5
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