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Jan-2025
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Overview
Market Insights Snapshot
Bake Sale has demonstrated varied performance across different Canadian provinces in the Flower category. In Alberta, the brand maintained a steady presence, ranking 9th in October and November 2024, before slipping to 11th by January 2025. This slight decline in ranking was accompanied by a decrease in sales from December to January, which might suggest increased competition or shifting consumer preferences. In contrast, British Columbia proved to be a strong market for Bake Sale, where the brand climbed from 3rd place in October to the top position in December, before settling back to 2nd in January 2025. This peak in December indicates a particularly successful period, possibly due to seasonal factors or effective marketing strategies.
In Saskatchewan, Bake Sale's performance was more volatile. The brand was absent from the top 30 rankings in October and November 2024, but made a notable entry at 26th place in December, before surging to 2nd place by January 2025. This dramatic rise suggests a significant boost in brand visibility or a successful product launch that resonated with consumers. However, the absence from the top 30 in the earlier months highlights challenges in establishing a foothold in this market initially. Such fluctuations underscore the importance of understanding regional dynamics and consumer behavior in sustaining brand growth across diverse markets.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has demonstrated impressive performance, particularly in the last quarter of 2024 and into early 2025. Bake Sale ascended to the top rank in December 2024, surpassing competitors like Big Bag O' Buds and The Loud Plug, which held the first position in November 2024. Despite a slight dip to the second position in January 2025, Bake Sale's sales trajectory remains robust, indicating a strong market presence. Notably, BC Smalls emerged as a formidable competitor by claiming the top spot in January 2025, suggesting a dynamic shift in consumer preferences. This competitive environment underscores the importance for Bake Sale to maintain its innovative edge and customer engagement strategies to sustain its leading position in the market.
Notable Products
In January 2025, the top-performing product for Bake Sale was All Purpose Flower Indica (28g), which climbed to the number one spot with impressive sales of 17,435 units. This product consistently rose in rankings over the previous months, moving up from second place in October, November, and December 2024. All Purpose Flower Sativa (28g), which had maintained the top position for three consecutive months, dropped to second place in January with 13,723 units sold. All Purpose Flower Indica (15g) held steady in third place, showing a slight increase in sales compared to the previous month. Meanwhile, All Purpose Flower Sativa (30g) slipped to fourth place, despite a peak in sales in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
