Market Insights Snapshot
In the Concentrates category, Bake Sale's performance varied across states. In Alberta, the brand did not make it to the top 20 in July and September but ranked 58th and 55th in August and October respectively. Similarly, in Ontario, the brand's ranking fluctuated, with it falling out of the top 20 in August and ranking 81st in July, 94th in September, and 75th in October. Notably, Bake Sale broke into the top 50 for the first time in Saskatchewan in October, ranking 47th in the Concentrates category.
On the other hand, Bake Sale showed a stronger performance in the Flower category. In Alberta, the brand consistently ranked within the top 10 from July to October, even improving its position from 8th to 3rd. Similarly, in British Columbia, Bake Sale maintained a steady presence in the top 10, with rankings fluctuating between 5th and 6th place. However, the brand's performance in Saskatchewan was less consistent, with rankings varying from 40th to 95th, indicating room for improvement in this market.
In the Flower category in Alberta, Bake Sale has shown a steady improvement in its ranking, moving from 8th place in July 2023 to 3rd place in October 2023. This progression indicates a positive growth trend for the brand. However, competition remains fierce. Good Supply started strong in July but dropped to 5th place by October, while Spinach fluctuated in the rankings before rising to 4th place in October. Pure Sunfarms has shown consistent growth, moving from 6th to 1st place over the same period. Lastly, The Original Fraser Valley Weed Co. has maintained a strong presence, ranking in the top 3 throughout the period. While Bake Sale's upward trend is promising, the dynamic nature of the market and the strong performance of competitors suggest a need for continued strategic efforts to maintain and improve its position.
In October 2023, Bake Sale's top-performing products were primarily from the Flower category. The 'All Purpose Flower Sativa (28g)' maintained its position as the top seller with sales reaching 17,903 units, continuing its dominance from the previous months. 'All Purpose Flower Indica (28g)' held onto the second position, closely followed by 'Indica Popcorn (14g)' which climbed from the fourth to the third rank. 'Sativa Popcorn (14g)' slipped to the fourth position, and 'All Purpose Flower Sativa (30g)' remained at the fifth rank. The rankings show a significant sales concentration in the top two products, with other products showing potential for growth.