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Jul-2025
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Overview
Market Insights Snapshot
Bake Sale has demonstrated varied performance across different Canadian provinces, particularly in the Flower category. In Alberta, the brand's ranking has seen significant improvement, moving from 51st place in April 2025 to 15th place by July 2025. This upward trajectory coincides with a substantial increase in sales, indicating a growing consumer preference for Bake Sale's offerings in this region. In contrast, while Saskatchewan saw a promising rise to 5th place in June, the brand experienced a notable drop to 20th place in July, reflecting a potential volatility in market demand or competitive pressures.
Meanwhile, in British Columbia, Bake Sale has maintained a strong and consistent presence, consistently ranking within the top 4 positions throughout the observed months. This stability suggests a well-established brand loyalty and market penetration in the province. Despite fluctuations in other regions, the brand's performance in British Columbia remains a key strength. However, the absence of a top 30 ranking in some months for certain provinces might indicate areas where Bake Sale could focus on improving its market strategy to enhance visibility and consumer engagement. Such insights can provide a strategic advantage for stakeholders looking to capitalize on emerging opportunities within the Canadian cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Bake Sale has demonstrated a resilient performance, maintaining a strong presence in the market. Over the months from April to July 2025, Bake Sale consistently ranked within the top 5, peaking at the 2nd position in June. This indicates a robust market strategy and consumer preference, despite facing stiff competition. Notably, Big Bag O' Buds has been a formidable competitor, frequently oscillating between the 2nd and 3rd positions, and even surpassing Bake Sale in sales during July. Meanwhile, Spinach showed significant volatility, jumping from 13th in April to 5th in July, which could signal a potential threat if their upward trend continues. The Original Fraser Valley Weed Co. remained unchallenged at the top spot, highlighting the competitive pressure Bake Sale faces to climb higher in rank. Despite these challenges, Bake Sale's ability to maintain a high rank and substantial sales figures underscores its competitive strength in the British Columbia market.
Notable Products
In July 2025, the top-performing product for Bake Sale was All Purpose Flower Sativa (28g), which reclaimed its number one rank with impressive sales of 13,024 units, up from the second position in June. All Purpose Flower Indica (28g) dropped to the second rank, experiencing a decrease in sales compared to the previous month. The newly introduced All Purpose Flower Sativa (30g) climbed to the third spot, showing notable growth since its debut in June. Meanwhile, All Purpose Flower Indica (15g) maintained a steady presence, securing the fourth rank. Overall, the rankings indicate a dynamic shift in consumer preferences, with a strong performance from both Sativa and Indica categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
