Oct-2025
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Overview
Market Insights Snapshot
The performance of The Original Fraser Valley Weed Co. across various Canadian provinces showcases some interesting trends, particularly in the Flower category. In Alberta, their Flower products have consistently maintained a strong presence, holding steady at the third position from July to October 2025. This stability is indicative of a solid consumer base and effective market strategies. However, in British Columbia, the brand experienced a notable decline in ranking from second to seventh place by October, suggesting potential challenges or increased competition in the region. Meanwhile, in Ontario, their Flower products have consistently held the sixth position, demonstrating a stable market presence, while in Saskatchewan, they appeared in the rankings only in July, indicating limited market penetration.
In the Pre-Roll category, The Original Fraser Valley Weed Co. has faced more variability. In Alberta, the brand did not make it into the top 30 by October, highlighting a struggle to capture significant market share in this segment. Similarly, in British Columbia, they failed to maintain a top 30 position past August, which could point to either a strategic shift away from Pre-Rolls or increased competition. However, in Ontario, their Pre-Roll products have shown some resilience, maintaining a position within the top 30, although there was a slight drop in ranking from 20th to 24th between August and October. These movements suggest that while the brand has a solid footing in the Flower category, there may be opportunities for growth and improvement in the Pre-Roll segment across various provinces.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Original Fraser Valley Weed Co. consistently maintained its 6th rank from July to October 2025. Despite this stability, the brand faces stiff competition from others like Big Bag O' Buds, which held the top spot in August and remained in the top four throughout the period, indicating strong market presence and potentially higher sales. Meanwhile, Pure Sunfarms consistently ranked 5th, just above The Original Fraser Valley Weed Co., suggesting a close competition in terms of market share. Brands like Versus and SUPER TOAST showed upward trends, with Versus moving from 13th to 8th and SUPER TOAST improving from 9th to 7th over the same period. These dynamics highlight the need for The Original Fraser Valley Weed Co. to innovate and possibly re-strategize to climb the ranks and increase sales in this competitive market.

Notable Products
In October 2025, the top-performing product for The Original Fraser Valley Weed Co. was Strawberry Amnesia 28g, which climbed to the first position from a consistent second place in the previous months, with a notable sales figure of 16,088 units. Big Red Pre-Roll 20-Pack 10g experienced a slight drop, moving from its long-held top rank to second place. Donny Burger 28g showed a positive trend, advancing to third place from fifth in August and fourth in September. BC Bounty Milled 28g maintained a steady presence, ranking fourth, though its sales have seen a decline. Kush Breath 28g, after peaking at third place in August and September, fell to fifth place, indicating a significant decrease in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






