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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, The Original Fraser Valley Weed Co. derived 75.14% of sales from Flower, down 16.16% year over year and 2.90% month over month, while Pre-Roll accounted for 24.86% of sales with a 27.17% year-over-year increase and a 19.04% month-over-month rise; this mix shift coincided with an overall brand sales decline of 8.40% year over year and a 17.38% drop in average price. Within Flower, the average price of 88.95 contrasts with Pre-Roll at 26.82, indicating that volume is tilting toward the lower-priced format as Pre-Roll gains share and Flower contracts, which implies margin pressure alongside a rebalancing toward velocity-driven segments.
The acceleration in Pre-Roll alongside a Flower pullback positions the brand to compete more on price-accessible, high-frequency occasions rather than premium basket roles, as evidenced by a 24.86% Pre-Roll share and a concurrent 2.90% Flower month-over-month decline. Holding rank 4 in Flower in British Columbia signals maintained visibility in its legacy pillar even as the 27.17% Pre-Roll year-over-year growth and a 17.38% brand-wide average price decline point to a strategy that leans on scalable, lower-price formats to defend share while ceding some premium pricing power.
Competitive Landscape
The Original Fraser Valley Weed Co. sits at rank #5 in ON Flower for July 2026, improving 1 position from #6 year over year, while holding flat versus April 2026 at #5 and matching its peak rank of #5 in July 2026; in contrast, Shred moved from #2 to #1 with 17.2% YoY sales growth and Spinach advanced from #4 to #2 with 31.1% YoY growth, whereas Back Forty / Back 40 Cannabis slid from #1 to #4 alongside a -5.4% YoY decline. Against these shifts, The Original Fraser Valley Weed Co.'s 1-rank YoY climb paired with a three-month hold at #5 indicates a stable foothold just below the top tier, implying that incremental share gains—rather than price-led surges or contraction—are defining its current trajectory.
Notable Products
Strawberry Amnesia (28g) posted the sharpest movement in July 2026 with a -11.6% month-over-month decline to rank 3, while Black Cherry Pie (14g) fell -15.9% at rank 10, indicating pressure on select Flower SKUs even as Pre-Rolls advanced. Big Red - Hybrid Pre-Roll 20-Pack (10g) climbed +14.8% to hold rank 1 and Little Red Indica Pre-Roll 4-Pack (2g) rose +20.0% at rank 2, and with four of the top ten in Pre-Rolls including a +43.7% surge for Strawberry Amnesia Pre-Roll 14-Pack (7g) at rank 7, the pack format is outpacing bulk Flower. BC Bounty Milled (28g) and Platinum OG (28g) offset some Flower softness with +17.4% at rank 4 and +19.2% at rank 8 respectively, yet the net pattern is a tilt toward ready-to-use formats despite a single Flower SKU still exceeding $1.3M in July 2026. The product mix implies The Original Fraser Valley Weed Co. is concentrating demand around value-driven Pre-Roll multipacks while de-emphasizing reliance on large-format Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
