Market Insights Snapshot
In the Flower category, Alberta and British Columbia have shown a favourable trend for The Original Fraser Valley Weed Co. In Alberta, the brand has consistently ranked in the top 2 from August to November 2023, even claiming the top spot in September and November. Similarly, in British Columbia, the brand has shown significant improvement, moving from the 7th position in August to consistently ranking 1st in October and November. However, in the Pre-Roll category, the brand did not rank in the top 20 in Alberta for the months of September and October, indicating a potential area of weakness.
Looking at other provinces, in Ontario, the brand has maintained a steady presence in the Flower category, consistently ranking within the top 5. However, the Pre-Roll category shows a fluctuating performance, with rankings varying from 97 in August to 37 in October, indicating inconsistent performance. In Saskatchewan, the brand's performance in the Flower category has been in the lower end of the top 20, but it has shown some improvement, moving from 20th position in August to 11th in November. The brand's performance in Pre-Roll category in Saskatchewan is not available, suggesting it did not rank in the top 20.
In the Flower category within Ontario, The Original Fraser Valley Weed Co. has demonstrated a steady performance, maintaining its rank within the top 5 brands over the course of several months. Notably, it moved up in rank from 5th to 4th place between October and November 2023. In terms of competition, Good Supply and Shred have consistently held the top 3 positions, with Good Supply experiencing a slight drop in rank from 1st to 3rd place between September and October. Pure Sunfarms has held steady at 4th place, while MTL Cannabis has remained in 6th place. While specific sales numbers are not provided, it's clear that The Original Fraser Valley Weed Co. is in a competitive position within the Ontario Flower market, with potential for further growth.
In November 2023, the top-performing product from The Original Fraser Valley Weed Co. was the Donny Burger (28g), maintaining its top position from previous months. The product sold 22,950 units, a slight decrease from October's sales. The second best-selling product was Strawberry Amnesia (28g), which was not ranked in the previous months. BC Bounty Milled (28g) improved its ranking from fifth to third place, outselling Mac #1 (28g) which dropped to the fourth position. Top Crop (28g), previously ranked third, slipped to the fifth spot in November.