Sep-2025
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Overview
Market Insights Snapshot
The Original Fraser Valley Weed Co. has demonstrated varied performance across different categories and provinces. In the Alberta market, the brand maintained a consistent position in the Flower category, ranking third for most of the observed months, except for a brief climb to second place in August 2025. This stability in ranking, despite a slight decline in sales from June to September, suggests a strong foothold in the Alberta Flower market. Conversely, their performance in the Pre-Roll category in Alberta did not make it into the top 30, indicating a potential area for growth and market penetration. In British Columbia, the brand held onto the top position in the Flower category for June and July before slipping to second place in the subsequent months. This indicates solid but slightly waning dominance in the region.
In Ontario, The Original Fraser Valley Weed Co. has demonstrated a robust presence in the Flower category, maintaining a consistent sixth-place ranking from July through September 2025. This stability is supported by a notable increase in sales, peaking in August. However, their performance in the Pre-Roll category saw a drop from 27th to 33rd place by September, suggesting a need to reassess strategies in this segment. Meanwhile, in Saskatchewan, the brand's presence in the Flower category was noted only for June and July, after which it did not appear in the top 30, hinting at challenges in maintaining a competitive edge in this market. These insights underscore the brand's varying strengths and challenges across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Original Fraser Valley Weed Co. has shown a consistent performance, maintaining a steady rank of 6th place from July to September 2025, after climbing from 8th place in June. This upward trend suggests a positive reception in the market, with sales increasing significantly from June to August before a slight dip in September. Notably, Big Bag O' Buds has been a dominant player, reaching the top rank in August, which could pose a challenge for The Original Fraser Valley Weed Co. to further climb the ranks. Meanwhile, Pure Sunfarms has maintained a stable 5th position throughout the period, indicating a strong foothold just above The Original Fraser Valley Weed Co. Despite this, The Original Fraser Valley Weed Co. has outperformed SUPER TOAST, which experienced fluctuations, dropping from 6th in June to 9th in July, before recovering slightly by September. This competitive analysis highlights the dynamic nature of the Ontario Flower market and underscores the importance for The Original Fraser Valley Weed Co. to continue leveraging its growth momentum to capture a larger market share.
Notable Products
In September 2025, The Original Fraser Valley Weed Co.'s top-performing product was Big Red Pre-Roll 20-Pack (10g), maintaining its number one rank consistently since June, with sales of $20,598. Strawberry Amnesia (28g) held its steady position at rank two, despite a slight decrease in sales compared to the previous months. Kush Breath (28g) ranked third, a position it has held since its introduction in August. Donny Burger (28g) remained at the fourth spot, showing a slight increase in sales from August. BC Bounty Milled (28g) consistently ranked fifth, although it experienced a decline in sales in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.