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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The Original Fraser Valley Weed Co. concentrated 78.35% of sales in Flower with a 0.60% month-over-month uptick and 7.76% year-over-year growth, while Pre-Roll held 21.65% share with a 12.19% month-over-month rise and 18.70% year-over-year increase. The average price declined 6.30% year-over-year to $61.79 as brand sales grew 9.95% year-over-year, indicating unit momentum outpacing price compression. With Flower anchoring the mix yet growing slower than Pre-Roll on both a month-over-month and year-over-year basis, the pattern implies incremental demand is tilting toward Pre-Rolls without displacing Flower’s core role.
The faster Pre-Roll trajectory (+12.19% month-over-month vs. Flower’s +0.60%; +18.70% year-over-year vs. Flower’s +7.76%) suggests consumer migration toward convenience formats, which can absorb the 6.30% price decline while expanding volumes. Holding the #4 rank in Flower within British Columbia alongside a May 2026 mix where Flower is 78.35% and Pre-Roll 21.65% positions the brand to defend core shelf space while using Pre-Roll gains to diversify basket entry points; the implication is to preserve Flower rank while leaning into Pre-Roll to capture incremental trips and hedge against further price compression.
Competitive Landscape
The Original Fraser Valley Weed Co. sits at rank #5 in Ontario Flower for May 2026, improving 5 positions YoY from #10, while holding flat versus February 2026 at #5; this places the brand at its peak rank of #5 in May 2026 and 1 position behind #4, indicating a stable but still chasing posture. Among competitors, Shred moved from #2 to #1 with 9.7% YoY sales growth, and Back Forty / Back 40 Cannabis slid from #1 to #2 with an 8.4% YoY decline, while Spinach held #3 with 12.8% YoY growth; relative to these moves, The Original Fraser Valley Weed Co.’s 5-rank YoY climb without further advance over the last 3 months implies a catch-up phase where recent momentum has cooled and near-term share gains hinge on displacing the #4 spot.
Notable Products
Donny Burger (28g) posted the steepest decline at -14.2% MoM, sliding to rank 6, while Platinum OG (28g) fell -36.9% to rank 9. In contrast, Little Red Indica Pre-Roll 4-Pack (2g) jumped +57.8% to rank 3, and Big Red - Hybrid Pre-Roll 20-Pack (10g) rose +14.3% while holding rank 1. The pattern implies a pivot toward multi-pack Pre-Rolls taking share from mid-pack 28g Flower, concentrating velocity in value-forward formats.
Strawberry Amnesia (28g) advanced +12.1% at rank 2 as Black Cherry Pie (14g) gained +21.2% at rank 8, yet Kush Breath (28g) was flat at -0.6% at rank 5. Three of the top ten are Pre-Rolls, with two Strawberry Amnesia Pre-Roll formats splitting demand as the 14-Pack grew +1.7% at rank 7 while the 10-Pack dropped -15.8% at rank 10. This mix implies pack-size experimentation is consolidating around larger count Pre-Rolls, guiding assortment toward high-throughput SKUs even if some Flower strains retreat from peak share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
