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Jun-2024
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Overview
Market Insights Snapshot
The Original Fraser Valley Weed Co. has shown consistent performance in the Flower category across multiple provinces. In Alberta, the brand has maintained its top position from March to June 2024, despite a gradual decline in sales, from $1,724,993 in March to $1,447,712 in June. Similarly, in British Columbia, the brand has fluctuated slightly but remained predominantly at the number one spot, only dropping to second place in April before reclaiming the top position. However, in Ontario, there has been a noticeable decline in rankings, moving from third place in March to sixth place by June, indicating a potential area of concern for the brand in this province.
When it comes to the Pre-Roll category, the brand's performance has been less stellar. In Alberta, The Original Fraser Valley Weed Co. has not managed to break into the top 30, with rankings hovering around the low 40s. In British Columbia, the brand has shown some improvement, moving from 23rd place in March to 24th in June, with a slight dip in May. In Ontario, the brand has shown a positive trend, moving up from 24th place in March to 21st in June, indicating a gradual but steady improvement. The absence of the brand in the top 30 rankings in Saskatchewan for both categories highlights areas where the brand could potentially expand its market presence.
Competitive Landscape
In the highly competitive Ontario flower category, The Original Fraser Valley Weed Co. has experienced notable fluctuations in its market position and sales over recent months. Initially holding a strong rank of 3rd place in March 2024, the brand saw a decline to 6th place by June 2024. This drop in rank coincides with a significant decrease in sales from March to June, indicating potential challenges in maintaining market share. In contrast, competitors like Good Supply and Pure Laine have shown more stability, with Pure Laine even improving its rank from 5th to 4th and experiencing a steady increase in sales. Additionally, SUPER TOAST has demonstrated a positive trend, climbing from 8th to 5th place, suggesting a growing consumer preference. The rise of MTL Cannabis from 14th to 8th place further underscores the dynamic nature of this market. These shifts highlight the need for The Original Fraser Valley Weed Co. to reassess its strategies to regain its competitive edge and stabilize its sales trajectory in the Ontario flower market.
Notable Products
In June 2024, the top-performing product for The Original Fraser Valley Weed Co. was Big Red Pre-Roll 20-Pack (10g), maintaining its first-place ranking from previous months with sales reaching 27,548. BC Bounty Milled (28g) held steady in the second position, continuing its upward trend from fourth place in March. Strawberry Amnesia (28g) consistently ranked third, despite a slight decrease in sales over the past few months. White Fire OG (28g) remained in fourth place, showing minor fluctuations in sales figures. New to the rankings in May, Top Crop (28g) secured the fifth spot in June, although it experienced a decline in sales compared to the previous month.
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