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Aug-2025
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Overview
Market Insights Snapshot
The Original Fraser Valley Weed Co. has demonstrated a strong performance in the Flower category, particularly in Alberta and Ontario. In Alberta, the brand maintained a consistent rank of 2nd place from June to August 2025, showcasing a stable market presence with sales hovering around $1.47 million in August. Meanwhile, in Ontario, the brand improved its position from 9th in May to 6th by August, indicating a positive upward trajectory in the competitive Flower category. However, in British Columbia, the brand experienced a slight decline, dropping from the top position to 2nd place by August, which may suggest increased competition or a shift in consumer preferences.
In the Pre-Roll category, The Original Fraser Valley Weed Co. faced challenges in maintaining a top-tier position across provinces. Notably, in Alberta, the brand consistently ranked outside the top 30, with a slight improvement from 50th in June to 45th in August, indicating potential growth opportunities. In British Columbia, the brand was unable to maintain a top 30 ranking in August, slipping to 32nd place, which might be a cause for concern. Conversely, in Ontario, the brand showed a steady improvement from 33rd in May to 27th in August, suggesting a gradual strengthening of its market position. In Saskatchewan, the absence of a ranking in May followed by a consistent 13th place from June onwards highlights a strategic entry and stabilization in the Flower market within the province.
Competitive Landscape
The Original Fraser Valley Weed Co. has shown a consistent upward trajectory in the Ontario flower category, climbing from 9th place in May 2025 to 6th place by July and maintaining this position through August. This rise in rank reflects a positive trend in sales, with a notable increase from May to August, indicating a strengthening market presence. In comparison, Redecan has also improved its rank from 10th to 7th, but its sales growth is less pronounced. Meanwhile, Spinach has maintained a stable position at 4th place, with consistently high sales, suggesting a strong foothold in the market. Pure Sunfarms has held steady at 5th place, showing robust sales figures. On the other hand, SUPER TOAST experienced fluctuations, dropping from 6th to 9th before recovering to 8th place, indicating some volatility in its market performance. The competitive landscape in Ontario's flower category is dynamic, with The Original Fraser Valley Weed Co. making significant strides against its competitors.
Notable Products
In August 2025, The Original Fraser Valley Weed Co. maintained its top position with Big Red Pre-Roll 20-Pack 10g leading the sales for the fourth consecutive month, achieving sales of 25,424 units. Strawberry Amnesia 28g consistently held the second spot, maintaining strong sales figures similar to previous months. Kush Breath 28g emerged as a new contender in the top rankings, securing the third position for August. Donny Burger 28g experienced a decline, dropping from third to fourth place, with a noticeable decrease in sales. BC Bounty Milled 28g remained steady in fifth place, showing a slight increase in sales compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
