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Jul-2025
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Overview
Market Insights Snapshot
The Original Fraser Valley Weed Co. has shown varied performance across different provinces and product categories. In the Alberta market, the brand has consistently maintained a strong presence in the Flower category, improving its rank from third to second place by July 2025. This upward movement is a testament to their growing popularity and market penetration. Conversely, in the Pre-Roll category, the brand has not managed to break into the top 30, indicating potential challenges or a need for strategic adjustments in this segment. In British Columbia, The Original Fraser Valley Weed Co. has secured the top spot in the Flower category consistently, showcasing its dominance and consumer preference in this province.
In Ontario, the brand's performance in the Flower category has seen some fluctuations, with a slight dip from fifth to eighth place in May but recovering to sixth by July 2025. This suggests a competitive market landscape where the brand is still a significant player. Interestingly, in the Pre-Roll category, the brand has improved its ranking from 37th to 28th, indicating a positive trend and potential growth opportunity. Meanwhile, in Saskatchewan, the brand only entered the top 30 in the Flower category in June, maintaining the 13th position through July. This late entry could either signify a new market entry or a recent increase in consumer interest. Overall, the brand's performance varies significantly across provinces and categories, highlighting areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Ontario flower category, The Original Fraser Valley Weed Co. has been navigating a dynamic market with notable shifts in rank and sales. In April 2025, the brand held a strong position at rank 5, but experienced a dip to rank 8 in May, before recovering to rank 6 by July. This fluctuation reflects a competitive environment where brands like Redecan and Good Supply also experienced rank changes, with Redecan dropping from 6 to 9 and then climbing back to 7, while Good Supply improved from 10 to 6 before settling at 8. Meanwhile, Spinach and Pure Sunfarms maintained more stable positions, consistently ranking in the top 5. The Original Fraser Valley Weed Co.'s sales trajectory shows a positive trend, with a notable increase in July, suggesting a potential recovery and growth opportunity amidst the competitive pressures from these established brands.
Notable Products
In July 2025, the top-performing product for The Original Fraser Valley Weed Co. was Big Red Pre-Roll 20-Pack (10g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales reaching 24,977 units. Strawberry Amnesia (28g) in the Flower category consistently held the second position, showing a steady increase in sales each month. Donny Burger (28g) also remained in the third spot, although its sales slightly dipped compared to June. Black Sherb (14g) improved its ranking from fifth in April and May to fourth in June and July, with a notable sales increase to 9,940 units in July. BC Bounty Milled (28g) experienced a slight decline in rank from fourth to fifth between June and July, although sales figures showed a modest recovery from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
