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Oct-2025
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Overview
Market Insights Snapshot
Big Bag O' Buds has shown varied performance across different Canadian provinces and product categories. In the Flower category, the brand has maintained a strong presence in Ontario, consistently ranking within the top four from July to October 2025. However, in British Columbia, the brand experienced a significant drop in October, falling from the top position to rank 13th, which could indicate increased competition or a shift in consumer preferences. Meanwhile, in Alberta, Big Bag O' Buds remained stable, hovering around the 4th and 5th positions, suggesting a steady demand for their Flower products in the province.
The Pre-Roll category tells a different story for Big Bag O' Buds. In Ontario, the brand did not make it to the top 30, indicating a potential area for growth or a need to reassess their strategy in this category. In Alberta, they made an appearance in October, ranking 47th, which, while not in the top 30, shows a potential for upward movement in the future. This suggests that while Big Bag O' Buds has a solid footing in the Flower category across multiple provinces, there is room for improvement in their Pre-Roll offerings, particularly in key markets like Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big Bag O' Buds has experienced notable fluctuations in its market position over the past few months. In July 2025, it held a strong third place, but surged to the top spot in August, reflecting a significant boost in consumer preference or strategic marketing efforts. However, this lead was short-lived as it dropped to fourth place by September and maintained this position into October. This decline in rank coincided with a decrease in sales figures, suggesting potential challenges in sustaining its earlier momentum. In contrast, Back Forty / Back 40 Cannabis and Shred have shown more stability, with Back Forty reclaiming the top position in September and October, and Shred consistently ranking in the top three, despite a slight dip in October. Meanwhile, Pure Sunfarms has maintained a steady fifth place throughout this period, indicating a consistent market presence. These dynamics highlight the competitive pressures Big Bag O' Buds faces in maintaining its market share amidst strong contenders.
Notable Products
In October 2025, GMO Kush (3.5g) emerged as the top-performing product for Big Bag O' Buds, climbing to the number one rank from second place in September. It achieved notable sales of 13,356 units, demonstrating a strong market presence. Purple Cherry Punch (3.5g) slipped to second place despite leading in September, while Blueberry Dream (28g) maintained its third position consistently over the past two months. Ultra Sour (28g) improved its rank to fourth place from fifth in September, indicating a positive sales trend. Purple Cherry Punch (28g) experienced a slight decline, dropping to fifth place from fourth in the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
