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Jun-2024
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Overview
Market Insights Snapshot
Big Bag O' Buds has demonstrated notable performance across various states and provinces, particularly in the Flower category. In Alberta, the brand showed a strong upward trend, moving from the 24th position in March 2024 to the 16th position by June 2024, with sales increasing from $252,610 to $416,410. This positive movement highlights the brand's growing popularity in the province. In contrast, Ontario saw a slight decline in ranking, from 11th in March to 15th in June, although sales remained relatively stable, indicating a competitive market environment.
In British Columbia, Big Bag O' Buds maintained a consistent presence within the top 15, fluctuating between 10th and 15th positions over the four-month period. Sales in British Columbia remained robust, peaking at $607,391 in April. However, in Saskatchewan, the brand's performance was more volatile, with rankings appearing only in May and June at 15th and 23rd positions, respectively. This suggests that while the brand has a foothold in Saskatchewan, it faces challenges in maintaining a stable ranking. Overall, Big Bag O' Buds shows strong regional performance with significant growth in some areas and challenges in others.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big Bag O' Buds has experienced notable fluctuations in its rank and sales over recent months. In March 2024, Big Bag O' Buds held the 11th position, but it saw a gradual decline, dropping to 15th by June 2024. Despite this decline, Big Bag O' Buds maintained relatively stable sales figures, with a slight dip from $1,189,297 in March to $1,053,846 in June. This performance contrasts with competitors like Tweed, which consistently ranked between 13th and 15th, and FIGR, which showed a more stable ranking around the 15th and 16th positions. Notably, Pepe surged from outside the top 20 to the 13th position by May and June, indicating a significant increase in sales and market presence. These shifts suggest that while Big Bag O' Buds remains a strong player, it faces increasing competition from brands that are rapidly climbing the ranks, potentially impacting its market share in the longer term.
Notable Products
In June 2024, Ultra Sour (28g) maintained its position as the top-performing product for Big Bag O' Buds, with impressive sales of 8734 units. Ice Cream Cake (28g) climbed to the second spot, showing a notable increase in sales compared to May 2024. Ultra Sour + I.C.C (28g) held steady in third place, demonstrating consistent performance over the past few months. Pink Kush Mints (28g) rose to fourth place, up from fifth in May 2024, indicating growing popularity. GMO Cookies + Ultra Sour (28g) saw a significant drop, falling to fifth place from its previous second position, reflecting a decrease in sales.
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