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Aug-2024
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Overview
Market Insights Snapshot
Big Bag O' Buds has shown a notable upward trajectory in several Canadian provinces over the past few months. In Alberta, the brand has moved from a rank of 22 in May 2024 to a commendable 10 by August 2024, indicating a significant rise in popularity and sales, with August sales reaching 655,582 CAD. This positive trend is mirrored in Saskatchewan, where the brand climbed from 14th to 10th place within the same timeframe, suggesting a growing consumer base and market penetration. However, the performance in Saskatchewan was more volatile with a dip in June before recovering in subsequent months.
In British Columbia, Big Bag O' Buds has maintained a stable presence in the top 10, holding a consistent rank of 9th from July to August 2024. This stability indicates a strong and loyal customer base in the region. Meanwhile, in Ontario, the brand has also experienced upward mobility, moving from 14th in May to 12th in August, with sales peaking at 1,727,865 CAD. The consistent improvement in rankings across these provinces highlights Big Bag O' Buds' growing influence and market share in the Canadian cannabis market, though some fluctuations do suggest areas for potential growth and stability.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big Bag O' Buds has shown a notable upward trend in its rankings and sales over the past few months. Starting from the 14th position in May 2024, Big Bag O' Buds experienced a slight dip to 15th in June but quickly recovered to 14th in July and further climbed to 12th in August. This positive trajectory is underscored by a significant increase in sales, nearly doubling from approximately 951,979 in May to 1,727,865 in August. This growth is particularly impressive when compared to competitors such as Good Supply, which maintained a stable rank of 8th but saw a decline in sales, and Versus, which fluctuated in rank and experienced a drop in sales in August. Meanwhile, The Loud Plug consistently held the 10th position but did not exhibit the same level of sales growth as Big Bag O' Buds. This upward momentum positions Big Bag O' Buds as a rising player in the Ontario Flower market, suggesting a strong potential for continued growth and an increasing share of the market.
Notable Products
In August 2024, Ultra Sour (28g) continues to dominate as the top product for Big Bag O' Buds, achieving an impressive sales figure of 12,215 units. The GMO Cookies + Ultra Sour (28g) has shown significant improvement, jumping to the second position from fifth in June, with notable sales figures. Ultra Sour + I.C.C (28g) maintains a steady presence, ranking third, though it has slipped from its second position in July. Ice Cream Cake (28g) remains in the fourth spot, consistent with its July ranking. Pink Kush Mints (28g) holds its fifth position, showing steady but gradual growth in sales over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
