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Jul-2025
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Overview
Market Insights Snapshot
Big Bag O' Buds has shown varying levels of performance across Canadian provinces, particularly in the Flower category. In British Columbia, the brand consistently maintained a strong presence, securing the 2nd or 3rd position from April to July 2025, indicating a solid foothold in the region. Meanwhile, in Ontario, the brand exhibited significant upward momentum, advancing from 7th place in April to a steady 3rd place by June and July, reflecting a robust increase in market penetration. In contrast, the performance in Saskatchewan was more volatile, with ranks fluctuating between 3rd and 7th place over the same period, suggesting potential challenges in maintaining consistent market share.
In Alberta, Big Bag O' Buds maintained a consistent ranking at 7th place for most months, except for a brief improvement to 6th place in May. This stability might indicate a steady consumer base but also highlights a potential area for growth to climb higher in the rankings. The brand's absence from the top 30 in other states or categories could be seen as a missed opportunity to expand its market presence. Overall, while the brand has shown strength in certain provinces, there are opportunities for further growth and stabilization across the board.
Competitive Landscape
In the highly competitive Ontario flower market, Big Bag O' Buds has demonstrated a remarkable upward trajectory in brand ranking over the past few months, moving from 7th place in April 2025 to a commendable 3rd place by June and maintaining this position in July. This significant climb in rank highlights the brand's growing consumer appeal and strategic market positioning. Notably, Big Bag O' Buds has surpassed Pure Sunfarms, which remained steady at 5th place from May to July, and has matched Spinach by June, which held the 3rd position in April and May before dropping to 4th. Despite this progress, Big Bag O' Buds still trails behind the leading brands, Back Forty / Back 40 Cannabis and Shred, which consistently held the 1st and 2nd ranks, respectively, throughout this period. The upward trend in Big Bag O' Buds' sales figures, particularly the substantial increase from April to July, suggests a positive consumer response and potential for further growth in the Ontario flower market.
Notable Products
In July 2025, Purple Cherry Punch (3.5g) maintained its position as the top-performing product for Big Bag O' Buds, achieving the highest sales figure of 10,193 units. Blueberry Dream (28g) saw a significant rise to the second position, up from fourth in June. Ultra Sour (28g) ranked third, showing a consistent presence among the top three over the past months. Purple Cherry Punch (28g) dropped to fourth place, having previously held the second spot in June. UK Cheddar Cheese (3.5g) debuted in the rankings at fifth place, indicating growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
