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Aug-2025
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Overview
Market Insights Snapshot
The performance of Big Bag O' Buds in the Flower category has shown notable variations across Canadian provinces. In British Columbia, the brand has consistently maintained a strong presence, climbing from the second position in May 2025 to the top spot by August 2025. This ascent suggests an increasing consumer preference and brand loyalty in the province. Meanwhile, in Ontario, Big Bag O' Buds has also experienced significant upward momentum, moving from fourth place in May to securing the number one rank by August. This rise in rankings indicates a robust market performance and an expanding footprint in Ontario's competitive cannabis market.
Conversely, the brand's trajectory in Saskatchewan presents a different narrative. Starting at third place in May, Big Bag O' Buds experienced a decline, dropping to the thirteenth position by August. This downward trend could reflect increased competition or shifting consumer preferences within the province. In Alberta, the brand demonstrated a positive turnaround, improving from seventh place in June and July to fourth place by August, suggesting a recovery and potential for further growth. These mixed results across provinces highlight the dynamic nature of the cannabis market and the varying consumer demands in different regions.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Big Bag O' Buds has demonstrated a notable upward trajectory in the rankings, culminating in securing the top position by August 2025. This ascent is particularly significant given the consistent performance of competitors like Back Forty / Back 40 Cannabis and Shred, who have traditionally dominated the top spots. While Back Forty maintained the number one rank from May to July before slipping to third in August, Shred held steady at second place throughout the period. The strategic movements of Big Bag O' Buds, reflected in their rise from fourth in May to first in August, indicate a successful capture of market share and consumer preference, likely driven by effective marketing strategies or product differentiation. This shift underscores the dynamic nature of the cannabis market in Ontario and highlights the potential for brands to disrupt established hierarchies with innovative approaches.
Notable Products
In August 2025, Big Bag O' Buds saw Blueberry Dream (28g) take the lead as the top-performing product, climbing from the second position in July to first place with sales reaching 10,814 units. Purple Cherry Punch (3.5g), previously holding the top spot for three consecutive months, dropped to second place. Ultra Sour (28g) maintained its consistent performance, ranking third for the second month in a row. UK Cheddar Cheese (3.5g) entered the top five for the first time, securing the fourth position. Purple Cherry Punch (28g) rounded out the top five, slipping from its fourth position in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
