Market Insights Snapshot
In Alberta, Big Bag O' Buds has seen a slight downturn in its performance. From August to November 2023, the brand's ranking slipped from 22nd to 25th in the Flower category. This suggests a decrease in the brand's market competitiveness, as it fell out of the top 20. Interestingly, despite this fall in ranking, sales in November were higher than in October, indicating a potential for recovery.
Meanwhile, in British Columbia and Ontario, the brand's performance has been more fluctuating. In British Columbia, Big Bag O' Buds' ranking fluctuated between 9th and 16th place from August to November. Despite this, the brand managed to remain within the top 20, suggesting a stable presence in the market. In Ontario, the brand showed improvement, moving up from 25th place in August to 19th in November. This upward trend in ranking, coupled with an increase in sales, suggests a strengthening position for Big Bag O' Buds in Ontario's Flower category. However, the situation in Saskatchewan is less promising, with the brand falling significantly from 24th to 47th place within the same period.
In the Flower category for Ontario, Big Bag O' Buds has seen a fluctuating but overall positive trend in its ranking, moving from 25th in August 2023 to 19th in November 2023. This indicates a steady increase in its market position despite stiff competition. Notably, Muskoka Grown has shown a significant improvement in rank, moving up from 32nd to 18th over the same period, indicating a higher sales growth. Meanwhile, 1964 Supply Co and Fuego have seen a decline in rank, suggesting a decrease in sales. Parcel, although experiencing a slight drop in rank from 15th to 17th, still ranks higher than Big Bag O' Buds. It's important to note that the absence of a rank for any month indicates that the brand was not among the top 20 for that month in the specified category and state.
In November 2023, Big Bag O' Buds' top-performing product was Ultra Sour (28g), maintaining its number one ranking from previous months. Following closely behind were Ice Cream Cake (28g) and Pink Cookies (28g), which also held onto their respective second and third rankings. Light - Runtz (28g) continued to secure the fourth spot. Notably, GMO Cookies (28g) made its first appearance in the top five this month. Ultra Sour (28g) recorded impressive sales, reaching up to 5541 units sold.