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Sep-2025
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Overview
Market Insights Snapshot
In the Canadian market, Big Bag O' Buds has shown notable performance across several provinces, particularly in the Flower category. In British Columbia, the brand has consistently maintained the top position since August 2025, demonstrating strong market penetration and consumer preference. Meanwhile, in Alberta, the brand improved its ranking from 7th in June and July to 4th in August and September, indicating positive momentum. However, in Saskatchewan, Big Bag O' Buds experienced a slight dip in sales during the summer months, although it managed to climb back to the 6th position by September.
Ontario presents a mixed picture for Big Bag O' Buds. The brand climbed to the top rank in August but fell back to 4th place in September, suggesting fluctuating dynamics in consumer demand or increased competition. The sales figures in Ontario were particularly strong in August, reaching a peak before the decline in September, which could indicate a seasonal trend or market saturation. Across these provinces, the brand's ability to maintain or improve its rankings in the top tier of the Flower category reflects its competitive positioning, though the absence of top 30 rankings in any other categories suggests opportunities for diversification remain untapped.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Big Bag O' Buds experienced notable fluctuations in its market position from June to September 2025. Initially ranked third in June and July, Big Bag O' Buds surged to the top position in August, showcasing a significant peak in its competitive performance. However, by September, it dropped to fourth place, indicating a potential challenge in maintaining its leading edge. During this period, Shred consistently held a strong position, ranking second in June and July before moving to third in September, while Spinach climbed from fourth to second place by September, reflecting a steady upward trend in sales. Meanwhile, Pure Sunfarms maintained a stable fifth position throughout, and The Original Fraser Valley Weed Co. showed gradual improvement, moving from eighth to sixth place by July and maintaining that rank thereafter. These dynamics highlight the competitive pressures Big Bag O' Buds faces, emphasizing the importance of strategic maneuvers to sustain its market leadership amidst strong contenders.
Notable Products
In September 2025, the top-performing product from Big Bag O' Buds was Purple Cherry Punch (3.5g), which reclaimed its number one position after a brief drop to second place in August, with impressive sales of 16,844 units. GMO Kush (3.5g) emerged as a strong contender, securing the second rank despite not being ranked in the previous months. Blueberry Dream (28g) experienced a slight decline, moving from the top spot in August to third place in September. Purple Cherry Punch (28g) maintained its fourth position for two consecutive months, showing consistent performance. Ultra Sour (28g) saw a drop from third to fifth, indicating a decrease in demand compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
