Dec-2025
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Overview
Market Insights Snapshot
Big Bag O' Buds has demonstrated a mixed performance across different Canadian provinces and product categories. In the Flower category, the brand maintained a consistent presence in the top rankings. Notably, in Alberta, it held steady in the fourth position from September to December 2025, despite a slight dip in sales in October and November, followed by a significant increase in December. In British Columbia, the brand experienced a dramatic drop from first to fourteenth place in October but quickly rebounded to secure the second position in the following months. Meanwhile, in Ontario, Big Bag O' Buds consistently ranked fourth throughout the last quarter of 2025, indicating stable performance in this key market. In Saskatchewan, the brand showed an upward trajectory, peaking at the second position in November before settling at fourth in December.
However, the performance in the Pre-Roll category tells a different story. In Alberta, Big Bag O' Buds failed to break into the top 30 after October, highlighting a challenging market environment or potential strategic shifts. The situation was similar in Ontario, where the brand hovered around the 70th position, indicating a less competitive stance in this category. This contrast in performance between Flower and Pre-Roll categories suggests a potential focus or strength in the Flower segment. The brand's ability to maintain strong positions in the Flower category across multiple provinces, despite the competitive landscape, is a testament to its appeal and market strategy, whereas the Pre-Roll category may require further attention to boost its standings.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big Bag O' Buds consistently held the 4th position from September to December 2025. Despite maintaining its rank, Big Bag O' Buds experienced a downward trend in sales, with a notable decrease from September to November, before a slight recovery in December. This stability in rank amidst fluctuating sales suggests a strong brand presence but highlights the need for strategic initiatives to boost sales. Competitors like Spinach and Shred maintained higher ranks, with Spinach even reaching the top spot in October. Meanwhile, Pure Sunfarms and The Original Fraser Valley Weed Co. fluctuated between the 5th and 6th positions, indicating a competitive environment where Big Bag O' Buds must innovate to enhance its market share and sales performance.

Notable Products
In December 2025, Purple Cherry Punch (3.5g) retained its top position as the leading product for Big Bag O' Buds, with notable sales of 17,468 units. GMO Kush (3.5g) followed closely, maintaining its second-place ranking from November. Purple Cherry Punch (28g) rose to third place, improving from its consistent fourth position in previous months. Blueberry Dream (28g) slipped to fourth place, experiencing a decline from its third-place standing. Ultra Sour (28g) remained steady in fifth place, showing resilience despite lower sales figures compared to the top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







