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Nov-2025
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Overview
Market Insights Snapshot
Blue Sage's performance in the California market has shown a consistent presence in the Topical category over the past few months. Despite a drop in sales from August to September, the brand maintained its ranking at 13th place from September through November, indicating a stable position within the top 15 brands. This stability suggests that Blue Sage has a solid customer base in California, even as the market experienced fluctuations. The ability to hold onto a consistent ranking, despite not breaking into the top 10, is a positive sign of brand loyalty and market penetration in this highly competitive category.
While Blue Sage's performance in California's Topical category remains noteworthy, the absence of rankings in other states or categories indicates potential areas for growth or a more focused market strategy. Not being listed in the top 30 in other regions or categories might be viewed as a challenge, but it also highlights opportunities for expansion and increased brand awareness outside of California. As Blue Sage continues to navigate the competitive landscape, understanding these dynamics will be crucial for strategizing future growth and diversification efforts.
Competitive Landscape
In the competitive landscape of the topical cannabis market in California, Blue Sage has experienced notable fluctuations in its ranking and sales performance from August to November 2025. Blue Sage consistently held the 13th position in September, October, and November, a slight drop from its 11th place in August. This indicates a stable yet slightly declining trend in its market presence. In comparison, High Desert Pure showed a more volatile ranking, peaking at 9th in October but dropping to 12th by November, suggesting potential opportunities for Blue Sage to capitalize on any inconsistencies. Meanwhile, High Gorgeous by Yummi Karma maintained a relatively stable position, fluctuating between 11th and 12th place, with a notable sales increase in November. This competitive analysis highlights the importance for Blue Sage to focus on strategic marketing and product differentiation to improve its rank and sales in the California topical cannabis market.
Notable Products
In November 2025, the top-performing product for Blue Sage was Orange Chai Cream (404mg THC, 50ml) in the Topical category, climbing to the number one position with notable sales of 57 units. The Original Cream (322mg THC, 50ml) maintained its first-place rank from previous months but shared the top spot with Orange Chai Cream due to equal sales figures. Orange Chai Cream (880mg THC, 118ml, 4oz) held steady in second place, while Citrus Cedar Cream (897mg THC, 118ml) re-entered the rankings at third. The Original Cream (696mg THC, 118ml) rounded out the top four, showing a decline from its previous second-place position in August. This month saw a reshuffling in rankings with Orange Chai Cream (404mg THC, 50ml) emerging as a standout performer.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
