.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of California, Blue Sage has demonstrated a significant entry in the Topical category by securing the 13th rank in April 2025. This marks the brand's first appearance in the top 30 rankings for this category, indicating a promising development for Blue Sage in this market. The absence of rankings in the preceding months suggests that Blue Sage was not among the top 30 brands prior to April, highlighting a potential breakthrough or strategic shift that led to their improved performance.
While the specific sales data for January through March remains undisclosed, the recorded sales figure of 15,171 in April underscores a noteworthy upward trajectory for Blue Sage in California's topical market. This performance can be seen as a positive indicator of the brand's growing influence and market penetration. However, the lack of ranking information for other states or categories suggests that Blue Sage's current market strength may be geographically concentrated, with opportunities for expansion and increased visibility in other regions and product categories.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Blue Sage has shown a notable entry by securing the 13th rank in April 2025, despite not being in the top 20 in the preceding months. This upward movement highlights a positive trend for Blue Sage, suggesting a potential increase in market presence and consumer interest. In contrast, High Desert Pure experienced a slight decline, moving from the 9th rank in January 2025 to the 12th rank by April 2025, indicating a potential challenge in maintaining its earlier momentum. Meanwhile, Proof maintained a relatively stable position, consistently ranking around 11th and 12th, with a notable sales spike in March 2025. These dynamics suggest that while Blue Sage is gaining traction, it faces stiff competition from established brands like High Desert Pure and Proof, which continue to hold significant market positions.
Notable Products
In April 2025, Blue Sage's top-performing product was The Original Cream (696mg THC, 118ml) in the Topical category, which rose to the number one rank with sales of 132 units, marking a significant jump from its consistent second-place position in the previous months. The Original Cream (322mg THC, 50ml) maintained a strong presence, securing the second spot after re-entering the rankings in March. Citrus Cedar Cream (393mg THC, 50ml) also showed stability, holding the third position consistently from March. Orange Chai Cream (880mg THC, 118ml, 4oz) remained in fourth place, while Orange Chai Cream (404mg THC, 50ml) dropped to fifth, indicating a shift in consumer preference within the same category. Overall, the rankings reflect a dynamic market where The Original Cream (696mg THC, 118ml) emerged as a clear favorite in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
