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Sep-2025
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Overview
Market Insights Snapshot
Blue Sage has shown a consistent presence in the California market, particularly within the Topical category. Over the summer months of 2025, the brand maintained a steady ranking, oscillating between the 11th and 13th positions. This indicates a stable performance, although there was a notable dip in their September sales compared to August. Despite the fluctuations, Blue Sage remained within the top 15, which is a positive sign of their sustained relevance in the competitive California market.
However, it is worth noting that Blue Sage did not make it into the top 30 brands in any other state or category outside of California's Topical category during this period. This absence suggests potential areas for growth or strategic shifts if the brand aims to expand its footprint beyond California. The consistency in California could serve as a strong foundation for Blue Sage to explore opportunities in other states, but the lack of presence elsewhere highlights a significant opportunity for expansion and diversification.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Blue Sage has shown fluctuating performance in recent months. While Blue Sage maintained a consistent rank of 11th in June and August 2025, it dropped to 13th in both July and September 2025, indicating volatility in its market position. This fluctuation contrasts with High Desert Pure, which consistently held the 10th rank, except for a slight dip to 11th in September. Meanwhile, High Gorgeous by Yummi Karma demonstrated a stable performance, improving from 13th in June to 12th in subsequent months. The absence of Kush Queen from the rankings after June suggests a significant decline in its market presence. Blue Sage's sales mirrored its rank changes, with a notable dip in September, suggesting potential challenges in maintaining customer loyalty or facing increased competition. These dynamics highlight the need for Blue Sage to strategize effectively to stabilize and improve its market position amidst strong competitors.
Notable Products
In September 2025, The Original Cream (322mg THC, 50ml) maintained its position as the top-selling product for Blue Sage, with sales reaching 137 units. Orange Chai Cream (404mg THC, 50ml) saw a remarkable rise in the rankings, climbing from fourth in August to second place in September, with sales more than doubling to 36 units. Citrus Cedar Cream (393mg THC, 50ml) held steady in third place, although its sales figures showed a decline compared to previous months. The newly introduced Orange Chai Cream (880mg THC, 118ml, 4oz) debuted in August at fifth place and improved to fourth in September, indicating growing consumer interest. Lastly, Citrus Cedar Cream (1000mg THC, 4oz) entered the rankings in September, securing the fifth spot with modest sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
