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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Blue Sage is stocked at 48 licensed dispensaries across California and Vermont, 32 of them in California, with the deepest coverage in Los Angeles, Fresno, Panorama City, San Francisco, and West Hollywood. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Blue Sage operated as a single-category brand with Topical accounting for 100.0% of sales, pairing a year-over-year sales increase of 47.0% with a month-over-month decline of 13.1%. Average price fell 14.6% year over year to $41.61, which, together with the 47.0% sales lift, implies unit growth outpaced price compression; yet the July month-over-month pullback of 13.1% against a flat 100.0% mix signals demand seasonality or short-term distribution friction within Topical. The thesis is that Blue Sage is concentrated rather than diversified, with July’s 13.1% month-over-month dip testing how far a single-category focus can carry a 47.0% annual gain at a 9th-place rank in California Topical.
Positioning-wise, the 9th rank in California Topical coupled with a 14.6% price decrease and 47.0% year-over-year sales growth suggests Blue Sage competes on value density within Topical rather than premium pricing, while the 13.1% month-over-month slip indicates sensitivity to promotional cadence or shelf visibility. The implication is that sustaining rank improvement from 9th and extending the 47.0% annual trajectory will likely require either deepening Topical penetration through repeat-driven packs or selective price re-anchoring, because a 100.0% category dependency concentrates risk and leaves month-to-month volatility, like July’s 13.1% decline, disproportionately impactful.
Competitive Landscape
Blue Sage sits at rank #9 in CA Topical in July 2026, improving 4 positions year over year from #13 and edging up 2 spots from #11 in April 2026, while also hitting its peak rank of #9 in July 2026; by contrast, Papa & Barkley held steady at #1 from July 2025 to July 2026 despite a -6.1% sales change and Liquid Flower climbed from #6 to #4 on 60.5% YoY growth, indicating Blue Sage’s rank gains are outpaced by faster-moving rivals at the top. With Buddies maintaining #3 on 50.3% YoY growth and Mary's Medicinals staying flat at #2 with a -1.0% change, Blue Sage’s current #9 and best-to-date #9 signal progress but also a ceiling risk unless momentum accelerates beyond 2–4 rank steps over comparable periods.
Notable Products
The Original Cream (696mg THC, 118ml) delivered the standout move in July 2026 with a +141% month-over-month surge to $7,770 and rose to rank 1, while Citrus Cedar Cream (1000mg THC, 4oz) fell -72% and slipped to rank 4; this split implies shoppers are consolidating toward the flagship size even as some premium variants retrench. The Original Cream (322mg THC, 50ml) held rank 2 with a modest -4% decline, but Citrus Cedar Cream (393mg THC, 50ml) dropped -49% at rank 3, indicating price/size trade-offs are favoring larger formats over mid-size scented SKUs. With all top-ten positions occupied by Topical SKUs and two Original variants in the top two ranks alongside declines of -49% to -72% in key Citrus and Chai formats, the mix points to a pivot toward core Original formulas and larger packs as the commercial spine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
