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Aug-2024
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Overview
Market Insights Snapshot
Blue Sage has shown a varied performance across different states and categories. In California, the brand has made a notable impact in the Topical category, ranking 15th in May 2024. However, it failed to maintain a presence in the top 30 for the subsequent months of June, July, and August, indicating a potential decline or increased competition in this category. This dip in ranking could be a concern for the brand's market share in California's Topical segment.
It's also worth noting that Blue Sage did not appear in the top 30 rankings in any other state or category during the same period. This lack of presence in additional markets could signify a need for strategic adjustments or a focus on strengthening their performance in existing markets. The absence from the top 30 could be seen as a negative indicator, suggesting that Blue Sage may need to innovate or enhance their marketing efforts to improve their standings across other states and categories.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Blue Sage has faced significant challenges in maintaining its rank and sales. Blue Sage was ranked 15th in May 2024 but did not appear in the top 20 for the subsequent months, indicating a struggle to sustain its market position. In contrast, OM consistently ranked within the top 13, although it showed a downward trend from 10th in May to 13th in August 2024. This suggests that while OM is also experiencing a decline, it remains more resilient compared to Blue Sage. Additionally, Wild Bill's reappeared in the 14th position in August after being absent in June and July, highlighting a potential resurgence. These dynamics underscore the competitive pressures Blue Sage faces, emphasizing the need for strategic adjustments to regain and sustain market share in California's topical cannabis category.
Notable Products
In August 2024, Blue Sage's top-performing product was Orange Chai Cream (880mg THC, 118ml, 4oz), which ranked first with notable sales of 47 units. The Original Cream (322mg THC, 50ml) maintained a strong position, ranking second, consistent with its performance in July 2024. Citrus Cedar Cream (393mg THC, 50ml) held the third spot, showing a slight recovery from its third-place ranking in July. Orange Chai Cream (404mg THC, 50ml) entered the rankings at fourth place, while The Original Cream (696mg THC, 118ml) dropped to fourth from its previous first-place ranking in July. This shift indicates a dynamic market where product preferences are evolving month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
