.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Blue Sage has shown consistent performance in the topical category within California. Over the past four months, the brand has maintained a steady presence just outside the top ten, holding the 13th position in both April and May before inching up to 12th place in June and July. This slight upward movement indicates a positive trend in consumer reception and market penetration in the topical category. While sales figures experienced a dip in May, they rebounded in June and maintained stability in July, suggesting resilience and potential for further growth.
In other states, Blue Sage's absence from the top 30 rankings across various categories might be seen as a missed opportunity to expand their market footprint. This absence highlights the brand's current focus or stronger performance in specific regions like California, but also underscores potential areas for strategic growth and market entry. As the brand continues to develop its product offerings and marketing strategies, monitoring these rankings could provide valuable insights into their competitive positioning and areas for improvement.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Blue Sage has maintained a consistent presence, ranking 13th in April and May 2025, before slightly improving to 12th in June and July 2025. This steady performance is notable given the fluctuations observed among its competitors. For instance, High Desert Pure improved its rank from 12th to 10th from April to July, indicating a positive sales trajectory. Meanwhile, Kush Queen experienced a decline, dropping from 9th to 13th over the same period, which could signal challenges in maintaining its market share. OM displayed a more volatile pattern, dropping to 13th in June before rebounding to 11th in July. Blue Sage's stable ranking amidst these shifts suggests a resilient market position, though the brand may need to strategize to climb higher in the rankings and capitalize on the fluctuations of its competitors.
Notable Products
In July 2025, Blue Sage's top-performing product was The Original Cream 696mg THC 118ml, reclaiming its position at the top with sales of 115 units. The Original Cream 322mg THC 50ml, which had previously held the top rank in May and June, fell to the second position. Citrus Cedar Cream 393mg THC 50ml consistently maintained its third place ranking from June to July. Citrus Cedar Cream 897mg THC 118ml remained steady in the fourth position since May. Orange Chai Cream 404mg THC 50ml continued its streak in the fifth position throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
