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Aug-2025
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Overview
Market Insights Snapshot
Blue Sage has demonstrated a notable upward trajectory in the topical category within California. Over the summer months, the brand improved its ranking from 13th in May to 10th by August. This upward movement is indicative of a strong performance and growing consumer preference for their products in this category. The consistent rise in sales, culminating in a significant increase in August, further underscores Blue Sage's strengthening position in the California market. Such trends suggest that Blue Sage's strategies in this category are resonating well with consumers, although the brand's performance in other states or categories remains to be explored.
While Blue Sage's success in the topical category in California is evident, the absence of ranking data in other states and categories implies that the brand has yet to break into the top 30 in those areas. This could be seen as a potential area for growth, or it may reflect a strategic focus on specific markets like California. The lack of presence in other states might also suggest untapped opportunities for expansion. Analyzing the factors behind Blue Sage's performance in California could provide insights into how the brand might replicate this success in other regions or categories.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Blue Sage has demonstrated a notable upward trajectory in recent months. Starting from a rank of 13th in May 2025, Blue Sage improved its position to 10th by August 2025. This rise is particularly significant given the competitive pressure from brands like High Desert Pure, which fluctuated between 9th and 11th place, and OM, which saw a dip to 12th place in August. Meanwhile, Autumn Brands consistently held a strong position, ranking as high as 6th in June, indicating a robust market presence. Despite this, Blue Sage's sales growth from $13,036 in May to $16,645 in August suggests a successful strategy in capturing market share and appealing to consumers, even amidst fierce competition. This trend highlights Blue Sage's potential to continue climbing the ranks and increasing its market influence in the coming months.
Notable Products
In August 2025, The Original Cream (322mg THC, 50ml) reclaimed the top spot in Blue Sage's product lineup, with sales soaring to 180 units. Citrus Cedar Cream (897mg THC, 118ml) climbed two ranks to become the second-best seller, marking a significant increase from previous months. The Original Cream (696mg THC, 118ml) dropped to the second rank, sharing this position with Citrus Cedar Cream (897mg THC, 118ml), despite maintaining strong sales. Citrus Cedar Cream (393mg THC, 50ml) held steady in third place, consistent with its performance in July. Orange Chai Cream (404mg THC, 50ml) remained in fourth place, showing modest sales growth compared to earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
