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Oct-2025
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Overview
Market Insights Snapshot
Blue Sage has shown consistent performance in the Topical category in the state of California. Over the months from July to October 2025, the brand maintained a stable presence, ranking 13th in three out of the four months and peaking at 11th in August. This slight fluctuation indicates a resilient market position, especially considering the competitive nature of the Topical category. The brand's sales figures also demonstrate a notable trend, with a peak in August followed by a stabilization in the subsequent months, suggesting a potential seasonal or promotional influence during that period.
Interestingly, Blue Sage did not appear in the top 30 rankings for any other state or category during these months, which could be perceived as a limitation in their market reach or category diversification. This absence from other rankings highlights an area for potential growth and expansion beyond their current stronghold in California's Topical market. The data suggests that while Blue Sage maintains a solid presence in one specific market, there is significant room for exploration and development in other states and product categories to enhance their overall brand performance.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Blue Sage has experienced a dynamic shift in its ranking and sales performance from July to October 2025. Blue Sage maintained a consistent presence, ranking 13th in July, September, and October, with a slight improvement to 11th in August. This fluctuation suggests a competitive struggle to climb higher in the rankings. Notably, High Gorgeous by Yummi Karma and OM have been close competitors, with OM notably surpassing Blue Sage in September by climbing to 9th place, indicating a potential threat to Blue Sage's market position. Despite these challenges, Blue Sage's sales showed resilience, with a peak in August, although it faced a decline in September and a slight recovery in October. This data highlights the importance for Blue Sage to strategize effectively to enhance its market share and counteract the competitive pressures from brands like High Gorgeous by Yummi Karma and OM.
Notable Products
In October 2025, Blue Sage's top-performing product was The Original Cream (322mg THC, 50ml) in the Topical category, maintaining its number one rank from the previous months with sales of 111 units. The Orange Chai Cream (404mg THC, 50ml) retained its second-place ranking from September, showing a consistent rise in popularity since July. Notably, the Orange Chai Cream (880mg THC, 118ml, 4oz) climbed from fourth place in September to tie for second place in October, reflecting a significant increase in demand. Citrus Cedar Cream (393mg THC, 50ml) remained steady at third place throughout the months, while Citrus Cedar Cream (1000mg THC, 4oz) improved its rank from fifth in September to fourth in October. Overall, Blue Sage's Topical products showed stable performance with some products experiencing noteworthy growth in rankings.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
