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May-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Blue Sage concentrated entirely in Topical, with category share at 100.0% and a rank of 12 in California, while year-over-year sales grew 6.66% and month-over-month sales declined 2.55%. Average price rose 2.80% YoY to $45.87 alongside a 2.55% MoM sales dip, indicating that the single-category focus amplified exposure to short-term variability even as annual momentum stayed positive; the combination of a 100.0% mix and a rank of 12 in California implies that Blue Sage is positioned as a mid-pack specialist reliant on Topical velocity rather than portfolio diversification.
The 6.66% YoY sales increase paired with a 2.55% MoM contraction, together with a 2.80% YoY price lift and a 100.0% Topical mix, suggests pricing power is intact but volume is sensitive to monthly shifts; this creates a posture where holding the 12 rank requires stronger repeat use or distribution density rather than broader category entry. Because all volume sits in Topical at 100.0% share and rank is 12 in California, the brand’s positioning skews toward depth over breadth, implying that near-term share gains will come from tightening promotion and retail execution cycles in Topical rather than chasing adjacent categories, while medium-term risk centers on MoM volatility that can pull rank down when seasonal or store-level throughput softens by even low-single-digit percentages.
Competitive Landscape
Blue Sage sits at rank #12 in CA Topical in May 2026, improving 2 positions from #14 year over year, and edging up 1 spot from #13 three months ago, while its April 2026 peak at #11 indicates recent momentum; meanwhile, Papa & Barkley held at #1 year over year but moved backward in sales by 10.9%, and Liquid Flower advanced from #6 to #4 alongside a 62.2% sales increase, contrasting with Mary's Medicinals remaining at #2 while declining 31.8%—this mix of rank stability at the top and divergent double-digit sales shifts implies that Blue Sage’s incremental rank gains amid volatile competitor sales create a window to re-enter the top 10 if it converts relative steadiness into share capture.
Notable Products
Orange Chai Cream (880mg THC,118ml, 4oz) posted the steepest decline in May 2026 at -83.9% and slid to rank 7, while Orange Chai Cream (404mg THC, 50ml) also dropped -82.8% and shared rank 7, signaling a rapid pullback in the Chai sub-line. Offsetting that, Citrus Cedar Cream (500mg THC, 1.75oz) jumped 81.3% and held rank 5 as Citrus Cedar Cream (393mg THC, 50ml) rose 70.3% to rank 2, and Citrus Cedar Cream (1000mg THC, 4oz) edged up 7.6% at rank 1 with $5,477 in sales. Four of the top ten are Topical SKUs clustered around Citrus Cedar and Original formulations, and The Original Cream (696mg THC, 118ml) fell -12.0% to rank 4 while The Original Cream (322mg THC, 50ml) inched up 4.0% to rank 3, indicating size and scent variants are diverging in momentum. The pattern implies Blue Sage is shifting demand toward Citrus Cedar formats and away from Chai, concentrating share in mid-size and smaller packs while large-format Chai loses relevance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
