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Dec-2025
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Overview
Market Insights Snapshot
Blue Sage's performance in the California market for the topical category has shown consistency over the months of September, October, and November 2025, maintaining a steady rank of 13th. This stability suggests a strong foothold within this niche, although the absence of a ranking for December 2025 indicates that the brand might have fallen out of the top 30, which could be a point of concern. The sales figures reflect a slight increase from September to October, followed by a small dip in November, hinting at potential seasonal variations or market dynamics affecting consumer demand.
The absence of a December ranking for Blue Sage in the California topical category could be interpreted as a potential decline in performance or increased competition during the holiday season. This highlights the importance for the brand to possibly reassess its strategies to regain or maintain its position. Despite the consistent ranking in the preceding months, the shift in December suggests that the brand's market presence might be under pressure, and stakeholders should be keenly observing these movements to strategize effectively for the upcoming year.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Blue Sage has experienced a consistent rank of 13th from September to November 2025, but notably, it did not appear in the top 20 by December 2025. This suggests a potential decline in market presence or a surge in competition. In contrast, High Desert Pure showed a fluctuating rank, peaking at 9th in October before settling back to 12th by December, indicating a strong recovery in sales. Meanwhile, High Gorgeous by Yummi Karma maintained a stable position at 11th, with a notable increase in sales each month, suggesting a growing customer base. These dynamics highlight the competitive pressure on Blue Sage, emphasizing the need for strategic adjustments to regain and enhance its market position.
Notable Products
In December 2025, Blue Sage's top-performing product was The Original Cream (322mg THC, 50ml), maintaining its top rank consistently from September through December, with a notable sales figure of 137 units. Citrus Cedar Cream (393mg THC, 50ml) climbed from fifth place in November to secure the second position in December, showing a significant improvement in sales. The Orange Chai Cream (404mg THC, 50ml) dropped from the first position in November to third in December, indicating a decline in sales performance. The larger variant, Orange Chai Cream (880mg THC, 118ml, 4oz), also held the third position, consistent with its performance from October. Citrus Cedar Cream (1000mg THC, 4oz) remained stable in fourth place, reflecting steady sales throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
