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Aug-2025
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Overview
Market Insights Snapshot
Kush Queen has demonstrated fluctuating performance in the Topical category in California. In May 2025, the brand held a respectable 10th position, but by June, it had slipped to 11th. Unfortunately, Kush Queen did not maintain a top 30 position in July and August, indicating a potential challenge in sustaining its market presence over the summer months. This decline is noteworthy because it suggests that despite a strong start, the brand faced increased competition or other market dynamics that affected its ranking. However, the brand's initial position in the top 10 indicates a strong capability to capture consumer interest, which could be leveraged for future growth.
Examining sales trends, Kush Queen's sales figures in May 2025 were relatively strong, but there was a noticeable drop by June. The absence of ranking data for July and August might imply that the sales did not rebound sufficiently to regain a position among the top 30 brands in the Topical category in California. This downward trend might be a concern for the brand, suggesting a need to reassess its market strategies or product offerings to regain its competitive edge. While the specific factors contributing to this decline are not detailed here, understanding these dynamics could be crucial for stakeholders looking to optimize Kush Queen's performance in the coming months.
Competitive Landscape
In the competitive landscape of the Topical category in California, Kush Queen has experienced fluctuations in its market position, notably dropping from 10th place in May 2025 to 11th in June, and subsequently falling out of the top 20 by July. This decline in rank coincides with a significant decrease in sales from May to June. Meanwhile, OM has shown resilience, maintaining a presence in the top 20 throughout the summer, even climbing to 10th place in July, which suggests a potential shift in consumer preference. Additionally, High Gorgeous by Yummi Karma has consistently improved its rank, moving from 14th in June to 13th by July, indicating a steady increase in consumer interest. These trends highlight the competitive pressures Kush Queen faces, emphasizing the need for strategic adjustments to regain its standing in the market.
Notable Products
In August 2025, the CBD/THC 1:1 Awaken Bath Bomb maintained its position as the top-performing product for Kush Queen, with sales reaching 130 units. The Sleep Bath Bomb held steady in second place, despite a notable drop in sales from previous months. The Relieve Bath Bomb consistently ranked third throughout the summer, showing stability in its category. The Relax Bath Bomb, once the leader in May, continued to rank fourth, reflecting a significant decline in sales over the months. The Water Based THC Lube remained in fifth place, indicating a consistent but lower demand compared to the bath bombs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
