Apr-2025
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Overview
Market Insights Snapshot
In the state of California, Kush Queen has maintained a consistent presence in the Topical category, holding a steady rank of 7th place in January, February, and April of 2025, with a minor dip to 8th place in March. This consistency highlights the brand's strong foothold in the topical market within California, despite a slight fluctuation in rankings. The sales figures for these months reflect this stability, with a peak in February before experiencing a slight decline in March and April. This trend suggests a robust customer base that may be influenced by seasonal or promotional factors, which could be worth exploring further.
Across other states and categories, Kush Queen's absence from the top 30 rankings indicates potential areas for growth or challenges in market penetration. The lack of presence in these rankings could be perceived as a gap in brand reach or competitive positioning outside of California's topical market. This absence, however, also signifies an opportunity for Kush Queen to explore strategic initiatives to enhance their visibility and performance in other regions and product categories. It would be beneficial to investigate the competitive landscape and consumer preferences in these areas to better understand potential avenues for expansion.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Kush Queen has demonstrated resilience and consistency, maintaining a steady rank around the 7th and 8th positions from January to April 2025. This stability is notable given the fluctuating ranks of competitors such as Care By Design, which saw a decline from 6th to 8th place, and Liquid Flower, which improved from 8th to 6th place. Despite these shifts, Kush Queen's sales figures have shown a slight decline from February to April, contrasting with the upward trend of Sweet ReLeaf (CA), which consistently held the 5th position with increasing sales. This suggests that while Kush Queen maintains a strong market presence, there is room for growth in sales to match the upward trajectory of its competitors.
Notable Products
In April 2025, the top-performing product from Kush Queen was the CBD/THC 1:1 Relax Bath Bomb (25mg CBD, 25mg THC, 8oz), maintaining its number one rank despite a slight decrease in sales to 634 units. The CBD/THC 1:1 Relieve Bath Bomb (25mg CBD, 25mg THC, 8oz) followed closely as the second top seller, consistently holding its rank from the previous month with sales of 630 units. The CBD/THC 1:1 Sleep Bath Bomb (25mg CBD, 25mg THC) remained steady at third place, though its sales dropped to 575 units. The CBD/THC 1:1 Awaken Bath Bomb (25mg CBD, 25mg THC) continued its fourth-place streak with a slight sales increase to 363 units. Notably, the Ignite THC Lubricant (30mg) reappeared in the rankings at fifth place, with a small decline in sales to 112 units compared to February 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.