Market Insights Snapshot
Looking at the performance of the cannabis brand Kush Queen in the Topical category, we see a noticeable upward trend in California. In July 2023, Kush Queen was not among the top 20 brands in this category in California, but by August, it had moved up to the 14th position. This is a significant improvement and indicates a growing popularity of the brand in this market. The upward movement continued into September and October, with the brand maintaining its position at 11th place. This consistency in the ranking suggests a steady demand for Kush Queen's topical products in California.
In terms of sales, there is a clear increase from July to October 2023. While the exact sales figures are proprietary, it's worth noting that the sales in October were significantly higher than those in July. This increase in sales corresponds with the brand's rise in ranking, reinforcing the notion that Kush Queen is gaining traction in California's topical cannabis market. However, despite this positive trend, the brand has yet to break into the top 10 in this category. This could be an area of focus for Kush Queen as it continues to expand its presence in California.
In the topical category within the California market, Kush Queen has shown a steady rise in rank from July to October 2023, moving from outside the top 20 to consistently holding the 11th position in September and October. This upward trend indicates a growing presence and increasing sales, although it still trails behind some competitors. High Desert Pure, for example, consistently ranks within the top 10, albeit with some fluctuation. Cannariginals Emu 420 and Autumn Brands also hold steady ranks within the top 15, while Dr. May has seen a slight drop in rank, falling from 10th to 13th over the same period. These shifts in rank among Kush Queen's competitors, combined with Kush Queen's own upward trajectory, suggest a dynamic and competitive market landscape.
In October 2023, the top-performing product from Kush Queen was the 'CBD/THC 1:1 Relax Bath Bomb (25mg CBD,25mg THC,8oz)' in the Topical category, maintaining its first-place position from the previous month with 813 units sold. Following closely, the 'CBD/THC 1:1 Relieve Bath Bomb (25mg CBD, 25mg THC, 8oz)' secured the second spot, a slight drop from its leading position in August 2023. The 'CBD/THC 1:1 Sleep Bath Bomb (25mg CBD, 25mg THC)' remained consistent at third place, showing a steady demand over the past three months. The 'CBD/THC 1:1 Awaken Bath Bomb (25mg CBD, 25mg THC)' held its fourth position, although it experienced a decrease in sales. Lastly, the 'Ignite THC Lubricant (30mg)' entered the top five list for the first time in October.