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Jul-2025
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Overview
Market Insights Snapshot
Kush Queen's performance in the topical category across various states reveals some intriguing trends. In California, the brand has experienced a consistent decline in rankings, moving from 9th place in April 2025 to 13th by July 2025. This downward trajectory is mirrored by a decrease in sales, with a notable drop from April to July. Such a trend could be indicative of increasing competition or shifts in consumer preferences within the state. It's worth noting that in other states, Kush Queen did not make it into the top 30 brands for topicals, which suggests a more localized popularity or potentially untapped markets elsewhere.
While the decline in California is significant, it is also important to consider the brand's absence from the top 30 in other states and categories. This absence could either reflect a strategic focus on specific markets or highlight areas where the brand could expand. The lack of top 30 rankings in other states might be seen as a missed opportunity, especially if similar brands are performing well in those regions. Observing these patterns, it becomes clear that while Kush Queen has established a presence in California, there may be potential for growth in other regions if they choose to expand their market strategy.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Kush Queen has experienced a notable decline in its ranking over the months from April to July 2025. Starting at 9th place in April, Kush Queen slipped to 13th by July, indicating a steady downward trend. This decline in rank is accompanied by a decrease in sales, which fell from $29,091 in April to $10,020 in July. In contrast, competitors like OM and Blue Sage have shown more stability. OM, for instance, improved its position from 13th in June to 11th in July, with sales rebounding to $14,294, surpassing Kush Queen in the process. Meanwhile, Blue Sage maintained a consistent rank around the 12th position, with relatively stable sales figures. These dynamics suggest that Kush Queen faces increasing competitive pressure, necessitating strategic adjustments to regain its footing in the market.
Notable Products
In July 2025, the top-performing product from Kush Queen was the CBD/THC 1:1 Awaken Bath Bomb, which ascended to the number one rank from its previous second position in June. The CBD/THC 1:1 Sleep Bath Bomb held steady at the number two spot, despite a consistent decline in sales figures over the months. The CBD/THC 1:1 Relieve Bath Bomb maintained its third position from June, showing stability in its ranking. The CBD/THC 1:1 Relax Bath Bomb, once a top-ranked product in April and May, continued its descent to fourth place in July. Notably, the Water Based THC Lube Latex Safe remained at the fifth position, indicating a consistent but lower sales performance compared to the bath bombs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
