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Jun-2024
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Overview
Market Insights Snapshot
Kush Queen has demonstrated consistent performance in the Topical category in California. The brand maintained a stable position, ranking 8th from April to June 2024, after initially being ranked 9th in March 2024. This stability suggests a strong foothold in the market, despite a slight dip in sales from May to June. Such consistency in ranking highlights Kush Queen's ability to sustain consumer interest and loyalty within this highly competitive category.
However, it is notable that Kush Queen did not appear in the top 30 brands for other states and categories during the same period. This absence could be viewed as a missed opportunity for market expansion or could indicate stronger competition in those regions. The brand's performance in California could serve as a benchmark for potential growth strategies in other states where they are currently not ranking, suggesting areas for potential investment and increased marketing efforts.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Kush Queen has shown consistent performance, maintaining its rank at 8th place from April to June 2024 after a slight improvement from 9th place in March 2024. This stability indicates a loyal customer base and effective marketing strategies. However, Kush Queen faces stiff competition from brands like High Desert Pure, which fluctuated between 8th and 12th place, and Care By Design, which consistently held the 7th position. Notably, Liquid Flower has shown a stronger performance, ranking as high as 4th in May 2024 before dropping to 6th in June 2024, indicating a higher but more volatile sales trend. Meanwhile, Dr. May has been climbing the ranks, moving from 13th in March to 10th in June 2024, suggesting growing market traction. For Kush Queen to improve its rank and sales, it may need to innovate its product offerings or enhance its marketing efforts to compete more effectively against these rising and established brands.
Notable Products
For June 2024, the top-performing product from Kush Queen is the CBD/THC 1:1 Relax Bath Bomb (25mg CBD, 25mg THC, 8oz), maintaining its first-place ranking with sales of 1112 units. The CBD/THC 1:1 Relieve Bath Bomb (25mg CBD, 25mg THC, 8oz) continues to hold the second position. The CBD/THC 1:1 Sleep Bath Bomb (25mg CBD, 25mg THC) remains steady in third place. Notably, the CBD/THC 1:1 Awaken Bath Bomb (25mg CBD, 25mg THC) has moved up from fifth to fourth place, while the CBD/THC 1:1 Black Magic Bath Bomb (25mg CBD, 25mg THC, 8oz) has dropped to fifth place. These rankings indicate a consistent performance for the top three products, with minor shifts in the lower ranks.
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