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Jun-2024
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Overview
Market Insights Snapshot
High Desert Pure has shown a mixed performance across different states and categories over recent months. In California, the brand's ranking in the Topical category saw some fluctuations, dropping from 8th place in March 2024 to 12th in April 2024, before recovering to 9th place in both May and June 2024. This indicates a degree of volatility but also a resilient ability to bounce back within the top 10 ranks. The sales figures in California also reflect this trend, with a notable dip in April followed by a recovery in subsequent months.
In Oregon, High Desert Pure has maintained a more stable performance, particularly in the Topical category where it consistently held the 1st place ranking from March to June 2024. However, the brand's performance in the Tincture & Sublingual category saw a significant drop from 3rd place in March, April, and May to 7th place in June. Despite this drop, the brand's sales in Oregon's Beverage category showed a steady upward trend, indicating growing consumer interest. The absence of High Desert Pure from the top 30 rankings in any category in certain states would be a point of concern, suggesting areas where the brand could potentially improve its market presence.
Competitive Landscape
In the Oregon Topical category, High Desert Pure has consistently maintained its top position from March to June 2024, reflecting strong brand loyalty and effective market strategies. Competitors like Medicine Farm Botanicals and Synergy Skin Worx have remained in the second and third ranks respectively, without posing a significant threat to High Desert Pure's dominance. The sales figures for High Desert Pure have shown a positive trend, increasing from $232,938 in March to $290,318 in June, indicating robust growth and consumer preference. In contrast, Medicine Farm Botanicals and Synergy Skin Worx have experienced fluctuating sales, which suggests that High Desert Pure's market strategies and product offerings are more effectively capturing consumer interest and driving sales. This consistent top ranking and sales growth underscore High Desert Pure's strong market position and potential for continued success in the Oregon Topical category.
Notable Products
In June 2024, the top-performing product for High Desert Pure was the CBD/THC 1:1 Ginger Lime Clinical Strength Lotion (500mg CBD, 500mg THC, 100ml, 3.5oz), maintaining its rank at number one with notable sales of 1,105 units. The CBD/THC 1:1 Eucalyptus Balm (400mg CBD, 400mg THC, 2oz) climbed to the second position from fourth in May. The CBD/THC 1:1 Light Tropic Lotion (200mg CBD, 200mg THC, 100ml) secured the third spot, showing a strong debut. The CBD/THC 1:1 Big Balm (1000mg CBD, 1000mg THC, 2oz) dropped to fourth place from its previous second position in May. Lastly, the CBD/THC 1:1 Silky Spearmint Lotion (132mg THC, 146mg CBD, 3.5oz, 100ml) remained steady at fifth place, reflecting consistent performance.
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