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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
High Desert Pure concentrated 72.10% of May 2026 sales in Topical, where year-over-year declined 7.62% and month-over-month slipped 1.44%, while Tincture & Sublingual expanded to 22.26% share with a 42.81% year-over-year increase but a 22.06% month-over-month drop; Beverage held 5.64% share with a 25.11% year-over-year decline and a 1.10% month-over-month dip. Despite an average price decrease of 1.64% year-over-year to $37.55, brand-level sales were down 1.29% year-over-year as Topical contraction outweighed Tincture & Sublingual’s annual gain; this mix indicates reliance on a leading Topical position in Oregon (rank 1) while short-term volatility in Tincture & Sublingual curtailed momentum.
The simultaneous 42.81% year-over-year rise and 22.06% month-over-month pullback in Tincture & Sublingual, alongside Topical’s 7.62% annual decline and 1.44% monthly dip, implies a pivot opportunity: leverage Topical’s rank 1 in Oregon to stabilize volume while reallocating toward higher-velocity Tincture & Sublingual segments during promotional windows. With Beverage at 5.64% share and down 25.11% year-over-year versus a smaller 1.10% month-over-month decline, the category appears less material to near-term mix optimization; the path forward is defending Topical share while smoothing month-to-month swings in Tincture & Sublingual to offset the brand’s 1.29% year-over-year sales decline.
Competitive Landscape
High Desert Pure holds rank #1 in OR Topical in May 2026 with no year-over-year rank change from #1, and it has also maintained #1 for three consecutive months, implying a stable leadership position rather than a transient spike. In contrast, Medicine Farm remained at #2 year over year while its sales fell 20.9%, and Buddies stayed at #3 with a 5.7% sales decline, indicating that the gap at the top is being preserved by peer contraction rather than upward movement from below. With Synergy Skin Worx fixed at #4 alongside a 10.9% sales drop and Angel (OR) steady at #5 with a 15.4% decline, the unchanged rank ladder from #1 through #5 coupled with multi-digit competitor contractions points to a market where High Desert Pure’s continued #1 ranking is sustained more by category softness among challengers than by rank volatility at the top.
Notable Products
CBD/THC 1:1 Eucalyptus Balm (400mg CBD, 400mg THC, 2oz) posted the largest move in May 2026 with a 125.97% month-over-month surge that lifted it to rank 3, while Celebrate Chocolate Coconut Full Spectrum Tincture (1000mg THC, 50ml, 1.7oz) fell 18.42% to rank 2. The flagship CBD/THC 1:1 Ginger Lime Lotion (750mg CBD, 750mg THC, 3.5fl oz) held rank 1 with a 5.71% gain, whereas CBD/THC 1:1 Clinical Strength Menthol Lotion (750mg CBD, 750mg THC, 3.5oz) slid 19.05% at rank 5. With four of the top ten coming from Topical SKUs and the Eucalyptus Balm’s acceleration offsetting tincture declines, the mix points to a pivot toward higher-velocity topicals as the commercial priority.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
