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Mar-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis products, High Desert Pure has shown notable performance across various categories and states, with a particular stronghold in Oregon. In Oregon, High Desert Pure has maintained an impressive standing in the Topical category, consistently holding the number 1 rank from December 2023 through March 2024. This dominance is highlighted by their significant sales figures, peaking at 263,549 in December 2023 before experiencing a slight fluctuation in the following months. Additionally, their performance in the Tincture & Sublingual category within the same state shows a positive trend, moving from the 5th position in December 2023 to 3rd by March 2024, indicative of growing consumer preference and trust in their products. However, it's worth noting their challenges in the Edible category, where they've lingered around the 50th rank, suggesting an area for potential growth or reevaluation.
Contrastingly, High Desert Pure's journey in California and Michigan presents a mixed bag of results, particularly in the Topical category. In California, the brand experienced a slight dip in rankings from 7th in December 2023 to 10th in February 2024, before recovering to 8th in March 2024. This fluctuation, alongside decreasing sales figures from December 2023 to February 2024, suggests a competitive challenge yet a resilience in bouncing back. Michigan, however, tells a story of struggle and potential underperformance, with rankings outside the top 30 in December 2023 and January 2024, a brief climb to 24th in February, and a fall back to 30th in March 2024. This inconsistency in Michigan, coupled with relatively low sales, underscores the necessity for strategic adjustments to bolster High Desert Pure's market presence and consumer engagement in less dominant states.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Oregon, High Desert Pure has maintained its position as the leading brand from December 2023 through March 2024, showcasing a consistent first-place ranking. Despite a slight fluctuation in sales, with a peak in December 2023 followed by a dip in January 2024, and then a steady increase in February and March 2024, High Desert Pure has remained significantly ahead of its closest competitors. Medicine Farm Botanicals and Synergy Skin Worx, ranked second and third respectively, have shown growth in sales over the same period but have not closed the gap with High Desert Pure. Medicine Farm Botanicals, despite its sales growth, remains far behind in terms of sales volume, indicating High Desert Pure's dominant position in the market. The consistent rank and sales performance of High Desert Pure in the Oregon topical cannabis market highlight its strong market presence and consumer preference, setting a high benchmark for its competitors.
Notable Products
In March 2024, High Desert Pure's top-selling product was the CBD/THC 1:1 Big Balm, with sales reaching 923 units, marking its rise to the top from its previous second-place position in February. Following closely behind, the CBD/THC 1:1 Ginger Lime Clinical Strength Lotion secured the second rank with an impressive climb back up from its first rank in February, showcasing consistent consumer preference. The third spot was taken by the CBD/THC 1:1 Light Tropic Lotion, which showed a steady increase in popularity, moving up from its third rank in February. Interestingly, the CBD/THC 1:1 White Lavender Soak & Fizz Bath Salts made a notable entry into the fourth rank in March, despite not being ranked in the previous months. Lastly, the CBD/THC/CBN 15:5:2 Hibernate Honey Almond Tincture entered the rankings at fifth place, a new addition to the top products list for High Desert Pure in March.
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