Market Insights Snapshot
In California, High Desert Pure has been performing consistently in the Topical category, maintaining a position within the top 10 brands for four consecutive months. There was a significant sales peak in September 2023, which resulted in a rise in the brand's ranking to 6th place. However, the brand was unable to sustain this momentum and slipped back to the 9th position in October. It's worth noting that even with these fluctuations, High Desert Pure has managed to stay within the top 10.
High Desert Pure has shown an impressive performance in the Oregon market, particularly in the Tincture & Sublingual and Topical categories. The brand has consistently held the top spot in the Topical category for the past four months, indicating a strong consumer preference. In the Tincture & Sublingual category, the brand has improved its ranking from 4th to 2nd place. Unfortunately, the brand's performance in the Edible category has been less than stellar, remaining outside the top 20. On the brighter side, their Beverage category performance has been consistent, holding the 8th rank for four months straight.
In the Topical category within the Oregon market, High Desert Pure has consistently maintained its top rank from July to October 2023. However, it's worth noting that there has been a slight downward trend in sales over these months. Its closest competitors, Medicine Farm Botanicals and Synergy Skin Worx, have also held their respective second and third ranks consistently over the same period. Medicine Farm Botanicals experienced a peak in sales in August but saw a decrease in the following months, while Synergy Skin Worx has seen a slight increase in sales from July to August, followed by a decrease in the subsequent months. Despite these fluctuations, High Desert Pure's sales have remained significantly higher than both competitors.
In October 2023, High Desert Pure's top-selling product was the CBD/THC 1:1 Ginger Lime Clinical Strength Lotion, maintaining its number one position from previous months. The CBD/THC 1:1 Eucalyptus Balm moved up from its fifth position in September to second in October. The CBD/THC/CBN 15:5:2 Hibernate Honey Almond Tincture held steady at the third rank, the same as in the previous two months. The CBD/THC 1:1 Big Balm dropped from its fourth position in September to the fourth rank in October. A new entry into the top five was the CBD/THC 1:1 Mentholated Clinical Strength Lotion, coming in at fifth place with sales of 728 units.