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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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OM is stocked at 44 licensed dispensaries across California, with the deepest coverage in Berkeley, San Francisco, Vista, Cotati, and Healdsburg. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, OM operated as a single-category brand with Topical accounting for 100.0% of sales, posting a year-over-year change of -7.47% and a month-over-month decline of -20.98%. Average price fell -11.61% YoY to $16.01, indicating price compression alongside volume softness, while the brand’s 24-month sales were down -38.59%, confirming a multi-year contraction within the same Topical footprint. With category concentration at 100.0% and a rank of 11 in California Topical, the pattern implies OM is over-indexed to a shrinking slice of demand, where sharper MoM erosion than YoY suggests recent momentum loss rather than a seasonal blip.
These shifts imply OM’s positioning is anchored to price-sensitive Topical buyers, where a -11.61% YoY price drop did not prevent a -7.47% YoY sales decline and a steeper -20.98% MoM slide, indicating elasticity limits and potential mix-down within Topicals. Holding rank 11 in California while carrying 100.0% category concentration suggests exposure to rank volatility if price or traffic dips further, and the -38.59% 24-month trend implies that maintaining a single-category stance raises the hurdle to regain share versus multi-category peers even if pricing remains around $16.01.
Competitive Landscape
OM sits at rank #11 in CA Topical in October 2026, down 1 position year over year from #10 and up 1 position versus July 2026’s #12, indicating a shallow oscillation around the edge of the top 10 rather than a directional climb. While Papa & Barkley held #1 with a -13.4% YoY sales change and Liquid Flower advanced from #6 to #4 alongside a 17.9% YoY increase, OM slipped from its May 2026 peak rank of #8 to #11, a 3-position retreat that contrasts with Mary's Medicinals staying at #2 while growing 11.0% YoY. Compared with the category’s leaders, OM’s -1 YoY rank delta and +1 three-month move signal stabilization rather than recovery, implying the brand is ceding momentum to faster-rising competitors and will need either share capture from incumbents or mix shifts to re-enter the top 10 sustainably.
Notable Products
OM’s October 2026 sales are tightly concentrated in bath formats, with Bath Salts, Soaks and Scrubs accounting for 92.2% of brand sales and the top product alone at 28.7%. With 92.8% of sales coming from its top 10 items, most of its revenue is tied to a handful of bath SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
