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Apr-2025
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Overview
Market Insights Snapshot
In the state of California, OM has shown a consistent performance in the Topical category. Throughout the first four months of 2025, OM maintained a steady presence, hovering around the 10th and 11th positions in the rankings. This stability suggests a solid foothold in the market, although it indicates that there is room for growth if they aim to break into higher ranks. The sales figures reflect a peak in March, followed by a slight dip in April, which could suggest seasonal influences or market fluctuations affecting consumer demand.
It's noteworthy that OM did not appear in the top 30 rankings for any other category across any other states, which could be seen as a limitation in their market reach or product diversification. This absence highlights an opportunity for OM to explore expansion into other categories or states to enhance their market presence. The data indicates a focused strategy in California's topical market, but broadening their portfolio could potentially bolster their overall brand performance and resilience against market changes.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, OM has maintained a consistent presence, ranking 10th in both January and March 2025, and slightly dropping to 11th in February before returning to 10th in April. This stability is notable given the fluctuations experienced by other brands. For instance, Autumn Brands showed a stronger upward trajectory, consistently improving its sales and ranking, securing the 9th position from February to April. Meanwhile, Care By Design started strong at 6th place in January and February but experienced a decline to 8th by April. High Desert Pure and Proof also demonstrated varied performance, with Proof closely trailing OM in 11th place for most months. OM's sales peaked in March, indicating a potential for growth, but the brand faces stiff competition from brands like Autumn Brands, which has shown a more aggressive sales increase. This competitive analysis suggests that while OM holds a stable position, there is room for strategic initiatives to enhance its market share and capitalize on growth opportunities in the California topical category.
Notable Products
In April 2025, the top-performing product from OM is the Watermelon Rosin Gummies 10-Pack (100mg), which secured the number one rank with sales reaching 167 units. The Arnica Relief Bath Bomb (100mg) maintained its strong performance, holding the second position consistently from February to April. Notably, the CBD/THC 1:1 Lavender Epsom Bath Salts (25mg CBD, 25mg THC, 6.5oz) climbed to second place in April, sharing the spot with the Arnica Relief Bath Bomb, after being ranked fifth in January and March. The Fragrance Free Extra Strength Bath Bomb (1000mg) debuted in the rankings at the third position in April. Meanwhile, the CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts (25mg CBD, 25mg THC) saw a decline, dropping from first place in March to fourth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
