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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, OM has shown a fluctuating performance in the Topical category over the past few months. Starting in July 2025, OM was ranked 12th, but saw a slight dip to 13th in August. However, the brand made a notable comeback in September, climbing to 9th place, before settling at 11th in October. This movement suggests a dynamic presence in the market, with OM managing to maintain a spot within the top 15 consistently. Despite the ups and downs in ranking, the brand's sales figures indicate a relatively stable demand for their products, with a peak in September.
While OM's presence in the Topical category in California is commendable, there are no indications of their ranking in other states or categories, as they do not appear in the top 30 brands elsewhere. This absence could be seen as a limitation in their market reach or a strategic focus on specific segments. The data suggests that while OM has a strong foothold in the Californian market, there might be untapped potential or challenges in expanding their brand presence beyond this region. This information could be valuable for stakeholders looking to understand OM's competitive positioning and growth opportunities.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, OM has experienced fluctuating rankings over the past few months, indicating a dynamic competitive environment. In July 2025, OM was ranked 12th, but by September, it climbed to 9th place, showcasing a significant improvement in its market position. However, by October, OM's rank slightly dropped to 11th, suggesting a need to maintain momentum against competitors. Proof consistently outperformed OM, maintaining a rank within the top 10 throughout this period, although its sales saw a decline in October. Meanwhile, High Desert Pure and High Gorgeous by Yummi Karma have shown varied performance, with High Desert Pure climbing to 9th place in October, surpassing OM. These shifts highlight the competitive pressure OM faces, emphasizing the importance of strategic initiatives to enhance brand visibility and sales performance in this evolving market.
Notable Products
In October 2025, OM's top-performing product was the CBD/THC 1:1 Lavender Epsom Bath Salts, which maintained its number one rank from August, with sales increasing to 140 units. The CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts, which held the top rank in September, dropped to second place, with sales of 123 units. The Arnica Relief Bath Bomb, consistently a top contender, ranked third, experiencing a decline in sales from the previous month. CBD/THC 1:1 Recovery Epsom Bath Salts maintained a steady presence, ranking fourth, despite fluctuating sales throughout the months. Lastly, the Just Peachy Rosin Bath Bomb rounded out the top five, showing a consistent rank progression from fourth to fifth place over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
