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Dec-2025
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Overview
Market Insights Snapshot
OM has shown a noteworthy performance in the California market, particularly within the Topical category. Over the last few months of 2025, OM's ranking has fluctuated slightly but remains strong, indicating resilience and consistent consumer demand. Specifically, the brand improved its position from 11th in October to 9th by December. This upward movement suggests a positive reception of their products, possibly driven by seasonal factors or successful promotional strategies. The sales data reflects this trend, with a significant increase from October to December, showcasing a robust end to the year.
Interestingly, OM's presence beyond the California market in other states or provinces is not captured within the top 30 rankings, which could imply a strategic focus on this particular region or potential areas for growth. The absence from the rankings in other markets might be seen as a challenge or an opportunity for expansion, depending on the brand's long-term strategy. The data hints at a concentrated strength in California, but the lack of visibility elsewhere leaves room for speculation on future market entries or product line expansions. This focus on California could be a deliberate move to solidify their standing before branching out further.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, OM has shown a dynamic performance over the last few months. Starting from a rank of 10th in September 2025, OM experienced a slight dip to 11th in October, but quickly rebounded to 10th in November and climbed to 9th by December. This upward trend is indicative of a positive reception and increasing consumer demand for OM's products. In contrast, Care By Design maintained a steady 7th rank throughout the same period, consistently outperforming OM in sales. Meanwhile, Autumn Brands held the 8th position, showing a stable performance with slightly higher sales figures than OM. Proof and High Gorgeous by Yummi Karma also presented competitive challenges, with Proof fluctuating between the 8th and 10th ranks, and High Gorgeous maintaining a consistent presence just below OM. These insights suggest that while OM is gaining momentum, it faces stiff competition from established brands in the California topical market.
Notable Products
In December 2025, OM's CBD/THC 1:1 Lavender Epsom Bath Salts maintained its top position in the Topical category, with sales reaching 270 units. The Arnica Relief Bath Bomb secured the second spot, consistently holding this rank since November, with a notable increase in sales from 134 to 235 units. CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts dropped to third place, despite being previously ranked first in September and November. Just Peachy Rosin Bath Bomb re-entered the rankings at fourth place after not being listed in November. CBD/THC 1:1 Recovery Epsom Bath Salts rounded out the top five, showing a consistent decline in rankings since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
