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Jul-2025
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Overview
Market Insights Snapshot
OM has shown notable performance in the California market, particularly in the Topical category. Over the months from April to July 2025, OM's ranking has fluctuated slightly, starting at 11th place in April, dropping to 13th in June, and then climbing back to 11th in July. This indicates a level of resilience and potential strategic adjustments that have allowed them to regain their position. The sales figures reflect a similar pattern, with a dip in June followed by a recovery in July, suggesting that the brand is effectively responding to market dynamics in California.
Interestingly, OM's presence in other states or categories is not highlighted, which could imply that their focus or success is predominantly concentrated in California's Topical category. The absence of ranking data for other states or categories might suggest either a strategic decision to concentrate efforts in a specific niche or a challenge in expanding their market reach. This focus could be advantageous in solidifying their brand identity and loyalty within California, but it also raises questions about their broader market strategy and potential for growth in other regions or product lines.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, OM has experienced notable fluctuations in its ranking and sales performance from April to July 2025. Initially ranked 11th in April, OM saw a dip to 13th place by June, before rebounding to 11th in July. This volatility contrasts with competitors like Proof, which maintained a steady position at 9th throughout the same period, indicating consistent consumer preference and possibly a more robust market strategy. Meanwhile, High Desert Pure improved its rank from 12th to 10th, showing a positive trend that could pose a threat to OM's market share if the trend continues. Kush Queen, on the other hand, experienced a decline from 9th to 13th, suggesting potential opportunities for OM to capture some of its lost market share. These dynamics highlight the competitive pressures OM faces and underscore the importance of strategic adjustments to enhance its market position and sales performance.
Notable Products
In July 2025, the top-performing product for OM was the Assorted Flavors Solventless Hash Gummies 10-Pack (100mg) in the Edible category, securing the number one rank with impressive sales of 298 units. The Fragrance Free Extra Strength Bath Bomb (1000mg) maintained its strong position in the Topical category, consistently holding the second rank from June to July. The Just Peachy Rosin Bath Bomb (100mg) rose to third place, showing a notable improvement from its absence in the rankings in previous months. The Arnica Relief Bath Bomb (100mg) and CBD/THC 1:1 Recovery Epsom Bath Salts (25mg CBD, 25mg THC, 6.5oz) both shared the fourth rank in July, with the Arnica Relief Bath Bomb dropping from its third position in April. Overall, these shifts highlight a dynamic market with varying consumer preferences across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
