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Sep-2025
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Overview
Market Insights Snapshot
OM has shown notable performance in the Topical category in California over the past few months. Starting from June 2025, OM was ranked 14th, and by September 2025, it improved its position to 10th. This upward movement indicates a positive trend in consumer acceptance and possibly an increased market share within the state. The sales figures reflect this trend, with a significant increase from June to July, although there was a slight dip in August before bouncing back in September. Such fluctuations in monthly sales are not uncommon in the cannabis industry, but the overall trajectory for OM in California's Topical category appears promising.
While OM is making strides in California, its absence from the top 30 rankings in other states or provinces suggests there is room for growth and expansion. The lack of presence in additional markets could be seen as a potential area for development, as it indicates that OM has yet to establish a significant footprint outside of California. This could be due to a variety of factors, such as distribution challenges or market competition. However, the consistent improvement in California might serve as a strategic foundation for OM to leverage its success and explore opportunities in other regions. As OM continues to build its brand and refine its offerings, keeping an eye on its performance across different states will be crucial for understanding its overall market dynamics.
Competitive Landscape
In the competitive landscape of the California Topical cannabis market, OM has demonstrated a dynamic shift in its ranking over the past few months. Starting from 14th place in June 2025, OM climbed to 11th in July, briefly dipped to 13th in August, and then ascended to 10th in September. This upward trajectory indicates a positive trend in OM's market presence, contrasting with competitors like High Desert Pure, which dropped from 10th to 11th place in September. Meanwhile, High Gorgeous by Yummi Karma maintained a consistent 12th place ranking, and Autumn Brands held steady at 8th place throughout the period. Notably, OM's sales showed a significant increase in September, surpassing its August figures, which may have contributed to its improved ranking. This suggests that OM's strategies in product offerings or marketing may be effectively capturing consumer interest, positioning it as a rising contender in the market.
Notable Products
In September 2025, OM's top-performing product was the CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts from the Topical category, reclaiming its position at rank 1 with a notable sales figure of 154 units. The Arnica Relief Bath Bomb also performed well, securing the second position, showing a consistent upward trend from previous months. The CBD/THC 1:1 Recovery Epsom Bath Salts maintained a steady presence, climbing to the third rank from fourth in August. Just Peachy Rosin Bath Bomb held its ground at the fourth position, improving from its fifth-place ranking in June. Meanwhile, the CBD/THC 1:1 Lavender Epsom Bath Salts saw a decline, dropping to fifth place after peaking at first in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
