Market Insights Snapshot
In the California market, the cannabis brand OM has shown some interesting trends across different categories. In the Beverage category, OM had a fluctuating performance. The brand was ranked 67th in August 2023, however, it did not appear in the top 20 brands in September. This could be interpreted as a negative trend, but the brand bounced back in October with a rank of 61. Again, in November, it was not among the top 20, showing a pattern of inconsistency. Despite these fluctuations, it's worth noting that there was a noticeable increase in sales from August to October, indicating a potential growth in popularity among consumers.
On the other hand, OM's performance in the Topical category has been more stable. The brand consistently maintained a position in the top 10 from August to November 2023. It was ranked 8th in August and September, improved to 7th in October, but dropped slightly to 9th in November. This slight drop in rank might be a cause for concern, but the overall steady performance in the top 10 brands is a positive sign. Furthermore, while there was a slight dip in sales in November, the sales figures remained relatively high throughout the period, indicating a strong demand for OM's topical products in California.
In the California Topical category, OM has experienced a slight fluctuation in its ranking from August to November 2023. Starting at rank 8 in August, it improved to rank 7 in October, but slipped back to rank 9 in November. This indicates a minor instability in OM's market position. Notably, OM's sales appear to have decreased over this period. In comparison, Care By Design and Carter's Aromatherapy Designs (C.A.D.) have consistently ranked higher than OM, with C.A.D. even improving its rank from 7 to 6 in October. Kush Queen and Autumn Brands have shown an upward trend in their rankings, with Kush Queen moving from rank 14 to 10, and Autumn Brands improving from rank 11 to 10. These shifts suggest a more competitive landscape for OM in the California Topical category.
In November 2023, the top-performing product for OM was the CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts, maintaining its first-place ranking from the previous two months and bringing in a total of 419 units sold. The CBN/THC 1:5 Lavender Sweet Dreams Rosin Bath Bomb held the second position, dropping from its first-place rank in August 2023. The CBD/THC 1:1 Himalayan Kush Mineral Bath Salts returned to the list at third place after disappearing from the rankings in October. The CBD/THC 1:1 Recovery Epsom Bath Salts made its debut at fourth place, while the Himalayan Kush Rosin Bath Bomb rounded out the top five. Overall, the rankings saw a good deal of fluctuation, with only the Arnica Pain Relief Epsom Bath Salts maintaining a consistent position.