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Apr-2026
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Overview
Market Insights Snapshot
OM has shown a consistent performance in the topical category within California. Starting the year ranked 10th in January, the brand improved to 9th place in February, briefly fell back to 10th in March, and regained the 9th position by April. This indicates a stable presence in the market, with a slight upward trend. The sales figures reflect this consistency, with a notable increase from January to February, followed by a slight dip in March and a recovery in April. This movement suggests that OM has managed to maintain its relevance among consumers in the topical category, despite the competitive landscape.
It's important to note that OM's presence is not reflected in the top 30 brands for any other state or category, which could be seen as a limitation in their market reach. While their performance in California's topical category is commendable, the absence of rankings in other states or categories might indicate potential areas for growth or a need for strategic expansion. This lack of ranking outside California highlights an opportunity for OM to explore and penetrate other markets, potentially diversifying their product offerings or marketing strategies to capture a broader audience.
Competitive Landscape
In the competitive landscape of the California Topical cannabis market, OM has shown resilience and slight upward movement in its ranking from January to April 2026. Initially ranked 10th in January, OM improved its position to 9th in February, experienced a brief dip back to 10th in March, and regained the 9th spot in April. This fluctuation suggests a competitive tussle with brands like Proof, which also saw changes in its ranking, moving from 9th to 10th, then dropping to 12th before climbing back to 10th. Meanwhile, Care By Design consistently held the 7th position, indicating a stable lead over OM, while Autumn Brands maintained the 8th spot throughout the period. Despite these challenges, OM's sales trajectory shows a positive trend, particularly from February to April, suggesting a potential for further rank improvement if this momentum continues. This competitive analysis highlights OM's ability to navigate a dynamic market, with opportunities to leverage its upward sales trend to climb higher in the rankings.
Notable Products
In April 2026, the top-performing product for OM was the Arnica Relief Bath Bomb (100mg) in the Topical category, maintaining its first-place rank from previous months with consistent sales, reaching 160 units. The Just Peachy Rosin Bath Bomb (100mg) held steady at the second position with sales of 151 units. The CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts (25mg CBD, 25mg THC) improved its rank to third, showing a notable increase in sales to 122 units. The CBD/THC 1:1 Rose Geranium Epsom Salt made its entry into the rankings in April, debuting at the fourth position. Meanwhile, the CBD/THC 1:1 Lavender Epsom Bath Salts (25mg CBD, 25mg THC, 6.5oz) saw a decline, dropping to fifth place with a decrease in sales to 71 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
