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Mar-2026
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Overview
Market Insights Snapshot
OM's performance in the California market, particularly in the Topical category, shows a consistent presence within the top 10 brands. Over the four-month period from December 2025 to March 2026, OM maintained its rank within the top 10, fluctuating slightly between the 9th and 10th positions. This consistency suggests a stable market presence and consumer loyalty within this category. However, the slight drop in rank from 9th in December 2025 to 10th in January 2026 and again in March 2026 could indicate increased competition or a need for strategic adjustments to maintain or improve their standing.
Despite not breaking into the top 8, OM's ability to remain in the top 10 across these months is significant, especially given the competitive nature of the cannabis market in California. The sales figures reflect some variability, with January 2026 experiencing a notable decrease compared to December 2025, followed by a rebound in February 2026. This fluctuation could be attributed to seasonal trends or market dynamics, which might require further analysis to fully understand. The absence of OM from the top 30 in other states or categories is not detailed here, but it suggests areas where the brand could explore growth opportunities or face challenges in expanding its market footprint.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, OM has experienced notable fluctuations in its ranking and sales performance from December 2025 to March 2026. Starting at 9th place in December 2025, OM saw a slight dip to 10th in January 2026, regained its 9th position in February, and then slipped back to 10th in March. This pattern indicates a competitive struggle to maintain a stable position within the top 10. In comparison, Autumn Brands consistently held the 8th position throughout the same period, showcasing a stable market presence. Meanwhile, High Gorgeous by Yummi Karma showed a positive trend, moving from 11th in December to 9th by March, suggesting a potential threat to OM's position. Conversely, Proof experienced a decline, dropping from 9th in January to 12th in March, which could provide an opportunity for OM to capitalize on. These dynamics highlight the importance for OM to strategize effectively to enhance its market share and stabilize its rank amidst fierce competition.
Notable Products
In March 2026, OM's top-performing product was the Arnica Relief Bath Bomb (100mg) in the Topical category, maintaining its number one rank from February. The Just Peachy Rosin Bath Bomb (100mg) also held steady in the second position, showcasing consistent popularity. The CBD/THC 1:1 Lavender Epsom Bath Salts (25mg CBD, 25mg THC, 6.5oz) ranked third, unchanged from the previous month, with sales figures of 123 units. The CBD/THC 1:1 Recovery Epsom Bath Salts (25mg CBD, 25mg THC, 6.5oz) and CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts (25mg CBD, 25mg THC) followed in fourth and fifth places, respectively, both experiencing a drop in sales rank from earlier months. Overall, the rankings indicate a stable preference for bath products with a focus on relief and recovery among OM's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
