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Nov-2025
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Overview
Market Insights Snapshot
In the California market, OM has shown a consistent presence in the Topical category, with notable fluctuations in its rankings over the past few months. Starting from a rank of 13 in August 2025, OM improved its position to 9 in September, indicating a strong upward movement. However, the brand experienced a slight dip in October, moving down to 11, before recovering to the 10th position in November. This pattern suggests a competitive and dynamic market landscape where OM is maintaining a solid foothold, despite the minor setbacks.
While OM's performance in the Topical category of California is commendable, it is important to highlight that the brand did not appear in the top 30 rankings for other categories or states during this period. This absence could be seen as a potential area for growth or a sign of challenges in expanding beyond their current niche. Nonetheless, the brand's ability to sustain and slightly improve its ranking in the Topical category suggests a focused strategy that could be leveraged for broader market penetration in the future.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, OM has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 13th in August 2025, OM climbed to 9th place in September, before slightly dropping to 11th in October and regaining momentum to secure the 10th spot in November. This fluctuation indicates a resilient market presence amidst strong competition. Notably, Autumn Brands consistently outperformed OM, maintaining a top 10 position throughout the period, with sales figures significantly higher than OM's. Meanwhile, High Desert Pure and High Gorgeous by Yummi Karma experienced more volatility, with ranks fluctuating but generally staying close to OM. Proof also maintained a competitive edge, often ranking just above OM. These dynamics suggest that while OM is gaining ground, it faces stiff competition from brands with more stable sales and higher rankings, highlighting the need for strategic marketing efforts to further bolster its position in the market.
Notable Products
In November 2025, OM's top-performing product was the CBD/THC 1:1 Lavender Epsom Bath Salts (25mg CBD, 25mg THC, 6.5oz) in the Topical category, maintaining its first-place rank from October with sales reaching 157 units. The CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts (25mg CBD, 25mg THC) also held a strong position, matching the top rank and showing resilience with consistent sales figures. The Arnica Relief Bath Bomb (100mg) improved to second place, climbing from third in October, indicating a rise in popularity. The CBD/THC 1:1 Recovery Epsom Bath Salts (25mg CBD, 25mg THC, 6.5oz) maintained its third-place standing, showcasing steady demand. Meanwhile, the CBD/THC 1:1 Rose Geranium Epsom Salt (25mg THC, 25mg CBD, 6.5oz) appeared for the first time in the rankings at fourth place, suggesting a growing interest in this new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
