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Aug-2025
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Overview
Market Insights Snapshot
In California, OM has shown a consistent presence in the Topical category, maintaining a steady position within the top 15 brands. Notably, OM climbed to the 10th position in July 2025, reflecting a positive movement from its 13th position in June. However, the brand experienced a slight drop back to 12th place in August. This fluctuation suggests a dynamic market environment where OM is actively competing, but it also highlights the challenges of maintaining a top-tier ranking. Despite these shifts, the brand's ability to remain in the top 15 indicates a strong foothold in the California market for topicals, even as sales figures show some variability.
It's important to note that OM's performance in other states or categories is not mentioned in the available data, which implies that the brand might not be in the top 30 in those areas. This absence could point to potential growth opportunities or areas where OM might need to strengthen its market presence. The focus on California's Topical category suggests that while OM has a solid base, there is room for expansion and improvement across different states and categories. Such insights are crucial for understanding the brand's strategic positioning and potential areas for development.
Competitive Landscape
In the California Topical category, OM experienced notable fluctuations in its ranking and sales throughout the summer of 2025. Starting in May, OM was ranked 12th, but by June, it had slipped to 13th, only to climb to 10th in July before dropping back to 12th in August. This volatility in rank is mirrored in its sales figures, which saw a decline from May to June, a recovery in July, and another dip in August. In contrast, Proof maintained a relatively stable position, consistently ranking within the top 9 to 11, while Blue Sage showed a positive trend, improving its rank from 13th in May to 10th in August. Meanwhile, Kush Queen was not ranked in July and August, indicating a potential decline in market presence. The competitive landscape suggests that while OM has the potential to climb the ranks, it faces stiff competition from brands like High Gorgeous by Yummi Karma and others that are also vying for consumer attention in this dynamic market.
Notable Products
In August 2025, OM's top-performing product was the CBD/THC 1:1 Lavender Epsom Bath Salts, which climbed to the number one rank with sales reaching 134 units. The CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts maintained a strong presence, securing the second position, a slight improvement from its fifth rank in July. The Fragrance Free Extra Strength Bath Bomb held steady in the third spot, consistent with its position in July. The CBC/THC 1:1 Recovery Epsom Bath Salts entered the rankings for the first time in fourth place. The CBD/THC 1:1 Recovery Epsom Bath Salts dropped to fourth, a decline from its previous third position in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
