Oct-2024
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Overview
Market Insights Snapshot
OM has shown consistent performance in the California market, particularly in the Topical category. Over the past few months, their ranking has hovered around the low teens, moving from 12th position in July 2024, slipping slightly to 13th in August and September, and then climbing back to 12th in October. This indicates a stable presence in a competitive market segment. The sales figures reflect this stability, with a slight dip in August and September but a recovery in October, suggesting a potential seasonal influence or successful promotional efforts during that month.
Interestingly, OM's presence in other states or categories is not highlighted, indicating they may not be in the top 30 brands elsewhere. This could be seen as a strategic focus on maintaining and strengthening their position in California's Topical category. The absence from other rankings might suggest room for growth or a deliberate choice to concentrate resources where they are most effective. Such insights could be valuable for stakeholders considering market expansion or diversification strategies.
```Competitive Landscape
In the competitive landscape of California's topical cannabis market, OM has maintained a consistent presence, ranking 12th in both July and October 2024, with slight fluctuations in August and September where it dropped to 13th. This stability is notable given the dynamic shifts among competitors. For instance, Proof experienced a more volatile trajectory, peaking at 10th in September before descending to 11th in October. Meanwhile, High Desert Pure consistently outperformed OM, although it saw a decline from 8th to 10th place by October. Interestingly, Dr. May mirrored OM's rank in October but demonstrated a stronger performance in August. These movements indicate a competitive environment where OM's stable ranking suggests resilience, though it faces pressure from brands like High Desert Pure and Proof, which have shown the ability to capture higher ranks at different times.
Notable Products
In October 2024, OM's top-performing product was the CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts, maintaining its number one rank from September with notable sales of 217 units. The CBD/THC 1:1 Lavender Epsom Bath Salts remained consistently in the second position, while the CBD/THC 1:1 Recovery Epsom Bath Salts climbed from fifth to third place, showcasing a positive upward trend. The Lavender Sweet Dreams Bath Bomb, which was unranked in July and September, reappeared in fourth place in October, indicating a resurgence in popularity. Lastly, the CBD/THC 1:1 Himalayan Kush Mineral Bath Salts held steady at the fifth position, reflecting stable performance over the past two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.